Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 individuals only check out headlines.
Visitors to your website just read 20% of the material you write.
People just read the first two words on a line– generally, they miss out on the third word.
It’s numbers like this that make you believe you need to employ a copywriter.
However then you learn about the expenses of employing a copywriter to get more clicks:
Summary: Copywriting Secrets is a powerful and fundamental book that will teach you how to get more clicks, get more exposure, draw in more leads, make more subscribers, and and land more sales online.
Excellent freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you really require to make sales is terrific sales copy” (lies).
75% of visitors to a site pay attention to the overall quality of the copy, though, and they’ll avoid working with a business that does not have tidy and expert copy.
Truths like these make you wonder if it’s all truly worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about effective copywriting.
No newbie copywriter understands what works. They only discover what works after they go through some trial and error, acquire some real information around where consumers are leaving and where they’re investing the most time, and fine-tune the copy based on the results.
If they don’t know what works, how can they help you make more sales?
All you require are:
Copy formulas that assist you compose sales copy and then hook these transformative words into the bigger structure of your sales page.
An exact understanding of who your ideal clients are, what their biggest “discomforts” are, and where they presently live.
Particular, reputable, and constant “power” words that harness powerful, psychological and psychological triggers that direct people to buy your services and items.
Which’s precisely what Copywriting Secrets, a powerful and basic book for anyone who wishes to make money utilizing advertisements, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I say that everyone can use Copywriting Secrets, it’s not an exaggeration.
When it comes to inspiring people to buy, it’s a testament to the power of words. It’s likewise a clear recognition of just how crucial content marketing has actually become when you require to sell anything online.
The majority of people hear “copywriting” and they believe they’re speaking with someone who practices copyright law.
But copywriting is no place as dry, arcane, or verbose as legalese. If you’re doing it right, you must be interacting details to your leads at a third-grade reading level.
That suggests you worth your prospects’ time and you wish to give them access to your offer as plainly and strategically as possible.
Now, the “technique” part of copywriting secrets originates from understanding which buttons to push when you’re composing ad copy or how to tell a sales story that guides a client from being uninformed about how to fix a problem to totally gung-ho about your solution.
However, in my experience, copywriting is simpler: It’s like being somebody’s best friend and their worst enemy all on one page.
Think of it in this manner:.
- An email,
- A sales page,
- A landing page,
- A social networks ad, or
- A web page,
… you start describing your reader’s inmost, darkest, most pervasive pain to them. You hold up a really undesirable mirror.
Utilizing words, you continue to poke them all over it harms. Gradually, they remember why they need to alter, take action, or simply make a various choice.
And then, you’re their best friend. You use them an option that really works, without being pushy, scammy, or salesy.
Now, many entrepreneurs will tell you that what they want is for quality causes open their wallets and buy. The truth is that copywriting is about trading something far more valuable.
Something that’s nearly a limited resource.
And that’s attention.
With numerous options, offers, products, services, and opportunities, the only possible method for your prospects and readers to trust you, buy from you, and stay faithful to you is through preserving their attention.
And nothing grabs attention on the Internet like copy and material.
Plainly, everybody can use a dependable method to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– although it looks similar to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that uses the really formulas it’s trying to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one said that looking lovely was part of copywriting tricks. Instead, the book shows you book how to utilize the power of words to:.
Get more clicks,.
Gain more exposure,.
Bring in more leads,.
Make more customers, and.
Land more sales online.
Most copywriting books attempt to teach you how to “write fantastic copy.”.
Other than that each time you try, your words fail to encourage anybody to purchase– except possibly your mama and a few faithful pals.
However the book shares with you the greatest secret about copywriting (and it doesn’t matter what you offer).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t write copy– you assemble it.
According to the famous advertiser, Eugene Schwartz, when you’re producing copy:.
” You are working with a series of building blocks, you are putting the structure blocks together, and then you are putting them in certain structures.
Does this sound familiar?
If not, read that quote again.
Think of another idea in marketing that relies on tactical positioning, foundation, and the sensible, stepwise journey that guides a prospect from start to finish.
The surface being a sale.
Which implies that sales funnels and sales copy skills go hand-in-hand. Discover one and you’ll boost the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 proven copywriting formulas to help you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll find out to utilize the power of words to get people to act in such a smooth and natural way, your potential customers won’t even realize they’re being convinced.
Hint: One of the primary copywriting tricks, says Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you sell or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason why it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You may have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software application from the developers of ClickFunnels.
Russell is wise– he understands his lane or location of expertise depends on helping entrepreneurs make profits from funnel building.
Russel Brunson Copywriting Secrets Book.
But Jim Edwards is the self-taught, go-to guru for success with sales copy. Simply take a look at his qualifications:.
He’s the founder and owner of a direct action marketing firm.
He devotes hundreds of hours every year to coaching individually business owners in the Funnel Scripts community.
He’s a best-selling author who has actually been running online because he first began offering e-books online in 1997! (does anyone even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up noises?).
He’s launched numerous deals for his own products and those of others utilizing sales letters that have produced him $2.5 million and $3 million in revenue.
He’s been included in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting proficiency.
