Russell Brunson Funnel Example

Copywriting Secrets Review: Should You Get A FREE Copy?

8 out of 10 people only read headings.

Visitors to your site only read 20% of the material you compose.

People only read the first two words on a line– typically, they miss out on the third word.

It’s numbers like this that make you think you need to work with a copywriter.

Then you learn about the expenses of employing a copywriter to get more clicks:

Russell Brunson Funnel Example

Summary: Copywriting Secrets is a powerful and essential book that will teach you how to get more clicks, acquire more exposure, attract more leads, earn more customers, and and land more sales online.

Great freelance copywriters charge up to $250 per hour

Scammy ones will inform you that “all you really require to make sales is excellent sales copy” (lies).

75% of visitors to a website take notice of the general quality of the copy, however, and they’ll prevent working with a business that does not have professional and clean copy.

Realities like these make you wonder if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about efficient copywriting.

No novice copywriter knows what works. They only discover what works after they go through some experimentation, get some real data around where consumers are leaving and where they’re investing the most time, and improve the copy based upon the results.

If they do not understand what works, how can they help you make more sales?

It’s “easy.”

All you need are:

Copy solutions that help you write sales copy and after that hook these transformative words into the bigger structure of your sales page.

An exact understanding of who your perfect clients are, what their biggest “discomforts” are, and where they currently live.

Particular, trustworthy, and consistent “power” words that harness powerful, emotional and psychological triggers that assist people to buy your services and products.

And that’s precisely what Copywriting Secrets, a powerful and essential book for anyone who wishes to earn money using ads, e-mails, sales letters, teaches you to do.

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What is Copywriting and Why Does it Matter?

It’s not an exaggeration when I say that everyone can utilize Copywriting Secrets.

When it comes to motivating individuals to purchase, it’s a testimony to the power of words. When you require to offer anything online, it’s likewise a clear recognition of just how essential material marketing has actually become.

Most people hear “copywriting” and they think they’re speaking with someone who practices copyright law.

However copywriting is no place as dry, arcane, or wordy as legalese. In fact, if you’re doing it right, you should be interacting details to your leads at a third-grade reading level.

That implies you value your prospects’ time and you want to provide access to your offer as plainly and strategically as possible.

Now, the “strategy” part of copywriting secrets comes from knowing which buttons to push when you’re composing advertisement copy or how to tell a sales story that guides a consumer from being unaware about how to resolve an issue to completely gung-ho about your service.

However, in my experience, copywriting is easier: It’s like being someone’s best friend and their worst opponent all on one page.

Think about it this way:.

Whether it’s:

  • An email,
  • A sales page,
  • A landing page,
  • A social media ad, or
  • A web page,

… you begin describing your reader’s deepest, darkest, most pervasive discomfort to them. You hold up an extremely undesirable mirror.

Then, utilizing words, you continue to poke them everywhere it hurts. Slowly, they remember why they require to change, do something about it, or simply make a different choice.

And after that, you’re their friend. You use them a service that really works, without being aggressive, scammy, or salesy.

Now, many entrepreneurs will tell you that what they want is for quality results in open their wallets and purchase. But the fact is that copywriting has to do with trading something far more important.

Something that’s practically a limited resource.

And that’s attention.

With numerous options, deals, opportunities, services, and items, the only possible method for your readers and prospects to trust you, purchase from you, and stay loyal to you is through keeping their attention.

And absolutely nothing grabs attention on the Internet like copy and content.

Clearly, everybody can utilize a trusted way to master high-converting copy.

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What is Copywriting Secrets?

The Copywriting Secrets book is not composed by Russell Brunson– although it looks similar to the DotCom Secrets book (a trilogy including Expert Secrets and the brand-new edition of Traffic Secrets).

Instead, Copywriting Secrets is a book that utilizes the extremely solutions it’s trying to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.

