Russell Brunson Email Marketing

Copywriting Secrets Review: Should You Get A FREE Copy?

Eight out of 10 individuals only read headings.

Visitors to your site just read 20% of the content you compose.

People only read the very first 2 words on a line– typically, they miss out on the 3rd word.

It’s numbers like this that make you think you ought to employ a copywriter.

Then you find out about the costs of hiring a copywriter to get more clicks:

Russell Brunson Email Marketing

Summary: Copywriting Secrets is a powerful and essential book that will teach you how to get more clicks, get more exposure, attract more leads, make more subscribers, and and land more sales online.

Great freelance copywriters charge up to $250 per hour

Scammy ones will inform you that “all you actually require to make sales is terrific sales copy” (lies).

75% of visitors to a site pay attention to the total quality of the copy, however, and they’ll prevent doing business with a business that doesn’t have expert and tidy copy.

Realities like these make you question if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about efficient copywriting.

No novice copywriter knows what works. They just find out what works after they go through some experimentation, acquire some genuine information around where consumers are leaving and where they’re investing the most time, and fine-tune the copy based on the results.

So if they don’t understand what works, how can they assist you make more sales?

It’s “easy.”

All you need are:

Copy solutions that assist you compose sales copy and after that hook these transformative words into the larger structure of your sales page.

An exact understanding of who your ideal consumers are, what their greatest “pains” are, and where they currently live.

Specific, trustworthy, and constant “power” words that harness effective, emotional and psychological triggers that assist individuals to purchase your product or services.

Which’s precisely what Copywriting Secrets, a fundamental and powerful book for anyone who wants to make money using advertisements, emails, sales letters, teaches you to do.

Get a FREE copy of Copywriting Secrets.

What is Copywriting and Why Does it Matter?

When I state that everyone can utilize Copywriting Secrets, it’s not an exaggeration.

When it comes to encouraging people to buy, it’s a testament to the power of words. When you require to offer anything online, it’s likewise a clear recognition of simply how crucial content marketing has become.

Many people hear “copywriting” and they believe they’re speaking with somebody who practices copyright law.

However copywriting is no place as dry, arcane, or long-winded as legalese. If you’re doing it right, you must be interacting info to your leads at a third-grade reading level.

That suggests you worth your prospects’ time and you wish to provide access to your deal as clearly and tactically as possible.

Now, the “strategy” part of copywriting tricks comes from understanding which buttons to press when you’re writing ad copy or how to tell a sales story that guides a customer from being uninformed about how to solve a problem to absolutely gung-ho about your solution.

However, in my experience, copywriting is easier: It’s like being somebody’s buddy and their worst enemy all on one page.

Think of it by doing this:.

Whether it’s:

  • An e-mail,
  • A sales page,
  • A landing page,
  • A social networks ad, or
  • A websites,

… you start off describing your reader’s inmost, darkest, most prevalent pain to them. You hold up a really unpleasant mirror.

Then, utilizing words, you continue to poke them all over it harms. Slowly, they remember why they need to change, take action, or just make a different decision.

And then, you’re their best friend. You provide them a service that really works, without being aggressive, scammy, or salesy.

Now, lots of business owners will tell you that what they want is for quality causes open their wallets and buy. The reality is that copywriting is about trading something far more valuable.

Something that’s almost a limited resource.

Which’s attention.

With numerous services, offers, services, opportunities, and items, the only possible way for your prospects and readers to trust you, buy from you, and stay loyal to you is through maintaining their attention.

And nothing grabs attention on the Internet like copy and content.

Clearly, everybody can utilize a reputable way to master high-converting copy.

Get a FREE copy of Copywriting Secrets.

What is Copywriting Secrets?

The Copywriting Secrets book is not written by Russell Brunson– although it looks similar to the DotCom Secrets book (a trilogy including Expert Secrets and the new edition of Traffic Secrets).

Instead, Copywriting Secrets is a book that utilizes the really formulas it’s trying to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.

