Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 individuals only check out headlines.
Visitors to your site just checked out 20% of the material you write.
People only check out the first 2 words on a line– normally, they miss the 3rd word.
It’s numbers like this that make you believe you ought to hire a copywriter.
Then you learn about the costs of working with a copywriter to get more clicks:
Summary: Copywriting Secrets is a basic and effective book that will teach you how to get more clicks, gain more presence, attract more leads, earn more subscribers, and and land more sales online.
Excellent freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you really need to make sales is fantastic sales copy” (lies).
75% of visitors to a website take notice of the total quality of the copy, however, and they’ll prevent working with a business that does not have clean and expert copy.
Truths like these make you question if it’s all really worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about efficient copywriting.
No novice copywriter understands what works. They just discover what works after they go through some experimentation, gain some real information around where customers are leaving and where they’re spending the most time, and fine-tune the copy based on the results.
So if they don’t know what works, how can they assist you make more sales?
All you need are:
Copy solutions that assist you compose sales copy and then hook these transformative words into the larger structure of your sales page.
A precise understanding of who your ideal clients are, what their biggest “pains” are, and where they presently live.
Particular, reputable, and constant “power” words that harness powerful, psychological and psychological triggers that guide individuals to buy your services and items.
And that’s precisely what Copywriting Secrets, a powerful and fundamental book for anyone who wants to generate income using ads, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I say that everybody can use Copywriting Secrets.
It’s a testimony to the power of words when it pertains to encouraging people to purchase. It’s likewise a clear recognition of simply how crucial material marketing has actually ended up being when you require to sell anything online.
Many people hear “copywriting” and they believe they’re speaking to someone who practices copyright law.
Copywriting is no place as dry, arcane, or long-winded as legalese. In fact, if you’re doing it right, you must be communicating information to your leads at a third-grade reading level.
That implies you value your prospects’ time and you want to provide access to your offer as clearly and tactically as possible.
Now, the “technique” part of copywriting tricks originates from understanding which buttons to press when you’re writing advertisement copy or how to tell a sales story that guides a customer from being unaware about how to resolve an issue to completely gung-ho about your solution.
In my experience, copywriting is simpler: It’s like being somebody’s finest good friend and their worst opponent all on one page.
Think of it by doing this:.
- An email,
- A sales page,
- A landing page,
- A social media ad, or
- A web page,
… you start describing your reader’s deepest, darkest, most prevalent pain to them. You hold up an extremely unpleasant mirror.
Then, using words, you continue to poke them everywhere it harms. Slowly, they keep in mind why they require to alter, act, or simply make a various choice.
And after that, you’re their buddy. You use them a solution that in fact works, without being aggressive, scammy, or salesy.
Now, many business owners will inform you that what they want is for quality leads to open their wallets and buy. However the fact is that copywriting is about trading something far more important.
Something that’s practically a scarce resource.
With many solutions, offers, opportunities, services, and items, the only possible way for your readers and prospects to trust you, buy from you, and stay devoted to you is through keeping their attention.
And nothing grabs attention on the Internet like copy and material.
Clearly, everyone can use a reliable method to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– although it looks comparable to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that uses the extremely solutions it’s attempting to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, across a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one stated that looking lovely belonged to copywriting tricks. Instead, the book shows you book how to use the power of words to:.
Get more clicks,.
Gain more presence,.
Draw in more leads,.
Make more subscribers, and.
Land more sales online.
Many copywriting books try to teach you how to “compose terrific copy.”.
Other than that whenever you attempt, your words fail to encourage anyone to purchase– except perhaps your mom and a couple of devoted buddies.
However the book shares with you the greatest secret about copywriting (and it doesn’t matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t write copy– you assemble it.
According to the legendary marketer, Eugene Schwartz, when you’re developing copy:.
” You are working with a series of foundation, you are putting the foundation together, and then you are putting them in specific structures. [Your words are] constructing a little city of desire for your individual to come and live in.”.
Does this sound familiar?
If not, checked out that quote once again.
Consider another principle in marketing that depends on strategic positioning, foundation, and the rational, stepwise journey that guides a possibility from start to finish.
The finish being a sale.
Which indicates that sales funnels and sales copy abilities go hand-in-hand. Find out one and you’ll enhance the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 tested copywriting solutions to help you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll discover to utilize the power of words to get individuals to act in such a seamless and natural way, your prospects will not even recognize they’re being convinced.
Hint: One of the primary copywriting secrets, states Jim Edwards, is to make sales copy “vanish.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you sell or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.
Jim. Sales Copy.
You may have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software application from the developers of ClickFunnels.
Russell is sensible– he understands his lane or area of competence depends on assisting entrepreneurs make benefit from funnel building.
Russel Brunson Copywriting Secrets Book.
Jim Edwards is the self-taught, go-to master for success with sales copy. Just have a look at his credentials:.
He’s the creator and owner of a direct action marketing company.
He dedicates hundreds of hours every year to training individually business owners in the Funnel Scripts neighborhood.
He’s a very popular author who has been operating online considering that he initially began offering e-books online in 1997! (does anyone even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up noises?).
He’s introduced several deals for his own products and those of others using sales letters that have produced him $2.5 million and $3 million in income.
