Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 people only read headings.
Visitors to your website just checked out 20% of the material you write.
People just read the very first 2 words on a line– usually, they miss out on the third word.
It’s numbers like this that make you believe you need to hire a copywriter.
Then you discover about the expenses of employing a copywriter to get more clicks:
Summary: Copywriting Secrets is a basic and effective book that will teach you how to get more clicks, gain more exposure, attract more leads, make more customers, and and land more sales online.
Good freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you truly require to make sales is fantastic sales copy” (lies).
75% of visitors to a website take note of the overall quality of the copy, however, and they’ll prevent working with a business that does not have expert and tidy copy.
Facts like these make you wonder if it’s all really worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about reliable copywriting.
No novice copywriter understands what works. They only learn what works after they go through some experimentation, acquire some real data around where consumers are leaving and where they’re spending the most time, and improve the copy based upon the outcomes.
So if they do not know what works, how can they help you make more sales?
All you require are:
Copy solutions that help you compose sales copy and after that hook these transformative words into the larger structure of your sales page.
A specific understanding of who your perfect clients are, what their greatest “pains” are, and where they currently live.
Particular, reputable, and constant “power” words that harness powerful, psychological and psychological triggers that direct people to buy your services and products.
And that’s precisely what Copywriting Secrets, a powerful and fundamental book for anyone who wants to generate income using advertisements, emails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I state that everybody can use Copywriting Secrets.
It’s a testament to the power of words when it concerns inspiring people to purchase. When you require to sell anything online, it’s likewise a clear recognition of simply how crucial material marketing has become.
The majority of people hear “copywriting” and they think they’re talking to somebody who practices copyright law.
However copywriting is nowhere as dry, arcane, or verbose as legalese. If you’re doing it right, you must be interacting information to your leads at a third-grade reading level.
That implies you value your prospects’ time and you want to provide access to your offer as plainly and tactically as possible.
Now, the “technique” part of copywriting secrets comes from knowing which buttons to push when you’re writing ad copy or how to tell a sales story that guides a client from being uninformed about how to solve an issue to absolutely gung-ho about your service.
In my experience, copywriting is simpler: It’s like being somebody’s finest friend and their worst opponent all on one page.
Think of it this way:.
- An email,
- A sales page,
- A landing page,
- A social networks ad, or
- A websites,
… you start off explaining your reader’s inmost, darkest, most pervasive discomfort to them. You hold up a very undesirable mirror.
Then, utilizing words, you continue to poke them everywhere it harms. Slowly, they remember why they require to change, take action, or merely make a different decision.
And after that, you’re their buddy. You offer them an option that really works, without being aggressive, scammy, or salesy.
Now, numerous entrepreneurs will tell you that what they desire is for quality causes open their wallets and buy. But the fact is that copywriting is about trading something far more important.
Something that’s nearly a scarce resource.
And that’s attention.
With many solutions, offers, products, chances, and services, the only possible method for your readers and potential customers to trust you, purchase from you, and stay devoted to you is through preserving their attention.
And absolutely nothing grabs attention on the Internet like copy and content.
Plainly, everybody can utilize a reliable method to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– although it looks comparable to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the brand-new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that uses the extremely formulas it’s trying to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one stated that looking stunning was part of copywriting tricks. Instead, the book shows you book how to utilize the power of words to:.
Get more clicks,.
Gain more exposure,.
Attract more leads,.
Make more subscribers, and.
Land more sales online.
A lot of copywriting books try to teach you how to “write excellent copy.”.
Other than that each time you try, your words fail to convince anybody to buy– other than possibly your mommy and a few devoted buddies.
The book shares with you the greatest secret about copywriting (and it does not matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not write copy– you assemble it.
According to the famous marketer, Eugene Schwartz, when you’re developing copy:.
” You are working with a series of structure blocks, you are putting the building blocks together, and then you are putting them in certain structures.
Does this sound familiar?
If not, read that quote once again.
Think about another concept in marketing that relies on tactical positioning, foundation, and the rational, step-by-step journey that guides a possibility from start to finish.
The finish being a sale.
Which means that sales funnels and sales copy skills go hand-in-hand. Find out one and you’ll improve the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 proven copywriting formulas to assist you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll learn to use the power of words to get people to act in such a natural and seamless way, your prospects won’t even recognize they’re being convinced.
Hint: One of the primary copywriting secrets, says Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you offer or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Sales Copy.
You may have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software application from the developers of ClickFunnels.
Russell is sensible– he knows his lane or area of know-how lies in helping business owners make make money from funnel structure.
Russel Brunson Copywriting Secrets Book.
Jim Edwards is the self-taught, go-to expert for success with sales copy. Simply take a look at his credentials:.
He’s the founder and owner of a direct reaction marketing firm.
He dedicates hundreds of hours every year to coaching one-on-one business owners in the Funnel Scripts neighborhood.
He’s a best-selling author who has actually been running online considering that he first started selling e-books online in 1997! (does anybody even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up noises?).
He’s released several offers for his own products and those of others utilizing sales letters that have actually produced him $2.5 million and $3 million in profits.
He’s been featured in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting competence.
Most importantly, he utilized his self-taught copywriting skills to make millions– the type of money responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off house in 18 months.
