Russell Brunson Funnel Consulting

Copywriting Secrets Review: Should You Get A FREE Copy?

Eight out of 10 individuals only check out headings.

Visitors to your website only read 20% of the content you write.

People just check out the first 2 words on a line– typically, they miss the third word.

It’s numbers like this that make you think you ought to work with a copywriter.

Then you find out about the costs of employing a copywriter to get more clicks:

Russell Brunson Funnel Consulting

Summary: Copywriting Secrets is a basic and effective book that will teach you how to get more clicks, acquire more exposure, attract more leads, earn more subscribers, and and land more sales online.

Great freelance copywriters charge up to $250 per hour

Scammy ones will inform you that “all you truly need to make sales is terrific sales copy” (lies).

75% of visitors to a site focus on the overall quality of the copy, though, and they’ll avoid working with a company that does not have expert and clean copy.

Facts like these make you wonder if it’s all truly worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about reliable copywriting.

No beginner copywriter understands what works. They only learn what works after they go through some experimentation, gain some genuine data around where consumers are leaving and where they’re spending the most time, and fine-tune the copy based on the results.

So if they do not understand what works, how can they help you make more sales?

It’s “easy.”

All you require are:

Copy formulas that help you write sales copy and then hook these transformative words into the larger structure of your sales page.

A specific understanding of who your ideal consumers are, what their greatest “discomforts” are, and where they currently live.

Specific, reputable, and constant “power” words that harness effective, psychological and psychological triggers that direct individuals to purchase your services and products.

Which’s precisely what Copywriting Secrets, a basic and powerful book for anyone who wants to earn money using ads, emails, sales letters, teaches you to do.

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What is Copywriting and Why Does it Matter?

It’s not an exaggeration when I state that everybody can use Copywriting Secrets.

When it comes to motivating people to buy, it’s a testament to the power of words. It’s likewise a clear acknowledgement of simply how essential material marketing has actually become when you require to sell anything online.

Most people hear “copywriting” and they think they’re talking to somebody who practices copyright law.

Copywriting is no place as dry, arcane, or wordy as legalese. In fact, if you’re doing it right, you need to be communicating information to your leads at a third-grade reading level.

That means you worth your potential customers’ time and you wish to provide access to your deal as plainly and strategically as possible.

Now, the “technique” part of copywriting tricks comes from knowing which buttons to push when you’re composing advertisement copy or how to inform a sales story that guides a customer from being unaware about how to resolve a problem to absolutely gung-ho about your service.

In my experience, copywriting is simpler: It’s like being somebody’s best buddy and their worst enemy all on one page.

Think of it by doing this:.

Whether it’s:

  • An email,
  • A sales page,
  • A landing page,
  • A social media ad, or
  • A web page,

… you begin describing your reader’s inmost, darkest, most prevalent pain to them. You hold up a very unpleasant mirror.

Then, utilizing words, you continue to poke them everywhere it harms. Gradually, they keep in mind why they require to alter, act, or merely make a different decision.

And after that, you’re their friend. You use them a service that actually works, without being pushy, scammy, or salesy.

Now, numerous business owners will inform you that what they desire is for quality leads to open their wallets and purchase. However the truth is that copywriting is about trading something even more valuable.

Something that’s almost a limited resource.

Which’s attention.

With many options, deals, items, opportunities, and services, the only possible way for your prospects and readers to trust you, purchase from you, and remain devoted to you is through preserving their attention.

And nothing grabs attention on the Internet like copy and content.

Plainly, everyone can utilize a trustworthy way to master high-converting copy.

Get a FREE copy of Copywriting Secrets.

What is Copywriting Secrets?

The Copywriting Secrets book is not composed by Russell Brunson– although it looks similar to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the brand-new edition of Traffic Secrets).

Rather, Copywriting Secrets is a book that uses the very solutions it’s trying to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.

Here’s an example of a sales letter, throughout a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, nobody said that looking stunning became part of copywriting tricks. Rather, the book reveals you book how to use the power of words to:.

