Russell Brunson Favorite Book List

Copywriting Secrets Review: Should You Get A FREE Copy?

8 out of 10 individuals just check out headlines.

Visitors to your website only read 20% of the material you write.

People just read the very first 2 words on a line– usually, they miss out on the 3rd word.

It’s numbers like this that make you believe you must hire a copywriter.

But then you discover the costs of working with a copywriter to get more clicks:

Russell Brunson Favorite Book List

Summary: Copywriting Secrets is a fundamental and powerful book that will teach you how to get more clicks, gain more visibility, attract more leads, earn more customers, and and land more sales online.

Excellent freelance copywriters charge up to $250 per hour

Scammy ones will tell you that “all you truly need to make sales is excellent sales copy” (lies).

75% of visitors to a site take notice of the general quality of the copy, though, and they’ll prevent working with a company that does not have professional and tidy copy.

Realities like these make you wonder if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about efficient copywriting.

No newbie copywriter knows what works. They only discover what works after they go through some trial and error, acquire some genuine information around where customers are leaving and where they’re investing the most time, and fine-tune the copy based on the outcomes.

If they do not understand what works, how can they help you make more sales?

It’s “basic.”

All you need are:

Copy solutions that help you compose sales copy and after that hook these transformative words into the larger structure of your sales page.

An exact understanding of who your perfect clients are, what their biggest “pains” are, and where they presently live.

Specific, reliable, and constant “power” words that harness effective, psychological and mental triggers that guide individuals to purchase your products and services.

Which’s exactly what Copywriting Secrets, a basic and powerful book for anybody who wishes to earn money using advertisements, emails, sales letters, teaches you to do.

Get a FREE copy of Copywriting Secrets.

What is Copywriting and Why Does it Matter?

When I state that everybody can use Copywriting Secrets, it’s not an exaggeration.

When it comes to encouraging people to buy, it’s a testimony to the power of words. It’s likewise a clear recognition of just how essential content marketing has actually ended up being when you require to sell anything online.

The majority of people hear “copywriting” and they think they’re speaking to someone who practices copyright law.

Copywriting is nowhere as dry, arcane, or wordy as legalese. If you’re doing it right, you should be communicating information to your leads at a third-grade reading level.

That indicates you value your potential customers’ time and you wish to provide access to your deal as plainly and tactically as possible.

Now, the “technique” part of copywriting tricks comes from understanding which buttons to push when you’re composing ad copy or how to tell a sales story that guides a customer from being uninformed about how to resolve an issue to absolutely gung-ho about your solution.

However, in my experience, copywriting is easier: It’s like being somebody’s buddy and their worst enemy all on one page.

Think about it in this manner:.

Whether it’s:

  • An email,
  • A sales page,
  • A landing page,
  • A social networks advertisement, or
  • A web page,

… you begin describing your reader’s inmost, darkest, most pervasive discomfort to them. You hold up an extremely undesirable mirror.

Then, utilizing words, you continue to poke them everywhere it harms. Gradually, they keep in mind why they need to change, take action, or just make a various choice.

And after that, you’re their friend. You use them an option that really works, without being pushy, scammy, or salesy.

Now, many business owners will inform you that what they want is for quality results in open their wallets and buy. But the fact is that copywriting has to do with trading something much more important.

Something that’s almost a limited resource.

Which’s attention.

With numerous solutions, offers, chances, items, and services, the only possible way for your readers and potential customers to trust you, purchase from you, and remain devoted to you is through maintaining their attention.

And absolutely nothing grabs attention on the Internet like copy and material.

Clearly, everyone can use a trusted way to master high-converting copy.

Get a FREE copy of Copywriting Secrets.

What is Copywriting Secrets?

The Copywriting Secrets book is not composed by Russell Brunson– although it looks similar to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the new edition of Traffic Secrets).

Instead, Copywriting Secrets is a book that utilizes the extremely solutions it’s attempting to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.

