Russell Brunson Copywriting Book

Copywriting Secrets Review: Should You Get A FREE Copy?

Eight out of 10 people just read headings.

Visitors to your site only checked out 20% of the material you write.

Individuals only read the first 2 words on a line– generally, they miss the 3rd word.

It’s numbers like this that make you think you ought to hire a copywriter.

Then you find out about the costs of hiring a copywriter to get more clicks:

Russell Brunson Copywriting Book

Summary: Copywriting Secrets is a powerful and basic book that will teach you how to get more clicks, gain more visibility, draw in more leads, make more subscribers, and and land more sales online.

Good freelance copywriters charge up to $250 per hour

Scammy ones will tell you that “all you truly require to make sales is great sales copy” (lies).

75% of visitors to a site take notice of the general quality of the copy, however, and they’ll prevent doing business with a business that does not have expert and clean copy.

Truths like these make you wonder if it’s all truly worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about effective copywriting.

No novice copywriter knows what works. They just learn what works after they go through some trial and error, acquire some genuine data around where customers are leaving and where they’re spending the most time, and fine-tune the copy based upon the results.

If they do not know what works, how can they help you make more sales?

It’s “basic.”

All you need are:

Copy solutions that assist you write sales copy and after that hook these transformative words into the bigger structure of your sales page.

A specific understanding of who your perfect clients are, what their biggest “pains” are, and where they currently live.

Specific, trustworthy, and constant “power” words that harness powerful, psychological and psychological triggers that direct individuals to purchase your products and services.

And that’s precisely what Copywriting Secrets, a basic and powerful book for anyone who wishes to make money utilizing ads, emails, sales letters, teaches you to do.

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What is Copywriting and Why Does it Matter?

When I say that everybody can utilize Copywriting Secrets, it’s not an exaggeration.

It’s a testament to the power of words when it comes to motivating individuals to buy. It’s also a clear recognition of simply how essential content marketing has actually ended up being when you need to sell anything online.

Most people hear “copywriting” and they believe they’re speaking to somebody who practices copyright law.

Copywriting is nowhere as dry, arcane, or verbose as legalese. In fact, if you’re doing it right, you need to be interacting details to your leads at a third-grade reading level.

That indicates you value your prospects’ time and you wish to provide access to your offer as plainly and strategically as possible.

Now, the “technique” part of copywriting tricks comes from knowing which buttons to push when you’re composing advertisement copy or how to tell a sales story that guides a customer from being unaware about how to fix a problem to absolutely gung-ho about your service.

However, in my experience, copywriting is simpler: It’s like being someone’s friend and their worst enemy all on one page.

Think of it in this manner:.

Whether it’s:

  • An email,
  • A sales page,
  • A landing page,
  • A social networks advertisement, or
  • A websites,

… you start off describing your reader’s inmost, darkest, most prevalent discomfort to them. You hold up an extremely undesirable mirror.

Utilizing words, you continue to poke them all over it injures. Slowly, they remember why they require to change, do something about it, or merely make a various choice.

And after that, you’re their buddy. You provide them a service that actually works, without being pushy, scammy, or salesy.

Now, numerous entrepreneurs will inform you that what they desire is for quality results in open their wallets and purchase. The reality is that copywriting is about trading something far more valuable.

Something that’s nearly a limited resource.

Which’s attention.

With a lot of solutions, deals, products, services, and opportunities, the only possible method for your readers and prospects to trust you, purchase from you, and stay faithful to you is through maintaining their attention.

And absolutely nothing grabs attention on the Internet like copy and content.

Clearly, everyone can use a reliable method to master high-converting copy.

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What is Copywriting Secrets?

The Copywriting Secrets book is not written by Russell Brunson– despite the fact that it looks similar to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the new edition of Traffic Secrets).

Rather, Copywriting Secrets is a book that utilizes the very solutions it’s trying to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.

Here’s an example of a sales letter, across a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, nobody said that looking gorgeous belonged to copywriting secrets. Instead, the book reveals you book how to utilize the power of words to:.

