Copywriting Secrets Review: Should You Get A FREE Copy?
Eight out of 10 people only read headlines.
Visitors to your site only read 20% of the material you write.
People only check out the first 2 words on a line– normally, they miss out on the 3rd word.
It’s numbers like this that make you think you must work with a copywriter.
Then you discover about the costs of employing a copywriter to get more clicks:
Summary: Copywriting Secrets is a effective and essential book that will teach you how to get more clicks, acquire more exposure, draw in more leads, make more subscribers, and and land more sales online.
Great freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you actually need to make sales is excellent sales copy” (lies).
75% of visitors to a site take note of the general quality of the copy, though, and they’ll prevent working with a business that does not have clean and expert copy.
Realities like these make you wonder if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about effective copywriting.
No novice copywriter knows what works. They only find out what works after they go through some trial and error, acquire some genuine data around where consumers are leaving and where they’re investing the most time, and refine the copy based on the results.
So if they don’t understand what works, how can they assist you make more sales?
All you need are:
Copy formulas that assist you write sales copy and after that hook these transformative words into the bigger structure of your sales page.
A specific understanding of who your ideal customers are, what their greatest “pains” are, and where they currently live.
Particular, reputable, and constant “power” words that harness powerful, emotional and psychological triggers that direct individuals to buy your product or services.
And that’s exactly what Copywriting Secrets, a basic and effective book for anybody who wants to earn money utilizing advertisements, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I say that everybody can utilize Copywriting Secrets, it’s not an exaggeration.
When it comes to motivating individuals to buy, it’s a testimony to the power of words. It’s likewise a clear recognition of just how important content marketing has become when you need to sell anything online.
The majority of people hear “copywriting” and they believe they’re talking with someone who practices copyright law.
Copywriting is nowhere as dry, arcane, or long-winded as legalese. In fact, if you’re doing it right, you must be interacting info to your leads at a third-grade reading level.
That indicates you worth your prospects’ time and you want to provide access to your deal as plainly and tactically as possible.
Now, the “strategy” part of copywriting tricks comes from knowing which buttons to push when you’re composing advertisement copy or how to inform a sales story that guides a customer from being unaware about how to solve an issue to totally gung-ho about your option.
In my experience, copywriting is simpler: It’s like being someone’s best good friend and their worst opponent all on one page.
Think of it this way:.
- An e-mail,
- A sales page,
- A landing page,
- A social networks advertisement, or
- A websites,
… you start describing your reader’s deepest, darkest, most pervasive discomfort to them. You hold up a very unpleasant mirror.
Using words, you continue to poke them all over it injures. Slowly, they keep in mind why they need to change, act, or just make a various choice.
And then, you’re their friend. You provide them a service that in fact works, without being pushy, scammy, or salesy.
Now, numerous entrepreneurs will tell you that what they want is for quality leads to open their wallets and purchase. But the truth is that copywriting is about trading something far more important.
Something that’s nearly a limited resource.
And that’s attention.
With numerous services, deals, chances, services, and products, the only possible way for your readers and potential customers to trust you, purchase from you, and stay loyal to you is through preserving their attention.
And absolutely nothing grabs attention on the Internet like copy and material.
Plainly, everybody can utilize a trustworthy method to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– despite the fact that it looks similar to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the brand-new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that uses the really formulas it’s attempting to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, across a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one said that looking beautiful belonged to copywriting tricks. Rather, the book shows you book how to utilize the power of words to:.
Get more clicks,.
Gain more exposure,.
Bring in more leads,.
Earn more subscribers, and.
Land more sales online.
Most copywriting books try to teach you how to “write terrific copy.”.
Except that every time you attempt, your words fail to persuade anybody to purchase– other than maybe your mom and a few devoted pals.
But the book shares with you the best secret about copywriting (and it doesn’t matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t write copy– you assemble it.
According to the famous marketer, Eugene Schwartz, when you’re developing copy:.
” You are dealing with a series of foundation, you are putting the building blocks together, and then you are putting them in particular structures. [Your words are] building a little city of desire for your individual to live and come in.”.
Does this sound familiar?
If not, checked out that quote once again.
Consider another concept in marketing that relies on tactical placement, foundation, and the sensible, step-by-step journey that guides a prospect from start to finish.
The finish being a sale.
Which implies that sales funnels and sales copy abilities go hand-in-hand. Find out one and you’ll boost the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 proven copywriting solutions to assist you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll discover to utilize the power of words to get people to do something about it in such a smooth and natural way, your potential customers will not even realize they’re being persuaded.
Hint: One of the primary copywriting tricks, says Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you offer or who you sell it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason that it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You may have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software application from the creators of ClickFunnels.
Russell is smart– he knows his lane or location of know-how lies in assisting entrepreneurs make benefit from funnel building.
Russel Brunson Copywriting Secrets Book.
However Jim Edwards is the self-taught, go-to guru for success with sales copy. Simply have a look at his credentials:.
He’s the creator and owner of a direct response marketing firm.
He devotes hundreds of hours every year to training individually entrepreneur in the Funnel Scripts neighborhood.
