Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 people only read headlines.
Visitors to your website only read 20% of the content you write.
Individuals only check out the first two words on a line– typically, they miss the 3rd word.
It’s numbers like this that make you believe you must employ a copywriter.
However then you find out about the costs of employing a copywriter to get more clicks:
Summary: Copywriting Secrets is a effective and basic book that will teach you how to get more clicks, gain more presence, attract more leads, make more subscribers, and and land more sales online.
Excellent freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you actually need to make sales is great sales copy” (lies).
75% of visitors to a website take note of the total quality of the copy, however, and they’ll prevent working with a company that doesn’t have tidy and professional copy.
Realities like these make you question if it’s all truly worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about reliable copywriting.
No newbie copywriter understands what works. They only discover what works after they go through some trial and error, gain some genuine data around where clients are leaving and where they’re investing the most time, and improve the copy based on the results.
So if they don’t know what works, how can they help you make more sales?
All you need are:
Copy solutions that assist you write sales copy and then hook these transformative words into the larger structure of your sales page.
A specific understanding of who your ideal consumers are, what their biggest “discomforts” are, and where they currently live.
Specific, reputable, and constant “power” words that harness effective, psychological and emotional triggers that guide people to buy your services and products.
And that’s exactly what Copywriting Secrets, a powerful and basic book for anyone who wishes to earn money utilizing ads, emails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I state that everybody can use Copywriting Secrets, it’s not an exaggeration.
When it comes to encouraging people to purchase, it’s a testimony to the power of words. It’s likewise a clear recognition of just how crucial content marketing has actually become when you require to offer anything online.
Most people hear “copywriting” and they think they’re talking with somebody who practices copyright law.
But copywriting is no place as dry, arcane, or long-winded as legalese. In fact, if you’re doing it right, you should be communicating information to your leads at a third-grade reading level.
That means you worth your prospects’ time and you wish to provide access to your offer as plainly and strategically as possible.
Now, the “method” part of copywriting tricks originates from knowing which buttons to push when you’re composing advertisement copy or how to tell a sales story that guides a customer from being unaware about how to fix an issue to totally gung-ho about your solution.
In my experience, copywriting is simpler: It’s like being someone’s best friend and their worst enemy all on one page.
Think about it by doing this:.
- An email,
- A sales page,
- A landing page,
- A social networks ad, or
- A web page,
… you begin describing your reader’s deepest, darkest, most prevalent discomfort to them. You hold up an extremely undesirable mirror.
Utilizing words, you continue to poke them everywhere it hurts. Gradually, they keep in mind why they need to change, act, or merely make a various decision.
And then, you’re their best friend. You use them an option that actually works, without being pushy, scammy, or salesy.
Now, numerous business owners will inform you that what they desire is for quality results in open their wallets and buy. However the fact is that copywriting has to do with trading something much more important.
Something that’s practically a limited resource.
And that’s attention.
With a lot of solutions, deals, opportunities, products, and services, the only possible method for your potential customers and readers to trust you, purchase from you, and stay loyal to you is through preserving their attention.
And absolutely nothing grabs attention on the Internet like copy and content.
Clearly, everyone can utilize a trusted method to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not composed by Russell Brunson– despite the fact that it looks similar to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the brand-new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that utilizes the really formulas it’s attempting to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody stated that looking gorgeous became part of copywriting secrets. Rather, the book reveals you book how to use the power of words to:.
Get more clicks,.
Gain more exposure,.
Attract more leads,.
Earn more customers, and.
Land more sales online.
Many copywriting books try to teach you how to “compose great copy.”.
Other than that each time you attempt, your words fail to convince anybody to buy– except possibly your mom and a couple of devoted buddies.
The book shares with you the greatest secret about copywriting (and it does not matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t compose copy– you assemble it.
According to the famous marketer, Eugene Schwartz, when you’re producing copy:.
” You are working with a series of building blocks, you are putting the structure obstructs together, and then you are putting them in specific structures.
Does this noise familiar?
If not, checked out that quote once again.
Consider another principle in marketing that depends on strategic positioning, foundation, and the logical, stepwise journey that guides a prospect from start to finish.
The surface being a sale.
Which means that sales funnels and sales copy abilities go hand-in-hand. Learn one and you’ll enhance the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 proven copywriting formulas to assist you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll learn to utilize the power of words to get people to take action in such a natural and seamless way, your prospects won’t even realize they’re being convinced.
Hint: One of the primary copywriting secrets, says Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you offer or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You might have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software from the creators of ClickFunnels.
Russell is smart– he knows his lane or location of competence lies in helping business owners make benefit from funnel building.
Russel Brunson Copywriting Secrets Book.
Jim Edwards is the self-taught, go-to guru for success with sales copy. Simply take a look at his qualifications:.
He’s the founder and owner of a direct reaction marketing company.
He dedicates hundreds of hours every year to training one-on-one company owner in the Funnel Scripts community.
He’s a very popular author who has been operating online considering that he first started selling e-books online in 1997! (does anyone even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s introduced multiple deals for his own items and those of others using sales letters that have produced him $2.5 million and $3 million in revenue.
