Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 people only check out headings.
Visitors to your site only read 20% of the material you write.
Individuals just read the very first 2 words on a line– normally, they miss out on the third word.
It’s numbers like this that make you believe you ought to hire a copywriter.
But then you learn about the expenses of hiring a copywriter to get more clicks:
Summary: Copywriting Secrets is a fundamental and effective book that will teach you how to get more clicks, get more visibility, draw in more leads, make more customers, and and land more sales online.
Good freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you truly require to make sales is fantastic sales copy” (lies).
75% of visitors to a site take note of the general quality of the copy, though, and they’ll prevent working with a company that does not have tidy and expert copy.
Realities like these make you question if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about efficient copywriting.
No novice copywriter knows what works. They just learn what works after they go through some trial and error, acquire some genuine information around where consumers are leaving and where they’re spending the most time, and improve the copy based on the results.
So if they don’t understand what works, how can they assist you make more sales?
All you need are:
Copy solutions that assist you compose sales copy and after that hook these transformative words into the larger structure of your sales page.
A specific understanding of who your ideal clients are, what their biggest “pains” are, and where they currently live.
Particular, trustworthy, and constant “power” words that harness powerful, emotional and psychological triggers that guide individuals to purchase your product or services.
Which’s exactly what Copywriting Secrets, a powerful and fundamental book for anybody who wants to earn money utilizing advertisements, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I state that everybody can use Copywriting Secrets, it’s not an exaggeration.
When it comes to motivating individuals to buy, it’s a testimony to the power of words. It’s also a clear acknowledgement of simply how crucial content marketing has actually become when you need to sell anything online.
The majority of people hear “copywriting” and they believe they’re speaking to someone who practices copyright law.
Copywriting is nowhere as dry, arcane, or long-winded as legalese. In fact, if you’re doing it right, you must be communicating details to your leads at a third-grade reading level.
That indicates you value your potential customers’ time and you want to give them access to your offer as plainly and tactically as possible.
Now, the “technique” part of copywriting secrets originates from knowing which buttons to push when you’re composing ad copy or how to tell a sales story that guides a client from being unaware about how to resolve a problem to completely gung-ho about your option.
In my experience, copywriting is easier: It’s like being someone’s best friend and their worst opponent all on one page.
Think of it by doing this:.
- An e-mail,
- A sales page,
- A landing page,
- A social media advertisement, or
- A websites,
… you start off describing your reader’s deepest, darkest, most prevalent discomfort to them. You hold up a really undesirable mirror.
Then, utilizing words, you continue to poke them everywhere it harms. Gradually, they remember why they require to alter, do something about it, or simply make a various decision.
And after that, you’re their friend. You offer them a solution that really works, without being aggressive, scammy, or salesy.
Now, many business owners will tell you that what they desire is for quality leads to open their wallets and purchase. But the fact is that copywriting has to do with trading something far more valuable.
Something that’s nearly a limited resource.
With many options, offers, opportunities, products, and services, the only possible way for your readers and potential customers to trust you, purchase from you, and remain loyal to you is through keeping their attention.
And nothing grabs attention on the Internet like copy and material.
Plainly, everyone can utilize a reputable method to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not composed by Russell Brunson– although it looks similar to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that utilizes the really formulas it’s attempting to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody said that looking beautiful belonged to copywriting tricks. Rather, the book reveals you book how to use the power of words to:.
Get more clicks,.
Gain more visibility,.
Draw in more leads,.
Earn more subscribers, and.
Land more sales online.
A lot of copywriting books try to teach you how to “write fantastic copy.”.
Except that each time you attempt, your words fail to convince anybody to purchase– other than maybe your mommy and a few faithful buddies.
The book shares with you the greatest secret about copywriting (and it doesn’t matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not write copy– you assemble it.
According to the legendary marketer, Eugene Schwartz, when you’re producing copy:.
” You are dealing with a series of building blocks, you are putting the building blocks together, and after that you are putting them in particular structures. [Your words are] developing a little city of desire for your person to come and live in.”.
Does this sound familiar?
If not, checked out that quote once again.
Think about another idea in marketing that depends on tactical placement, foundation, and the logical, stepwise journey that guides a prospect from start to finish.
The finish being a sale.
Which indicates that sales funnels and sales copy skills go hand-in-hand. Discover one and you’ll enhance the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 tested copywriting solutions to help you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll learn to utilize the power of words to get individuals to act in such a natural and seamless way, your potential customers won’t even recognize they’re being persuaded.
Tip: One of the primary copywriting secrets, states Jim Edwards, is to make sales copy “vanish.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you offer or who you sell it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason why it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You may have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software application from the creators of ClickFunnels.
Russell is sensible– he knows his lane or location of expertise lies in helping business owners make profits from funnel building.
Russel Brunson Copywriting Secrets Book.
However Jim Edwards is the self-taught, go-to master for success with sales copy. Just have a look at his qualifications:.
He’s the creator and owner of a direct response marketing firm.
He commits numerous hours every year to training one-on-one entrepreneur in the Funnel Scripts neighborhood.
