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Copywriting Secrets Review: Should You Get A FREE Copy?

8 out of 10 people just read headings.

Visitors to your website only read 20% of the material you write.

People just read the first two words on a line– generally, they miss out on the 3rd word.

It’s numbers like this that make you believe you should work with a copywriter.

Then you find out about the costs of employing a copywriter to get more clicks:

Russell Brunson Epiphany Bridge

Summary: Copywriting Secrets is a fundamental and effective book that will teach you how to get more clicks, acquire more visibility, draw in more leads, make more customers, and and land more sales online.

Great freelance copywriters charge up to $250 per hour

Scammy ones will tell you that “all you really require to make sales is excellent sales copy” (lies).

75% of visitors to a website take notice of the overall quality of the copy, though, and they’ll avoid doing business with a company that doesn’t have professional and tidy copy.

Realities like these make you wonder if it’s all really worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about efficient copywriting.

No novice copywriter understands what works. They only discover what works after they go through some experimentation, gain some genuine information around where customers are leaving and where they’re investing the most time, and improve the copy based upon the outcomes.

If they do not understand what works, how can they help you make more sales?

It’s “simple.”

All you require are:

Copy formulas that help you compose sales copy and after that hook these transformative words into the larger structure of your sales page.

A precise understanding of who your ideal customers are, what their greatest “discomforts” are, and where they presently live.

Specific, dependable, and constant “power” words that harness powerful, psychological and psychological triggers that direct people to buy your products and services.

And that’s precisely what Copywriting Secrets, a effective and basic book for anyone who wants to earn money utilizing advertisements, emails, sales letters, teaches you to do.

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What is Copywriting and Why Does it Matter?

When I say that everyone can utilize Copywriting Secrets, it’s not an exaggeration.

It’s a testimony to the power of words when it pertains to inspiring individuals to buy. It’s also a clear recognition of just how crucial content marketing has ended up being when you need to offer anything online.

Many people hear “copywriting” and they believe they’re talking with somebody who practices copyright law.

Copywriting is no place as dry, arcane, or long-winded as legalese. If you’re doing it right, you need to be communicating details to your leads at a third-grade reading level.

That suggests you value your prospects’ time and you want to give them access to your offer as clearly and tactically as possible.

Now, the “strategy” part of copywriting secrets originates from understanding which buttons to push when you’re composing ad copy or how to inform a sales story that guides a client from being uninformed about how to solve an issue to totally gung-ho about your solution.

In my experience, copywriting is simpler: It’s like being someone’s best friend and their worst enemy all on one page.

Think about it this way:.

Whether it’s:

  • An e-mail,
  • A sales page,
  • A landing page,
  • A social networks advertisement, or
  • A web page,

… you begin describing your reader’s deepest, darkest, most pervasive pain to them. You hold up a very undesirable mirror.

Then, using words, you continue to poke them all over it harms. Slowly, they remember why they need to alter, act, or merely make a different decision.

And after that, you’re their best friend. You offer them an option that in fact works, without being aggressive, scammy, or salesy.

Now, lots of entrepreneurs will inform you that what they want is for quality leads to open their wallets and purchase. But the reality is that copywriting is about trading something even more important.

Something that’s almost a limited resource.

Which’s attention.

With a lot of solutions, deals, products, services, and opportunities, the only possible way for your potential customers and readers to trust you, purchase from you, and remain loyal to you is through preserving their attention.

And absolutely nothing grabs attention on the Internet like copy and content.

Clearly, everybody can utilize a trusted method to master high-converting copy.

Get a FREE copy of Copywriting Secrets.

What is Copywriting Secrets?

The Copywriting Secrets book is not written by Russell Brunson– despite the fact that it looks similar to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the new edition of Traffic Secrets).

Rather, Copywriting Secrets is a book that uses the extremely solutions it’s attempting to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.

