Copywriting Secrets Review: Should You Get A FREE Copy?
Eight out of 10 people only read headlines.
Visitors to your website just checked out 20% of the material you compose.
People just read the very first 2 words on a line– generally, they miss out on the third word.
It’s numbers like this that make you think you must work with a copywriter.
However then you learn about the costs of employing a copywriter to get more clicks:
Summary: Copywriting Secrets is a powerful and basic book that will teach you how to get more clicks, get more visibility, bring in more leads, make more customers, and and land more sales online.
Excellent freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you actually need to make sales is fantastic sales copy” (lies).
75% of visitors to a website take note of the overall quality of the copy, however, and they’ll avoid doing business with a business that doesn’t have expert and tidy copy.
Facts like these make you question if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about efficient copywriting.
No novice copywriter understands what works. They only learn what works after they go through some experimentation, get some real information around where clients are leaving and where they’re spending the most time, and fine-tune the copy based on the results.
If they do not understand what works, how can they assist you make more sales?
All you require are:
Copy formulas that help you write sales copy and then hook these transformative words into the larger structure of your sales page.
A specific understanding of who your ideal customers are, what their greatest “discomforts” are, and where they presently live.
Specific, trusted, and constant “power” words that harness powerful, psychological and psychological triggers that direct people to buy your product or services.
And that’s precisely what Copywriting Secrets, a effective and essential book for anybody who wishes to earn money utilizing ads, emails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I state that everyone can use Copywriting Secrets.
It’s a testimony to the power of words when it comes to encouraging people to purchase. It’s likewise a clear acknowledgement of simply how essential content marketing has become when you require to offer anything online.
Many people hear “copywriting” and they think they’re talking to someone who practices copyright law.
Copywriting is no place as dry, arcane, or verbose as legalese. If you’re doing it right, you must be interacting information to your leads at a third-grade reading level.
That suggests you value your prospects’ time and you wish to give them access to your deal as plainly and tactically as possible.
Now, the “strategy” part of copywriting secrets originates from understanding which buttons to push when you’re writing ad copy or how to tell a sales story that guides a customer from being unaware about how to solve an issue to completely gung-ho about your solution.
In my experience, copywriting is simpler: It’s like being somebody’s finest friend and their worst opponent all on one page.
Think of it this way:.
- An e-mail,
- A sales page,
- A landing page,
- A social networks ad, or
- A websites,
… you start off explaining your reader’s inmost, darkest, most prevalent discomfort to them. You hold up a very undesirable mirror.
Then, utilizing words, you continue to poke them everywhere it harms. Gradually, they remember why they need to change, act, or just make a various choice.
And then, you’re their buddy. You use them an option that actually works, without being aggressive, scammy, or salesy.
Now, many entrepreneurs will inform you that what they want is for quality leads to open their wallets and buy. The truth is that copywriting is about trading something far more important.
Something that’s practically a scarce resource.
With many solutions, offers, services, items, and opportunities, the only possible method for your readers and potential customers to trust you, buy from you, and remain devoted to you is through preserving their attention.
And nothing grabs attention on the Internet like copy and content.
Plainly, everyone can utilize a dependable way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– although it looks similar to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that utilizes the really formulas it’s trying to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, across a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one said that looking lovely belonged to copywriting tricks. Rather, the book reveals you book how to use the power of words to:.
Get more clicks,.
Gain more exposure,.
Draw in more leads,.
Earn more subscribers, and.
Land more sales online.
A lot of copywriting books attempt to teach you how to “write great copy.”.
Except that each time you try, your words stop working to persuade anyone to buy– except possibly your mommy and a couple of devoted pals.
The book shares with you the greatest secret about copywriting (and it does not matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t compose copy– you assemble it.
According to the legendary marketer, Eugene Schwartz, when you’re developing copy:.
” You are working with a series of structure blocks, you are putting the structure obstructs together, and then you are putting them in certain structures.
Does this sound familiar?
If not, checked out that quote once again.
Think about another concept in marketing that counts on strategic placement, building blocks, and the logical, step-by-step journey that guides a possibility from start to finish.
The surface being a sale.
Which suggests that sales funnels and sales copy skills go hand-in-hand. Learn one and you’ll improve the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 tested copywriting formulas to assist you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll learn to utilize the power of words to get individuals to do something about it in such a natural and smooth way, your potential customers will not even understand they’re being persuaded.
Hint: One of the primary copywriting secrets, says Jim Edwards, is to make sales copy “vanish.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you offer or who you sell it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason why it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.
Jim. Sales Copy.
You might have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software application from the developers of ClickFunnels.
Russell is wise– he knows his lane or area of competence depends on helping business owners make profits from funnel structure.
Russel Brunson Copywriting Secrets Book.
However Jim Edwards is the self-taught, go-to expert for success with sales copy. Just have a look at his qualifications:.
He’s the creator and owner of a direct reaction marketing firm.
He commits hundreds of hours every year to coaching one-on-one business owners in the Funnel Scripts neighborhood.
He’s a best-selling author who has been operating online since he first started offering e-books online in 1997! (does anybody even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s launched several offers for his own items and those of others using sales letters that have produced him $2.5 million and $3 million in earnings.