He’s been featured in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting know-how.
Best of all, he used his self-taught copywriting abilities to make millions– the kind of cash responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off home in 18 months.
Yes, you read that right.
If this isn’t the ideal guy to offer you in-depth training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we get into the complete evaluation, I wish to let you understand that the Copywriting Secrets book is not the exact same product as the Funnel Scripts software application tool.
Funnel Scripts is a done-for-you copy generator that utilizes your knowledge of your consumers and information of your deal to create high-converting copy for your funnels, advertisements, blog sites, email newsletters, and more.
And that can save you an enormous amount of time. It’s the best option to developing or keeping an internal copywriter copy from scratch.
In fact, a lot of the formulas that power Funnel Scripts are explored even more in the Sales Story Secrets upsell (I’ll inform you more about that later on in my review).
They might seem similar since Jim Edwards worked on both– however that should just show how effective his ability as a copy developer genuinely is.
The Copywriting Secrets book, on the other hand, will provide you everything you need to customize, tweak, and perfect conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is everything about persuasion with words, right?
Well, there are lots of “secrets” to persuading people– and, typically, you have to utilize a mix of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These secrets and insights work together so you can use the formulas to develop persuasion with time. Some examples in the book include:.
The “Love me. Dislike me. There’s no money in the center!” technique. Your words ought to generate really strong emotions from people and require them to make a decision about you personally– it’s one of the most rewarding things your copy can do! (page 181).
Discover how to make more on each possibility, which is ideal for a sales funnel, using the “provide a shovel … then offer them a bulldozer” approach for make more on each (page 179).
How to take a blank screen and change that blinking cursor into an ended up piece of sales copy FAST. It’s a technique so effective, you can use it to break through writer’s block (page 168).
A 13-step sales message formula that shows you how to instantly convince clients to purchase decision, utilizing deeply ingrained psychological triggers (page 143-158).
Speak in the voice of your consumer and discover the “magic” words clients utilize to explain what they want to buy (page 104).
8 specific locations online that will show you the precise triggers encouraging your prospective consumers and getting them to spend their money. You can use this to place your own product, service, training, software application (page 69-71).
How to quickly assemble the “foundation” of sales copy that produce a “little city of desire” for your consumers and potential customers (page 79).
The “Yellow Brick Road” Formula, another best formula for funnels, that leads individuals on a journey towards eventually purchasing from you (page 178).
It gets sort of frustrating reading about the large amount of information Jim Edwards loads in a mere book when you inspect out the sales page for the Copywriting Secrets book.
So I’ve broken down his deliverables into 5 basic sections. I’ll quickly summarize what you need to anticipate in each area of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this area revealing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a refresher course on:.
All the hallmarks of high-performing copywriting.
How to establish the practice.
How to approach practically every piece of content you see from now on using a copywriter’s point of view on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber fulfills the road. It’s not just that excellent copywriting leaves clues. It’s that excellent copy can constantly be plugged in and “developed” utilizing formulas– and these work no matter what you offer. This area reveals formulas and templates for emails, sales, and advertisements letters which have never stopped working.
3. Make ‘Em Thirsty Secrets.
The secret to selling through e-mails, sales, and ads letters? And the best way to do that through copywriting is to use four fundamental sales stories.
The stories make your potential customers “thirsty,” and your copywriting will direct people to the beverage. This is a proven pattern for success with copywriting.
4. Offer Without Selling Secrets.
Bear in mind that one of the very best copywriting tricks is to make it appear you’re not selling at all. This is the section that helps you master and embed those secret “stealth closes.”.
Keep in mind Columbo, popular for “playing dumb,” while privately determining the reality? Well, Jim Edwards shows you how to use this section of the Copywriting Secrets book to offer your clients worth and close without pressure.
5. Copy Polishing Secrets.
Don’t be tricked by the name of this area in the Copywriting Secrets book. Copywriting is only as great as the quantity of tweaking and refining you do.
But you can likewise use the feedback to plug into a couple of tested methods for enhancing your advertisements, sales, and e-mails letters. That’s what this area of the Copywriting Secrets book is all about.
How to Get the Copywriting Secrets Book.
There are numerous ways to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the cheapest is to head directly to the Copywriting Secrets book sales page.
Here, Jim offers the Copywriting Secrets book using the reliable Free plus Shipping Cost offer. This means that you’ll get the book free of charge as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.
Jim also makes you an unique pledge. You can ask for a refund and you do not have to send out the book back if you don’t like it. You essentially get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook variation of the Copywriting Secrets book, all you need to do is get the original offer. The audio version will appear as a “Special Offer” before you finish your purchase of the Copywriting Secrets book.
The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you develop the right stories that will motivate your audience, no matter what you offer.
sales story secrets.
When you’re prepared to get even more extensive with finding out copywriting secrets for any market, this is the book you want on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a genuine kahuna of a book– and I’m not going to lie. I still have not utilized every single method in Copywriting Secrets.
What I understand for sure, though, is that every time I sit down to write any of my marketing products, sales pages, ads, emails, and even social networks posts, I initially thumb through my Copywriting Secrets book.
And I expect I’ll be doing that up until I become a master copywriter. What about you?