He’s been included in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting expertise.
Most importantly, he used his self-taught copywriting skills to earn millions– the type of money responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off house in 18 months.
Yes, you read that right.
If this isn’t the right man to give you in-depth training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we enter into the full evaluation, I wish to let you know that the Copywriting Secrets book is not the exact same item as the Funnel Scripts software application tool.
Funnel Scripts is a done-for-you copy generator that utilizes your understanding of your clients and details of your deal to develop high-converting copy for your funnels, ads, blogs, e-mail newsletters, and more.
And that can save you a massive quantity of time. It’s the perfect alternative to creating or keeping an internal copywriter copy from scratch.
A lot of the solutions that power Funnel Scripts are checked out further in the Sales Story Secrets upsell (I’ll inform you more about that later in my evaluation).
Since Jim Edwards worked on both– however that must simply demonstrate how powerful his capability as a copy developer truly is, they may seem comparable.
The Copywriting Secrets book, on the other hand, will offer you whatever you need to tailor, modify, and ideal conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words?
Well, there are many “secrets” to convincing people– and, frequently, you need to employ a mix of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These insights and tricks interact so you can use the formulas to construct persuasion over time. Some examples in the book consist of:.
The “Love me. Your words need to elicit really strong feelings from individuals and force them to make a decision about you personally– it’s one of the most rewarding things your copy can do! (page 181).
Find out how to make more on each possibility, which is ideal for a sales funnel, utilizing the “provide a shovel … then sell them a bulldozer” method for make more on each (page 179).
How to take a blank screen and change that blinking cursor into an ended up piece of sales copy FAST. It’s a method so effective, you can utilize it to break through author’s block (page 168).
A 13-step sales message formula that reveals you how to instantly convince consumers to make a purchase choice, utilizing deeply deep-rooted psychological triggers (page 143-158).
Speak in the voice of your customer and discover the “magic” words consumers use to explain what they wish to purchase (page 104).
8 particular locations online that will reveal you the specific triggers motivating your prospective consumers and getting them to spend their cash. You can utilize this to place your own product, service, training, software (page 69-71).
How to quickly put together the “foundation” of sales copy that create a “little city of desire” for your clients and prospects (page 79).
The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads individuals on a journey towards ultimately purchasing from you (page 178).
When you check out the sales page for the Copywriting Secrets book, it gets sort of overwhelming reading about the sheer quantity of information Jim Edwards crams in a simple book.
So I’ve broken down his deliverables into five basic areas. I’ll quickly summarize what you must anticipate in each area of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this section showing you how to cultivate the copywriting mindset, as he calls it. You’ll get a refresher course on:.
All the hallmarks of high-performing copywriting.
How to establish the practice.
How to approach almost every piece of material you see from now on using a copywriter’s perspective on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber satisfies the roadway. It’s not simply that great copywriting leaves clues. It’s that excellent copy can always be plugged in and “developed” using solutions– and these work no matter what you offer. This area reveals solutions and design templates for sales, advertisements, and e-mails letters which have never ever stopped working.
3. Make ‘Em Thirsty Secrets.
The trick to selling through emails, sales, and advertisements letters? As Jim Edwards states, “Make ’em thirsty!” In other words, you wish to tickle those levers so they’ll buy faster. And the best way to do that through copywriting is to use four basic sales stories.
The stories make your prospects “thirsty,” and your copywriting will guide people to the beverage. This is a tested pattern for success with copywriting.
4. Offer Without Selling Secrets.
Keep in mind that among the best copywriting tricks is to make it appear you’re not costing all. This is the section that helps you master and embed those secret “stealth closes.”.
Keep in mind Columbo, popular for “playing dumb,” while secretly determining the truth? Well, Jim Edwards reveals you how to use this area of the Copywriting Secrets book to provide your customers worth and close without pressure.
5. Copy Polishing Secrets.
Don’t be tricked by the name of this section in the Copywriting Secrets book. Copywriting is only as great as the amount of tweaking and refining you do.
However you can also use the feedback to plug into a couple of proven approaches for improving your ads, e-mails, and sales letters. That’s what this area of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are a number of methods to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the most inexpensive is to head straight to the Copywriting Secrets book sales page.
Here, Jim offers the Copywriting Secrets book utilizing the reliable Free plus Shipping Cost offer. This implies that you’ll get the book totally free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.
Jim also makes you a special promise. If you do not like it, you can request for a refund and you do not have to send out the book back. You basically get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook variation of the Copywriting Secrets book, all you need to do is grab the initial offer. The audio version will pop up as a “Special Offer” prior to you complete your purchase of the Copywriting Secrets book.
The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you create the right stories that will motivate your audience, no matter what you offer.
sales story tricks.
When you’re prepared to get even more extensive with discovering copywriting secrets for any industry, this is the book you desire on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a genuine kahuna of a book– and I’m not going to lie. I still have not used every technique in Copywriting Secrets.
What I know for sure, though, is that each time I sit down to compose any of my marketing materials, sales pages, ads, emails, and even social networks posts, I first thumb through my Copywriting Secrets book.
And I anticipate I’ll be doing that till I become a master copywriter. What about you?