Copywriting Secrets Review: Should You Get A FREE Copy?
Eight out of 10 people only read headlines.
Visitors to your site only checked out 20% of the material you write.
Individuals only check out the first two words on a line– generally, they miss out on the third word.
It’s numbers like this that make you think you ought to employ a copywriter.
However then you find out about the costs of working with a copywriter to get more clicks:
Summary: Copywriting Secrets is a essential and powerful book that will teach you how to get more clicks, acquire more presence, draw in more leads, make more customers, and and land more sales online.
Good freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you really need to make sales is great sales copy” (lies).
75% of visitors to a site take notice of the overall quality of the copy, though, and they’ll avoid doing business with a company that doesn’t have tidy and professional copy.
Truths like these make you question if it’s all truly worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about effective copywriting.
No novice copywriter understands what works. They only discover what works after they go through some experimentation, acquire some genuine data around where clients are leaving and where they’re spending the most time, and improve the copy based on the results.
So if they do not know what works, how can they assist you make more sales?
All you require are:
Copy solutions that help you compose sales copy and after that hook these transformative words into the bigger structure of your sales page.
A precise understanding of who your perfect clients are, what their biggest “discomforts” are, and where they currently live.
Particular, reputable, and constant “power” words that harness effective, emotional and mental triggers that guide individuals to buy your product or services.
And that’s exactly what Copywriting Secrets, a powerful and essential book for anyone who wishes to earn money utilizing advertisements, emails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I say that everyone can use Copywriting Secrets, it’s not an exaggeration.
It’s a testament to the power of words when it concerns motivating individuals to purchase. When you require to offer anything online, it’s also a clear recognition of simply how important material marketing has ended up being.
Most people hear “copywriting” and they think they’re talking to someone who practices copyright law.
Copywriting is no place as dry, arcane, or wordy as legalese. If you’re doing it right, you need to be interacting info to your leads at a third-grade reading level.
That indicates you value your prospects’ time and you want to provide access to your offer as plainly and tactically as possible.
Now, the “method” part of copywriting tricks comes from understanding which buttons to press when you’re composing ad copy or how to tell a sales story that guides a customer from being uninformed about how to solve a problem to totally gung-ho about your option.
But, in my experience, copywriting is simpler: It’s like being somebody’s buddy and their worst enemy all on one page.
Think of it by doing this:.
- An e-mail,
- A sales page,
- A landing page,
- A social media ad, or
- A web page,
… you start off describing your reader’s inmost, darkest, most pervasive pain to them. You hold up a really unpleasant mirror.
Using words, you continue to poke them all over it harms. Gradually, they keep in mind why they need to alter, act, or simply make a various choice.
And then, you’re their best friend. You provide them a solution that actually works, without being aggressive, scammy, or salesy.
Now, numerous entrepreneurs will inform you that what they desire is for quality causes open their wallets and purchase. But the truth is that copywriting has to do with trading something even more valuable.
Something that’s almost a scarce resource.
With numerous options, deals, items, opportunities, and services, the only possible method for your prospects and readers to trust you, buy from you, and remain faithful to you is through maintaining their attention.
And absolutely nothing grabs attention on the Internet like copy and content.
Clearly, everyone can utilize a trustworthy method to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– even though it looks similar to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that utilizes the very solutions it’s attempting to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, across a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one said that looking stunning belonged to copywriting tricks. Instead, the book shows you book how to use the power of words to:.
Get more clicks,.
Gain more visibility,.
Draw in more leads,.
Earn more subscribers, and.
Land more sales online.
Most copywriting books try to teach you how to “compose great copy.”.
Except that each time you attempt, your words fail to convince anyone to buy– except possibly your mama and a few faithful good friends.
The book shares with you the greatest secret about copywriting (and it doesn’t matter what you offer).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not write copy– you assemble it.
According to the legendary advertiser, Eugene Schwartz, when you’re developing copy:.
” You are dealing with a series of building blocks, you are putting the building blocks together, and then you are putting them in specific structures. [Your words are] constructing a little city of desire for your person to live and come in.”.
Does this sound familiar?
If not, read that quote once again.
Think about another idea in marketing that depends on strategic positioning, foundation, and the sensible, step-by-step journey that guides a prospect from start to finish.
The finish being a sale.
Which suggests that sales funnels and sales copy skills go hand-in-hand. Learn one and you’ll boost the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 proven copywriting solutions to help you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll discover to use the power of words to get people to do something about it in such a natural and seamless way, your prospects will not even realize they’re being convinced.
Tip: One of the main copywriting secrets, states Jim Edwards, is to make sales copy “vanish.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you sell or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason that it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You may have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software application from the developers of ClickFunnels.
Russell is smart– he knows his lane or area of competence lies in assisting entrepreneurs make profits from funnel structure.
Russel Brunson Copywriting Secrets Book.
But Jim Edwards is the self-taught, go-to master for success with sales copy. Just have a look at his qualifications:.
He’s the creator and owner of a direct reaction marketing firm.
He commits hundreds of hours every year to training individually business owners in the Funnel Scripts community.