Here’s an example of a sales letter, across a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, no one said that looking gorgeous belonged to copywriting secrets. Rather, the book shows you book how to utilize the power of words to:.

Get more clicks,.

Gain more presence,.

Draw in more leads,.

Make more subscribers, and.

Land more sales online.

Many copywriting books attempt to teach you how to “write terrific copy.”.

Other than that each time you attempt, your words stop working to convince anyone to purchase– other than perhaps your mother and a few faithful good friends.

But the book shares with you the best secret about copywriting (and it doesn’t matter what you offer).

Take note:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You do not compose copy– you assemble it.

According to the legendary marketer, Eugene Schwartz, when you’re developing copy:.

” You are working with a series of building blocks, you are putting the structure obstructs together, and then you are putting them in particular structures.

Does this sound familiar?

If not, checked out that quote once again.

Think about another concept in marketing that depends on strategic placement, building blocks, and the rational, stepwise journey that guides a prospect from start to finish.

The surface being a sale.

Sales funnels.

Which implies that sales funnels and sales copy abilities go together. Learn one and you’ll boost the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 tested copywriting formulas to assist you end up being a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll discover to use the power of words to get people to act in such a natural and seamless method, your potential customers will not even realize they’re being persuaded.

Hint: One of the main copywriting tricks, says Jim Edwards, is to make sales copy “disappear.”.

As the Copywriting Secrets book tagline states,.

” … no matter what you sell or who you offer it to!”.

Get a FREE copy of Copywriting Secrets.

Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason why it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.

Jim. Sales Copy.

Period.

You may have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software application from the creators of ClickFunnels.

Russell is sensible– he understands his lane or location of knowledge depends on assisting business owners make benefit from funnel structure.

Russell Brunson Email Marketing

Russel Brunson Copywriting Secrets Book.

Jim Edwards is the self-taught, go-to guru for success with sales copy. Simply take a look at his credentials:.

He’s the founder and owner of a direct action marketing company.

He commits hundreds of hours every year to coaching one-on-one company owner in the Funnel Scripts community.

He’s a very popular author who has been operating online since he initially started offering e-books online in 1997! (does anybody even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up sounds?).

He’s launched several deals for his own items and those of others utilizing sales letters that have created him $2.5 million and $3 million in profits.

He’s been included in the New York Times, Entrepreneur Magazine, and several other leading publications for his copywriting competence.

Most importantly, he used his self-taught copywriting skills to earn millions– the sort of cash responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off home in 18 months.

Yes, you check out that.

If this isn’t the best man to provide you extensive training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Prior to we get into the complete evaluation, I wish to let you understand that the Copywriting Secrets book is not the same item as the Funnel Scripts software tool.

Funnel Scripts is a done-for-you copy generator that utilizes your knowledge of your consumers and information of your deal to develop high-converting copy for your funnels, advertisements, blogs, email newsletters, and more.

And that can conserve you an enormous quantity of time. It’s the ideal alternative to keeping an internal copywriter or producing copy from scratch.

A lot of the formulas that power Funnel Scripts are explored further in the Sales Story Secrets upsell (I’ll tell you more about that later in my evaluation).

Due to the fact that Jim Edwards worked on both– but that must just demonstrate how effective his ability as a copy creator genuinely is, they may appear comparable.

The Copywriting Secrets book, on the other hand, will give you whatever you need to tailor, fine-tune, and ideal conversion copy.

Get a FREE copy of Copywriting Secrets.

Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is all about persuasion with words?

Well, there are numerous “secrets” to persuading individuals– and, frequently, you have to employ a combination of sales letters and sales copy formulas.

Copywriting Secrets Book Review

Russell Brunson Email Marketing

These secrets and insights collaborate so you can utilize the formulas to develop persuasion in time. Some examples in the book consist of:.

The “Love me. Your words ought to generate really strong emotions from individuals and require them to make a decision about you personally– it’s one of the most lucrative things your copy can do! (page 181).

Find out how to make more on each prospect, which is best for a sales funnel, utilizing the “give them a shovel … then sell them a bulldozer” technique for make more on each (page 179).