Yes, you check out that right.
So if this isn’t the ideal man to provide you extensive training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we enter the full evaluation, I wish to let you understand that the Copywriting Secrets book is not the same item as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that uses your understanding of your clients and information of your deal to develop high-converting copy for your funnels, advertisements, blogs, email newsletters, and more.
And that can conserve you a massive quantity of time. It’s the perfect alternative to keeping an in-house copywriter or producing copy from scratch.
In fact, a great deal of the formulas that power Funnel Scripts are explored even more in the Sales Story Secrets upsell (I’ll tell you more about that later on in my review).
Due to the fact that Jim Edwards worked on both– but that must simply demonstrate how effective his capability as a copy creator truly is, they might appear comparable.
The Copywriting Secrets book, on the other hand, will provide you everything you require to tailor, tweak, and ideal conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is everything about persuasion with words, right?
Well, there are many “tricks” to convincing people– and, frequently, you need to utilize a combination of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These insights and secrets collaborate so you can utilize the formulas to build persuasion over time. Some examples in the book include:.
The “Love me. Dislike me. There’s no cash in the middle!” method. Your words ought to elicit really strong emotions from individuals and force them to make a decision about you personally– it’s one of the most successful things your copy can do! (page 181).
Discover how to make more on each prospect, which is perfect for a sales funnel, using the “provide a shovel … then sell them a bulldozer” method for make more on each (page 179).
How to take a blank screen and change that blinking cursor into a finished piece of sales copy FAST. It’s a method so powerful, you can use it to break through writer’s block (page 168).
A 13-step sales message formula that reveals you how to immediately encourage customers to purchase decision, using deeply ingrained mental triggers (page 143-158).
Speak in the voice of your consumer and find the “magic” words consumers utilize to describe what they want to buy (page 104).
8 particular locations online that will reveal you the specific triggers inspiring your prospective consumers and getting them to invest their cash. You can utilize this to place your own item, service, training, software application (page 69-71).
How to quickly put together the “building blocks” of sales copy that create a “little city of desire” for your customers and prospects (page 79).
The “Yellow Brick Road” Formula, another best formula for funnels, that leads people on a journey towards ultimately buying from you (page 178).
When you take a look at the sales page for the Copywriting Secrets book, it gets sort of frustrating reading about the large amount of info Jim Edwards packs in a mere book.
So I’ve broken down his deliverables into 5 fundamental areas. I’ll rapidly summarize what you ought to anticipate in each area of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this section showing you how to cultivate the copywriting mindset, as he calls it. You’ll get a refresher course on:.
All the trademarks of high-performing copywriting.
How to develop the practice.
How to approach practically every piece of material you see from now on utilizing a copywriter’s perspective on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber meets the roadway. It’s not simply that terrific copywriting leaves hints. It’s that excellent copy can always be plugged in and “built” using formulas– and these work no matter what you sell. This section exposes formulas and templates for advertisements, sales, and e-mails letters which have never ever stopped working.
3. Make ‘Em Thirsty Secrets.
The secret to selling through sales, emails, and ads letters? As Jim Edwards says, “Make ’em thirsty!” To put it simply, you wish to tickle those levers so they’ll buy quicker. And the best method to do that through copywriting is to utilize 4 standard sales stories.
The stories make your potential customers “thirsty,” and your copywriting will guide people to the beverage. This is a proven pattern for success with copywriting.
4. Offer Without Selling Secrets.
Bear in mind that among the very best copywriting tricks is to make it appear you’re not costing all. This is the area that assists you master and embed those secret “stealth closes.”.
Keep in mind Columbo, famous for “playing dumb,” while covertly determining the reality? Well, Jim Edwards reveals you how to use this section of the Copywriting Secrets book to give your clients value and close without pressure.
5. Copy Polishing Secrets.
Do not be fooled by the name of this section in the Copywriting Secrets book. It’s not optional. Copywriting is only as good as the quantity of tweaking and refining you do. Typically, you can utilize data to direct your choices.
However you can likewise utilize the feedback to plug into a couple of tested approaches for improving your advertisements, emails, and sales letters. That’s what this section of the Copywriting Secrets book is all about.
How to Get the Copywriting Secrets Book.
There are numerous ways to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the cheapest is to head straight to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book using the tried-and-true Free plus Shipping Cost offer. This suggests that you’ll get the book free of charge as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.
Nevertheless, Jim likewise makes you a special pledge. If you don’t like it, you can request a refund and you do not have to send the book back. You basically get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook variation of the Copywriting Secrets book, all you require to do is grab the initial deal. The audio variation will turn up as a “Special Offer” prior to you complete your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you produce the ideal stories that will motivate your audience, no matter what you sell.
sales story tricks.
This is the book you desire in your corner when you’re ready to get even more thorough with finding out copywriting secrets for any market.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a genuine kahuna of a book– and I’m not going to lie. I still haven’t used every single method in Copywriting Secrets.
What I know for sure, however, is that whenever I take a seat to compose any of my marketing materials, sales pages, ads, e-mails, and even social networks posts, I first thumb through my Copywriting Secrets book.
And I anticipate I’ll be doing that till I become a master copywriter. What about you?