Get more clicks,.

Gain more visibility,.

Draw in more leads,.

Make more customers, and.

Land more sales online.

The majority of copywriting books try to teach you how to “compose fantastic copy.”.

Except that every time you try, your words fail to convince anybody to buy– except perhaps your mommy and a couple of devoted good friends.

The book shares with you the biggest secret about copywriting (and it does not matter what you offer).

Focus:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You do not write copy– you assemble it.

According to the legendary marketer, Eugene Schwartz, when you’re creating copy:.

” You are working with a series of structure blocks, you are putting the building obstructs together, and then you are putting them in specific structures.

Does this noise familiar?

If not, checked out that quote again.

Think about another principle in marketing that depends on strategic positioning, foundation, and the sensible, stepwise journey that guides a possibility from start to finish.

The surface being a sale.

Sales funnels.

Which means that sales funnels and sales copy abilities go together. Find out one and you’ll improve the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 tested copywriting formulas to help you become a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll learn to utilize the power of words to get people to act in such a natural and seamless way, your potential customers will not even understand they’re being encouraged.

Tip: One of the primary copywriting secrets, states Jim Edwards, is to make sales copy “vanish.”.

As the Copywriting Secrets book tagline says,.

” … no matter what you offer or who you offer it to!”.

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Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.

Jim. Knows. Great. Sales Copy.

Period.

You might have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software from the developers of ClickFunnels.

Russell is smart– he understands his lane or location of competence depends on helping business owners make benefit from funnel structure.

Russell Brunson Copywriting Book

Russel Brunson Copywriting Secrets Book.

But Jim Edwards is the self-taught, go-to master for success with sales copy. Simply have a look at his qualifications:.

He’s the creator and owner of a direct action marketing firm.

He commits hundreds of hours every year to coaching one-on-one company owner in the Funnel Scripts community.

He’s a very popular author who has actually been operating online considering that he first started offering e-books online in 1997! (does anybody even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up noises?).

He’s launched several offers for his own products and those of others utilizing sales letters that have generated him $2.5 million and $3 million in profits.

He’s been included in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting competence.

Best of all, he used his self-taught copywriting abilities to make millions– the sort of money responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off house in 18 months.

Yes, you check out that right.

If this isn’t the right person to provide you in-depth training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Before we get into the complete evaluation, I want to let you understand that the Copywriting Secrets book is not the very same product as the Funnel Scripts software application tool.

Funnel Scripts is a done-for-you copy generator that utilizes your knowledge of your consumers and information of your offer to create high-converting copy for your funnels, ads, blog sites, email newsletters, and more.

Which can save you an enormous quantity of time. It’s the best option to developing or keeping an in-house copywriter copy from scratch.

In fact, a great deal of the formulas that power Funnel Scripts are checked out further in the Sales Story Secrets upsell (I’ll tell you more about that later on in my evaluation).

They may appear similar because Jim Edwards worked on both– but that should simply demonstrate how powerful his ability as a copy developer really is.

The Copywriting Secrets book, on the other hand, will give you whatever you need to tailor, tweak, and perfect conversion copy.

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Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is everything about persuasion with words, right?

Well, there are many “secrets” to persuading people– and, frequently, you need to employ a mix of sales letters and sales copy solutions.

Copywriting Secrets Book Review

Russell Brunson Copywriting Book

These insights and secrets interact so you can utilize the formulas to develop persuasion over time. Some examples in the book include:.

The “Love me. Dislike me. There’s no money in the middle!” method. Your words must generate extremely strong emotions from people and force them to make a decision about you personally– it’s one of the most rewarding things your copy can do! (page 181).

Learn how to make more on each prospect, which is perfect for a sales funnel, utilizing the “provide a shovel … then offer them a bulldozer” method for make more on each (page 179).

How to take a blank screen and change that blinking cursor into a completed piece of sales copy FAST. It’s a strategy so powerful, you can use it to break through writer’s block (page 168).

