Russell Brunson Dan Kennedy

Copywriting Secrets Review: Should You Get A FREE Copy?

Eight out of 10 individuals only check out headings.

Visitors to your website just read 20% of the material you write.

People only read the very first 2 words on a line– usually, they miss the third word.

It’s numbers like this that make you believe you should work with a copywriter.

But then you discover the expenses of working with a copywriter to get more clicks:

Russell Brunson Dan Kennedy

Summary: Copywriting Secrets is a essential and effective book that will teach you how to get more clicks, get more exposure, bring in more leads, make more subscribers, and and land more sales online.

Great freelance copywriters charge up to $250 per hour

Scammy ones will tell you that “all you really require to make sales is fantastic sales copy” (lies).

75% of visitors to a site focus on the total quality of the copy, though, and they’ll avoid doing business with a company that does not have expert and clean copy.

Truths like these make you question if it’s all truly worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about reliable copywriting.

No beginner copywriter understands what works. They just learn what works after they go through some trial and error, get some real information around where clients are leaving and where they’re investing the most time, and refine the copy based on the outcomes.

So if they do not understand what works, how can they help you make more sales?

It’s “easy.”

All you require are:

Copy solutions that help you compose sales copy and then hook these transformative words into the larger structure of your sales page.

A specific understanding of who your perfect consumers are, what their biggest “discomforts” are, and where they presently live.

Particular, trusted, and consistent “power” words that harness effective, psychological and mental triggers that guide individuals to buy your products and services.

And that’s precisely what Copywriting Secrets, a essential and powerful book for anybody who wishes to generate income using ads, e-mails, sales letters, teaches you to do.

Get a FREE copy of Copywriting Secrets.

What is Copywriting and Why Does it Matter?

When I say that everybody can utilize Copywriting Secrets, it’s not an exaggeration.

It’s a testimony to the power of words when it comes to encouraging individuals to purchase. When you need to sell anything online, it’s also a clear acknowledgement of just how crucial material marketing has become.

Most people hear “copywriting” and they believe they’re speaking to someone who practices copyright law.

Copywriting is nowhere as dry, arcane, or wordy as legalese. In fact, if you’re doing it right, you need to be communicating information to your leads at a third-grade reading level.

That means you value your prospects’ time and you wish to give them access to your deal as clearly and strategically as possible.

Now, the “method” part of copywriting tricks comes from knowing which buttons to push when you’re writing advertisement copy or how to inform a sales story that guides a consumer from being unaware about how to fix a problem to absolutely gung-ho about your solution.

But, in my experience, copywriting is simpler: It’s like being someone’s buddy and their worst enemy all on one page.

Think of it this way:.

Whether it’s:

  • An email,
  • A sales page,
  • A landing page,
  • A social networks advertisement, or
  • A websites,

… you begin explaining your reader’s deepest, darkest, most prevalent discomfort to them. You hold up a really undesirable mirror.

Utilizing words, you continue to poke them everywhere it injures. Slowly, they keep in mind why they require to change, do something about it, or merely make a different decision.

And then, you’re their best friend. You offer them a service that in fact works, without being aggressive, scammy, or salesy.

Now, numerous business owners will tell you that what they want is for quality causes open their wallets and buy. However the fact is that copywriting is about trading something even more valuable.

Something that’s almost a scarce resource.

Which’s attention.

With numerous options, offers, services, items, and chances, the only possible method for your prospects and readers to trust you, buy from you, and remain faithful to you is through maintaining their attention.

And absolutely nothing grabs attention on the Internet like copy and material.

Clearly, everybody can utilize a trustworthy method to master high-converting copy.

Get a FREE copy of Copywriting Secrets.

What is Copywriting Secrets?

The Copywriting Secrets book is not composed by Russell Brunson– although it looks similar to the DotCom Secrets book (a trilogy including Expert Secrets and the new edition of Traffic Secrets).

Rather, Copywriting Secrets is a book that uses the very solutions it’s trying to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.