Here’s an example of a sales letter, across a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, no one said that looking gorgeous became part of copywriting tricks. Instead, the book reveals you book how to use the power of words to:.

Get more clicks,.

Gain more visibility,.

Bring in more leads,.

Earn more subscribers, and.

Land more sales online.

Most copywriting books attempt to teach you how to “compose great copy.”.

Except that every time you try, your words stop working to convince anyone to purchase– except possibly your mom and a couple of devoted buddies.

However the book shares with you the greatest secret about copywriting (and it doesn’t matter what you sell).

Pay attention:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You don’t compose copy– you assemble it.

According to the famous advertiser, Eugene Schwartz, when you’re developing copy:.

” You are working with a series of foundation, you are putting the foundation together, and then you are putting them in specific structures. [Your words are] constructing a little city of desire for your person to come and live in.”.

Does this noise familiar?

If not, checked out that quote once again.

Think about another principle in marketing that depends on strategic placement, building blocks, and the rational, step-by-step journey that guides a possibility from start to finish.

The surface being a sale.

Sales funnels.

Which implies that sales funnels and sales copy skills go hand-in-hand. Learn one and you’ll enhance the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 proven copywriting formulas to assist you end up being a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll find out to utilize the power of words to get individuals to do something about it in such a natural and seamless way, your prospects will not even recognize they’re being convinced.

Hint: One of the main copywriting tricks, says Jim Edwards, is to make sales copy “vanish.”.

As the Copywriting Secrets book tagline says,.

” … no matter what you offer or who you offer it to!”.

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Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason that it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.

Jim. Sales Copy.

Duration.

You might have seen him collaborating with Russell Brunson on Funnel Scripts, the copywriting software application from the developers of ClickFunnels.

Russell is sensible– he understands his lane or area of know-how depends on assisting entrepreneurs make benefit from funnel structure.

Russell Brunson Epiphany Bridge

Russel Brunson Copywriting Secrets Book.

But Jim Edwards is the self-taught, go-to guru for success with sales copy. Just take a look at his credentials:.

He’s the founder and owner of a direct action marketing firm.

He dedicates numerous hours every year to coaching individually entrepreneur in the Funnel Scripts neighborhood.

He’s a very popular author who has been operating online given that he initially began offering e-books online in 1997! (does anybody even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up sounds?).

He’s launched numerous deals for his own products and those of others using sales letters that have actually produced him $2.5 million and $3 million in income.

He’s been featured in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting knowledge.

Best of all, he utilized his self-taught copywriting abilities to make millions– the type of cash responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off house in 18 months.

Yes, you check out that right.

So if this isn’t the right person to give you extensive training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Prior to we enter the full evaluation, I wish to let you understand that the Copywriting Secrets book is not the very same product as the Funnel Scripts software tool.

Funnel Scripts is a done-for-you copy generator that utilizes your knowledge of your customers and information of your deal to create high-converting copy for your funnels, ads, blogs, email newsletters, and more.

And that can save you an enormous quantity of time. It’s the best option to keeping an in-house copywriter or creating copy from scratch.

In fact, a lot of the formulas that power Funnel Scripts are explored further in the Sales Story Secrets upsell (I’ll tell you more about that later on in my review).

They may seem similar due to the fact that Jim Edwards dealt with both– but that need to just demonstrate how powerful his capability as a copy creator truly is.

The Copywriting Secrets book, on the other hand, will offer you everything you need to tailor, modify, and perfect conversion copy.

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Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is all about persuasion with words?

Well, there are lots of “secrets” to persuading individuals– and, often, you need to employ a combination of sales letters and sales copy formulas.

Copywriting Secrets Book Review

Russell Brunson Epiphany Bridge

These secrets and insights collaborate so you can use the formulas to build persuasion over time. Some examples in the book include:.

The “Love me. Hate me. There’s no cash in the middle!” technique. Your words need to generate very strong emotions from individuals and require them to make a decision about you personally– it’s one of the most successful things your copy can do! (page 181).

