Copywriting Secrets Review: Should You Get A FREE Copy?
Eight out of 10 people only read headings.
Visitors to your website just checked out 20% of the content you compose.
People only read the first two words on a line– normally, they miss the third word.
It’s numbers like this that make you believe you must work with a copywriter.
Then you find out about the costs of hiring a copywriter to get more clicks:
Summary: Copywriting Secrets is a effective and fundamental book that will teach you how to get more clicks, gain more exposure, attract more leads, earn more customers, and and land more sales online.
Great freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you really need to make sales is excellent sales copy” (lies).
75% of visitors to a site pay attention to the total quality of the copy, though, and they’ll avoid working with a business that doesn’t have professional and clean copy.
Facts like these make you question if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about effective copywriting.
No novice copywriter understands what works. They only discover what works after they go through some experimentation, gain some real data around where consumers are leaving and where they’re investing the most time, and refine the copy based on the results.
So if they don’t know what works, how can they help you make more sales?
All you need are:
Copy formulas that assist you compose sales copy and then hook these transformative words into the larger structure of your sales page.
An exact understanding of who your ideal consumers are, what their greatest “discomforts” are, and where they presently live.
Particular, trusted, and constant “power” words that harness powerful, mental and psychological triggers that assist people to buy your products and services.
Which’s precisely what Copywriting Secrets, a effective and essential book for anyone who wants to generate income utilizing ads, emails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I say that everyone can use Copywriting Secrets.
When it comes to inspiring individuals to buy, it’s a testimony to the power of words. When you require to sell anything online, it’s also a clear acknowledgement of simply how crucial material marketing has actually ended up being.
Many people hear “copywriting” and they believe they’re speaking with somebody who practices copyright law.
But copywriting is no place as dry, arcane, or verbose as legalese. If you’re doing it right, you ought to be communicating info to your leads at a third-grade reading level.
That means you worth your prospects’ time and you wish to provide access to your deal as clearly and strategically as possible.
Now, the “technique” part of copywriting secrets comes from understanding which buttons to press when you’re composing advertisement copy or how to inform a sales story that guides a consumer from being unaware about how to resolve a problem to totally gung-ho about your solution.
In my experience, copywriting is simpler: It’s like being somebody’s finest buddy and their worst opponent all on one page.
Think about it this way:.
- An email,
- A sales page,
- A landing page,
- A social networks advertisement, or
- A websites,
… you begin explaining your reader’s deepest, darkest, most pervasive pain to them. You hold up a very unpleasant mirror.
Then, using words, you continue to poke them everywhere it injures. Slowly, they keep in mind why they need to alter, take action, or simply make a different choice.
And after that, you’re their friend. You provide them a solution that really works, without being aggressive, scammy, or salesy.
Now, numerous entrepreneurs will tell you that what they want is for quality results in open their wallets and buy. However the reality is that copywriting is about trading something even more valuable.
Something that’s almost a scarce resource.
And that’s attention.
With many options, deals, opportunities, services, and items, the only possible method for your prospects and readers to trust you, buy from you, and remain devoted to you is through maintaining their attention.
And nothing grabs attention on the Internet like copy and material.
Plainly, everybody can use a trusted way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– although it looks comparable to the DotCom Secrets book (a trilogy including Expert Secrets and the brand-new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that uses the really solutions it’s attempting to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one stated that looking stunning was part of copywriting secrets. Instead, the book shows you book how to use the power of words to:.
Get more clicks,.
Gain more exposure,.
Draw in more leads,.
Earn more subscribers, and.
Land more sales online.
A lot of copywriting books try to teach you how to “compose great copy.”.
Except that each time you try, your words fail to persuade anyone to buy– other than possibly your mom and a couple of faithful good friends.
But the book shares with you the best secret about copywriting (and it doesn’t matter what you offer).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not write copy– you assemble it.
According to the legendary advertiser, Eugene Schwartz, when you’re creating copy:.
” You are working with a series of structure blocks, you are putting the structure blocks together, and then you are putting them in certain structures.
Does this sound familiar?
If not, read that quote again.
Think about another principle in marketing that depends on strategic placement, foundation, and the logical, stepwise journey that guides a possibility from start to finish.
The surface being a sale.
Which indicates that sales funnels and sales copy skills go hand-in-hand. Discover one and you’ll enhance the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 proven copywriting formulas to assist you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll learn to use the power of words to get individuals to take action in such a smooth and natural way, your prospects will not even realize they’re being encouraged.
Tip: One of the primary copywriting tricks, states Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you offer or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason why it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.
Jim. Sales Copy.
You might have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software from the developers of ClickFunnels.
Russell is smart– he knows his lane or location of competence depends on assisting business owners make make money from funnel building.
Russel Brunson Copywriting Secrets Book.
However Jim Edwards is the self-taught, go-to expert for success with sales copy. Simply take a look at his credentials:.
He’s the founder and owner of a direct action marketing firm.
He commits numerous hours every year to coaching one-on-one entrepreneur in the Funnel Scripts neighborhood.
He’s a best-selling author who has actually been running online because he first began offering e-books online in 1997! (does anyone even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up noises?).