Here’s an example of a sales letter, across a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, no one said that looking lovely became part of copywriting secrets. Rather, the book shows you book how to utilize the power of words to:.

Get more clicks,.

Gain more exposure,.

Attract more leads,.

Make more customers, and.

Land more sales online.

Many copywriting books attempt to teach you how to “write great copy.”.

Other than that whenever you attempt, your words fail to encourage anybody to buy– other than possibly your mother and a couple of devoted buddies.

However the book show you the best secret about copywriting (and it doesn’t matter what you sell).

Pay attention:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You don’t write copy– you assemble it.

According to the famous advertiser, Eugene Schwartz, when you’re producing copy:.

” You are working with a series of building blocks, you are putting the structure blocks together, and then you are putting them in certain structures.

Does this sound familiar?

If not, checked out that quote once again.

Think about another idea in marketing that depends on strategic positioning, building blocks, and the logical, stepwise journey that guides a prospect from start to finish.

The surface being a sale.

Sales funnels.

Which suggests that sales funnels and sales copy skills go hand-in-hand. Find out one and you’ll boost the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 proven copywriting formulas to help you end up being a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll discover to utilize the power of words to get individuals to take action in such a seamless and natural way, your potential customers won’t even recognize they’re being encouraged.

Hint: One of the primary copywriting secrets, says Jim Edwards, is to make sales copy “vanish.”.

As the Copywriting Secrets book tagline says,.

” … no matter what you sell or who you offer it to!”.

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Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason why it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.

Jim. Knows. Great. Sales Copy.

Period.

You may have seen him collaborating with Russell Brunson on Funnel Scripts, the copywriting software from the developers of ClickFunnels.

Russell is smart– he knows his lane or location of competence depends on assisting entrepreneurs make benefit from funnel structure.

Russell Brunson Funnel Example

Russel Brunson Copywriting Secrets Book.

But Jim Edwards is the self-taught, go-to expert for success with sales copy. Simply take a look at his credentials:.

He’s the creator and owner of a direct reaction marketing firm.

He commits numerous hours every year to training individually business owners in the Funnel Scripts community.

He’s a best-selling author who has actually been operating online because he first started selling e-books online in 1997! (does anybody even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up sounds?).

He’s launched numerous deals for his own products and those of others utilizing sales letters that have actually created him $2.5 million and $3 million in earnings.

He’s been featured in the New York Times, Entrepreneur Magazine, and several other leading publications for his copywriting expertise.

Most importantly, he utilized his self-taught copywriting abilities to make millions– the type of money responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off home in 18 months.

Yes, you read that right.

If this isn’t the best person to provide you in-depth training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Before we get into the full review, I wish to let you understand that the Copywriting Secrets book is not the very same product as the Funnel Scripts software tool.

Funnel Scripts is a done-for-you copy generator that utilizes your knowledge of your clients and information of your deal to produce high-converting copy for your funnels, advertisements, blog sites, email newsletters, and more.

Which can save you a huge amount of time. It’s the best alternative to creating or keeping an in-house copywriter copy from scratch.

A lot of the formulas that power Funnel Scripts are checked out even more in the Sales Story Secrets upsell (I’ll tell you more about that later in my evaluation).

Because Jim Edwards worked on both– but that need to just demonstrate how effective his capability as a copy developer truly is, they may seem comparable.

The Copywriting Secrets book, on the other hand, will offer you whatever you require to customize, tweak, and ideal conversion copy.

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Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is all about persuasion with words, right?

Well, there are numerous “tricks” to convincing people– and, typically, you have to utilize a combination of sales letters and sales copy formulas.

Copywriting Secrets Book Review

Russell Brunson Funnel Example

These insights and tricks work together so you can utilize the formulas to construct persuasion with time. Some examples in the book consist of:.

The “Love me. Your words need to elicit extremely strong emotions from people and require them to make a decision about you personally– it’s one of the most successful things your copy can do! (page 181).

