Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 individuals just read headings.
Visitors to your website only read 20% of the content you compose.
Individuals just check out the first two words on a line– normally, they miss the 3rd word.
It’s numbers like this that make you believe you ought to employ a copywriter.
But then you discover the expenses of employing a copywriter to get more clicks:
Summary: Copywriting Secrets is a essential and powerful book that will teach you how to get more clicks, gain more presence, attract more leads, make more customers, and and land more sales online.
Great freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you really need to make sales is great sales copy” (lies).
75% of visitors to a website pay attention to the total quality of the copy, though, and they’ll avoid working with a company that does not have clean and expert copy.
Facts like these make you wonder if it’s all really worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about efficient copywriting.
No beginner copywriter understands what works. They only find out what works after they go through some trial and error, gain some genuine information around where consumers are leaving and where they’re spending the most time, and fine-tune the copy based on the results.
If they don’t understand what works, how can they assist you make more sales?
All you require are:
Copy solutions that help you write sales copy and then hook these transformative words into the bigger structure of your sales page.
A precise understanding of who your ideal clients are, what their greatest “pains” are, and where they currently live.
Particular, reliable, and constant “power” words that harness powerful, emotional and psychological triggers that direct people to purchase your product or services.
Which’s precisely what Copywriting Secrets, a essential and effective book for anyone who wants to make money using ads, emails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I say that everybody can utilize Copywriting Secrets, it’s not an exaggeration.
It’s a testament to the power of words when it pertains to inspiring people to purchase. It’s likewise a clear acknowledgement of just how essential content marketing has actually become when you require to sell anything online.
Many people hear “copywriting” and they think they’re talking to someone who practices copyright law.
But copywriting is nowhere as dry, arcane, or wordy as legalese. If you’re doing it right, you must be communicating info to your leads at a third-grade reading level.
That implies you value your potential customers’ time and you wish to give them access to your deal as clearly and tactically as possible.
Now, the “method” part of copywriting tricks comes from knowing which buttons to push when you’re writing ad copy or how to inform a sales story that guides a client from being uninformed about how to fix a problem to totally gung-ho about your solution.
In my experience, copywriting is easier: It’s like being someone’s best pal and their worst enemy all on one page.
Think of it this way:.
- An email,
- A sales page,
- A landing page,
- A social networks ad, or
- A web page,
… you start off describing your reader’s deepest, darkest, most prevalent pain to them. You hold up a very unpleasant mirror.
Using words, you continue to poke them everywhere it hurts. Gradually, they keep in mind why they need to change, act, or merely make a different choice.
And after that, you’re their best friend. You provide them a solution that in fact works, without being aggressive, scammy, or salesy.
Now, many entrepreneurs will inform you that what they want is for quality causes open their wallets and purchase. However the truth is that copywriting has to do with trading something even more important.
Something that’s almost a scarce resource.
And that’s attention.
With many solutions, deals, opportunities, items, and services, the only possible way for your readers and potential customers to trust you, purchase from you, and stay faithful to you is through preserving their attention.
And nothing grabs attention on the Internet like copy and material.
Plainly, everyone can utilize a trusted method to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not composed by Russell Brunson– even though it looks comparable to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that uses the really formulas it’s trying to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, across a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody stated that looking gorgeous was part of copywriting secrets. Rather, the book reveals you book how to use the power of words to:.
Get more clicks,.
Gain more presence,.
Bring in more leads,.
Earn more customers, and.
Land more sales online.
The majority of copywriting books try to teach you how to “compose excellent copy.”.
Other than that whenever you try, your words stop working to persuade anybody to purchase– other than possibly your mom and a couple of loyal good friends.
However the book shares with you the best secret about copywriting (and it doesn’t matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not compose copy– you assemble it.
According to the famous marketer, Eugene Schwartz, when you’re creating copy:.
” You are working with a series of building blocks, you are putting the structure blocks together, and then you are putting them in specific structures.
Does this sound familiar?
If not, checked out that quote once again.
Consider another principle in marketing that depends on strategic positioning, foundation, and the sensible, stepwise journey that guides a possibility from start to finish.
The finish being a sale.
Which indicates that sales funnels and sales copy abilities go hand-in-hand. Discover one and you’ll improve the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 tested copywriting solutions to help you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll learn to use the power of words to get people to do something about it in such a natural and smooth method, your prospects will not even recognize they’re being encouraged.
Tip: One of the primary copywriting secrets, says Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you offer or who you sell it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason why it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You may have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software application from the creators of ClickFunnels.
Russell is sensible– he knows his lane or area of knowledge lies in assisting business owners make make money from funnel structure.
Russel Brunson Copywriting Secrets Book.
However Jim Edwards is the self-taught, go-to master for success with sales copy. Simply have a look at his qualifications:.
He’s the creator and owner of a direct action marketing company.
He devotes numerous hours every year to training one-on-one business owners in the Funnel Scripts community.
He’s a best-selling author who has actually been running online considering that he first started offering e-books online in 1997! (does anyone even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up noises?).