Get more clicks,.

Gain more exposure,.

Draw in more leads,.

Earn more subscribers, and.

Land more sales online.

The majority of copywriting books attempt to teach you how to “write excellent copy.”.

Except that each time you attempt, your words fail to encourage anybody to buy– except perhaps your mommy and a few devoted good friends.

However the book show you the best secret about copywriting (and it doesn’t matter what you sell).

Pay attention:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You do not compose copy– you assemble it.

According to the legendary marketer, Eugene Schwartz, when you’re producing copy:.

” You are dealing with a series of building blocks, you are putting the building blocks together, and then you are putting them in particular structures. [Your words are] building a little city of desire for your person to live and come in.”.

Does this noise familiar?

If not, checked out that quote again.

Consider another principle in marketing that relies on strategic positioning, building blocks, and the rational, stepwise journey that guides a prospect from start to finish.

The finish being a sale.

Sales funnels.

Which indicates that sales funnels and sales copy abilities go hand-in-hand. Find out one and you’ll boost the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 proven copywriting formulas to assist you become a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll discover to use the power of words to get individuals to act in such a smooth and natural method, your prospects won’t even understand they’re being convinced.

Tip: One of the main copywriting secrets, states Jim Edwards, is to make sales copy “vanish.”.

As the Copywriting Secrets book tagline states,.

” … no matter what you sell or who you sell it to!”.

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Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason why it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.

Jim. Sales Copy.

Period.

You may have seen him collaborating with Russell Brunson on Funnel Scripts, the copywriting software from the creators of ClickFunnels.

Russell is wise– he knows his lane or location of competence depends on assisting business owners make make money from funnel structure.

Russell Brunson Funnel Consulting

Russel Brunson Copywriting Secrets Book.

Jim Edwards is the self-taught, go-to guru for success with sales copy. Simply have a look at his qualifications:.

He’s the creator and owner of a direct response marketing firm.

He commits hundreds of hours every year to coaching individually company owner in the Funnel Scripts neighborhood.

He’s a best-selling author who has actually been operating online since he first began selling e-books online in 1997! (does anybody even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up sounds?).

He’s released numerous offers for his own items and those of others utilizing sales letters that have actually generated him $2.5 million and $3 million in earnings.

He’s been included in the New York Times, Entrepreneur Magazine, and several other leading publications for his copywriting knowledge.

Most importantly, he used his self-taught copywriting skills to earn millions– the kind of money responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off home in 18 months.

Yes, you check out that right.

So if this isn’t the right person to give you in-depth training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Before we enter into the full review, I want to let you know that the Copywriting Secrets book is not the very same product as the Funnel Scripts software tool.

Funnel Scripts is a done-for-you copy generator that uses your understanding of your clients and information of your offer to create high-converting copy for your funnels, advertisements, blog sites, email newsletters, and more.

And that can save you an enormous quantity of time. It’s the ideal option to keeping an in-house copywriter or developing copy from scratch.

A lot of the solutions that power Funnel Scripts are checked out further in the Sales Story Secrets upsell (I’ll tell you more about that later in my review).

They might appear comparable since Jim Edwards dealt with both– however that should simply demonstrate how powerful his ability as a copy creator truly is.

The Copywriting Secrets book, on the other hand, will give you whatever you need to tailor, tweak, and ideal conversion copy.

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Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is all about persuasion with words, right?

Well, there are lots of “tricks” to persuading people– and, often, you need to employ a combination of sales letters and sales copy formulas.

Copywriting Secrets Book Review

Russell Brunson Funnel Consulting

These tricks and insights collaborate so you can use the formulas to develop persuasion with time. Some examples in the book include:.

The “Love me. Dislike me. There’s no money in the middle!” strategy. Your words should elicit really strong feelings from people and require them to decide about you personally– it’s one of the most lucrative things your copy can do! (page 181).

Find out how to make more on each possibility, which is best for a sales funnel, using the “provide a shovel … then offer them a bulldozer” technique for make more on each (page 179).

