Russell Brunson Cult Book

Copywriting Secrets Review: Should You Get A FREE Copy?

Eight out of 10 individuals only check out headlines.

Visitors to your website only read 20% of the material you write.

People just read the first two words on a line– usually, they miss the 3rd word.

It’s numbers like this that make you believe you should employ a copywriter.

Then you find out about the costs of employing a copywriter to get more clicks:

Russell Brunson Cult Book

Summary: Copywriting Secrets is a effective and fundamental book that will teach you how to get more clicks, acquire more visibility, bring in more leads, make more customers, and and land more sales online.

Good freelance copywriters charge up to $250 per hour

Scammy ones will inform you that “all you actually need to make sales is terrific sales copy” (lies).

75% of visitors to a site take note of the overall quality of the copy, however, and they’ll avoid working with a business that doesn’t have tidy and professional copy.

Realities like these make you wonder if it’s all really worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about reliable copywriting.

No newbie copywriter knows what works. They just learn what works after they go through some experimentation, gain some genuine data around where clients are leaving and where they’re spending the most time, and refine the copy based on the results.

So if they do not understand what works, how can they assist you make more sales?

It’s “easy.”

All you require are:

Copy formulas that assist you write sales copy and after that hook these transformative words into the larger structure of your sales page.

A specific understanding of who your perfect customers are, what their biggest “pains” are, and where they currently live.

Particular, trusted, and constant “power” words that harness powerful, emotional and mental triggers that direct individuals to buy your services and items.

Which’s exactly what Copywriting Secrets, a basic and effective book for anybody who wants to make money utilizing ads, e-mails, sales letters, teaches you to do.

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What is Copywriting and Why Does it Matter?

It’s not an exaggeration when I say that everyone can use Copywriting Secrets.

It’s a testimony to the power of words when it comes to motivating people to purchase. When you need to sell anything online, it’s likewise a clear acknowledgement of simply how essential material marketing has actually become.

The majority of people hear “copywriting” and they think they’re talking with someone who practices copyright law.

Copywriting is nowhere as dry, arcane, or wordy as legalese. In fact, if you’re doing it right, you must be communicating details to your leads at a third-grade reading level.

That means you value your prospects’ time and you wish to provide access to your offer as clearly and strategically as possible.

Now, the “strategy” part of copywriting tricks comes from knowing which buttons to press when you’re composing ad copy or how to tell a sales story that guides a customer from being unaware about how to solve an issue to completely gung-ho about your service.

In my experience, copywriting is easier: It’s like being someone’s best pal and their worst opponent all on one page.

Think about it this way:.

Whether it’s:

  • An e-mail,
  • A sales page,
  • A landing page,
  • A social media advertisement, or
  • A web page,

… you start describing your reader’s deepest, darkest, most pervasive discomfort to them. You hold up a very unpleasant mirror.

Utilizing words, you continue to poke them all over it harms. Gradually, they remember why they need to alter, do something about it, or simply make a different decision.

And then, you’re their buddy. You provide them an option that really works, without being aggressive, scammy, or salesy.

Now, many business owners will tell you that what they desire is for quality leads to open their wallets and purchase. But the truth is that copywriting has to do with trading something far more important.

Something that’s practically a scarce resource.

Which’s attention.

With numerous options, deals, chances, services, and products, the only possible method for your readers and potential customers to trust you, buy from you, and stay faithful to you is through maintaining their attention.

And absolutely nothing grabs attention on the Internet like copy and content.

Clearly, everybody can use a trustworthy method to master high-converting copy.

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What is Copywriting Secrets?

The Copywriting Secrets book is not written by Russell Brunson– despite the fact that it looks comparable to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the new edition of Traffic Secrets).

Rather, Copywriting Secrets is a book that utilizes the really solutions it’s attempting to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.

Here’s an example of a sales letter, across a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, no one said that looking stunning belonged to copywriting secrets. Instead, the book shows you book how to utilize the power of words to:.

