Russell Brunson Epiphany

Copywriting Secrets Review: Should You Get A FREE Copy?

8 out of 10 people only check out headings.

Visitors to your website just read 20% of the material you compose.

People only read the first two words on a line– typically, they miss the 3rd word.

It’s numbers like this that make you believe you ought to employ a copywriter.

Then you find out about the costs of hiring a copywriter to get more clicks:

Russell Brunson Epiphany

Summary: Copywriting Secrets is a powerful and fundamental book that will teach you how to get more clicks, gain more exposure, draw in more leads, make more customers, and and land more sales online.

Excellent freelance copywriters charge up to $250 per hour

Scammy ones will tell you that “all you truly need to make sales is terrific sales copy” (lies).

75% of visitors to a website pay attention to the general quality of the copy, however, and they’ll prevent working with a company that doesn’t have expert and tidy copy.

Facts like these make you wonder if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about effective copywriting.

No novice copywriter understands what works. They only discover what works after they go through some experimentation, acquire some real data around where clients are leaving and where they’re investing the most time, and fine-tune the copy based on the results.

If they don’t know what works, how can they assist you make more sales?

It’s “easy.”

All you need are:

Copy solutions that assist you compose sales copy and then hook these transformative words into the bigger structure of your sales page.

A precise understanding of who your ideal customers are, what their biggest “discomforts” are, and where they currently live.

Particular, reputable, and constant “power” words that harness powerful, psychological and psychological triggers that assist people to purchase your services and items.

Which’s exactly what Copywriting Secrets, a effective and basic book for anyone who wants to make money using advertisements, e-mails, sales letters, teaches you to do.

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What is Copywriting and Why Does it Matter?

When I state that everybody can utilize Copywriting Secrets, it’s not an exaggeration.

When it comes to inspiring people to purchase, it’s a testament to the power of words. When you require to offer anything online, it’s likewise a clear recognition of just how crucial material marketing has actually ended up being.

The majority of people hear “copywriting” and they think they’re speaking with somebody who practices copyright law.

But copywriting is nowhere as dry, arcane, or long-winded as legalese. If you’re doing it right, you ought to be communicating information to your leads at a third-grade reading level.

That suggests you value your prospects’ time and you want to give them access to your offer as plainly and strategically as possible.

Now, the “technique” part of copywriting tricks originates from understanding which buttons to push when you’re composing ad copy or how to inform a sales story that guides a consumer from being unaware about how to fix a problem to totally gung-ho about your option.

However, in my experience, copywriting is simpler: It’s like being someone’s friend and their worst enemy all on one page.

Think of it in this manner:.

Whether it’s:

  • An e-mail,
  • A sales page,
  • A landing page,
  • A social networks ad, or
  • A websites,

… you start off describing your reader’s inmost, darkest, most prevalent discomfort to them. You hold up a really undesirable mirror.

Then, using words, you continue to poke them all over it injures. Slowly, they keep in mind why they need to change, act, or just make a different decision.

And then, you’re their best friend. You provide them a service that actually works, without being pushy, scammy, or salesy.

Now, lots of entrepreneurs will inform you that what they desire is for quality causes open their wallets and purchase. However the reality is that copywriting is about trading something much more important.

Something that’s almost a scarce resource.

And that’s attention.

With so many solutions, deals, items, services, and opportunities, the only possible way for your readers and prospects to trust you, buy from you, and remain faithful to you is through maintaining their attention.

And nothing grabs attention on the Internet like copy and content.

Clearly, everybody can utilize a reputable method to master high-converting copy.

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What is Copywriting Secrets?

The Copywriting Secrets book is not written by Russell Brunson– although it looks comparable to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the brand-new edition of Traffic Secrets).

Rather, Copywriting Secrets is a book that utilizes the really solutions it’s trying to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.

Here’s an example of a sales letter, across a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, no one stated that looking gorgeous was part of copywriting secrets. Instead, the book reveals you book how to utilize the power of words to:.