Most importantly, he utilized his self-taught copywriting skills to earn millions– the kind of cash responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off house in 18 months.
Yes, you check out that.
If this isn’t the ideal guy to provide you extensive training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we enter into the complete evaluation, I want to let you know that the Copywriting Secrets book is not the same item as the Funnel Scripts software application tool.
Funnel Scripts is a done-for-you copy generator that utilizes your knowledge of your clients and information of your deal to develop high-converting copy for your funnels, ads, blog sites, e-mail newsletters, and more.
And that can conserve you a huge amount of time. It’s the best option to developing or keeping an in-house copywriter copy from scratch.
A lot of the formulas that power Funnel Scripts are checked out even more in the Sales Story Secrets upsell (I’ll tell you more about that later on in my evaluation).
They might seem comparable because Jim Edwards dealt with both– but that must just demonstrate how effective his ability as a copy creator truly is.
The Copywriting Secrets book, on the other hand, will provide you everything you need to personalize, tweak, and best conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words?
Well, there are lots of “tricks” to convincing people– and, typically, you need to use a mix of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These secrets and insights interact so you can utilize the formulas to build persuasion in time. Some examples in the book consist of:.
The “Love me. Hate me. There’s no money in the center!” method. Your words must elicit very strong emotions from individuals and force them to make a decision about you personally– it’s one of the most successful things your copy can do! (page 181).
Learn how to make more on each prospect, which is best for a sales funnel, utilizing the “give them a shovel … then offer them a bulldozer” technique for make more on each (page 179).
How to take a blank screen and change that blinking cursor into a completed piece of sales copy FAST. It’s a technique so powerful, you can use it to break through author’s block (page 168).
A 13-step sales message formula that reveals you how to instantly convince customers to purchase decision, utilizing deeply deep-rooted psychological triggers (page 143-158).
Speak in the voice of your consumer and find the “magic” words clients utilize to explain what they wish to buy (page 104).
8 specific places online that will show you the specific triggers motivating your potential customers and getting them to invest their money. You can utilize this to position your own product, service, training, software (page 69-71).
How to rapidly assemble the “building blocks” of sales copy that create a “little city of desire” for your customers and prospects (page 79).
The “Yellow Brick Road” Formula, another best formula for funnels, that leads people on a journey towards ultimately purchasing from you (page 178).
It gets sort of overwhelming reading about the sheer amount of info Jim Edwards loads in a simple book when you examine out the sales page for the Copywriting Secrets book.
I’ve broken down his deliverables into 5 basic areas. I’ll rapidly summarize what you need to expect in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards starts this section showing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a refresher course on:.
All the hallmarks of high-performing copywriting.
How to establish the practice.
How to approach almost every piece of content you see from now on utilizing a copywriter’s point of view on persuasion.
2. Sales Formula/Letter Secrets.
It’s not just that fantastic copywriting leaves ideas. This section exposes solutions and templates for sales, e-mails, and ads letters which have never ever failed.
3. Make ‘Em Thirsty Secrets.
The secret to offering through sales, e-mails, and advertisements letters? As Jim Edwards states, “Make ’em thirsty!” In other words, you want to tickle those levers so they’ll buy quicker. And the very best method to do that through copywriting is to utilize 4 fundamental sales stories.
The stories make your potential customers “thirsty,” and your copywriting will assist individuals to the drink. This is a tested pattern for success with copywriting.
4. Sell Without Selling Secrets.
Remember that among the very best copywriting tricks is to make it appear you’re not costing all. This is the area that helps you master and embed those secret “stealth closes.”.
Remember Columbo, well-known for “playing dumb,” while privately finding out the fact? Well, Jim Edwards shows you how to utilize this section of the Copywriting Secrets book to provide your consumers worth and close without pressure.
5. Copy Polishing Secrets.
Don’t be deceived by the name of this section in the Copywriting Secrets book. It’s not optional. Copywriting is only as good as the quantity of tweaking and refining you do. Typically, you can use data to guide your decisions.
You can likewise utilize the feedback to plug into a couple of proven approaches for enhancing your ads, emails, and sales letters. That’s what this section of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are several ways to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the most inexpensive is to head straight to the Copywriting Secrets book sales page.
Here, Jim offers the Copywriting Secrets book utilizing the reliable Free plus Shipping Cost offer. This indicates that you’ll get the book for free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.
Jim likewise makes you a distinct promise. If you don’t like it, you can request for a refund and you do not have to send the book back. You basically get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook variation of the Copywriting Secrets book, all you require to do is grab the initial offer. The audio version will turn up as a “Special Offer” prior to you complete your purchase of the Copywriting Secrets book.
The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you produce the ideal stories that will inspire your audience, no matter what you offer.
sales story secrets.
This is the book you want on your side when you’re ready to get even more in-depth with finding out copywriting tricks for any market.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a genuine kahuna of a book– and I’m not going to lie. I still have not used each and every single strategy in Copywriting Secrets.
What I understand for sure, however, is that whenever I sit down to write any of my marketing products, sales pages, ads, emails, and even social networks posts, I first thumb through my Copywriting Secrets book.
And I expect I’ll be doing that until I become a master copywriter. What about you?