Russell Brunson Cookbook

Copywriting Secrets Review: Should You Get A FREE Copy?

8 out of 10 people only check out headings.

Visitors to your site only read 20% of the content you write.

Individuals only check out the first 2 words on a line– typically, they miss out on the 3rd word.

It’s numbers like this that make you believe you must employ a copywriter.

Then you learn about the expenses of working with a copywriter to get more clicks:

Russell Brunson Cookbook

Summary: Copywriting Secrets is a basic and powerful book that will teach you how to get more clicks, get more exposure, draw in more leads, make more customers, and and land more sales online.

Excellent freelance copywriters charge up to $250 per hour

Scammy ones will inform you that “all you actually require to make sales is fantastic sales copy” (lies).

75% of visitors to a site pay attention to the general quality of the copy, though, and they’ll avoid working with a company that doesn’t have tidy and professional copy.

Realities like these make you wonder if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about reliable copywriting.

No beginner copywriter knows what works. They just learn what works after they go through some experimentation, get some real data around where customers are leaving and where they’re spending the most time, and fine-tune the copy based on the outcomes.

If they don’t know what works, how can they help you make more sales?

It’s “basic.”

All you need are:

Copy formulas that help you compose sales copy and after that hook these transformative words into the bigger structure of your sales page.

An exact understanding of who your ideal clients are, what their biggest “pains” are, and where they presently live.

Specific, trusted, and consistent “power” words that harness effective, psychological and psychological triggers that guide individuals to buy your services and products.

Which’s precisely what Copywriting Secrets, a basic and effective book for anyone who wants to generate income utilizing ads, emails, sales letters, teaches you to do.

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What is Copywriting and Why Does it Matter?

When I state that everybody can use Copywriting Secrets, it’s not an exaggeration.

When it comes to encouraging people to purchase, it’s a testament to the power of words. It’s also a clear acknowledgement of simply how essential material marketing has become when you require to sell anything online.

The majority of people hear “copywriting” and they believe they’re speaking to someone who practices copyright law.

But copywriting is no place as dry, arcane, or long-winded as legalese. In fact, if you’re doing it right, you must be communicating info to your leads at a third-grade reading level.

That means you worth your prospects’ time and you wish to provide access to your deal as clearly and strategically as possible.

Now, the “method” part of copywriting tricks comes from understanding which buttons to push when you’re composing advertisement copy or how to inform a sales story that guides a customer from being unaware about how to solve an issue to completely gung-ho about your option.

In my experience, copywriting is simpler: It’s like being someone’s best buddy and their worst opponent all on one page.

Think of it by doing this:.

Whether it’s:

  • An email,
  • A sales page,
  • A landing page,
  • A social networks ad, or
  • A web page,

… you begin describing your reader’s inmost, darkest, most prevalent pain to them. You hold up an extremely unpleasant mirror.

Using words, you continue to poke them everywhere it hurts. Slowly, they remember why they require to alter, do something about it, or just make a various decision.

And then, you’re their buddy. You use them a service that actually works, without being pushy, scammy, or salesy.

Now, numerous entrepreneurs will tell you that what they desire is for quality causes open their wallets and purchase. The fact is that copywriting is about trading something far more valuable.

Something that’s nearly a scarce resource.

And that’s attention.

With so many services, offers, opportunities, services, and products, the only possible method for your prospects and readers to trust you, purchase from you, and remain devoted to you is through preserving their attention.

And absolutely nothing grabs attention on the Internet like copy and material.

Plainly, everyone can use a trusted way to master high-converting copy.

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What is Copywriting Secrets?

The Copywriting Secrets book is not written by Russell Brunson– despite the fact that it looks comparable to the DotCom Secrets book (a trilogy including Expert Secrets and the new edition of Traffic Secrets).

Rather, Copywriting Secrets is a book that uses the very formulas it’s trying to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.

Here’s an example of a sales letter, throughout a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, no one said that looking beautiful was part of copywriting tricks. Instead, the book reveals you book how to utilize the power of words to:.

