Russell Brunson Deck

Copywriting Secrets Review: Should You Get A FREE Copy?

8 out of 10 people just read headings.

Visitors to your site just checked out 20% of the material you write.

Individuals just check out the first two words on a line– generally, they miss the 3rd word.

It’s numbers like this that make you believe you need to hire a copywriter.

But then you learn about the costs of working with a copywriter to get more clicks:

Russell Brunson Deck

Summary: Copywriting Secrets is a powerful and basic book that will teach you how to get more clicks, acquire more presence, attract more leads, earn more subscribers, and and land more sales online.

Excellent freelance copywriters charge up to $250 per hour

Scammy ones will tell you that “all you really require to make sales is excellent sales copy” (lies).

75% of visitors to a website pay attention to the total quality of the copy, however, and they’ll avoid working with a company that does not have professional and clean copy.

Truths like these make you question if it’s all really worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about effective copywriting.

No novice copywriter understands what works. They just find out what works after they go through some trial and error, acquire some real information around where customers are leaving and where they’re investing the most time, and fine-tune the copy based upon the results.

If they don’t understand what works, how can they assist you make more sales?

It’s “simple.”

All you require are:

Copy solutions that help you write sales copy and then hook these transformative words into the larger structure of your sales page.

A specific understanding of who your ideal customers are, what their greatest “discomforts” are, and where they presently live.

Specific, dependable, and consistent “power” words that harness powerful, mental and emotional triggers that direct people to buy your services and items.

Which’s precisely what Copywriting Secrets, a essential and effective book for anybody who wants to generate income utilizing ads, e-mails, sales letters, teaches you to do.

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What is Copywriting and Why Does it Matter?

It’s not an exaggeration when I say that everybody can use Copywriting Secrets.

When it comes to encouraging individuals to buy, it’s a testament to the power of words. When you need to offer anything online, it’s likewise a clear acknowledgement of simply how essential content marketing has become.

Most people hear “copywriting” and they think they’re speaking to somebody who practices copyright law.

However copywriting is nowhere as dry, arcane, or long-winded as legalese. In fact, if you’re doing it right, you must be communicating details to your leads at a third-grade reading level.

That suggests you value your prospects’ time and you want to give them access to your offer as clearly and tactically as possible.

Now, the “method” part of copywriting tricks comes from understanding which buttons to push when you’re composing advertisement copy or how to tell a sales story that guides a customer from being uninformed about how to fix an issue to totally gung-ho about your service.

However, in my experience, copywriting is simpler: It’s like being somebody’s best friend and their worst opponent all on one page.

Think of it this way:.

Whether it’s:

  • An e-mail,
  • A sales page,
  • A landing page,
  • A social networks ad, or
  • A web page,

… you start off explaining your reader’s deepest, darkest, most pervasive pain to them. You hold up a really unpleasant mirror.

Then, using words, you continue to poke them everywhere it injures. Gradually, they keep in mind why they need to alter, act, or merely make a various decision.

And after that, you’re their buddy. You offer them a service that really works, without being pushy, scammy, or salesy.

Now, lots of business owners will inform you that what they want is for quality causes open their wallets and purchase. But the fact is that copywriting has to do with trading something far more important.

Something that’s nearly a scarce resource.

Which’s attention.

With numerous solutions, offers, services, items, and chances, the only possible way for your readers and potential customers to trust you, buy from you, and stay faithful to you is through keeping their attention.

And absolutely nothing grabs attention on the Internet like copy and content.

Plainly, everybody can utilize a trustworthy way to master high-converting copy.

Get a FREE copy of Copywriting Secrets.

What is Copywriting Secrets?

The Copywriting Secrets book is not written by Russell Brunson– although it looks comparable to the DotCom Secrets book (a trilogy including Expert Secrets and the new edition of Traffic Secrets).

Rather, Copywriting Secrets is a book that utilizes the really formulas it’s trying to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.

Here’s an example of a sales letter, across a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, no one stated that looking gorgeous became part of copywriting secrets. Instead, the book reveals you book how to use the power of words to:.