Get more clicks,.

Gain more exposure,.

Draw in more leads,.

Make more subscribers, and.

Land more sales online.

A lot of copywriting books attempt to teach you how to “compose great copy.”.

Other than that each time you attempt, your words fail to persuade anybody to purchase– except perhaps your mom and a couple of devoted pals.

The book shares with you the biggest secret about copywriting (and it does not matter what you offer).

Focus:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You do not compose copy– you assemble it.

According to the famous advertiser, Eugene Schwartz, when you’re developing copy:.

” You are dealing with a series of foundation, you are putting the foundation together, and after that you are putting them in particular structures. [Your words are] constructing a little city of desire for your individual to come and live in.”.

Does this noise familiar?

If not, checked out that quote again.

Consider another idea in marketing that depends on tactical positioning, foundation, and the logical, step-by-step journey that guides a prospect from start to finish.

The surface being a sale.

Sales funnels.

Which means that sales funnels and sales copy skills go hand-in-hand. Learn one and you’ll boost the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 tested copywriting solutions to help you end up being a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll discover to use the power of words to get people to take action in such a natural and smooth way, your prospects won’t even realize they’re being encouraged.

Tip: One of the main copywriting tricks, states Jim Edwards, is to make sales copy “vanish.”.

As the Copywriting Secrets book tagline states,.

” … no matter what you offer or who you offer it to!”.

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Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason that it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.

Jim. Sales Copy.

Period.

You may have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software application from the creators of ClickFunnels.

Russell is smart– he knows his lane or area of expertise lies in assisting business owners make benefit from funnel building.

Russell Brunson Epiphany

Russel Brunson Copywriting Secrets Book.

However Jim Edwards is the self-taught, go-to expert for success with sales copy. Simply have a look at his credentials:.

He’s the founder and owner of a direct action marketing company.

He dedicates hundreds of hours every year to training one-on-one company owner in the Funnel Scripts community.

He’s a very popular author who has actually been running online considering that he first started offering e-books online in 1997! (does anyone even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up sounds?).

He’s released multiple offers for his own products and those of others using sales letters that have created him $2.5 million and $3 million in earnings.

He’s been included in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting proficiency.

Best of all, he used his self-taught copywriting skills to earn millions– the sort of money responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off home in 18 months.

Yes, you read that right.

If this isn’t the best guy to provide you thorough training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Before we enter into the complete review, I want to let you understand that the Copywriting Secrets book is not the exact same product as the Funnel Scripts software tool.

Funnel Scripts is a done-for-you copy generator that uses your knowledge of your consumers and details of your deal to develop high-converting copy for your funnels, ads, blog sites, email newsletters, and more.

Which can conserve you an enormous quantity of time. It’s the best alternative to creating or keeping an internal copywriter copy from scratch.

A lot of the solutions that power Funnel Scripts are checked out further in the Sales Story Secrets upsell (I’ll inform you more about that later in my review).

They might appear similar because Jim Edwards worked on both– but that need to simply demonstrate how effective his capability as a copy creator really is.

The Copywriting Secrets book, on the other hand, will give you everything you require to personalize, modify, and perfect conversion copy.

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Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is all about persuasion with words?

Well, there are many “secrets” to convincing people– and, frequently, you need to use a mix of sales letters and sales copy solutions.

Copywriting Secrets Book Review

Russell Brunson Epiphany

These insights and tricks collaborate so you can use the formulas to develop persuasion gradually. Some examples in the book include:.

The “Love me. Dislike me. There’s no money in the middle!” technique. Your words need to generate very strong feelings from individuals and require them to make a decision about you personally– it’s one of the most lucrative things your copy can do! (page 181).

Learn how to make more on each prospect, which is ideal for a sales funnel, utilizing the “give them a shovel … then sell them a bulldozer” approach for make more on each (page 179).

How to take a blank screen and transform that blinking cursor into a completed piece of sales copy FAST. It’s a technique so powerful, you can use it to break through author’s block (page 168).