Find out how to make more on each prospect, which is perfect for a sales funnel, utilizing the “give them a shovel … then offer them a bulldozer” technique for make more on each (page 179).

How to take a blank screen and change that blinking cursor into a completed piece of sales copy FAST. It’s a method so effective, you can use it to break through author’s block (page 168).

A 13-step sales message formula that shows you how to quickly encourage clients to purchase choice, using deeply ingrained psychological triggers (page 143-158).

Speak in the voice of your customer and discover the “magic” words clients use to explain what they wish to buy (page 104).

8 specific locations online that will show you the specific triggers motivating your potential customers and getting them to spend their money. You can utilize this to place your own product, service, training, software (page 69-71).

How to quickly assemble the “foundation” of sales copy that develop a “little city of desire” for your consumers and potential customers (page 79).

The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads people on a journey towards eventually buying from you (page 178).

It gets sort of overwhelming reading about the large quantity of information Jim Edwards packs in a mere book when you inspect out the sales page for the Copywriting Secrets book.

I’ve broken down his deliverables into 5 basic sections. I’ll quickly summarize what you need to anticipate in each area of the Copywriting Secrets book.

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1. Copywriting Mindset Secrets.

Jim Edwards begins this area showing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a refresher course on:.

All the hallmarks of high-performing copywriting.

How to develop the practice.

How to approach practically every piece of content you see from now on using a copywriter’s perspective on persuasion.

2. Sales Formula/Letter Secrets.

It’s not simply that fantastic copywriting leaves clues. This section exposes formulas and templates for emails, sales, and advertisements letters which have actually never ever failed.

3. Make ‘Em Thirsty Secrets.

The trick to offering through ads, sales, and e-mails letters? And the finest method to do that through copywriting is to utilize 4 basic sales stories.

The stories make your prospects “thirsty,” and your copywriting will assist individuals to the beverage. This is a proven pattern for success with copywriting.

4. Sell Without Selling Secrets.

Keep in mind that among the very best copywriting secrets is to make it appear you’re not selling at all. This is the section that assists you master and embed those secret “stealth closes.”.

Keep in mind Columbo, well-known for “playing dumb,” while covertly finding out the truth? Well, Jim Edwards shows you how to use this section of the Copywriting Secrets book to offer your customers worth and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Don’t be tricked by the name of this area in the Copywriting Secrets book. Copywriting is only as excellent as the amount of tweaking and refining you do.

However you can likewise utilize the feedback to plug into a few tested techniques for improving your ads, emails, and sales letters. That’s what this section of the Copywriting Secrets book is everything about.

How to Get the Copywriting Secrets Book.

There are several ways to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the most affordable is to head straight to the Copywriting Secrets book sales page.

Here, Jim sells the Copywriting Secrets book utilizing the tried-and-true Free plus Shipping Cost deal. This means that you’ll get the book free of charge as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.

Nevertheless, Jim likewise makes you an unique pledge. If you do not like it, you can request a refund and you do not have to send the book back. You essentially get free shipping for the Copywriting Secrets book.

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Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook variation of the Copywriting Secrets book, all you need to do is grab the initial offer. The audio variation will turn up as a “Special Offer” prior to you finish your purchase of the Copywriting Secrets book.

The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you produce the best stories that will inspire your audience, no matter what you offer.

sales story secrets.

When you’re prepared to get even more thorough with discovering copywriting tricks for any market, this is the book you desire on your side.

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Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a genuine kahuna of a book– and I’m not going to lie. I still have not used every single method in Copywriting Secrets.

What I know for sure, though, is that every time I take a seat to write any of my marketing products, sales pages, ads, emails, and even social networks posts, I first thumb through my Copywriting Secrets book.

And I anticipate I’ll be doing that until I end up being a master copywriter. What about you?

Get a FREE copy of Copywriting Secrets.