Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 people only check out headings.
Visitors to your website only checked out 20% of the content you write.
Individuals just check out the very first two words on a line– normally, they miss out on the third word.
It’s numbers like this that make you believe you need to employ a copywriter.
Then you learn about the costs of working with a copywriter to get more clicks:
Summary: Copywriting Secrets is a powerful and basic book that will teach you how to get more clicks, get more presence, draw in more leads, make more customers, and and land more sales online.
Good freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you really need to make sales is great sales copy” (lies).
75% of visitors to a website focus on the general quality of the copy, though, and they’ll prevent working with a business that does not have tidy and professional copy.
Facts like these make you question if it’s all truly worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about efficient copywriting.
No beginner copywriter understands what works. They just find out what works after they go through some experimentation, gain some real data around where customers are leaving and where they’re investing the most time, and improve the copy based on the results.
If they don’t know what works, how can they assist you make more sales?
All you need are:
Copy formulas that assist you compose sales copy and after that hook these transformative words into the larger structure of your sales page.
A specific understanding of who your ideal consumers are, what their greatest “discomforts” are, and where they presently live.
Particular, reliable, and consistent “power” words that harness effective, psychological and psychological triggers that direct individuals to purchase your product or services.
Which’s exactly what Copywriting Secrets, a fundamental and powerful book for anybody who wishes to generate income utilizing advertisements, emails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I say that everyone can use Copywriting Secrets, it’s not an exaggeration.
When it comes to inspiring individuals to buy, it’s a testament to the power of words. When you require to sell anything online, it’s also a clear acknowledgement of simply how essential content marketing has actually ended up being.
Most people hear “copywriting” and they think they’re speaking with somebody who practices copyright law.
Copywriting is nowhere as dry, arcane, or wordy as legalese. In fact, if you’re doing it right, you ought to be interacting details to your leads at a third-grade reading level.
That means you worth your prospects’ time and you want to provide access to your offer as plainly and strategically as possible.
Now, the “method” part of copywriting secrets originates from understanding which buttons to push when you’re composing ad copy or how to tell a sales story that guides a customer from being unaware about how to fix a problem to absolutely gung-ho about your solution.
In my experience, copywriting is easier: It’s like being someone’s best pal and their worst enemy all on one page.
Think about it this way:.
- An e-mail,
- A sales page,
- A landing page,
- A social media advertisement, or
- A web page,
… you start off describing your reader’s deepest, darkest, most pervasive discomfort to them. You hold up a very unpleasant mirror.
Utilizing words, you continue to poke them all over it harms. Slowly, they remember why they need to alter, act, or merely make a different decision.
And after that, you’re their friend. You offer them a service that actually works, without being pushy, scammy, or salesy.
Now, numerous entrepreneurs will inform you that what they desire is for quality causes open their wallets and purchase. However the truth is that copywriting has to do with trading something much more valuable.
Something that’s almost a limited resource.
And that’s attention.
With so many services, deals, opportunities, items, and services, the only possible way for your potential customers and readers to trust you, buy from you, and stay faithful to you is through maintaining their attention.
And nothing grabs attention on the Internet like copy and content.
Plainly, everyone can utilize a dependable method to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– even though it looks similar to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the brand-new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that utilizes the really formulas it’s trying to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, across a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody said that looking lovely was part of copywriting secrets. Instead, the book reveals you book how to use the power of words to:.
Get more clicks,.
Gain more visibility,.
Draw in more leads,.
Make more subscribers, and.
Land more sales online.
Most copywriting books attempt to teach you how to “compose terrific copy.”.
Except that whenever you attempt, your words stop working to convince anybody to buy– other than maybe your mother and a few faithful buddies.
The book shares with you the biggest secret about copywriting (and it does not matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not compose copy– you assemble it.
According to the famous marketer, Eugene Schwartz, when you’re producing copy:.
” You are dealing with a series of foundation, you are putting the building blocks together, and after that you are putting them in particular structures. [Your words are] developing a little city of desire for your individual to come and live in.”.
Does this sound familiar?
If not, read that quote once again.
Think about another concept in marketing that counts on strategic positioning, foundation, and the logical, step-by-step journey that guides a prospect from start to finish.
The finish being a sale.
Which indicates that sales funnels and sales copy skills go hand-in-hand. Discover one and you’ll enhance the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 tested copywriting solutions to help you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll discover to use the power of words to get people to take action in such a smooth and natural method, your potential customers will not even recognize they’re being encouraged.
Tip: One of the main copywriting tricks, states Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you sell or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.
Jim. Sales Copy.
You may have seen him collaborating with Russell Brunson on Funnel Scripts, the copywriting software application from the creators of ClickFunnels.
Russell is sensible– he understands his lane or location of proficiency lies in helping entrepreneurs make profits from funnel building.
Russel Brunson Copywriting Secrets Book.
But Jim Edwards is the self-taught, go-to expert for success with sales copy. Just have a look at his credentials:.
He’s the creator and owner of a direct reaction marketing company.
He commits hundreds of hours every year to training individually business owners in the Funnel Scripts neighborhood.
He’s a very popular author who has actually been running online given that he first began selling e-books online in 1997! (does anybody even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up noises?).
