Russell Brunson Consulting

Copywriting Secrets Review: Should You Get A FREE Copy?

8 out of 10 individuals only read headlines.

Visitors to your site only read 20% of the content you write.

Individuals only read the very first two words on a line– typically, they miss out on the third word.

It’s numbers like this that make you believe you need to hire a copywriter.

However then you learn more about the costs of working with a copywriter to get more clicks:

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Summary: Copywriting Secrets is a fundamental and effective book that will teach you how to get more clicks, get more presence, draw in more leads, earn more customers, and and land more sales online.

Great freelance copywriters charge up to $250 per hour

Scammy ones will inform you that “all you truly need to make sales is great sales copy” (lies).

75% of visitors to a website focus on the total quality of the copy, though, and they’ll avoid working with a company that does not have tidy and expert copy.

Realities like these make you wonder if it’s all really worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about efficient copywriting.

No beginner copywriter knows what works. They only discover what works after they go through some trial and error, get some genuine data around where consumers are leaving and where they’re investing the most time, and fine-tune the copy based on the outcomes.

So if they do not know what works, how can they help you make more sales?

It’s “simple.”

All you require are:

Copy solutions that help you compose sales copy and then hook these transformative words into the bigger structure of your sales page.

A specific understanding of who your ideal consumers are, what their greatest “discomforts” are, and where they presently live.

Specific, reputable, and constant “power” words that harness powerful, psychological and psychological triggers that assist individuals to buy your services and products.

And that’s exactly what Copywriting Secrets, a basic and powerful book for anyone who wants to make money using ads, emails, sales letters, teaches you to do.

Get a FREE copy of Copywriting Secrets.

What is Copywriting and Why Does it Matter?

When I say that everybody can utilize Copywriting Secrets, it’s not an exaggeration.

It’s a testament to the power of words when it comes to motivating individuals to purchase. It’s likewise a clear recognition of simply how essential content marketing has actually become when you require to sell anything online.

Many people hear “copywriting” and they believe they’re speaking with somebody who practices copyright law.

However copywriting is nowhere as dry, arcane, or wordy as legalese. If you’re doing it right, you ought to be communicating details to your leads at a third-grade reading level.

That indicates you value your prospects’ time and you wish to give them access to your offer as plainly and strategically as possible.

Now, the “strategy” part of copywriting secrets comes from knowing which buttons to push when you’re composing advertisement copy or how to inform a sales story that guides a client from being uninformed about how to fix an issue to totally gung-ho about your solution.

In my experience, copywriting is simpler: It’s like being somebody’s finest buddy and their worst opponent all on one page.

Think of it by doing this:.

Whether it’s:

  • An email,
  • A sales page,
  • A landing page,
  • A social networks advertisement, or
  • A websites,

… you start off describing your reader’s inmost, darkest, most prevalent discomfort to them. You hold up a really undesirable mirror.

Then, using words, you continue to poke them all over it hurts. Gradually, they keep in mind why they need to alter, do something about it, or merely make a different choice.

And then, you’re their best friend. You offer them a service that really works, without being pushy, scammy, or salesy.

Now, numerous entrepreneurs will tell you that what they desire is for quality leads to open their wallets and purchase. The truth is that copywriting is about trading something far more valuable.

Something that’s practically a scarce resource.

And that’s attention.

With numerous services, deals, items, chances, and services, the only possible way for your potential customers and readers to trust you, buy from you, and remain faithful to you is through maintaining their attention.

And nothing grabs attention on the Internet like copy and content.

Clearly, everybody can utilize a trusted method to master high-converting copy.

Get a FREE copy of Copywriting Secrets.

What is Copywriting Secrets?

The Copywriting Secrets book is not written by Russell Brunson– despite the fact that it looks similar to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the new edition of Traffic Secrets).

Rather, Copywriting Secrets is a book that uses the extremely formulas it’s attempting to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.

