Copywriting Secrets Review: Should You Get A FREE Copy?
Eight out of 10 people only read headings.
Visitors to your website just checked out 20% of the material you write.
Individuals just read the first two words on a line– usually, they miss out on the 3rd word.
It’s numbers like this that make you believe you ought to employ a copywriter.
But then you learn more about the expenses of employing a copywriter to get more clicks:
Summary: Copywriting Secrets is a effective and essential book that will teach you how to get more clicks, get more exposure, attract more leads, earn more subscribers, and and land more sales online.
Excellent freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you actually need to make sales is terrific sales copy” (lies).
75% of visitors to a website take notice of the overall quality of the copy, though, and they’ll avoid doing business with a company that doesn’t have tidy and expert copy.
Truths like these make you question if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about effective copywriting.
No newbie copywriter understands what works. They only find out what works after they go through some trial and error, acquire some real data around where clients are leaving and where they’re investing the most time, and refine the copy based upon the outcomes.
If they don’t know what works, how can they assist you make more sales?
All you need are:
Copy formulas that help you compose sales copy and after that hook these transformative words into the bigger structure of your sales page.
An exact understanding of who your ideal customers are, what their biggest “discomforts” are, and where they presently live.
Specific, reputable, and consistent “power” words that harness powerful, mental and emotional triggers that direct people to purchase your services and items.
Which’s exactly what Copywriting Secrets, a effective and essential book for anyone who wishes to generate income utilizing advertisements, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I state that everybody can use Copywriting Secrets, it’s not an exaggeration.
It’s a testimony to the power of words when it pertains to encouraging people to buy. It’s also a clear recognition of just how crucial material marketing has actually become when you require to offer anything online.
Most people hear “copywriting” and they think they’re talking to someone who practices copyright law.
Copywriting is nowhere as dry, arcane, or long-winded as legalese. In fact, if you’re doing it right, you need to be communicating details to your leads at a third-grade reading level.
That implies you worth your potential customers’ time and you wish to give them access to your deal as clearly and tactically as possible.
Now, the “method” part of copywriting secrets originates from understanding which buttons to push when you’re composing advertisement copy or how to tell a sales story that guides a client from being unaware about how to fix a problem to completely gung-ho about your service.
But, in my experience, copywriting is easier: It’s like being somebody’s best friend and their worst opponent all on one page.
Consider it in this manner:.
- An e-mail,
- A sales page,
- A landing page,
- A social media ad, or
- A websites,
… you begin describing your reader’s deepest, darkest, most pervasive pain to them. You hold up an extremely undesirable mirror.
Then, utilizing words, you continue to poke them everywhere it hurts. Slowly, they keep in mind why they require to alter, do something about it, or simply make a various choice.
And then, you’re their friend. You offer them an option that actually works, without being pushy, scammy, or salesy.
Now, lots of business owners will tell you that what they desire is for quality leads to open their wallets and buy. However the fact is that copywriting has to do with trading something far more important.
Something that’s practically a limited resource.
And that’s attention.
With numerous options, offers, opportunities, services, and products, the only possible way for your readers and potential customers to trust you, purchase from you, and remain faithful to you is through preserving their attention.
And absolutely nothing grabs attention on the Internet like copy and content.
Plainly, everyone can utilize a trusted way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– even though it looks similar to the DotCom Secrets book (a trilogy including Expert Secrets and the brand-new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that utilizes the really formulas it’s attempting to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, across a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody said that looking beautiful was part of copywriting tricks. Rather, the book shows you book how to use the power of words to:.
Get more clicks,.
Gain more visibility,.
Draw in more leads,.
Make more customers, and.
Land more sales online.
A lot of copywriting books attempt to teach you how to “write fantastic copy.”.
Except that every time you try, your words stop working to persuade anybody to purchase– except maybe your mommy and a few faithful friends.
The book shares with you the greatest secret about copywriting (and it does not matter what you offer).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t write copy– you assemble it.
According to the legendary advertiser, Eugene Schwartz, when you’re developing copy:.
” You are working with a series of foundation, you are putting the foundation together, and then you are putting them in particular structures. [Your words are] constructing a little city of desire for your individual to come and live in.”.
Does this noise familiar?
If not, checked out that quote once again.
Consider another principle in marketing that relies on strategic placement, building blocks, and the sensible, step-by-step journey that guides a prospect from start to finish.
The surface being a sale.
Which suggests that sales funnels and sales copy skills go together. Discover one and you’ll enhance the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 tested copywriting formulas to assist you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll discover to utilize the power of words to get people to act in such a natural and smooth method, your potential customers will not even realize they’re being persuaded.
Hint: One of the primary copywriting tricks, states Jim Edwards, is to make sales copy “vanish.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you sell or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason why it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.
Jim. Sales Copy.
You might have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software application from the creators of ClickFunnels.
Russell is sensible– he knows his lane or location of competence lies in assisting business owners make profits from funnel building.
Russel Brunson Copywriting Secrets Book.
Jim Edwards is the self-taught, go-to guru for success with sales copy. Just take a look at his qualifications:.
He’s the creator and owner of a direct response marketing firm.