He’s a very popular author who has been running online since he initially started selling e-books online in 1997! (does anyone even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s introduced several offers for his own products and those of others using sales letters that have actually generated him $2.5 million and $3 million in revenue.
He’s been featured in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting expertise.
Best of all, he used his self-taught copywriting abilities to earn millions– the kind of cash responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off house in 18 months.
Yes, you check out that right.
If this isn’t the best person to provide you in-depth training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we get into the full review, I want to let you understand that the Copywriting Secrets book is not the same product as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that utilizes your understanding of your consumers and details of your offer to develop high-converting copy for your funnels, advertisements, blogs, email newsletters, and more.
Which can conserve you a massive quantity of time. It’s the perfect option to developing or keeping an in-house copywriter copy from scratch.
In fact, a lot of the formulas that power Funnel Scripts are checked out further in the Sales Story Secrets upsell (I’ll tell you more about that later in my review).
They may seem similar since Jim Edwards worked on both– but that ought to just demonstrate how powerful his ability as a copy creator truly is.
The Copywriting Secrets book, on the other hand, will provide you whatever you require to personalize, tweak, and best conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words, right?
Well, there are numerous “secrets” to convincing people– and, frequently, you need to use a mix of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These tricks and insights interact so you can utilize the formulas to build persuasion with time. Some examples in the book include:.
The “Love me. Hate me. There’s no cash in the middle!” strategy. Your words ought to generate very strong feelings from individuals and force them to decide about you personally– it’s one of the most rewarding things your copy can do! (page 181).
Find out how to make more on each prospect, which is perfect for a sales funnel, utilizing the “provide a shovel … then offer them a bulldozer” method for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into a completed piece of sales copy FAST. It’s a method so powerful, you can use it to break through author’s block (page 168).
A 13-step sales message formula that reveals you how to immediately convince customers to buy choice, using deeply ingrained psychological triggers (page 143-158).
Speak in the voice of your customer and find the “magic” words clients use to explain what they wish to buy (page 104).
8 specific places online that will show you the specific triggers motivating your potential clients and getting them to spend their money. You can use this to position your own item, service, coaching, software (page 69-71).
How to quickly assemble the “foundation” of sales copy that create a “little city of desire” for your clients and potential customers (page 79).
The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads people on a journey towards ultimately purchasing from you (page 178).
It gets sort of overwhelming reading about the sheer quantity of information Jim Edwards loads in a mere book when you examine out the sales page for the Copywriting Secrets book.
So I’ve broken down his deliverables into five basic sections. I’ll rapidly summarize what you must anticipate in each area of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this section revealing you how to cultivate the copywriting mindset, as he calls it. You’ll get a crash course on:.
All the hallmarks of high-performing copywriting.
How to develop the practice.
How to approach nearly every piece of material you see from now on utilizing a copywriter’s viewpoint on persuasion.
2. Sales Formula/Letter Secrets.
It’s not simply that excellent copywriting leaves clues. This section reveals formulas and design templates for sales, advertisements, and e-mails letters which have actually never stopped working.
3. Make ‘Em Thirsty Secrets.
The trick to offering through ads, emails, and sales letters? As Jim Edwards says, “Make ’em thirsty!” Simply put, you want to tickle those levers so they’ll purchase much faster. And the best way to do that through copywriting is to use 4 fundamental sales stories.
The stories make your potential customers “thirsty,” and your copywriting will assist people to the beverage. This is a proven pattern for success with copywriting.
4. Sell Without Selling Secrets.
Remember that one of the very best copywriting secrets is to make it appear you’re not selling at all. This is the area that assists you master and embed those secret “stealth closes.”.
Keep in mind Columbo, popular for “playing dumb,” while privately figuring out the fact? Well, Jim Edwards reveals you how to utilize this section of the Copywriting Secrets book to offer your customers value and close without pressure.
5. Copy Polishing Secrets.
Do not be deceived by the name of this area in the Copywriting Secrets book. Copywriting is only as excellent as the amount of tweaking and refining you do.
You can also use the feedback to plug into a few tested techniques for enhancing your sales, ads, and e-mails letters. That’s what this section of the Copywriting Secrets book is all about.
How to Get the Copywriting Secrets Book.
There are several methods to get Jim Edwards’ Copywriting Secrets book in your hands. Maybe the most inexpensive is to head straight to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book utilizing the reliable Free plus Shipping Cost offer. This means that you’ll get the book for free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.
Nevertheless, Jim likewise makes you a distinct promise. You can ask for a refund and you do not have to send out the book back if you do not like it. You essentially secure free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you need to do is grab the initial offer. The audio variation will pop up as a “Special Offer” before you complete your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you produce the best stories that will encourage your audience, no matter what you sell.
sales story secrets.
This is the book you desire in your corner when you’re all set to get even more extensive with learning copywriting secrets for any industry.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a genuine kahuna of a book– and I’m not going to lie. I still have not utilized every strategy in Copywriting Secrets.
What I understand for sure, however, is that whenever I sit down to compose any of my marketing materials, sales pages, ads, e-mails, and even social networks posts, I first thumb through my Copywriting Secrets book.
And I anticipate I’ll be doing that until I end up being a master copywriter. What about you?