Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 individuals just read headings.
Visitors to your website only read 20% of the material you write.
People just check out the very first two words on a line– usually, they miss the 3rd word.
It’s numbers like this that make you think you must employ a copywriter.
But then you discover the expenses of employing a copywriter to get more clicks:
Summary: Copywriting Secrets is a essential and effective book that will teach you how to get more clicks, get more visibility, bring in more leads, make more customers, and and land more sales online.
Great freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you really need to make sales is great sales copy” (lies).
75% of visitors to a website take notice of the general quality of the copy, though, and they’ll prevent doing business with a company that doesn’t have professional and tidy copy.
Facts like these make you question if it’s all truly worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about reliable copywriting.
No novice copywriter understands what works. They only find out what works after they go through some experimentation, acquire some genuine information around where clients are leaving and where they’re investing the most time, and refine the copy based upon the outcomes.
If they do not understand what works, how can they help you make more sales?
All you need are:
Copy solutions that help you write sales copy and after that hook these transformative words into the larger structure of your sales page.
A precise understanding of who your perfect customers are, what their greatest “pains” are, and where they currently live.
Specific, trusted, and consistent “power” words that harness effective, emotional and psychological triggers that direct individuals to buy your product or services.
Which’s precisely what Copywriting Secrets, a basic and effective book for anybody who wishes to generate income using advertisements, emails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I say that everyone can utilize Copywriting Secrets.
It’s a testimony to the power of words when it comes to motivating individuals to buy. It’s likewise a clear recognition of just how crucial material marketing has actually become when you require to offer anything online.
Many people hear “copywriting” and they believe they’re talking with someone who practices copyright law.
But copywriting is nowhere as dry, arcane, or verbose as legalese. If you’re doing it right, you must be communicating details to your leads at a third-grade reading level.
That suggests you value your potential customers’ time and you want to provide access to your offer as plainly and strategically as possible.
Now, the “method” part of copywriting tricks comes from understanding which buttons to push when you’re writing ad copy or how to tell a sales story that guides a consumer from being uninformed about how to fix an issue to completely gung-ho about your service.
In my experience, copywriting is easier: It’s like being somebody’s finest good friend and their worst opponent all on one page.
Consider it in this manner:.
- An email,
- A sales page,
- A landing page,
- A social networks advertisement, or
- A web page,
… you begin explaining your reader’s deepest, darkest, most pervasive discomfort to them. You hold up a really undesirable mirror.
Utilizing words, you continue to poke them everywhere it hurts. Gradually, they keep in mind why they need to change, do something about it, or merely make a various choice.
And then, you’re their friend. You provide them an option that in fact works, without being pushy, scammy, or salesy.
Now, many entrepreneurs will tell you that what they desire is for quality causes open their wallets and purchase. The fact is that copywriting is about trading something far more valuable.
Something that’s nearly a limited resource.
And that’s attention.
With numerous solutions, offers, products, services, and opportunities, the only possible way for your readers and potential customers to trust you, purchase from you, and stay loyal to you is through keeping their attention.
And nothing grabs attention on the Internet like copy and content.
Clearly, everybody can use a dependable method to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not composed by Russell Brunson– even though it looks similar to the DotCom Secrets book (a trilogy including Expert Secrets and the new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that utilizes the really solutions it’s trying to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody said that looking lovely became part of copywriting secrets. Rather, the book reveals you book how to use the power of words to:.
Get more clicks,.
Gain more visibility,.
Bring in more leads,.
Earn more customers, and.
Land more sales online.
The majority of copywriting books attempt to teach you how to “compose great copy.”.
Other than that each time you try, your words fail to persuade anybody to buy– except perhaps your mama and a few devoted pals.
But the book show you the greatest secret about copywriting (and it doesn’t matter what you offer).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t write copy– you assemble it.
According to the famous marketer, Eugene Schwartz, when you’re developing copy:.
” You are dealing with a series of building blocks, you are putting the building blocks together, and then you are putting them in particular structures. [Your words are] constructing a little city of desire for your individual to live and come in.”.
Does this sound familiar?
If not, read that quote again.
Think about another principle in marketing that depends on tactical placement, building blocks, and the sensible, step-by-step journey that guides a prospect from start to finish.
The surface being a sale.
Which indicates that sales funnels and sales copy abilities go together. Discover one and you’ll enhance the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 proven copywriting formulas to help you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll discover to utilize the power of words to get people to take action in such a smooth and natural method, your potential customers won’t even understand they’re being persuaded.
Hint: One of the primary copywriting secrets, says Jim Edwards, is to make sales copy “vanish.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you sell or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You might have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software application from the developers of ClickFunnels.
Russell is smart– he knows his lane or location of expertise lies in assisting entrepreneurs make profits from funnel building.
Russel Brunson Copywriting Secrets Book.
But Jim Edwards is the self-taught, go-to master for success with sales copy. Just take a look at his credentials:.
He’s the creator and owner of a direct reaction marketing company.
He commits numerous hours every year to coaching individually business owners in the Funnel Scripts neighborhood.