Discover how to make more on each possibility, which is best for a sales funnel, using the “provide a shovel … then sell them a bulldozer” technique for make more on each (page 179).

How to take a blank screen and change that blinking cursor into an ended up piece of sales copy FAST. It’s a strategy so powerful, you can utilize it to break through author’s block (page 168).

A 13-step sales message formula that reveals you how to immediately convince clients to buy decision, using deeply ingrained mental triggers (page 143-158).

Speak in the voice of your consumer and find the “magic” words customers use to describe what they wish to buy (page 104).

8 specific places online that will reveal you the specific triggers encouraging your possible customers and getting them to invest their money. You can utilize this to place your own item, service, training, software application (page 69-71).

How to rapidly put together the “foundation” of sales copy that produce a “little city of desire” for your potential customers and clients (page 79).

The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads people on a journey towards ultimately purchasing from you (page 178).

It gets sort of frustrating reading about the sheer quantity of info Jim Edwards loads in a mere book when you check out the sales page for the Copywriting Secrets book.

So I’ve broken down his deliverables into 5 basic sections. I’ll quickly summarize what you ought to expect in each area of the Copywriting Secrets book.

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1. Copywriting Mindset Secrets.

Jim Edwards begins this area showing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a refresher course on:.

All the trademarks of high-performing copywriting.

How to establish the practice.

How to approach practically every piece of material you see from now on utilizing a copywriter’s viewpoint on persuasion.

2. Sales Formula/Letter Secrets.

It’s not just that great copywriting leaves ideas. This area exposes formulas and templates for advertisements, emails, and sales letters which have never failed.

3. Make ‘Em Thirsty Secrets.

The trick to offering through emails, ads, and sales letters? As Jim Edwards states, “Make ’em thirsty!” Simply put, you want to tickle those levers so they’ll purchase faster. And the best way to do that through copywriting is to use 4 standard sales stories.

The stories make your potential customers “thirsty,” and your copywriting will assist people to the drink. This is a proven pattern for success with copywriting.

4. Offer Without Selling Secrets.

Bear in mind that among the best copywriting tricks is to make it appear you’re not costing all. This is the section that assists you master and embed those secret “stealth closes.”.

Remember Columbo, popular for “playing dumb,” while privately finding out the truth? Well, Jim Edwards reveals you how to utilize this area of the Copywriting Secrets book to provide your customers value and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Don’t be deceived by the name of this section in the Copywriting Secrets book. Copywriting is only as excellent as the quantity of tweaking and refining you do.

You can likewise utilize the feedback to plug into a few proven approaches for improving your e-mails, sales, and ads letters. That’s what this area of the Copywriting Secrets book is all about.

How to Get the Copywriting Secrets Book.

There are a number of ways to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the most affordable is to head straight to the Copywriting Secrets book sales page.

Here, Jim offers the Copywriting Secrets book utilizing the tried-and-true Free plus Shipping Cost offer. This suggests that you’ll get the book free of charge as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.

However, Jim likewise makes you a distinct promise. If you don’t like it, you can request a refund and you don’t have to send the book back. You essentially get free shipping for the Copywriting Secrets book.

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Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook variation of the Copywriting Secrets book, all you need to do is get the initial deal. The audio variation will turn up as a “Special Offer” prior to you finish your purchase of the Copywriting Secrets book.

The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you create the best stories that will encourage your audience, no matter what you offer.

sales story tricks.

This is the book you want in your corner when you’re prepared to get back at more thorough with finding out copywriting secrets for any market.

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Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a genuine kahuna of a book– and I’m not going to lie. I still have not used every single technique in Copywriting Secrets.

What I understand for sure, though, is that every time I sit down to compose any of my marketing products, sales pages, advertisements, e-mails, and even social networks posts, I initially thumb through my Copywriting Secrets book.

And I anticipate I’ll be doing that until I end up being a master copywriter. What about you?

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