A 13-step sales message formula that reveals you how to instantly encourage customers to purchase choice, utilizing deeply deep-rooted psychological triggers (page 143-158).

Speak in the voice of your client and find the “magic” words consumers use to explain what they want to buy (page 104).

8 particular places online that will show you the specific triggers encouraging your prospective consumers and getting them to spend their money. You can utilize this to position your own item, service, coaching, software (page 69-71).

How to quickly put together the “building blocks” of sales copy that produce a “little city of desire” for your potential customers and consumers (page 79).

The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads people on a journey towards ultimately buying from you (page 178).

When you check out the sales page for the Copywriting Secrets book, it gets sort of overwhelming reading about the sheer amount of details Jim Edwards crams in a simple book.

I’ve broken down his deliverables into 5 basic areas. I’ll rapidly summarize what you need to anticipate in each section of the Copywriting Secrets book.

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1. Copywriting Mindset Secrets.

Jim Edwards begins this section showing you how to cultivate the copywriting mindset, as he calls it. You’ll get a crash course on:.

All the trademarks of high-performing copywriting.

How to establish the practice.

How to approach nearly every piece of material you see from now on using a copywriter’s point of view on persuasion.

2. Sales Formula/Letter Secrets.

This is where the rubber meets the roadway. It’s not simply that fantastic copywriting leaves hints. It’s that fantastic copy can always be plugged in and “constructed” utilizing formulas– and these work no matter what you offer. This area reveals solutions and templates for advertisements, e-mails, and sales letters which have never stopped working.

3. Make ‘Em Thirsty Secrets.

The trick to selling through ads, e-mails, and sales letters? As Jim Edwards states, “Make ’em thirsty!” To put it simply, you want to tickle those levers so they’ll purchase faster. And the best method to do that through copywriting is to utilize 4 fundamental sales stories.

The stories make your prospects “thirsty,” and your copywriting will guide individuals to the drink. This is a tested pattern for success with copywriting.

4. Offer Without Selling Secrets.

Bear in mind that among the best copywriting tricks is to make it appear you’re not costing all. This is the area that assists you master and embed those secret “stealth closes.”.

Keep in mind Columbo, famous for “playing dumb,” while privately figuring out the reality? Well, Jim Edwards reveals you how to utilize this area of the Copywriting Secrets book to offer your customers value and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Don’t be tricked by the name of this area in the Copywriting Secrets book. It’s not optional. Copywriting is only as good as the amount of tweaking and refining you do. Typically, you can use information to direct your choices.

You can also utilize the feedback to plug into a couple of proven techniques for enhancing your sales, ads, and emails letters. That’s what this area of the Copywriting Secrets book is all about.

How to Get the Copywriting Secrets Book.

There are numerous methods to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the most inexpensive is to head straight to the Copywriting Secrets book sales page.

Here, Jim offers the Copywriting Secrets book using the reliable Free plus Shipping Cost deal. This means that you’ll get the book totally free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.

However, Jim likewise makes you a distinct pledge. If you do not like it, you can request a refund and you do not need to send out the book back. You basically secure free shipping for the Copywriting Secrets book.

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Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook version of the Copywriting Secrets book, all you require to do is grab the initial offer. The audio variation will pop up as a “Special Offer” prior to you complete your purchase of the Copywriting Secrets book.

The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you produce the right stories that will inspire your audience, no matter what you offer.

sales story secrets.

When you’re prepared to get even more extensive with discovering copywriting secrets for any market, this is the book you want on your side.

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Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a real kahuna of a book– and I’m not going to lie. I still haven’t used every single method in Copywriting Secrets.

What I know for sure, however, is that each time I take a seat to write any of my marketing materials, sales pages, ads, e-mails, and even social networks posts, I initially thumb through my Copywriting Secrets book.

And I expect I’ll be doing that till I end up being a master copywriter. What about you?

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