He’s been featured in the New York Times, Entrepreneur Magazine, and several other leading publications for his copywriting competence.
Best of all, he used his self-taught copywriting abilities to make millions– the kind of money responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off house in 18 months.
Yes, you read that right.
If this isn’t the ideal person to give you thorough training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we enter the full evaluation, I wish to let you understand that the Copywriting Secrets book is not the exact same product as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that uses your knowledge of your consumers and information of your offer to develop high-converting copy for your funnels, advertisements, blogs, e-mail newsletters, and more.
And that can conserve you a massive amount of time. It’s the ideal option to creating or keeping an internal copywriter copy from scratch.
In fact, a great deal of the formulas that power Funnel Scripts are explored further in the Sales Story Secrets upsell (I’ll inform you more about that later on in my review).
They may seem comparable since Jim Edwards worked on both– however that need to just demonstrate how powerful his capability as a copy creator genuinely is.
The Copywriting Secrets book, on the other hand, will provide you whatever you need to personalize, tweak, and ideal conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is everything about persuasion with words, right?
Well, there are lots of “tricks” to persuading individuals– and, often, you have to employ a mix of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These insights and secrets work together so you can utilize the formulas to build persuasion gradually. Some examples in the book consist of:.
The “Love me. Your words ought to elicit very strong emotions from people and force them to make a choice about you personally– it’s one of the most lucrative things your copy can do! (page 181).
Learn how to make more on each possibility, which is perfect for a sales funnel, using the “provide a shovel … then offer them a bulldozer” approach for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into an ended up piece of sales copy FAST. It’s a technique so powerful, you can use it to break through writer’s block (page 168).
A 13-step sales message formula that shows you how to quickly convince consumers to purchase decision, utilizing deeply ingrained psychological triggers (page 143-158).
Speak in the voice of your client and discover the “magic” words consumers use to explain what they want to buy (page 104).
8 specific locations online that will reveal you the specific triggers inspiring your prospective consumers and getting them to spend their money. You can utilize this to place your own item, service, coaching, software (page 69-71).
How to quickly put together the “foundation” of sales copy that develop a “little city of desire” for your customers and potential customers (page 79).
The “Yellow Brick Road” Formula, another best formula for funnels, that leads people on a journey towards ultimately buying from you (page 178).
It gets sort of overwhelming reading about the sheer quantity of information Jim Edwards loads in a mere book when you examine out the sales page for the Copywriting Secrets book.
So I’ve broken down his deliverables into five fundamental sections. I’ll quickly summarize what you should anticipate in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards starts this section showing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a refresher course on:.
All the hallmarks of high-performing copywriting.
How to develop the practice.
How to approach practically every piece of content you see from now on using a copywriter’s perspective on persuasion.
2. Sales Formula/Letter Secrets.
It’s not simply that fantastic copywriting leaves clues. This section exposes formulas and templates for e-mails, ads, and sales letters which have actually never ever failed.
3. Make ‘Em Thirsty Secrets.
The secret to offering through emails, sales, and advertisements letters? As Jim Edwards states, “Make ’em thirsty!” Simply put, you wish to tickle those levers so they’ll purchase faster. And the very best way to do that through copywriting is to utilize 4 basic sales stories.
The stories make your potential customers “thirsty,” and your copywriting will direct people to the drink. This is a tested pattern for success with copywriting.
4. Offer Without Selling Secrets.
Keep in mind that among the best copywriting tricks is to make it appear you’re not selling at all. This is the area that assists you master and embed those secret “stealth closes.”.
Remember Columbo, well-known for “playing dumb,” while privately figuring out the truth? Well, Jim Edwards reveals you how to utilize this area of the Copywriting Secrets book to offer your clients value and close without pressure.
5. Copy Polishing Secrets.
Don’t be tricked by the name of this section in the Copywriting Secrets book. It’s not optional. Copywriting is only as good as the amount of tweaking and refining you do. Often, you can use data to direct your choices.
You can likewise utilize the feedback to plug into a couple of tested approaches for improving your emails, ads, and sales letters. That’s what this area of the Copywriting Secrets book is all about.
How to Get the Copywriting Secrets Book.
There are several ways to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the most affordable is to head straight to the Copywriting Secrets book sales page.
Here, Jim offers the Copywriting Secrets book utilizing the reliable Free plus Shipping Cost offer. This suggests that you’ll get the book for free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.
Nevertheless, Jim likewise makes you an unique promise. You can ask for a refund and you do not have to send out the book back if you do not like it. You basically get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook variation of the Copywriting Secrets book, all you need to do is get the initial offer. The audio version will pop up as a “Special Offer” prior to you complete your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you create the best stories that will inspire your audience, no matter what you offer.
sales story tricks.
This is the book you desire on your side when you’re prepared to get back at more in-depth with discovering copywriting tricks for any industry.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still haven’t used every single method in Copywriting Secrets.
What I understand for sure, however, is that whenever I sit down to write any of my marketing materials, sales pages, ads, e-mails, and even social media posts, I initially thumb through my Copywriting Secrets book.
And I anticipate I’ll be doing that up until I end up being a master copywriter. What about you?