Get more clicks,.

Gain more visibility,.

Attract more leads,.

Make more customers, and.

Land more sales online.

Most copywriting books attempt to teach you how to “write terrific copy.”.

Other than that each time you try, your words stop working to encourage anyone to buy– except perhaps your mom and a few faithful buddies.

However the book shares with you the best secret about copywriting (and it doesn’t matter what you offer).

Take note:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You do not write copy– you assemble it.

According to the famous marketer, Eugene Schwartz, when you’re creating copy:.

” You are dealing with a series of foundation, you are putting the foundation together, and then you are putting them in certain structures. [Your words are] constructing a little city of desire for your person to live and come in.”.

Does this noise familiar?

If not, read that quote once again.

Think of another concept in marketing that counts on tactical positioning, building blocks, and the rational, step-by-step journey that guides a possibility from start to finish.

The surface being a sale.

Sales funnels.

Which implies that sales funnels and sales copy skills go together. Learn one and you’ll boost the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 tested copywriting solutions to help you end up being a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll discover to use the power of words to get individuals to act in such a smooth and natural way, your prospects won’t even understand they’re being persuaded.

Hint: One of the primary copywriting tricks, states Jim Edwards, is to make sales copy “vanish.”.

As the Copywriting Secrets book tagline states,.

” … no matter what you offer or who you offer it to!”.

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Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason why it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.

Jim. Knows. Great. Sales Copy.

Period.

You might have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software application from the developers of ClickFunnels.

Russell is wise– he understands his lane or area of expertise lies in helping business owners make profits from funnel structure.

Russell Brunson Cookbook

Russel Brunson Copywriting Secrets Book.

However Jim Edwards is the self-taught, go-to expert for success with sales copy. Just have a look at his credentials:.

He’s the founder and owner of a direct reaction marketing company.

He dedicates hundreds of hours every year to coaching one-on-one entrepreneur in the Funnel Scripts neighborhood.

He’s a best-selling author who has actually been operating online because he first began selling e-books online in 1997! (does anybody even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up sounds?).

He’s launched several offers for his own products and those of others using sales letters that have created him $2.5 million and $3 million in income.

He’s been featured in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting know-how.

Best of all, he utilized his self-taught copywriting abilities to earn millions– the type of money responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off home in 18 months.

Yes, you read that.

If this isn’t the right guy to offer you thorough training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Before we get into the full review, I wish to let you know that the Copywriting Secrets book is not the exact same item as the Funnel Scripts software application tool.

Funnel Scripts is a done-for-you copy generator that uses your knowledge of your customers and details of your offer to develop high-converting copy for your funnels, ads, blog sites, email newsletters, and more.

Which can save you a huge quantity of time. It’s the perfect option to keeping an internal copywriter or creating copy from scratch.

In fact, a lot of the formulas that power Funnel Scripts are explored even more in the Sales Story Secrets upsell (I’ll tell you more about that later in my evaluation).

Because Jim Edwards worked on both– however that must simply demonstrate how powerful his capability as a copy creator really is, they may appear similar.

The Copywriting Secrets book, on the other hand, will provide you whatever you require to customize, fine-tune, and perfect conversion copy.

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Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is all about persuasion with words, right?

Well, there are numerous “tricks” to persuading individuals– and, often, you have to use a mix of sales letters and sales copy solutions.

Copywriting Secrets Book Review

Russell Brunson Cookbook

These tricks and insights collaborate so you can utilize the formulas to construct persuasion in time. Some examples in the book include:.

The “Love me. Dislike me. There’s no cash in the center!” strategy. Your words must generate extremely strong feelings from people and force them to make a decision about you personally– it’s one of the most rewarding things your copy can do! (page 181).

Learn how to make more on each prospect, which is ideal for a sales funnel, using the “give them a shovel … then sell them a bulldozer” technique for make more on each (page 179).

How to take a blank screen and change that blinking cursor into an ended up piece of sales copy FAST. It’s a strategy so effective, you can utilize it to break through writer’s block (page 168).