Here’s an example of a sales letter, across a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, no one stated that looking gorgeous was part of copywriting secrets. Instead, the book reveals you book how to use the power of words to:.

Get more clicks,.

Gain more presence,.

Bring in more leads,.

Make more subscribers, and.

Land more sales online.

The majority of copywriting books try to teach you how to “write terrific copy.”.

Except that every time you try, your words stop working to encourage anyone to buy– except possibly your mommy and a few devoted good friends.

The book shares with you the greatest secret about copywriting (and it does not matter what you sell).

Take note:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You do not write copy– you assemble it.

According to the famous advertiser, Eugene Schwartz, when you’re producing copy:.

” You are working with a series of structure blocks, you are putting the building obstructs together, and then you are putting them in particular structures.

Does this sound familiar?

If not, checked out that quote once again.

Consider another concept in marketing that counts on strategic placement, building blocks, and the sensible, step-by-step journey that guides a prospect from start to finish.

The surface being a sale.

Sales funnels.

Which suggests that sales funnels and sales copy skills go hand-in-hand. Find out one and you’ll improve the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 tested copywriting formulas to help you end up being a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll learn to utilize the power of words to get individuals to act in such a natural and seamless way, your prospects won’t even understand they’re being encouraged.

Tip: One of the primary copywriting tricks, says Jim Edwards, is to make sales copy “disappear.”.

As the Copywriting Secrets book tagline says,.

” … no matter what you sell or who you sell it to!”.

Get a FREE copy of Copywriting Secrets.

Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason why it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.

Jim. Sales Copy.

Period.

You may have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software application from the developers of ClickFunnels.

Russell is wise– he understands his lane or location of expertise lies in assisting business owners make make money from funnel building.

Russell Brunson Favorite Book List

Russel Brunson Copywriting Secrets Book.

However Jim Edwards is the self-taught, go-to guru for success with sales copy. Just have a look at his qualifications:.

He’s the creator and owner of a direct action marketing company.

He dedicates hundreds of hours every year to training individually entrepreneur in the Funnel Scripts neighborhood.

He’s a best-selling author who has been running online since he first started offering e-books online in 1997! (does anyone even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up noises?).

He’s introduced numerous deals for his own items and those of others using sales letters that have produced him $2.5 million and $3 million in profits.

He’s been included in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting knowledge.

Most importantly, he used his self-taught copywriting abilities to make millions– the type of money responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off home in 18 months.

Yes, you check out that right.

If this isn’t the best man to give you thorough training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Before we enter the complete evaluation, I wish to let you understand that the Copywriting Secrets book is not the exact same item as the Funnel Scripts software application tool.

Funnel Scripts is a done-for-you copy generator that uses your knowledge of your customers and details of your offer to develop high-converting copy for your funnels, ads, blog sites, email newsletters, and more.

And that can save you an enormous amount of time. It’s the perfect alternative to keeping an internal copywriter or developing copy from scratch.

In fact, a great deal of the formulas that power Funnel Scripts are checked out even more in the Sales Story Secrets upsell (I’ll inform you more about that later in my review).

Since Jim Edwards worked on both– but that need to just show how effective his capability as a copy creator truly is, they may appear similar.

The Copywriting Secrets book, on the other hand, will provide you whatever you need to personalize, modify, and best conversion copy.

Get a FREE copy of Copywriting Secrets.

Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is all about persuasion with words?

Well, there are many “secrets” to persuading people– and, frequently, you need to utilize a combination of sales letters and sales copy solutions.

Copywriting Secrets Book Review

Russell Brunson Favorite Book List

These secrets and insights interact so you can utilize the formulas to develop persuasion gradually. Some examples in the book consist of:.

The “Love me. Dislike me. There’s no cash in the middle!” method. Your words need to elicit really strong emotions from people and require them to make a decision about you personally– it’s one of the most lucrative things your copy can do! (page 181).

Discover how to make more on each possibility, which is perfect for a sales funnel, utilizing the “give them a shovel … then offer them a bulldozer” technique for make more on each (page 179).