Get more clicks,.

Gain more exposure,.

Bring in more leads,.

Earn more customers, and.

Land more sales online.

The majority of copywriting books try to teach you how to “write fantastic copy.”.

Except that each time you try, your words stop working to persuade anyone to buy– except maybe your mother and a few loyal good friends.

But the book show you the best secret about copywriting (and it doesn’t matter what you sell).

Focus:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You do not compose copy– you assemble it.

According to the famous marketer, Eugene Schwartz, when you’re producing copy:.

” You are working with a series of building blocks, you are putting the building blocks together, and then you are putting them in specific structures. [Your words are] developing a little city of desire for your individual to live and come in.”.

Does this noise familiar?

If not, read that quote again.

Think about another concept in marketing that depends on strategic positioning, foundation, and the sensible, stepwise journey that guides a prospect from start to finish.

The finish being a sale.

Sales funnels.

Which means that sales funnels and sales copy skills go together. Discover one and you’ll boost the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 tested copywriting formulas to help you become a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll find out to use the power of words to get individuals to take action in such a smooth and natural way, your prospects will not even recognize they’re being persuaded.

Tip: One of the primary copywriting secrets, states Jim Edwards, is to make sales copy “vanish.”.

As the Copywriting Secrets book tagline states,.

” … no matter what you offer or who you sell it to!”.

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Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.

Jim. Knows. Great. Sales Copy.

Duration.

You may have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software application from the developers of ClickFunnels.

Russell is sensible– he knows his lane or location of proficiency lies in assisting entrepreneurs make make money from funnel structure.

Russell Brunson Cult Book

Russel Brunson Copywriting Secrets Book.

Jim Edwards is the self-taught, go-to master for success with sales copy. Simply take a look at his qualifications:.

He’s the founder and owner of a direct reaction marketing firm.

He commits numerous hours every year to training one-on-one entrepreneur in the Funnel Scripts neighborhood.

He’s a very popular author who has been running online since he first started offering e-books online in 1997! (does anybody even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up sounds?).

He’s released several deals for his own products and those of others using sales letters that have created him $2.5 million and $3 million in profits.

He’s been included in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting know-how.

Most importantly, he utilized his self-taught copywriting abilities to make millions– the kind of cash responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off house in 18 months.

Yes, you read that.

If this isn’t the ideal guy to offer you in-depth training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Before we enter into the complete review, I want to let you understand that the Copywriting Secrets book is not the exact same item as the Funnel Scripts software tool.

Funnel Scripts is a done-for-you copy generator that utilizes your knowledge of your customers and details of your offer to create high-converting copy for your funnels, ads, blog sites, e-mail newsletters, and more.

Which can save you a massive amount of time. It’s the ideal alternative to creating or keeping an in-house copywriter copy from scratch.

In fact, a great deal of the formulas that power Funnel Scripts are checked out further in the Sales Story Secrets upsell (I’ll tell you more about that later on in my review).

Due to the fact that Jim Edwards worked on both– but that ought to just show how effective his capability as a copy developer really is, they may appear comparable.

The Copywriting Secrets book, on the other hand, will offer you whatever you require to customize, fine-tune, and perfect conversion copy.

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Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is everything about persuasion with words, right?

Well, there are numerous “tricks” to persuading people– and, typically, you need to utilize a mix of sales letters and sales copy solutions.

Copywriting Secrets Book Review

Russell Brunson Cult Book

These secrets and insights work together so you can use the formulas to construct persuasion in time. Some examples in the book include:.

The “Love me. Dislike me. There’s no cash in the middle!” technique. Your words ought to elicit very strong emotions from people and require them to make a decision about you personally– it’s one of the most successful things your copy can do! (page 181).

Learn how to make more on each possibility, which is perfect for a sales funnel, using the “give them a shovel … then offer them a bulldozer” approach for make more on each (page 179).