How to take a blank screen and transform that blinking cursor into a finished piece of sales copy FAST. It’s a method so effective, you can utilize it to break through author’s block (page 168).

A 13-step sales message formula that shows you how to immediately encourage customers to buy choice, using deeply deep-rooted mental triggers (page 143-158).

Speak in the voice of your customer and find the “magic” words consumers use to describe what they wish to buy (page 104).

8 particular locations online that will reveal you the precise triggers motivating your possible consumers and getting them to spend their money. You can use this to position your own item, service, training, software (page 69-71).

How to rapidly assemble the “building blocks” of sales copy that produce a “little city of desire” for your consumers and potential customers (page 79).

The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads individuals on a journey towards ultimately purchasing from you (page 178).

When you take a look at the sales page for the Copywriting Secrets book, it gets sort of overwhelming reading about the large amount of information Jim Edwards packs in a mere book.

So I’ve broken down his deliverables into 5 basic sections. I’ll rapidly summarize what you ought to anticipate in each area of the Copywriting Secrets book.

Get a FREE copy of Copywriting Secrets.

1. Copywriting Mindset Secrets.

Jim Edwards begins this section revealing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a crash course on:.

All the hallmarks of high-performing copywriting.

How to establish the practice.

How to approach almost every piece of content you see from now on utilizing a copywriter’s point of view on persuasion.

2. Sales Formula/Letter Secrets.

This is where the rubber satisfies the roadway. It’s not simply that fantastic copywriting leaves clues. It’s that excellent copy can constantly be plugged in and “constructed” utilizing solutions– and these work no matter what you sell. This section exposes solutions and templates for emails, sales, and ads letters which have actually never failed.

3. Make ‘Em Thirsty Secrets.

The secret to offering through emails, sales, and advertisements letters? And the best way to do that through copywriting is to use four basic sales stories.

The stories make your potential customers “thirsty,” and your copywriting will assist individuals to the beverage. This is a proven pattern for success with copywriting.

4. Sell Without Selling Secrets.

Bear in mind that among the best copywriting tricks is to make it appear you’re not selling at all. This is the area that assists you master and embed those secret “stealth closes.”.

Remember Columbo, well-known for “playing dumb,” while covertly finding out the truth? Well, Jim Edwards reveals you how to use this area of the Copywriting Secrets book to give your clients value and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Do not be fooled by the name of this section in the Copywriting Secrets book. Copywriting is only as excellent as the amount of tweaking and refining you do.

But you can also use the feedback to plug into a few proven methods for enhancing your emails, ads, and sales letters. That’s what this area of the Copywriting Secrets book is all about.

How to Get the Copywriting Secrets Book.

There are numerous methods to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the cheapest is to head directly to the Copywriting Secrets book sales page.

Here, Jim offers the Copywriting Secrets book using the reliable Free plus Shipping Cost deal. This suggests that you’ll get the book for free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.

Nevertheless, Jim also makes you a distinct promise. If you do not like it, you can request a refund and you do not need to send out the book back. You essentially secure free shipping for the Copywriting Secrets book.

Get a FREE copy of Copywriting Secrets.

Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook version of the Copywriting Secrets book, all you need to do is grab the initial offer. The audio version will turn up as a “Special Offer” before you finish your purchase of the Copywriting Secrets book.

The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you develop the best stories that will encourage your audience, no matter what you sell.

sales story tricks.

When you’re all set to get even more in-depth with finding out copywriting tricks for any market, this is the book you want on your side.

Get a FREE copy of Copywriting Secrets.

Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a genuine kahuna of a book– and I’m not going to lie. I still have not used every strategy in Copywriting Secrets.

What I understand for sure, though, is that every time I sit down to compose any of my marketing products, sales pages, ads, emails, and even social media posts, I first thumb through my Copywriting Secrets book.

And I expect I’ll be doing that until I end up being a master copywriter. What about you?

Get a FREE copy of Copywriting Secrets.