He’s a best-selling author who has actually been running online given that he first started offering e-books online in 1997! (does anyone even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up noises?).
He’s released numerous offers for his own products and those of others utilizing sales letters that have produced him $2.5 million and $3 million in profits.
He’s been featured in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting competence.
Most importantly, he used his self-taught copywriting skills to earn millions– the sort of cash responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off home in 18 months.
Yes, you check out that.
So if this isn’t the right man to give you extensive training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we enter the complete evaluation, I wish to let you understand that the Copywriting Secrets book is not the very same product as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that uses your understanding of your clients and information of your deal to develop high-converting copy for your funnels, advertisements, blog sites, email newsletters, and more.
Which can conserve you a massive quantity of time. It’s the best option to developing or keeping an in-house copywriter copy from scratch.
In fact, a lot of the formulas that power Funnel Scripts are checked out further in the Sales Story Secrets upsell (I’ll tell you more about that later in my evaluation).
Due to the fact that Jim Edwards worked on both– however that should just demonstrate how effective his capability as a copy creator truly is, they may appear comparable.
The Copywriting Secrets book, on the other hand, will give you everything you require to personalize, tweak, and ideal conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words, right?
Well, there are numerous “tricks” to convincing individuals– and, typically, you need to use a mix of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These insights and tricks work together so you can utilize the formulas to construct persuasion with time. Some examples in the book include:.
The “Love me. Your words should elicit extremely strong feelings from individuals and require them to make a choice about you personally– it’s one of the most profitable things your copy can do! (page 181).
Find out how to make more on each possibility, which is perfect for a sales funnel, utilizing the “give them a shovel … then sell them a bulldozer” approach for make more on each (page 179).
How to take a blank screen and change that blinking cursor into a finished piece of sales copy FAST. It’s a technique so powerful, you can use it to break through writer’s block (page 168).
A 13-step sales message formula that reveals you how to immediately encourage clients to buy decision, utilizing deeply ingrained psychological triggers (page 143-158).
Speak in the voice of your client and find the “magic” words clients utilize to explain what they want to purchase (page 104).
8 specific places online that will show you the exact triggers motivating your potential customers and getting them to invest their cash. You can use this to position your own item, service, training, software (page 69-71).
How to rapidly assemble the “foundation” of sales copy that produce a “little city of desire” for your prospects and customers (page 79).
The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads individuals on a journey towards eventually buying from you (page 178).
When you check out the sales page for the Copywriting Secrets book, it gets sort of frustrating reading about the sheer quantity of info Jim Edwards packs in a simple book.
I’ve broken down his deliverables into five basic areas. I’ll rapidly summarize what you must anticipate in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this section revealing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a refresher course on:.
All the trademarks of high-performing copywriting.
How to establish the practice.
How to approach nearly every piece of content you see from now on utilizing a copywriter’s point of view on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber meets the road. It’s not just that terrific copywriting leaves ideas. It’s that excellent copy can constantly be plugged in and “built” using formulas– and these work no matter what you offer. This area exposes formulas and templates for sales, e-mails, and advertisements letters which have actually never failed.
3. Make ‘Em Thirsty Secrets.
The trick to offering through sales, e-mails, and ads letters? And the finest method to do that through copywriting is to use 4 basic sales stories.
The stories make your prospects “thirsty,” and your copywriting will direct individuals to the drink. This is a tested pattern for success with copywriting.
4. Offer Without Selling Secrets.
Keep in mind that among the very best copywriting secrets is to make it appear you’re not costing all. This is the section that helps you master and embed those secret “stealth closes.”.
Remember Columbo, popular for “playing dumb,” while covertly determining the reality? Well, Jim Edwards shows you how to utilize this section of the Copywriting Secrets book to provide your clients value and close without pressure.
5. Copy Polishing Secrets.
Don’t be tricked by the name of this section in the Copywriting Secrets book. Copywriting is only as excellent as the quantity of tweaking and refining you do.
But you can also utilize the feedback to plug into a couple of tested methods for enhancing your ads, e-mails, and sales letters. That’s what this area of the Copywriting Secrets book is all about.
How to Get the Copywriting Secrets Book.
There are a number of methods to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the least expensive is to head directly to the Copywriting Secrets book sales page.
Here, Jim offers the Copywriting Secrets book using the reliable Free plus Shipping Cost offer. This means that you’ll get the book totally free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.
However, Jim likewise makes you a distinct pledge. If you do not like it, you can ask for a refund and you don’t have to send out the book back. You essentially secure free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you need to do is grab the original offer. The audio variation will appear as a “Special Offer” prior to you finish your purchase of the Copywriting Secrets book.
The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you develop the best stories that will motivate your audience, no matter what you offer.
sales story tricks.
This is the book you desire in your corner when you’re ready to get back at more extensive with discovering copywriting tricks for any market.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a genuine kahuna of a book– and I’m not going to lie. I still have not utilized every strategy in Copywriting Secrets.
What I understand for sure, however, is that every time I sit down to write any of my marketing materials, sales pages, advertisements, emails, and even social media posts, I first thumb through my Copywriting Secrets book.
And I anticipate I’ll be doing that until I end up being a master copywriter. What about you?