Russell Brunson Emily Shai

Copywriting Secrets Review: Should You Get A FREE Copy?

Eight out of 10 people just check out headlines.

Visitors to your website just read 20% of the material you compose.

Individuals only check out the very first two words on a line– normally, they miss the 3rd word.

It’s numbers like this that make you believe you ought to employ a copywriter.

But then you discover the costs of employing a copywriter to get more clicks:

Russell Brunson Emily Shai

Summary: Copywriting Secrets is a fundamental and effective book that will teach you how to get more clicks, get more exposure, attract more leads, earn more subscribers, and and land more sales online.

Good freelance copywriters charge up to $250 per hour

Scammy ones will tell you that “all you really need to make sales is terrific sales copy” (lies).

75% of visitors to a site take note of the general quality of the copy, though, and they’ll prevent doing business with a business that doesn’t have tidy and expert copy.

Realities like these make you wonder if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about effective copywriting.

No beginner copywriter understands what works. They only find out what works after they go through some trial and error, acquire some genuine data around where consumers are leaving and where they’re investing the most time, and fine-tune the copy based on the results.

If they don’t know what works, how can they help you make more sales?

It’s “simple.”

All you need are:

Copy solutions that assist you compose sales copy and then hook these transformative words into the larger structure of your sales page.

A precise understanding of who your ideal customers are, what their biggest “discomforts” are, and where they presently live.

Particular, dependable, and constant “power” words that harness powerful, psychological and emotional triggers that direct people to purchase your services and items.

Which’s exactly what Copywriting Secrets, a fundamental and effective book for anyone who wants to generate income utilizing advertisements, emails, sales letters, teaches you to do.

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What is Copywriting and Why Does it Matter?

It’s not an exaggeration when I state that everyone can use Copywriting Secrets.

When it comes to motivating individuals to purchase, it’s a testament to the power of words. When you require to sell anything online, it’s likewise a clear acknowledgement of simply how crucial material marketing has actually become.

The majority of people hear “copywriting” and they think they’re talking to somebody who practices copyright law.

Copywriting is no place as dry, arcane, or wordy as legalese. In fact, if you’re doing it right, you need to be communicating information to your leads at a third-grade reading level.

That means you worth your potential customers’ time and you wish to give them access to your deal as clearly and strategically as possible.

Now, the “method” part of copywriting secrets originates from knowing which buttons to press when you’re writing advertisement copy or how to inform a sales story that guides a consumer from being unaware about how to fix an issue to absolutely gung-ho about your service.

However, in my experience, copywriting is easier: It’s like being someone’s friend and their worst opponent all on one page.

Think about it this way:.

Whether it’s:

  • An email,
  • A sales page,
  • A landing page,
  • A social media advertisement, or
  • A websites,

… you start describing your reader’s deepest, darkest, most pervasive discomfort to them. You hold up a really unpleasant mirror.

Then, utilizing words, you continue to poke them all over it hurts. Gradually, they remember why they require to change, take action, or simply make a various decision.

And then, you’re their best friend. You provide them a service that really works, without being aggressive, scammy, or salesy.

Now, many business owners will inform you that what they desire is for quality leads to open their wallets and purchase. The fact is that copywriting is about trading something far more valuable.

Something that’s nearly a limited resource.

And that’s attention.

With a lot of services, offers, products, chances, and services, the only possible way for your potential customers and readers to trust you, purchase from you, and stay loyal to you is through maintaining their attention.

And nothing grabs attention on the Internet like copy and content.

Plainly, everybody can utilize a reputable way to master high-converting copy.

Get a FREE copy of Copywriting Secrets.

What is Copywriting Secrets?

The Copywriting Secrets book is not written by Russell Brunson– even though it looks similar to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the brand-new edition of Traffic Secrets).

Instead, Copywriting Secrets is a book that uses the extremely solutions it’s attempting to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.

Here’s an example of a sales letter, across a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, no one stated that looking lovely belonged to copywriting secrets. Instead, the book shows you book how to utilize the power of words to:.