How to take a blank screen and change that blinking cursor into an ended up piece of sales copy FAST. It’s a strategy so powerful, you can use it to break through writer’s block (page 168).

A 13-step sales message formula that shows you how to immediately persuade customers to make a purchase decision, utilizing deeply ingrained mental triggers (page 143-158).

Speak in the voice of your consumer and discover the “magic” words consumers utilize to describe what they want to purchase (page 104).

8 particular locations online that will show you the exact triggers inspiring your possible clients and getting them to spend their money. You can use this to position your own item, service, training, software (page 69-71).

How to quickly assemble the “foundation” of sales copy that develop a “little city of desire” for your clients and prospects (page 79).

The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads individuals on a journey towards eventually buying from you (page 178).

It gets sort of overwhelming reading about the sheer quantity of details Jim Edwards loads in a mere book when you inspect out the sales page for the Copywriting Secrets book.

So I’ve broken down his deliverables into 5 basic areas. I’ll quickly summarize what you ought to expect in each area of the Copywriting Secrets book.

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1. Copywriting Mindset Secrets.

Jim Edwards begins this area showing you how to cultivate the copywriting mindset, as he calls it. You’ll get a refresher course on:.

All the hallmarks of high-performing copywriting.

How to establish the practice.

How to approach almost every piece of material you see from now on using a copywriter’s perspective on persuasion.

2. Sales Formula/Letter Secrets.

This is where the rubber satisfies the roadway. It’s not just that fantastic copywriting leaves hints. It’s that fantastic copy can always be plugged in and “constructed” using solutions– and these work no matter what you offer. This area exposes solutions and templates for ads, emails, and sales letters which have actually never ever failed.

3. Make ‘Em Thirsty Secrets.

The trick to selling through advertisements, emails, and sales letters? And the finest way to do that through copywriting is to use 4 basic sales stories.

The stories make your potential customers “thirsty,” and your copywriting will assist people to the beverage. This is a tested pattern for success with copywriting.

4. Offer Without Selling Secrets.

Remember that among the very best copywriting secrets is to make it appear you’re not selling at all. This is the section that helps you master and embed those secret “stealth closes.”.

Keep in mind Columbo, famous for “playing dumb,” while secretly figuring out the fact? Well, Jim Edwards reveals you how to use this section of the Copywriting Secrets book to give your consumers value and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Do not be fooled by the name of this area in the Copywriting Secrets book. Copywriting is just as great as the quantity of tweaking and refining you do.

But you can also use the feedback to plug into a few proven approaches for improving your advertisements, sales, and emails letters. That’s what this area of the Copywriting Secrets book is all about.

How to Get the Copywriting Secrets Book.

There are numerous ways to get Jim Edwards’ Copywriting Secrets book in your hands. Maybe the most inexpensive is to head straight to the Copywriting Secrets book sales page.

Here, Jim sells the Copywriting Secrets book using the tried-and-true Free plus Shipping Cost offer. This indicates that you’ll get the book totally free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.

Nevertheless, Jim also makes you a special guarantee. You can ask for a refund and you don’t have to send the book back if you don’t like it. You essentially secure free shipping for the Copywriting Secrets book.

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Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook variation of the Copywriting Secrets book, all you require to do is get the original deal. The audio version will appear as a “Special Offer” prior to you finish your purchase of the Copywriting Secrets book.

The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you develop the best stories that will inspire your audience, no matter what you sell.

sales story tricks.

When you’re ready to get even more in-depth with discovering copywriting secrets for any market, this is the book you desire on your side.

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Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a genuine kahuna of a book– and I’m not going to lie. I still haven’t used each and every single strategy in Copywriting Secrets.

What I know for sure, however, is that each time I take a seat to write any of my marketing products, sales pages, ads, emails, and even social media posts, I first thumb through my Copywriting Secrets book.

And I anticipate I’ll be doing that till I become a master copywriter. What about you?

Get a FREE copy of Copywriting Secrets.