A 13-step sales message formula that reveals you how to quickly persuade clients to purchase choice, utilizing deeply deep-rooted psychological triggers (page 143-158).

Speak in the voice of your customer and find the “magic” words consumers use to describe what they want to purchase (page 104).

8 specific locations online that will reveal you the exact triggers inspiring your prospective clients and getting them to invest their cash. You can use this to place your own item, service, coaching, software application (page 69-71).

How to rapidly assemble the “foundation” of sales copy that develop a “little city of desire” for your prospects and consumers (page 79).

The “Yellow Brick Road” Formula, another best formula for funnels, that leads individuals on a journey towards ultimately purchasing from you (page 178).

It gets sort of overwhelming reading about the sheer amount of information Jim Edwards packs in a mere book when you inspect out the sales page for the Copywriting Secrets book.

So I’ve broken down his deliverables into five standard sections. I’ll quickly summarize what you ought to expect in each section of the Copywriting Secrets book.

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1. Copywriting Mindset Secrets.

Jim Edwards begins this area revealing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a refresher course on:.

All the trademarks of high-performing copywriting.

How to establish the practice.

How to approach almost every piece of material you see from now on utilizing a copywriter’s point of view on persuasion.

2. Sales Formula/Letter Secrets.

This is where the rubber fulfills the road. It’s not just that fantastic copywriting leaves hints. It’s that excellent copy can always be plugged in and “developed” utilizing solutions– and these work no matter what you sell. This area reveals solutions and design templates for sales, emails, and advertisements letters which have actually never failed.

3. Make ‘Em Thirsty Secrets.

The secret to selling through sales, emails, and advertisements letters? As Jim Edwards states, “Make ’em thirsty!” Simply put, you wish to tickle those levers so they’ll buy faster. And the best way to do that through copywriting is to utilize four fundamental sales stories.

The stories make your potential customers “thirsty,” and your copywriting will direct individuals to the beverage. This is a proven pattern for success with copywriting.

4. Offer Without Selling Secrets.

Keep in mind that one of the best copywriting tricks is to make it appear you’re not selling at all. This is the section that assists you master and embed those secret “stealth closes.”.

Remember Columbo, well-known for “playing dumb,” while privately figuring out the truth? Well, Jim Edwards shows you how to utilize this section of the Copywriting Secrets book to give your clients value and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Do not be tricked by the name of this area in the Copywriting Secrets book. Copywriting is just as good as the quantity of tweaking and refining you do.

However you can likewise use the feedback to plug into a few tested approaches for enhancing your sales, emails, and advertisements letters. That’s what this area of the Copywriting Secrets book is everything about.

How to Get the Copywriting Secrets Book.

There are several ways to get Jim Edwards’ Copywriting Secrets book in your hands. Maybe the least expensive is to head straight to the Copywriting Secrets book sales page.

Here, Jim offers the Copywriting Secrets book utilizing the tried-and-true Free plus Shipping Cost deal. This indicates that you’ll get the book totally free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.

However, Jim also makes you a special guarantee. If you don’t like it, you can ask for a refund and you don’t need to send the book back. You basically secure free shipping for the Copywriting Secrets book.

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Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook variation of the Copywriting Secrets book, all you require to do is get the initial offer. The audio version will turn up as a “Special Offer” prior to you finish your purchase of the Copywriting Secrets book.

The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you create the right stories that will motivate your audience, no matter what you sell.

sales story tricks.

When you’re all set to get even more extensive with finding out copywriting tricks for any industry, this is the book you desire on your side.

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Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a genuine kahuna of a book– and I’m not going to lie. I still haven’t utilized every single technique in Copywriting Secrets.

What I understand for sure, though, is that whenever I sit down to compose any of my marketing products, sales pages, ads, e-mails, and even social networks posts, I initially thumb through my Copywriting Secrets book.

And I expect I’ll be doing that until I become a master copywriter. What about you?

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