Get more clicks,.

Gain more presence,.

Attract more leads,.

Make more customers, and.

Land more sales online.

Most copywriting books attempt to teach you how to “compose terrific copy.”.

Other than that every time you try, your words stop working to convince anyone to buy– other than perhaps your mother and a couple of faithful good friends.

The book shares with you the biggest secret about copywriting (and it doesn’t matter what you offer).

Take note:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You don’t compose copy– you assemble it.

According to the legendary advertiser, Eugene Schwartz, when you’re developing copy:.

” You are working with a series of structure blocks, you are putting the building blocks together, and then you are putting them in particular structures.

Does this noise familiar?

If not, checked out that quote once again.

Think about another concept in marketing that counts on tactical placement, building blocks, and the logical, stepwise journey that guides a prospect from start to finish.

The surface being a sale.

Sales funnels.

Which means that sales funnels and sales copy skills go hand-in-hand. Find out one and you’ll boost the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 tested copywriting formulas to help you become a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll discover to utilize the power of words to get people to take action in such a smooth and natural way, your potential customers will not even recognize they’re being convinced.

Hint: One of the main copywriting secrets, says Jim Edwards, is to make sales copy “vanish.”.

As the Copywriting Secrets book tagline says,.

” … no matter what you sell or who you sell it to!”.

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Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.

Jim. Knows. Great. Sales Copy.

Duration.

You might have seen him collaborating with Russell Brunson on Funnel Scripts, the copywriting software from the developers of ClickFunnels.

Russell is wise– he understands his lane or area of know-how lies in helping business owners make benefit from funnel building.

Russell Brunson Emily Shai

Russel Brunson Copywriting Secrets Book.

However Jim Edwards is the self-taught, go-to master for success with sales copy. Simply take a look at his credentials:.

He’s the creator and owner of a direct response marketing firm.

He commits numerous hours every year to training one-on-one entrepreneur in the Funnel Scripts community.

He’s a very popular author who has actually been operating online considering that he initially began offering e-books online in 1997! (does anybody even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up noises?).

He’s launched multiple offers for his own items and those of others utilizing sales letters that have produced him $2.5 million and $3 million in income.

He’s been featured in the New York Times, Entrepreneur Magazine, and several other leading publications for his copywriting proficiency.

Most importantly, he utilized his self-taught copywriting skills to make millions– the sort of cash responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off house in 18 months.

Yes, you check out that right.

So if this isn’t the ideal guy to offer you thorough training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Before we enter into the complete review, I wish to let you know that the Copywriting Secrets book is not the exact same item as the Funnel Scripts software application tool.

Funnel Scripts is a done-for-you copy generator that utilizes your understanding of your consumers and information of your offer to produce high-converting copy for your funnels, ads, blog sites, e-mail newsletters, and more.

And that can conserve you a massive amount of time. It’s the best alternative to producing or keeping an in-house copywriter copy from scratch.

A lot of the solutions that power Funnel Scripts are explored further in the Sales Story Secrets upsell (I’ll inform you more about that later on in my evaluation).

Since Jim Edwards worked on both– however that need to simply show how powerful his capability as a copy creator genuinely is, they might seem similar.

The Copywriting Secrets book, on the other hand, will give you everything you need to customize, modify, and perfect conversion copy.

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Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is everything about persuasion with words, right?

Well, there are many “tricks” to persuading individuals– and, frequently, you need to use a mix of sales letters and sales copy formulas.

Copywriting Secrets Book Review

Russell Brunson Emily Shai

These secrets and insights collaborate so you can utilize the formulas to build persuasion gradually. Some examples in the book consist of:.

The “Love me. Your words need to generate extremely strong feelings from people and require them to make a decision about you personally– it’s one of the most lucrative things your copy can do! (page 181).

Find out how to make more on each possibility, which is best for a sales funnel, using the “give them a shovel … then sell them a bulldozer” technique for make more on each (page 179).

How to take a blank screen and transform that blinking cursor into a completed piece of sales copy FAST. It’s a technique so effective, you can use it to break through author’s block (page 168).