How to take a blank screen and transform that blinking cursor into a completed piece of sales copy FAST. It’s a strategy so effective, you can use it to break through author’s block (page 168).

A 13-step sales message formula that reveals you how to immediately persuade customers to make a purchase decision, using deeply deep-rooted mental triggers (page 143-158).

Speak in the voice of your client and discover the “magic” words clients use to describe what they want to buy (page 104).

8 specific locations online that will reveal you the exact triggers motivating your potential customers and getting them to invest their money. You can utilize this to place your own item, service, training, software application (page 69-71).

How to rapidly put together the “foundation” of sales copy that create a “little city of desire” for your consumers and potential customers (page 79).

The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads people on a journey towards ultimately purchasing from you (page 178).

It gets sort of overwhelming reading about the large amount of info Jim Edwards loads in a mere book when you examine out the sales page for the Copywriting Secrets book.

So I’ve broken down his deliverables into 5 standard areas. I’ll quickly summarize what you ought to expect in each area of the Copywriting Secrets book.

Get a FREE copy of Copywriting Secrets.

1. Copywriting Mindset Secrets.

Jim Edwards starts this section showing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a refresher course on:.

All the trademarks of high-performing copywriting.

How to develop the practice.

How to approach almost every piece of material you see from now on using a copywriter’s point of view on persuasion.

2. Sales Formula/Letter Secrets.

This is where the rubber meets the road. It’s not simply that great copywriting leaves hints. It’s that fantastic copy can constantly be plugged in and “developed” utilizing solutions– and these work no matter what you sell. This section reveals solutions and templates for sales, emails, and ads letters which have actually never stopped working.

3. Make ‘Em Thirsty Secrets.

The secret to offering through emails, sales, and ads letters? And the best method to do that through copywriting is to use 4 fundamental sales stories.

The stories make your potential customers “thirsty,” and your copywriting will direct people to the drink. This is a tested pattern for success with copywriting.

4. Sell Without Selling Secrets.

Bear in mind that one of the very best copywriting tricks is to make it appear you’re not costing all. This is the area that assists you master and embed those secret “stealth closes.”.

Remember Columbo, popular for “playing dumb,” while privately finding out the reality? Well, Jim Edwards shows you how to utilize this section of the Copywriting Secrets book to provide your clients value and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Do not be fooled by the name of this section in the Copywriting Secrets book. It’s not optional. Copywriting is just as good as the quantity of tweaking and refining you do. Frequently, you can utilize data to guide your decisions.

But you can also use the feedback to plug into a few tested techniques for improving your ads, sales, and e-mails letters. That’s what this area of the Copywriting Secrets book is all about.

How to Get the Copywriting Secrets Book.

There are several ways to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the most inexpensive is to head directly to the Copywriting Secrets book sales page.

Here, Jim sells the Copywriting Secrets book utilizing the reliable Free plus Shipping Cost deal. This suggests that you’ll get the book free of charge as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.

However, Jim likewise makes you an unique guarantee. If you do not like it, you can ask for a refund and you do not have to send out the book back. You basically secure free shipping for the Copywriting Secrets book.

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Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook variation of the Copywriting Secrets book, all you require to do is grab the initial offer. The audio version will turn up as a “Special Offer” before you complete your purchase of the Copywriting Secrets book.

The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you produce the right stories that will encourage your audience, no matter what you offer.

sales story secrets.

This is the book you want in your corner when you’re all set to get back at more extensive with learning copywriting tricks for any industry.

Get a FREE copy of Copywriting Secrets.

Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a real kahuna of a book– and I’m not going to lie. I still have not utilized every single method in Copywriting Secrets.

What I understand for sure, though, is that each time I take a seat to write any of my marketing products, sales pages, ads, e-mails, and even social media posts, I first thumb through my Copywriting Secrets book.

And I anticipate I’ll be doing that till I end up being a master copywriter. What about you?

Get a FREE copy of Copywriting Secrets.