He’s launched several offers for his own products and those of others utilizing sales letters that have generated him $2.5 million and $3 million in profits.
He’s been featured in the New York Times, Entrepreneur Magazine, and several other leading publications for his copywriting knowledge.
Most importantly, he used his self-taught copywriting skills to earn millions– the kind of cash responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off house in 18 months.
Yes, you read that.
So if this isn’t the best guy to provide you in-depth training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we enter the complete review, I want to let you understand that the Copywriting Secrets book is not the very same item as the Funnel Scripts software application tool.
Funnel Scripts is a done-for-you copy generator that uses your understanding of your customers and information of your deal to produce high-converting copy for your funnels, advertisements, blog sites, email newsletters, and more.
And that can conserve you a massive quantity of time. It’s the ideal alternative to keeping an in-house copywriter or creating copy from scratch.
A lot of the formulas that power Funnel Scripts are explored further in the Sales Story Secrets upsell (I’ll inform you more about that later on in my evaluation).
They might seem comparable since Jim Edwards dealt with both– but that need to just show how effective his capability as a copy developer genuinely is.
The Copywriting Secrets book, on the other hand, will give you everything you require to tailor, modify, and perfect conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words?
Well, there are numerous “secrets” to persuading people– and, often, you need to utilize a combination of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These tricks and insights work together so you can use the formulas to build persuasion gradually. Some examples in the book consist of:.
The “Love me. Your words ought to generate extremely strong emotions from individuals and force them to make a choice about you personally– it’s one of the most lucrative things your copy can do! (page 181).
Discover how to make more on each possibility, which is best for a sales funnel, utilizing the “provide a shovel … then sell them a bulldozer” method for make more on each (page 179).
How to take a blank screen and change that blinking cursor into a completed piece of sales copy FAST. It’s a method so effective, you can utilize it to break through writer’s block (page 168).
A 13-step sales message formula that reveals you how to instantly persuade clients to purchase choice, using deeply deep-rooted psychological triggers (page 143-158).
Speak in the voice of your consumer and discover the “magic” words clients use to explain what they wish to purchase (page 104).
8 specific places online that will reveal you the exact triggers motivating your possible consumers and getting them to invest their money. You can use this to position your own product, service, coaching, software (page 69-71).
How to rapidly assemble the “building blocks” of sales copy that create a “little city of desire” for your clients and potential customers (page 79).
The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads individuals on a journey towards eventually purchasing from you (page 178).
When you have a look at the sales page for the Copywriting Secrets book, it gets sort of frustrating reading about the sheer amount of details Jim Edwards crams in a simple book.
I’ve broken down his deliverables into five standard areas. I’ll quickly summarize what you ought to anticipate in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this section showing you how to cultivate the copywriting mindset, as he calls it. You’ll get a crash course on:.
All the hallmarks of high-performing copywriting.
How to develop the practice.
How to approach almost every piece of content you see from now on using a copywriter’s viewpoint on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber meets the roadway. It’s not just that terrific copywriting leaves hints. It’s that terrific copy can always be plugged in and “constructed” using solutions– and these work no matter what you offer. This section reveals solutions and templates for advertisements, emails, and sales letters which have actually never ever failed.
3. Make ‘Em Thirsty Secrets.
The trick to offering through sales, emails, and ads letters? And the best method to do that through copywriting is to utilize four standard sales stories.
The stories make your potential customers “thirsty,” and your copywriting will guide people to the beverage. This is a tested pattern for success with copywriting.
4. Sell Without Selling Secrets.
Bear in mind that among the very best copywriting secrets is to make it appear you’re not costing all. This is the section that helps you master and embed those secret “stealth closes.”.
Keep in mind Columbo, well-known for “playing dumb,” while secretly determining the fact? Well, Jim Edwards shows you how to use this area of the Copywriting Secrets book to offer your consumers worth and close without pressure.
5. Copy Polishing Secrets.
Don’t be tricked by the name of this section in the Copywriting Secrets book. Copywriting is only as good as the amount of tweaking and refining you do.
However you can also use the feedback to plug into a couple of tested methods for enhancing your e-mails, sales, and ads letters. That’s what this section of the Copywriting Secrets book is all about.
How to Get the Copywriting Secrets Book.
There are a number of methods to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the most affordable is to head straight to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book using the reliable Free plus Shipping Cost deal. This implies that you’ll get the book totally free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.
Jim likewise makes you a special promise. You can ask for a refund and you do not have to send the book back if you don’t like it. You basically secure free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you require to do is grab the initial deal. The audio variation will appear as a “Special Offer” before you finish your purchase of the Copywriting Secrets book.
The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you create the ideal stories that will inspire your audience, no matter what you offer.
sales story tricks.
This is the book you want on your side when you’re all set to get back at more extensive with finding out copywriting tricks for any industry.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still haven’t utilized every method in Copywriting Secrets.
What I know for sure, though, is that each time I take a seat to write any of my marketing products, sales pages, advertisements, e-mails, and even social media posts, I initially thumb through my Copywriting Secrets book.
And I expect I’ll be doing that up until I end up being a master copywriter. What about you?