Here’s an example of a sales letter, across a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, nobody stated that looking stunning belonged to copywriting secrets. Instead, the book shows you book how to utilize the power of words to:.

Get more clicks,.

Gain more visibility,.

Draw in more leads,.

Make more customers, and.

Land more sales online.

Many copywriting books try to teach you how to “compose excellent copy.”.

Other than that whenever you attempt, your words fail to convince anybody to purchase– other than maybe your mom and a couple of faithful pals.

But the book show you the best secret about copywriting (and it doesn’t matter what you offer).

Take note:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You do not write copy– you assemble it.

According to the legendary marketer, Eugene Schwartz, when you’re producing copy:.

” You are working with a series of structure blocks, you are putting the building blocks together, and then you are putting them in particular structures.

Does this noise familiar?

If not, read that quote again.

Think of another idea in marketing that counts on strategic placement, building blocks, and the logical, stepwise journey that guides a prospect from start to finish.

The finish being a sale.

Sales funnels.

Which indicates that sales funnels and sales copy abilities go hand-in-hand. Discover one and you’ll improve the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 tested copywriting formulas to assist you end up being a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll find out to utilize the power of words to get individuals to do something about it in such a smooth and natural method, your potential customers will not even understand they’re being convinced.

Hint: One of the primary copywriting secrets, says Jim Edwards, is to make sales copy “disappear.”.

As the Copywriting Secrets book tagline says,.

” … no matter what you sell or who you sell it to!”.

Get a FREE copy of Copywriting Secrets.

Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason that it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.

Jim. Sales Copy.

Period.

You might have seen him collaborating with Russell Brunson on Funnel Scripts, the copywriting software application from the developers of ClickFunnels.

Russell is wise– he knows his lane or location of proficiency depends on assisting entrepreneurs make make money from funnel structure.

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Russel Brunson Copywriting Secrets Book.

Jim Edwards is the self-taught, go-to master for success with sales copy. Just have a look at his qualifications:.

He’s the creator and owner of a direct action marketing company.

He dedicates numerous hours every year to coaching one-on-one entrepreneur in the Funnel Scripts community.

He’s a very popular author who has actually been running online given that he first started selling e-books online in 1997! (does anyone even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up noises?).

He’s launched multiple offers for his own products and those of others using sales letters that have actually generated him $2.5 million and $3 million in income.

He’s been featured in the New York Times, Entrepreneur Magazine, and several other leading publications for his copywriting knowledge.

Most importantly, he used his self-taught copywriting abilities to make millions– the kind of money responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off home in 18 months.

Yes, you check out that.

If this isn’t the best person to provide you extensive training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Before we enter the full review, I want to let you understand that the Copywriting Secrets book is not the exact same item as the Funnel Scripts software tool.

Funnel Scripts is a done-for-you copy generator that utilizes your knowledge of your customers and details of your deal to produce high-converting copy for your funnels, ads, blog sites, e-mail newsletters, and more.

Which can save you a massive amount of time. It’s the ideal alternative to keeping an internal copywriter or creating copy from scratch.

A lot of the formulas that power Funnel Scripts are explored even more in the Sales Story Secrets upsell (I’ll inform you more about that later in my review).

Due to the fact that Jim Edwards worked on both– however that should simply demonstrate how effective his ability as a copy creator truly is, they might seem similar.

The Copywriting Secrets book, on the other hand, will provide you whatever you require to customize, fine-tune, and best conversion copy.

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Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is everything about persuasion with words, right?

Well, there are many “tricks” to convincing people– and, often, you have to employ a mix of sales letters and sales copy solutions.

Copywriting Secrets Book Review

Russell Brunson Consulting

These secrets and insights interact so you can use the formulas to build persuasion gradually. Some examples in the book consist of:.

The “Love me. Your words need to generate really strong feelings from individuals and force them to make a decision about you personally– it’s one of the most lucrative things your copy can do! (page 181).