He’s a best-selling author who has actually been running online considering that he first started selling e-books online in 1997! (does anyone even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up noises?).
He’s released numerous offers for his own items and those of others utilizing sales letters that have actually generated him $2.5 million and $3 million in income.
He’s been featured in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting competence.
Most importantly, he utilized his self-taught copywriting abilities to make millions– the sort of cash responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off house in 18 months.
Yes, you check out that.
If this isn’t the ideal person to give you extensive training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we enter the full review, I wish to let you know that the Copywriting Secrets book is not the same item as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that utilizes your knowledge of your customers and information of your deal to produce high-converting copy for your funnels, advertisements, blog sites, e-mail newsletters, and more.
And that can conserve you an enormous amount of time. It’s the best option to developing or keeping an in-house copywriter copy from scratch.
A lot of the solutions that power Funnel Scripts are checked out even more in the Sales Story Secrets upsell (I’ll tell you more about that later in my evaluation).
They might appear comparable due to the fact that Jim Edwards worked on both– however that ought to just demonstrate how effective his capability as a copy creator genuinely is.
The Copywriting Secrets book, on the other hand, will provide you everything you need to personalize, tweak, and best conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words?
Well, there are many “tricks” to persuading people– and, typically, you need to use a combination of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These insights and tricks collaborate so you can utilize the formulas to develop persuasion with time. Some examples in the book consist of:.
The “Love me. Dislike me. There’s no cash in the middle!” method. Your words should generate extremely strong feelings from people and force them to decide about you personally– it’s one of the most rewarding things your copy can do! (page 181).
Discover how to make more on each prospect, which is best for a sales funnel, utilizing the “provide a shovel … then sell them a bulldozer” approach for make more on each (page 179).
How to take a blank screen and change that blinking cursor into a finished piece of sales copy FAST. It’s a method so powerful, you can use it to break through author’s block (page 168).
A 13-step sales message formula that reveals you how to immediately encourage clients to buy choice, utilizing deeply ingrained psychological triggers (page 143-158).
Speak in the voice of your consumer and discover the “magic” words customers utilize to describe what they want to buy (page 104).
8 specific locations online that will show you the exact triggers inspiring your potential consumers and getting them to spend their cash. You can use this to position your own product, service, training, software application (page 69-71).
How to rapidly put together the “foundation” of sales copy that create a “little city of desire” for your potential customers and consumers (page 79).
The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads individuals on a journey towards ultimately buying from you (page 178).
When you have a look at the sales page for the Copywriting Secrets book, it gets sort of frustrating reading about the large amount of info Jim Edwards crams in a simple book.
I’ve broken down his deliverables into five fundamental sections. I’ll quickly summarize what you need to expect in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards starts this area revealing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a refresher course on:.
All the trademarks of high-performing copywriting.
How to establish the practice.
How to approach nearly every piece of content you see from now on using a copywriter’s viewpoint on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber meets the roadway. It’s not just that great copywriting leaves ideas. It’s that excellent copy can constantly be plugged in and “built” utilizing solutions– and these work no matter what you sell. This area reveals formulas and templates for advertisements, sales, and e-mails letters which have never ever stopped working.
3. Make ‘Em Thirsty Secrets.
The trick to offering through emails, ads, and sales letters? And the finest way to do that through copywriting is to utilize four standard sales stories.
The stories make your potential customers “thirsty,” and your copywriting will guide individuals to the drink. This is a tested pattern for success with copywriting.
4. Offer Without Selling Secrets.
Keep in mind that one of the very best copywriting secrets is to make it appear you’re not selling at all. This is the section that helps you master and embed those secret “stealth closes.”.
Keep in mind Columbo, popular for “playing dumb,” while secretly determining the truth? Well, Jim Edwards reveals you how to use this section of the Copywriting Secrets book to offer your consumers value and close without pressure.
5. Copy Polishing Secrets.
Do not be tricked by the name of this area in the Copywriting Secrets book. It’s not optional. Copywriting is only as good as the quantity of tweaking and refining you do. Frequently, you can utilize information to assist your decisions.
But you can likewise use the feedback to plug into a few proven techniques for enhancing your e-mails, advertisements, and sales letters. That’s what this section of the Copywriting Secrets book is all about.
How to Get the Copywriting Secrets Book.
There are several ways to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the cheapest is to head straight to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book utilizing the tried-and-true Free plus Shipping Cost deal. This indicates that you’ll get the book for free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.
Jim also makes you an unique pledge. You can ask for a refund and you do not have to send out the book back if you do not like it. You basically secure free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you need to do is grab the initial offer. The audio version will turn up as a “Special Offer” prior to you finish your purchase of the Copywriting Secrets book.
The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you create the right stories that will motivate your audience, no matter what you offer.
sales story secrets.
When you’re prepared to get even more extensive with learning copywriting tricks for any market, this is the book you want on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still haven’t used every single method in Copywriting Secrets.
What I know for sure, however, is that whenever I sit down to write any of my marketing products, sales pages, advertisements, e-mails, and even social media posts, I first thumb through my Copywriting Secrets book.
And I expect I’ll be doing that till I end up being a master copywriter. What about you?