He dedicates hundreds of hours every year to training one-on-one business owners in the Funnel Scripts community.
He’s a best-selling author who has actually been running online since he first started selling e-books online in 1997! (does anybody even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s introduced numerous deals for his own items and those of others using sales letters that have actually generated him $2.5 million and $3 million in profits.
He’s been included in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting knowledge.
Most importantly, he used his self-taught copywriting abilities to earn millions– the type of cash responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off home in 18 months.
Yes, you check out that right.
So if this isn’t the ideal person to offer you extensive training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we get into the complete review, I want to let you know that the Copywriting Secrets book is not the same product as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that utilizes your understanding of your customers and details of your deal to develop high-converting copy for your funnels, ads, blogs, email newsletters, and more.
Which can conserve you a massive amount of time. It’s the perfect alternative to keeping an internal copywriter or developing copy from scratch.
A lot of the solutions that power Funnel Scripts are checked out even more in the Sales Story Secrets upsell (I’ll tell you more about that later on in my review).
Because Jim Edwards worked on both– however that need to just demonstrate how powerful his ability as a copy developer genuinely is, they may seem comparable.
The Copywriting Secrets book, on the other hand, will offer you everything you require to personalize, modify, and ideal conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words?
Well, there are many “secrets” to convincing individuals– and, frequently, you have to use a mix of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These tricks and insights collaborate so you can use the formulas to construct persuasion over time. Some examples in the book include:.
The “Love me. Your words should elicit extremely strong emotions from individuals and require them to make a choice about you personally– it’s one of the most profitable things your copy can do! (page 181).
Discover how to make more on each possibility, which is perfect for a sales funnel, using the “provide a shovel … then sell them a bulldozer” technique for make more on each (page 179).
How to take a blank screen and change that blinking cursor into a finished piece of sales copy FAST. It’s a technique so effective, you can utilize it to break through author’s block (page 168).
A 13-step sales message formula that reveals you how to instantly convince customers to purchase decision, using deeply deep-rooted psychological triggers (page 143-158).
Speak in the voice of your consumer and find the “magic” words customers use to describe what they wish to buy (page 104).
8 specific locations online that will reveal you the precise triggers motivating your possible consumers and getting them to invest their money. You can utilize this to position your own item, service, training, software (page 69-71).
How to quickly assemble the “foundation” of sales copy that develop a “little city of desire” for your customers and potential customers (page 79).
The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads individuals on a journey towards eventually purchasing from you (page 178).
When you have a look at the sales page for the Copywriting Secrets book, it gets sort of overwhelming reading about the large amount of details Jim Edwards crams in a simple book.
I’ve broken down his deliverables into 5 basic areas. I’ll rapidly summarize what you ought to expect in each area of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards starts this area revealing you how to cultivate the copywriting mindset, as he calls it. You’ll get a crash course on:.
All the hallmarks of high-performing copywriting.
How to establish the practice.
How to approach practically every piece of material you see from now on utilizing a copywriter’s viewpoint on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber satisfies the roadway. It’s not simply that great copywriting leaves ideas. It’s that great copy can constantly be plugged in and “built” utilizing solutions– and these work no matter what you sell. This area reveals solutions and templates for sales, ads, and e-mails letters which have actually never ever failed.
3. Make ‘Em Thirsty Secrets.
The trick to selling through sales, ads, and e-mails letters? As Jim Edwards states, “Make ’em thirsty!” To put it simply, you wish to tickle those levers so they’ll purchase faster. And the very best way to do that through copywriting is to use 4 fundamental sales stories.
The stories make your potential customers “thirsty,” and your copywriting will assist people to the drink. This is a tested pattern for success with copywriting.
4. Offer Without Selling Secrets.
Keep in mind that one of the very best copywriting secrets is to make it appear you’re not costing all. This is the area that helps you master and embed those secret “stealth closes.”.
Remember Columbo, popular for “playing dumb,” while covertly finding out the truth? Well, Jim Edwards shows you how to utilize this section of the Copywriting Secrets book to offer your consumers value and close without pressure.
5. Copy Polishing Secrets.
Don’t be fooled by the name of this section in the Copywriting Secrets book. Copywriting is only as great as the quantity of tweaking and refining you do.
However you can also utilize the feedback to plug into a few proven methods for enhancing your advertisements, emails, and sales letters. That’s what this area of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are several ways to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the cheapest is to head directly to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book using the reliable Free plus Shipping Cost offer. This suggests that you’ll get the book for free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.
Jim likewise makes you a special promise. If you don’t like it, you can ask for a refund and you do not need to send the book back. You basically secure free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook variation of the Copywriting Secrets book, all you need to do is get the initial deal. The audio variation will appear as a “Special Offer” prior to you complete your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you develop the ideal stories that will motivate your audience, no matter what you offer.
sales story tricks.
This is the book you desire on your side when you’re prepared to get even more in-depth with learning copywriting secrets for any industry.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still have not used each and every single method in Copywriting Secrets.
What I know for sure, though, is that every time I sit down to write any of my marketing products, sales pages, advertisements, e-mails, and even social media posts, I initially thumb through my Copywriting Secrets book.
And I expect I’ll be doing that until I end up being a master copywriter. What about you?