He’s launched several offers for his own items and those of others using sales letters that have produced him $2.5 million and $3 million in earnings.
He’s been featured in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting know-how.
Best of all, he utilized his self-taught copywriting abilities to earn millions– the sort of money responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off house in 18 months.
Yes, you check out that right.
If this isn’t the right person to give you thorough training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we enter into the complete evaluation, I want to let you know that the Copywriting Secrets book is not the same item as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that utilizes your knowledge of your clients and information of your deal to produce high-converting copy for your funnels, advertisements, blog sites, e-mail newsletters, and more.
Which can conserve you an enormous amount of time. It’s the best option to developing or keeping an internal copywriter copy from scratch.
In fact, a lot of the formulas that power Funnel Scripts are explored further in the Sales Story Secrets upsell (I’ll tell you more about that later on in my evaluation).
Because Jim Edwards worked on both– however that should simply demonstrate how powerful his ability as a copy creator genuinely is, they might appear comparable.
The Copywriting Secrets book, on the other hand, will offer you whatever you need to personalize, tweak, and best conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is everything about persuasion with words, right?
Well, there are many “tricks” to persuading people– and, typically, you need to utilize a mix of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These insights and secrets interact so you can use the formulas to develop persuasion in time. Some examples in the book consist of:.
The “Love me. Your words need to generate extremely strong emotions from individuals and require them to make a decision about you personally– it’s one of the most profitable things your copy can do! (page 181).
Discover how to make more on each possibility, which is best for a sales funnel, utilizing the “give them a shovel … then sell them a bulldozer” approach for make more on each (page 179).
How to take a blank screen and change that blinking cursor into a finished piece of sales copy FAST. It’s a method so effective, you can use it to break through author’s block (page 168).
A 13-step sales message formula that reveals you how to quickly convince customers to purchase decision, utilizing deeply ingrained mental triggers (page 143-158).
Speak in the voice of your customer and find the “magic” words customers utilize to describe what they wish to purchase (page 104).
8 particular places online that will show you the specific triggers motivating your potential clients and getting them to spend their money. You can use this to place your own item, service, training, software (page 69-71).
How to quickly put together the “building blocks” of sales copy that create a “little city of desire” for your customers and prospects (page 79).
The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads people on a journey towards ultimately buying from you (page 178).
It gets sort of frustrating reading about the large quantity of details Jim Edwards packs in a simple book when you examine out the sales page for the Copywriting Secrets book.
So I’ve broken down his deliverables into 5 standard areas. I’ll quickly summarize what you need to anticipate in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards starts this area revealing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a refresher course on:.
All the hallmarks of high-performing copywriting.
How to develop the practice.
How to approach practically every piece of material you see from now on utilizing a copywriter’s viewpoint on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber meets the road. It’s not just that excellent copywriting leaves hints. It’s that great copy can always be plugged in and “constructed” utilizing formulas– and these work no matter what you sell. This section reveals formulas and design templates for emails, advertisements, and sales letters which have never ever failed.
3. Make ‘Em Thirsty Secrets.
The trick to offering through sales, advertisements, and e-mails letters? As Jim Edwards says, “Make ’em thirsty!” To put it simply, you want to tickle those levers so they’ll purchase faster. And the best method to do that through copywriting is to utilize 4 fundamental sales stories.
The stories make your prospects “thirsty,” and your copywriting will assist people to the beverage. This is a proven pattern for success with copywriting.
4. Offer Without Selling Secrets.
Bear in mind that among the best copywriting secrets is to make it appear you’re not costing all. This is the area that helps you master and embed those secret “stealth closes.”.
Remember Columbo, popular for “playing dumb,” while privately figuring out the fact? Well, Jim Edwards reveals you how to use this section of the Copywriting Secrets book to offer your consumers value and close without pressure.
5. Copy Polishing Secrets.
Don’t be deceived by the name of this area in the Copywriting Secrets book. It’s not optional. Copywriting is only as good as the amount of tweaking and refining you do. Typically, you can use information to direct your choices.
You can also utilize the feedback to plug into a couple of proven approaches for enhancing your emails, sales, and advertisements letters. That’s what this area of the Copywriting Secrets book is all about.
How to Get the Copywriting Secrets Book.
There are several ways to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the most affordable is to head directly to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book using the reliable Free plus Shipping Cost deal. This means that you’ll get the book totally free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.
Nevertheless, Jim likewise makes you a special guarantee. If you do not like it, you can request for a refund and you don’t need to send the book back. You essentially get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook variation of the Copywriting Secrets book, all you need to do is get the initial offer. The audio variation will turn up as a “Special Offer” before you finish your purchase of the Copywriting Secrets book.
The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you produce the ideal stories that will motivate your audience, no matter what you sell.
sales story secrets.
This is the book you want in your corner when you’re prepared to get back at more extensive with discovering copywriting secrets for any market.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still haven’t utilized each and every single method in Copywriting Secrets.
What I know for sure, however, is that whenever I take a seat to write any of my marketing materials, sales pages, ads, e-mails, and even social media posts, I first thumb through my Copywriting Secrets book.
And I anticipate I’ll be doing that till I end up being a master copywriter. What about you?