He’s a best-selling author who has actually been running online because he first began offering e-books online in 1997! (does anyone even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s released several offers for his own products and those of others using sales letters that have actually created him $2.5 million and $3 million in earnings.
He’s been featured in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting know-how.
Best of all, he used his self-taught copywriting abilities to make millions– the type of money responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off house in 18 months.
Yes, you check out that right.
If this isn’t the best man to offer you extensive training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we enter into the complete evaluation, I wish to let you know that the Copywriting Secrets book is not the very same product as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that uses your understanding of your clients and details of your deal to develop high-converting copy for your funnels, advertisements, blogs, email newsletters, and more.
Which can conserve you a huge quantity of time. It’s the ideal option to keeping an in-house copywriter or producing copy from scratch.
In fact, a great deal of the formulas that power Funnel Scripts are explored further in the Sales Story Secrets upsell (I’ll tell you more about that later in my evaluation).
They might appear similar since Jim Edwards worked on both– but that must just show how effective his capability as a copy developer genuinely is.
The Copywriting Secrets book, on the other hand, will provide you everything you need to personalize, fine-tune, and ideal conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is everything about persuasion with words, right?
Well, there are lots of “tricks” to persuading people– and, typically, you need to employ a mix of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These insights and tricks collaborate so you can utilize the formulas to develop persuasion in time. Some examples in the book consist of:.
The “Love me. Your words must elicit really strong emotions from people and force them to make a decision about you personally– it’s one of the most rewarding things your copy can do! (page 181).
Find out how to make more on each possibility, which is best for a sales funnel, utilizing the “give them a shovel … then offer them a bulldozer” approach for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into a finished piece of sales copy FAST. It’s a technique so powerful, you can use it to break through author’s block (page 168).
A 13-step sales message formula that reveals you how to quickly encourage consumers to buy choice, utilizing deeply deep-rooted psychological triggers (page 143-158).
Speak in the voice of your customer and find the “magic” words clients use to explain what they wish to buy (page 104).
8 particular locations online that will reveal you the precise triggers inspiring your possible customers and getting them to spend their money. You can use this to position your own product, service, training, software application (page 69-71).
How to quickly assemble the “building blocks” of sales copy that produce a “little city of desire” for your potential customers and customers (page 79).
The “Yellow Brick Road” Formula, another best formula for funnels, that leads individuals on a journey towards eventually purchasing from you (page 178).
When you take a look at the sales page for the Copywriting Secrets book, it gets sort of frustrating reading about the sheer amount of information Jim Edwards crams in a mere book.
I’ve broken down his deliverables into five standard areas. I’ll quickly summarize what you ought to expect in each area of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this section revealing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a crash course on:.
All the hallmarks of high-performing copywriting.
How to establish the practice.
How to approach nearly every piece of content you see from now on utilizing a copywriter’s point of view on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber satisfies the road. It’s not simply that terrific copywriting leaves ideas. It’s that terrific copy can always be plugged in and “built” using solutions– and these work no matter what you offer. This section exposes solutions and templates for advertisements, e-mails, and sales letters which have actually never failed.
3. Make ‘Em Thirsty Secrets.
The secret to selling through advertisements, sales, and e-mails letters? And the finest method to do that through copywriting is to utilize four basic sales stories.
The stories make your prospects “thirsty,” and your copywriting will direct individuals to the beverage. This is a tested pattern for success with copywriting.
4. Sell Without Selling Secrets.
Bear in mind that one of the very best copywriting secrets is to make it appear you’re not selling at all. This is the section that helps you master and embed those secret “stealth closes.”.
Remember Columbo, well-known for “playing dumb,” while covertly finding out the reality? Well, Jim Edwards reveals you how to utilize this section of the Copywriting Secrets book to provide your consumers value and close without pressure.
5. Copy Polishing Secrets.
Don’t be fooled by the name of this area in the Copywriting Secrets book. It’s not optional. Copywriting is only as good as the quantity of tweaking and refining you do. Frequently, you can utilize data to guide your choices.
But you can also utilize the feedback to plug into a few tested techniques for enhancing your emails, ads, and sales letters. That’s what this area of the Copywriting Secrets book is all about.
How to Get the Copywriting Secrets Book.
There are numerous methods to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the most inexpensive is to head straight to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book utilizing the reliable Free plus Shipping Cost offer. This suggests that you’ll get the book free of charge as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.
However, Jim also makes you a distinct promise. If you do not like it, you can request a refund and you don’t have to send the book back. You essentially secure free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook variation of the Copywriting Secrets book, all you need to do is get the initial deal. The audio version will pop up as a “Special Offer” prior to you complete your purchase of the Copywriting Secrets book.
The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you create the ideal stories that will encourage your audience, no matter what you offer.
sales story tricks.
This is the book you want on your side when you’re ready to get even more extensive with discovering copywriting tricks for any industry.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a genuine kahuna of a book– and I’m not going to lie. I still have not used each and every single method in Copywriting Secrets.
What I know for sure, though, is that each time I take a seat to write any of my marketing products, sales pages, ads, e-mails, and even social networks posts, I initially thumb through my Copywriting Secrets book.
And I expect I’ll be doing that till I end up being a master copywriter. What about you?