Here’s an example of a sales letter, throughout a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, no one stated that looking lovely belonged to copywriting tricks. Rather, the book reveals you book how to utilize the power of words to:.

Get more clicks,.

Gain more visibility,.

Draw in more leads,.

Make more subscribers, and.

Land more sales online.

A lot of copywriting books attempt to teach you how to “compose terrific copy.”.

Except that every time you try, your words stop working to encourage anybody to buy– except possibly your mommy and a couple of devoted buddies.

The book shares with you the greatest secret about copywriting (and it doesn’t matter what you offer).

Focus:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You don’t compose copy– you assemble it.

According to the legendary marketer, Eugene Schwartz, when you’re creating copy:.

” You are working with a series of building blocks, you are putting the structure obstructs together, and then you are putting them in certain structures.

Does this sound familiar?

If not, checked out that quote once again.

Think of another concept in marketing that depends on tactical placement, foundation, and the logical, step-by-step journey that guides a possibility from start to finish.

The surface being a sale.

Sales funnels.

Which implies that sales funnels and sales copy abilities go hand-in-hand. Learn one and you’ll improve the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 proven copywriting solutions to help you end up being a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll learn to utilize the power of words to get individuals to act in such a natural and smooth way, your prospects will not even understand they’re being convinced.

Hint: One of the main copywriting tricks, states Jim Edwards, is to make sales copy “vanish.”.

As the Copywriting Secrets book tagline says,.

” … no matter what you sell or who you sell it to!”.

Get a FREE copy of Copywriting Secrets.

Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason that it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.

Jim. Sales Copy.

Duration.

You may have seen him collaborating with Russell Brunson on Funnel Scripts, the copywriting software from the creators of ClickFunnels.

Russell is sensible– he understands his lane or area of knowledge depends on helping business owners make benefit from funnel building.

Russell Brunson Dan Kennedy

Russel Brunson Copywriting Secrets Book.

But Jim Edwards is the self-taught, go-to master for success with sales copy. Just have a look at his qualifications:.

He’s the founder and owner of a direct reaction marketing firm.

He devotes numerous hours every year to training one-on-one business owners in the Funnel Scripts community.

He’s a best-selling author who has been running online since he first started offering e-books online in 1997! (does anyone even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up noises?).

He’s introduced several deals for his own products and those of others utilizing sales letters that have actually produced him $2.5 million and $3 million in profits.

He’s been included in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting expertise.

Best of all, he utilized his self-taught copywriting skills to make millions– the sort of cash responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off home in 18 months.

Yes, you read that.

So if this isn’t the best guy to offer you extensive training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Before we enter the full evaluation, I wish to let you understand that the Copywriting Secrets book is not the very same item as the Funnel Scripts software application tool.

Funnel Scripts is a done-for-you copy generator that utilizes your understanding of your consumers and details of your deal to create high-converting copy for your funnels, advertisements, blogs, email newsletters, and more.

Which can conserve you a huge amount of time. It’s the perfect alternative to developing or keeping an internal copywriter copy from scratch.

A lot of the solutions that power Funnel Scripts are checked out further in the Sales Story Secrets upsell (I’ll tell you more about that later on in my evaluation).

They may appear similar because Jim Edwards worked on both– but that should just demonstrate how effective his ability as a copy developer genuinely is.

The Copywriting Secrets book, on the other hand, will offer you everything you require to tailor, tweak, and perfect conversion copy.

Get a FREE copy of Copywriting Secrets.

Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is all about persuasion with words?

Well, there are numerous “tricks” to convincing individuals– and, often, you have to utilize a combination of sales letters and sales copy formulas.

Copywriting Secrets Book Review

Russell Brunson Dan Kennedy

These tricks and insights interact so you can utilize the formulas to construct persuasion over time. Some examples in the book consist of:.

The “Love me. Your words need to elicit very strong emotions from people and force them to make a decision about you personally– it’s one of the most successful things your copy can do! (page 181).

Discover how to make more on each prospect, which is perfect for a sales funnel, using the “give them a shovel … then offer them a bulldozer” method for make more on each (page 179).