How to take a blank screen and transform that blinking cursor into a finished piece of sales copy FAST. It’s a technique so powerful, you can utilize it to break through author’s block (page 168).

A 13-step sales message formula that shows you how to quickly convince customers to buy decision, using deeply deep-rooted mental triggers (page 143-158).

Speak in the voice of your customer and discover the “magic” words consumers utilize to describe what they want to buy (page 104).

8 particular locations online that will reveal you the precise triggers motivating your possible customers and getting them to invest their money. You can use this to position your own product, service, training, software (page 69-71).

How to quickly assemble the “foundation” of sales copy that create a “little city of desire” for your customers and potential customers (page 79).

The “Yellow Brick Road” Formula, another best formula for funnels, that leads people on a journey towards eventually buying from you (page 178).

It gets sort of overwhelming reading about the sheer amount of details Jim Edwards loads in a mere book when you examine out the sales page for the Copywriting Secrets book.

So I’ve broken down his deliverables into 5 fundamental sections. I’ll rapidly summarize what you should expect in each section of the Copywriting Secrets book.

Get a FREE copy of Copywriting Secrets.

1. Copywriting Mindset Secrets.

Jim Edwards starts this area showing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a refresher course on:.

All the trademarks of high-performing copywriting.

How to develop the practice.

How to approach almost every piece of material you see from now on utilizing a copywriter’s viewpoint on persuasion.

2. Sales Formula/Letter Secrets.

It’s not just that terrific copywriting leaves clues. This section reveals solutions and design templates for emails, ads, and sales letters which have actually never ever stopped working.

3. Make ‘Em Thirsty Secrets.

The trick to selling through advertisements, emails, and sales letters? And the finest method to do that through copywriting is to use four fundamental sales stories.

The stories make your potential customers “thirsty,” and your copywriting will direct people to the beverage. This is a tested pattern for success with copywriting.

4. Sell Without Selling Secrets.

Bear in mind that one of the best copywriting tricks is to make it appear you’re not costing all. This is the section that assists you master and embed those secret “stealth closes.”.

Keep in mind Columbo, famous for “playing dumb,” while covertly determining the truth? Well, Jim Edwards shows you how to use this area of the Copywriting Secrets book to provide your clients value and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Do not be tricked by the name of this section in the Copywriting Secrets book. Copywriting is only as good as the quantity of tweaking and refining you do.

But you can also use the feedback to plug into a few tested approaches for enhancing your sales, emails, and ads letters. That’s what this section of the Copywriting Secrets book is all about.

How to Get the Copywriting Secrets Book.

There are numerous ways to get Jim Edwards’ Copywriting Secrets book in your hands. Maybe the cheapest is to head straight to the Copywriting Secrets book sales page.

Here, Jim sells the Copywriting Secrets book using the reliable Free plus Shipping Cost offer. This implies that you’ll get the book totally free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.

Jim also makes you an unique promise. If you don’t like it, you can request a refund and you don’t need to send the book back. You essentially secure free shipping for the Copywriting Secrets book.

Get a FREE copy of Copywriting Secrets.

Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook version of the Copywriting Secrets book, all you require to do is grab the original deal. The audio version will appear as a “Special Offer” before you complete your purchase of the Copywriting Secrets book.

The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you produce the right stories that will motivate your audience, no matter what you sell.

sales story tricks.

When you’re prepared to get even more thorough with learning copywriting tricks for any market, this is the book you want on your side.

Get a FREE copy of Copywriting Secrets.

Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a real kahuna of a book– and I’m not going to lie. I still have not used each and every single method in Copywriting Secrets.

What I know for sure, however, is that whenever I take a seat to write any of my marketing materials, sales pages, ads, e-mails, and even social media posts, I initially thumb through my Copywriting Secrets book.

And I expect I’ll be doing that till I end up being a master copywriter. What about you?

Get a FREE copy of Copywriting Secrets.