A 13-step sales message formula that reveals you how to immediately persuade consumers to buy decision, utilizing deeply ingrained mental triggers (page 143-158).

Speak in the voice of your consumer and discover the “magic” words consumers utilize to describe what they want to purchase (page 104).

8 specific locations online that will show you the exact triggers encouraging your possible clients and getting them to invest their money. You can utilize this to position your own product, service, training, software application (page 69-71).

How to rapidly assemble the “building blocks” of sales copy that produce a “little city of desire” for your clients and potential customers (page 79).

The “Yellow Brick Road” Formula, another best formula for funnels, that leads people on a journey towards ultimately buying from you (page 178).

When you have a look at the sales page for the Copywriting Secrets book, it gets sort of frustrating reading about the large quantity of info Jim Edwards crams in a simple book.

I’ve broken down his deliverables into 5 basic areas. I’ll quickly summarize what you ought to anticipate in each section of the Copywriting Secrets book.

Get a FREE copy of Copywriting Secrets.

1. Copywriting Mindset Secrets.

Jim Edwards begins this area showing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a crash course on:.

All the trademarks of high-performing copywriting.

How to develop the practice.

How to approach nearly every piece of content you see from now on using a copywriter’s viewpoint on persuasion.

2. Sales Formula/Letter Secrets.

This is where the rubber meets the roadway. It’s not simply that terrific copywriting leaves hints. It’s that great copy can always be plugged in and “constructed” utilizing formulas– and these work no matter what you offer. This area exposes formulas and templates for ads, e-mails, and sales letters which have actually never ever stopped working.

3. Make ‘Em Thirsty Secrets.

The secret to selling through emails, ads, and sales letters? As Jim Edwards says, “Make ’em thirsty!” Simply put, you wish to tickle those levers so they’ll purchase much faster. And the very best method to do that through copywriting is to use 4 basic sales stories.

The stories make your potential customers “thirsty,” and your copywriting will guide individuals to the drink. This is a proven pattern for success with copywriting.

4. Sell Without Selling Secrets.

Remember that among the best copywriting secrets is to make it appear you’re not costing all. This is the section that assists you master and embed those secret “stealth closes.”.

Keep in mind Columbo, popular for “playing dumb,” while secretly finding out the reality? Well, Jim Edwards shows you how to use this area of the Copywriting Secrets book to give your clients worth and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Don’t be deceived by the name of this area in the Copywriting Secrets book. It’s not optional. Copywriting is only as good as the amount of tweaking and refining you do. Often, you can use data to direct your choices.

But you can likewise utilize the feedback to plug into a few tested techniques for enhancing your sales, advertisements, and emails letters. That’s what this section of the Copywriting Secrets book is everything about.

How to Get the Copywriting Secrets Book.

There are numerous methods to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the cheapest is to head straight to the Copywriting Secrets book sales page.

Here, Jim sells the Copywriting Secrets book using the tried-and-true Free plus Shipping Cost offer. This means that you’ll get the book free of charge as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.

Jim likewise makes you a distinct promise. You can ask for a refund and you don’t have to send out the book back if you do not like it. You essentially secure free shipping for the Copywriting Secrets book.

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Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook version of the Copywriting Secrets book, all you require to do is grab the original deal. The audio variation will appear as a “Special Offer” prior to you complete your purchase of the Copywriting Secrets book.

The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you produce the right stories that will inspire your audience, no matter what you offer.

sales story tricks.

When you’re prepared to get even more extensive with finding out copywriting tricks for any industry, this is the book you want on your side.

Get a FREE copy of Copywriting Secrets.

Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a real kahuna of a book– and I’m not going to lie. I still haven’t utilized every strategy in Copywriting Secrets.

What I know for sure, though, is that whenever I take a seat to write any of my marketing products, sales pages, ads, emails, and even social media posts, I first thumb through my Copywriting Secrets book.

And I expect I’ll be doing that until I end up being a master copywriter. What about you?

Get a FREE copy of Copywriting Secrets.