A 13-step sales message formula that shows you how to immediately persuade customers to buy decision, utilizing deeply deep-rooted psychological triggers (page 143-158).

Speak in the voice of your consumer and discover the “magic” words customers use to describe what they want to purchase (page 104).

8 specific places online that will reveal you the specific triggers encouraging your potential consumers and getting them to invest their cash. You can use this to position your own item, service, training, software (page 69-71).

How to rapidly put together the “building blocks” of sales copy that create a “little city of desire” for your prospects and consumers (page 79).

The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads individuals on a journey towards eventually purchasing from you (page 178).

When you have a look at the sales page for the Copywriting Secrets book, it gets sort of overwhelming reading about the large amount of information Jim Edwards crams in a mere book.

So I’ve broken down his deliverables into five standard sections. I’ll quickly summarize what you must anticipate in each section of the Copywriting Secrets book.

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1. Copywriting Mindset Secrets.

Jim Edwards begins this area revealing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a crash course on:.

All the hallmarks of high-performing copywriting.

How to establish the practice.

How to approach practically every piece of content you see from now on using a copywriter’s perspective on persuasion.

2. Sales Formula/Letter Secrets.

This is where the rubber meets the roadway. It’s not just that fantastic copywriting leaves clues. It’s that terrific copy can always be plugged in and “developed” utilizing solutions– and these work no matter what you offer. This area reveals formulas and design templates for e-mails, sales, and advertisements letters which have never ever stopped working.

3. Make ‘Em Thirsty Secrets.

The secret to selling through ads, e-mails, and sales letters? As Jim Edwards states, “Make ’em thirsty!” Simply put, you wish to tickle those levers so they’ll purchase much faster. And the very best way to do that through copywriting is to utilize 4 fundamental sales stories.

The stories make your potential customers “thirsty,” and your copywriting will guide individuals to the drink. This is a proven pattern for success with copywriting.

4. Offer Without Selling Secrets.

Remember that among the best copywriting secrets is to make it appear you’re not costing all. This is the section that assists you master and embed those secret “stealth closes.”.

Remember Columbo, well-known for “playing dumb,” while privately finding out the fact? Well, Jim Edwards reveals you how to utilize this section of the Copywriting Secrets book to give your consumers worth and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Don’t be fooled by the name of this section in the Copywriting Secrets book. It’s not optional. Copywriting is just as good as the amount of tweaking and refining you do. Typically, you can use data to direct your decisions.

You can also use the feedback to plug into a few tested methods for enhancing your advertisements, e-mails, and sales letters. That’s what this section of the Copywriting Secrets book is all about.

How to Get the Copywriting Secrets Book.

There are a number of methods to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the most inexpensive is to head directly to the Copywriting Secrets book sales page.

Here, Jim sells the Copywriting Secrets book utilizing the reliable Free plus Shipping Cost deal. This means that you’ll get the book for free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.

Nevertheless, Jim also makes you an unique promise. You can ask for a refund and you do not have to send out the book back if you don’t like it. You essentially get free shipping for the Copywriting Secrets book.

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Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook version of the Copywriting Secrets book, all you require to do is get the initial offer. The audio variation will appear as a “Special Offer” before you complete your purchase of the Copywriting Secrets book.

The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you create the best stories that will motivate your audience, no matter what you offer.

sales story tricks.

When you’re ready to get even more in-depth with discovering copywriting secrets for any market, this is the book you desire on your side.

Get a FREE copy of Copywriting Secrets.

Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a genuine kahuna of a book– and I’m not going to lie. I still haven’t utilized every strategy in Copywriting Secrets.

What I understand for sure, however, is that each time I take a seat to write any of my marketing materials, sales pages, ads, e-mails, and even social media posts, I first thumb through my Copywriting Secrets book.

And I anticipate I’ll be doing that till I end up being a master copywriter. What about you?

Get a FREE copy of Copywriting Secrets.