How to take a blank screen and change that blinking cursor into a completed piece of sales copy FAST. It’s a strategy so effective, you can use it to break through writer’s block (page 168).

A 13-step sales message formula that shows you how to quickly convince consumers to make a purchase decision, utilizing deeply deep-rooted psychological triggers (page 143-158).

Speak in the voice of your customer and find the “magic” words customers use to explain what they wish to buy (page 104).

8 specific places online that will show you the exact triggers motivating your prospective clients and getting them to invest their cash. You can utilize this to place your own item, service, coaching, software application (page 69-71).

How to rapidly assemble the “foundation” of sales copy that develop a “little city of desire” for your customers and potential customers (page 79).

The “Yellow Brick Road” Formula, another best formula for funnels, that leads people on a journey towards ultimately purchasing from you (page 178).

When you have a look at the sales page for the Copywriting Secrets book, it gets sort of overwhelming reading about the large amount of info Jim Edwards packs in a simple book.

So I’ve broken down his deliverables into 5 standard areas. I’ll rapidly summarize what you ought to expect in each area of the Copywriting Secrets book.

Get a FREE copy of Copywriting Secrets.

1. Copywriting Mindset Secrets.

Jim Edwards begins this area showing you how to cultivate the copywriting mindset, as he calls it. You’ll get a refresher course on:.

All the hallmarks of high-performing copywriting.

How to establish the practice.

How to approach almost every piece of content you see from now on utilizing a copywriter’s perspective on persuasion.

2. Sales Formula/Letter Secrets.

It’s not simply that fantastic copywriting leaves clues. This section exposes formulas and design templates for advertisements, emails, and sales letters which have actually never failed.

3. Make ‘Em Thirsty Secrets.

The secret to offering through sales, advertisements, and emails letters? And the finest way to do that through copywriting is to use four basic sales stories.

The stories make your prospects “thirsty,” and your copywriting will direct individuals to the beverage. This is a proven pattern for success with copywriting.

4. Offer Without Selling Secrets.

Remember that among the best copywriting secrets is to make it appear you’re not selling at all. This is the section that helps you master and embed those secret “stealth closes.”.

Remember Columbo, famous for “playing dumb,” while secretly figuring out the truth? Well, Jim Edwards reveals you how to use this section of the Copywriting Secrets book to offer your customers worth and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Do not be deceived by the name of this section in the Copywriting Secrets book. Copywriting is just as good as the quantity of tweaking and refining you do.

But you can also use the feedback to plug into a few proven techniques for improving your emails, advertisements, and sales letters. That’s what this section of the Copywriting Secrets book is all about.

How to Get the Copywriting Secrets Book.

There are several ways to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the most affordable is to head straight to the Copywriting Secrets book sales page.

Here, Jim offers the Copywriting Secrets book using the tried-and-true Free plus Shipping Cost deal. This suggests that you’ll get the book totally free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.

However, Jim likewise makes you a special pledge. You can ask for a refund and you don’t have to send out the book back if you do not like it. You basically get free shipping for the Copywriting Secrets book.

Get a FREE copy of Copywriting Secrets.

Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook variation of the Copywriting Secrets book, all you require to do is grab the initial offer. The audio version will turn up as a “Special Offer” before you finish your purchase of the Copywriting Secrets book.

The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you produce the right stories that will encourage your audience, no matter what you sell.

sales story secrets.

This is the book you want on your side when you’re all set to get even more in-depth with learning copywriting tricks for any industry.

Get a FREE copy of Copywriting Secrets.

Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a genuine kahuna of a book– and I’m not going to lie. I still haven’t utilized every single strategy in Copywriting Secrets.

What I understand for sure, however, is that every time I sit down to compose any of my marketing materials, sales pages, ads, emails, and even social networks posts, I first thumb through my Copywriting Secrets book.

And I expect I’ll be doing that till I end up being a master copywriter. What about you?

Get a FREE copy of Copywriting Secrets.