He’s released multiple deals for his own products and those of others using sales letters that have generated him $2.5 million and $3 million in income.
He’s been featured in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting proficiency.
Best of all, he utilized his self-taught copywriting abilities to make millions– the type of cash responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off home in 18 months.
Yes, you read that.
If this isn’t the right person to provide you in-depth training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we get into the complete review, I wish to let you know that the Copywriting Secrets book is not the same product as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that uses your understanding of your clients and information of your deal to produce high-converting copy for your funnels, ads, blog sites, email newsletters, and more.
And that can save you an enormous amount of time. It’s the ideal alternative to keeping an internal copywriter or creating copy from scratch.
In fact, a great deal of the formulas that power Funnel Scripts are explored even more in the Sales Story Secrets upsell (I’ll inform you more about that later in my review).
Due to the fact that Jim Edwards worked on both– but that need to just show how powerful his capability as a copy creator genuinely is, they might seem similar.
The Copywriting Secrets book, on the other hand, will provide you whatever you require to personalize, tweak, and perfect conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words, right?
Well, there are lots of “tricks” to convincing individuals– and, typically, you need to utilize a combination of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These insights and secrets interact so you can use the formulas to build persuasion over time. Some examples in the book include:.
The “Love me. Dislike me. There’s no cash in the center!” technique. Your words ought to generate very strong emotions from people and require them to decide about you personally– it’s one of the most profitable things your copy can do! (page 181).
Learn how to make more on each possibility, which is perfect for a sales funnel, using the “provide a shovel … then offer them a bulldozer” method for make more on each (page 179).
How to take a blank screen and change that blinking cursor into a completed piece of sales copy FAST. It’s a strategy so effective, you can utilize it to break through author’s block (page 168).
A 13-step sales message formula that shows you how to immediately convince customers to make a purchase choice, using deeply ingrained psychological triggers (page 143-158).
Speak in the voice of your customer and find the “magic” words clients use to describe what they want to purchase (page 104).
8 specific places online that will show you the specific triggers encouraging your potential consumers and getting them to spend their money. You can utilize this to place your own item, service, training, software application (page 69-71).
How to rapidly assemble the “building blocks” of sales copy that produce a “little city of desire” for your customers and prospects (page 79).
The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads people on a journey towards ultimately buying from you (page 178).
It gets sort of frustrating reading about the large quantity of information Jim Edwards loads in a mere book when you inspect out the sales page for the Copywriting Secrets book.
I’ve broken down his deliverables into 5 standard sections. I’ll quickly summarize what you must expect in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this area showing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a refresher course on:.
All the trademarks of high-performing copywriting.
How to develop the practice.
How to approach practically every piece of material you see from now on using a copywriter’s point of view on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber fulfills the road. It’s not just that great copywriting leaves clues. It’s that excellent copy can constantly be plugged in and “built” using solutions– and these work no matter what you sell. This area reveals solutions and design templates for sales, ads, and emails letters which have actually never ever failed.
3. Make ‘Em Thirsty Secrets.
The secret to offering through advertisements, emails, and sales letters? As Jim Edwards says, “Make ’em thirsty!” To put it simply, you want to tickle those levers so they’ll purchase quicker. And the best way to do that through copywriting is to utilize 4 basic sales stories.
The stories make your prospects “thirsty,” and your copywriting will assist people to the drink. This is a tested pattern for success with copywriting.
4. Offer Without Selling Secrets.
Bear in mind that among the best copywriting tricks is to make it appear you’re not selling at all. This is the section that assists you master and embed those secret “stealth closes.”.
Keep in mind Columbo, well-known for “playing dumb,” while covertly determining the truth? Well, Jim Edwards shows you how to utilize this section of the Copywriting Secrets book to give your consumers worth and close without pressure.
5. Copy Polishing Secrets.
Don’t be deceived by the name of this section in the Copywriting Secrets book. Copywriting is only as great as the quantity of tweaking and refining you do.
You can likewise utilize the feedback to plug into a few proven approaches for enhancing your ads, sales, and emails letters. That’s what this area of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are several methods to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the least expensive is to head directly to the Copywriting Secrets book sales page.
Here, Jim offers the Copywriting Secrets book using the reliable Free plus Shipping Cost offer. This means that you’ll get the book free of charge as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.
However, Jim also makes you a distinct guarantee. If you don’t like it, you can ask for a refund and you do not have to send out the book back. You basically secure free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you require to do is get the original deal. The audio variation will pop up as a “Special Offer” before you complete your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you create the right stories that will encourage your audience, no matter what you offer.
sales story tricks.
This is the book you want in your corner when you’re all set to get back at more in-depth with learning copywriting secrets for any industry.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still have not utilized each and every single strategy in Copywriting Secrets.
What I understand for sure, though, is that every time I sit down to write any of my marketing products, sales pages, advertisements, e-mails, and even social networks posts, I initially thumb through my Copywriting Secrets book.
And I anticipate I’ll be doing that till I end up being a master copywriter. What about you?