Get more clicks,.

Gain more presence,.

Draw in more leads,.

Earn more customers, and.

Land more sales online.

A lot of copywriting books try to teach you how to “compose terrific copy.”.

Other than that whenever you try, your words stop working to persuade anybody to purchase– other than maybe your mama and a few faithful friends.

However the book shares with you the best secret about copywriting (and it doesn’t matter what you sell).

Pay attention:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You do not compose copy– you assemble it.

According to the famous marketer, Eugene Schwartz, when you’re producing copy:.

” You are dealing with a series of building blocks, you are putting the foundation together, and after that you are putting them in particular structures. [Your words are] developing a little city of desire for your individual to live and come in.”.

Does this sound familiar?

If not, checked out that quote once again.

Think of another principle in marketing that counts on tactical placement, building blocks, and the sensible, stepwise journey that guides a prospect from start to finish.

The finish being a sale.

Sales funnels.

Which means that sales funnels and sales copy abilities go together. Discover one and you’ll enhance the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 proven copywriting formulas to assist you end up being a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll find out to utilize the power of words to get individuals to do something about it in such a seamless and natural way, your prospects won’t even realize they’re being convinced.

Tip: One of the primary copywriting tricks, states Jim Edwards, is to make sales copy “disappear.”.

As the Copywriting Secrets book tagline says,.

” … no matter what you sell or who you sell it to!”.

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Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason why it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.

Jim. Knows. Great. Sales Copy.

Duration.

You may have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software from the developers of ClickFunnels.

Russell is wise– he understands his lane or location of competence lies in assisting entrepreneurs make benefit from funnel building.

Russell Brunson Deck

Russel Brunson Copywriting Secrets Book.

Jim Edwards is the self-taught, go-to guru for success with sales copy. Just take a look at his qualifications:.

He’s the creator and owner of a direct action marketing company.

He commits hundreds of hours every year to training one-on-one company owner in the Funnel Scripts neighborhood.

He’s a best-selling author who has been operating online considering that he first started offering e-books online in 1997! (does anybody even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up noises?).

He’s launched numerous offers for his own items and those of others utilizing sales letters that have generated him $2.5 million and $3 million in income.

He’s been featured in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting knowledge.

Best of all, he utilized his self-taught copywriting abilities to earn millions– the sort of cash responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off house in 18 months.

Yes, you read that right.

If this isn’t the right person to provide you extensive training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Before we get into the full review, I wish to let you understand that the Copywriting Secrets book is not the exact same product as the Funnel Scripts software tool.

Funnel Scripts is a done-for-you copy generator that uses your knowledge of your customers and information of your deal to create high-converting copy for your funnels, ads, blogs, email newsletters, and more.

And that can save you a massive quantity of time. It’s the best alternative to producing or keeping an internal copywriter copy from scratch.

A lot of the formulas that power Funnel Scripts are explored further in the Sales Story Secrets upsell (I’ll inform you more about that later in my evaluation).

Since Jim Edwards worked on both– however that ought to just show how powerful his capability as a copy creator really is, they may appear comparable.

The Copywriting Secrets book, on the other hand, will provide you everything you require to personalize, modify, and perfect conversion copy.

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Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is all about persuasion with words, right?

Well, there are numerous “tricks” to convincing people– and, frequently, you have to utilize a combination of sales letters and sales copy formulas.

Copywriting Secrets Book Review

Russell Brunson Deck

These insights and secrets interact so you can use the formulas to develop persuasion over time. Some examples in the book include:.

The “Love me. Dislike me. There’s no money in the center!” method. Your words should generate very strong emotions from individuals and force them to decide about you personally– it’s one of the most profitable things your copy can do! (page 181).

Learn how to make more on each prospect, which is best for a sales funnel, using the “give them a shovel … then sell them a bulldozer” method for make more on each (page 179).

How to take a blank screen and change that blinking cursor into a completed piece of sales copy FAST. It’s a technique so effective, you can utilize it to break through writer’s block (page 168).