Learn how to make more on each prospect, which is ideal for a sales funnel, using the “give them a shovel … then offer them a bulldozer” approach for make more on each (page 179).

How to take a blank screen and transform that blinking cursor into a finished piece of sales copy FAST. It’s a strategy so effective, you can utilize it to break through author’s block (page 168).

A 13-step sales message formula that shows you how to quickly convince clients to buy decision, utilizing deeply ingrained psychological triggers (page 143-158).

Speak in the voice of your consumer and find the “magic” words consumers use to describe what they want to purchase (page 104).

8 specific places online that will show you the exact triggers inspiring your potential customers and getting them to invest their money. You can use this to position your own product, service, training, software application (page 69-71).

How to rapidly assemble the “foundation” of sales copy that develop a “little city of desire” for your prospects and consumers (page 79).

The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads individuals on a journey towards eventually purchasing from you (page 178).

It gets sort of overwhelming reading about the large amount of information Jim Edwards loads in a mere book when you examine out the sales page for the Copywriting Secrets book.

I’ve broken down his deliverables into five standard sections. I’ll quickly summarize what you should anticipate in each area of the Copywriting Secrets book.

Get a FREE copy of Copywriting Secrets.

1. Copywriting Mindset Secrets.

Jim Edwards begins this area revealing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a refresher course on:.

All the trademarks of high-performing copywriting.

How to establish the practice.

How to approach practically every piece of content you see from now on using a copywriter’s perspective on persuasion.

2. Sales Formula/Letter Secrets.

It’s not simply that terrific copywriting leaves ideas. This area exposes formulas and design templates for ads, emails, and sales letters which have actually never stopped working.

3. Make ‘Em Thirsty Secrets.

The secret to offering through sales, e-mails, and advertisements letters? And the best way to do that through copywriting is to use four basic sales stories.

The stories make your potential customers “thirsty,” and your copywriting will guide people to the beverage. This is a tested pattern for success with copywriting.

4. Sell Without Selling Secrets.

Bear in mind that among the very best copywriting secrets is to make it appear you’re not selling at all. This is the section that helps you master and embed those secret “stealth closes.”.

Remember Columbo, well-known for “playing dumb,” while secretly figuring out the truth? Well, Jim Edwards shows you how to utilize this area of the Copywriting Secrets book to provide your consumers value and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Do not be deceived by the name of this area in the Copywriting Secrets book. It’s not optional. Copywriting is only as good as the quantity of tweaking and refining you do. Typically, you can use information to assist your choices.

You can likewise utilize the feedback to plug into a few tested techniques for improving your sales, e-mails, and ads letters. That’s what this section of the Copywriting Secrets book is everything about.

How to Get the Copywriting Secrets Book.

There are a number of methods to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the most inexpensive is to head directly to the Copywriting Secrets book sales page.

Here, Jim offers the Copywriting Secrets book utilizing the reliable Free plus Shipping Cost deal. This suggests that you’ll get the book free of charge as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.

Jim likewise makes you a special promise. If you do not like it, you can ask for a refund and you do not need to send the book back. You basically get free shipping for the Copywriting Secrets book.

Get a FREE copy of Copywriting Secrets.

Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook variation of the Copywriting Secrets book, all you require to do is grab the original deal. The audio variation will turn up as a “Special Offer” before you complete your purchase of the Copywriting Secrets book.

The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you produce the best stories that will inspire your audience, no matter what you offer.

sales story secrets.

When you’re all set to get even more extensive with discovering copywriting tricks for any industry, this is the book you want on your side.

Get a FREE copy of Copywriting Secrets.

Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a genuine kahuna of a book– and I’m not going to lie. I still have not utilized every technique in Copywriting Secrets.

What I understand for sure, however, is that every time I take a seat to compose any of my marketing materials, sales pages, ads, emails, and even social media posts, I first thumb through my Copywriting Secrets book.

And I expect I’ll be doing that until I become a master copywriter. What about you?

Get a FREE copy of Copywriting Secrets.