A 13-step sales message formula that shows you how to immediately convince clients to make a purchase decision, utilizing deeply ingrained psychological triggers (page 143-158).

Speak in the voice of your client and discover the “magic” words consumers use to explain what they want to purchase (page 104).

8 specific locations online that will show you the exact triggers encouraging your possible consumers and getting them to invest their money. You can utilize this to position your own item, service, training, software (page 69-71).

How to rapidly put together the “foundation” of sales copy that create a “little city of desire” for your potential customers and clients (page 79).

The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads individuals on a journey towards ultimately buying from you (page 178).

It gets sort of overwhelming reading about the sheer amount of information Jim Edwards packs in a mere book when you check out the sales page for the Copywriting Secrets book.

I’ve broken down his deliverables into five basic areas. I’ll quickly summarize what you ought to expect in each area of the Copywriting Secrets book.

Get a FREE copy of Copywriting Secrets.

1. Copywriting Mindset Secrets.

Jim Edwards begins this area revealing you how to cultivate the copywriting mindset, as he calls it. You’ll get a crash course on:.

All the hallmarks of high-performing copywriting.

How to establish the practice.

How to approach nearly every piece of content you see from now on using a copywriter’s point of view on persuasion.

2. Sales Formula/Letter Secrets.

This is where the rubber meets the road. It’s not simply that excellent copywriting leaves ideas. It’s that terrific copy can always be plugged in and “built” using formulas– and these work no matter what you offer. This area exposes formulas and templates for e-mails, ads, and sales letters which have never ever stopped working.

3. Make ‘Em Thirsty Secrets.

The trick to offering through sales, emails, and ads letters? As Jim Edwards says, “Make ’em thirsty!” To put it simply, you wish to tickle those levers so they’ll purchase faster. And the best way to do that through copywriting is to utilize four basic sales stories.

The stories make your potential customers “thirsty,” and your copywriting will guide people to the drink. This is a tested pattern for success with copywriting.

4. Sell Without Selling Secrets.

Bear in mind that among the very best copywriting tricks is to make it appear you’re not selling at all. This is the section that assists you master and embed those secret “stealth closes.”.

Keep in mind Columbo, well-known for “playing dumb,” while secretly figuring out the reality? Well, Jim Edwards shows you how to utilize this section of the Copywriting Secrets book to offer your consumers value and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Do not be tricked by the name of this area in the Copywriting Secrets book. It’s not optional. Copywriting is only as good as the amount of tweaking and refining you do. Often, you can use data to assist your choices.

But you can likewise use the feedback to plug into a few proven approaches for improving your ads, sales, and e-mails letters. That’s what this area of the Copywriting Secrets book is everything about.

How to Get the Copywriting Secrets Book.

There are a number of methods to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the least expensive is to head directly to the Copywriting Secrets book sales page.

Here, Jim sells the Copywriting Secrets book using the reliable Free plus Shipping Cost deal. This means that you’ll get the book for free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.

However, Jim likewise makes you a special guarantee. If you don’t like it, you can ask for a refund and you don’t have to send out the book back. You essentially get free shipping for the Copywriting Secrets book.

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Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook version of the Copywriting Secrets book, all you need to do is grab the initial deal. The audio variation will appear as a “Special Offer” before you finish your purchase of the Copywriting Secrets book.

The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you develop the ideal stories that will inspire your audience, no matter what you offer.

sales story tricks.

This is the book you want on your side when you’re ready to get even more in-depth with finding out copywriting tricks for any industry.

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Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a genuine kahuna of a book– and I’m not going to lie. I still haven’t utilized every single method in Copywriting Secrets.

What I understand for sure, though, is that whenever I take a seat to compose any of my marketing products, sales pages, advertisements, e-mails, and even social networks posts, I initially thumb through my Copywriting Secrets book.

And I anticipate I’ll be doing that up until I become a master copywriter. What about you?

Get a FREE copy of Copywriting Secrets.