Russell Brunson Collette Brunson

Copywriting Secrets Review: Should You Get A FREE Copy?

Eight out of 10 people just check out headings.

Visitors to your website just read 20% of the material you write.

Individuals only check out the very first two words on a line– generally, they miss out on the 3rd word.

It’s numbers like this that make you think you ought to work with a copywriter.

Then you find out about the costs of employing a copywriter to get more clicks:

Russell Brunson Collette Brunson

Summary: Copywriting Secrets is a fundamental and powerful book that will teach you how to get more clicks, gain more exposure, bring in more leads, earn more subscribers, and and land more sales online.

Good freelance copywriters charge up to $250 per hour

Scammy ones will tell you that “all you actually need to make sales is excellent sales copy” (lies).

75% of visitors to a website focus on the general quality of the copy, however, and they’ll avoid working with a business that does not have clean and professional copy.

Truths like these make you question if it’s all truly worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about reliable copywriting.

No beginner copywriter knows what works. They only learn what works after they go through some trial and error, get some real data around where customers are leaving and where they’re investing the most time, and refine the copy based on the results.

So if they don’t understand what works, how can they assist you make more sales?

It’s “basic.”

All you require are:

Copy solutions that help you write sales copy and after that hook these transformative words into the bigger structure of your sales page.

A precise understanding of who your perfect consumers are, what their biggest “discomforts” are, and where they currently live.

Specific, reliable, and constant “power” words that harness powerful, mental and emotional triggers that guide people to purchase your services and items.

And that’s exactly what Copywriting Secrets, a powerful and fundamental book for anyone who wants to generate income utilizing advertisements, e-mails, sales letters, teaches you to do.

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What is Copywriting and Why Does it Matter?

When I state that everybody can utilize Copywriting Secrets, it’s not an exaggeration.

When it comes to motivating individuals to purchase, it’s a testament to the power of words. It’s likewise a clear acknowledgement of simply how essential material marketing has actually ended up being when you need to offer anything online.

Many people hear “copywriting” and they think they’re talking to someone who practices copyright law.

Copywriting is no place as dry, arcane, or long-winded as legalese. If you’re doing it right, you must be communicating information to your leads at a third-grade reading level.

That suggests you value your potential customers’ time and you wish to give them access to your deal as clearly and strategically as possible.

Now, the “method” part of copywriting secrets comes from understanding which buttons to press when you’re writing advertisement copy or how to inform a sales story that guides a consumer from being uninformed about how to solve an issue to completely gung-ho about your service.

However, in my experience, copywriting is simpler: It’s like being somebody’s buddy and their worst opponent all on one page.

Consider it this way:.

Whether it’s:

  • An email,
  • A sales page,
  • A landing page,
  • A social media ad, or
  • A web page,

… you start explaining your reader’s deepest, darkest, most prevalent discomfort to them. You hold up an extremely undesirable mirror.

Then, using words, you continue to poke them all over it injures. Gradually, they remember why they need to change, take action, or merely make a different decision.

And after that, you’re their friend. You use them a solution that really works, without being aggressive, scammy, or salesy.

Now, numerous entrepreneurs will tell you that what they desire is for quality causes open their wallets and buy. But the reality is that copywriting has to do with trading something even more valuable.

Something that’s almost a limited resource.

And that’s attention.

With numerous solutions, deals, chances, services, and products, the only possible method for your readers and prospects to trust you, purchase from you, and remain loyal to you is through maintaining their attention.

And nothing grabs attention on the Internet like copy and material.

Clearly, everyone can utilize a trusted method to master high-converting copy.

Get a FREE copy of Copywriting Secrets.

What is Copywriting Secrets?

The Copywriting Secrets book is not written by Russell Brunson– despite the fact that it looks similar to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the brand-new edition of Traffic Secrets).

Rather, Copywriting Secrets is a book that uses the extremely formulas it’s attempting to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.

Here’s an example of a sales letter, throughout a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, nobody said that looking gorgeous was part of copywriting secrets. Instead, the book reveals you book how to utilize the power of words to:.

Get more clicks,.

Gain more visibility,.

Bring in more leads,.

Make more customers, and.

Land more sales online.

A lot of copywriting books try to teach you how to “compose excellent copy.”.

Except that whenever you try, your words stop working to persuade anybody to buy– other than maybe your mommy and a couple of faithful pals.

However the book shares with you the greatest secret about copywriting (and it doesn’t matter what you sell).

Focus:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You don’t compose copy– you assemble it.

According to the famous advertiser, Eugene Schwartz, when you’re creating copy:.

” You are working with a series of building blocks, you are putting the structure blocks together, and then you are putting them in certain structures.

Does this noise familiar?

If not, checked out that quote again.

Think of another idea in marketing that counts on tactical placement, foundation, and the rational, stepwise journey that guides a prospect from start to finish.

The finish being a sale.

Sales funnels.

Which indicates that sales funnels and sales copy abilities go together. Find out one and you’ll boost the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 proven copywriting solutions to help you end up being a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll discover to use the power of words to get people to take action in such a seamless and natural way, your prospects won’t even realize they’re being convinced.

Tip: One of the main copywriting tricks, says Jim Edwards, is to make sales copy “disappear.”.

As the Copywriting Secrets book tagline states,.

” … no matter what you sell or who you sell it to!”.

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Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.

Jim. Knows. Great. Sales Copy.

Duration.

You may have seen him collaborating with Russell Brunson on Funnel Scripts, the copywriting software from the creators of ClickFunnels.

Russell is smart– he knows his lane or location of knowledge depends on assisting business owners make benefit from funnel building.

Russell Brunson Collette Brunson

Russel Brunson Copywriting Secrets Book.

But Jim Edwards is the self-taught, go-to guru for success with sales copy. Simply have a look at his credentials:.

He’s the founder and owner of a direct reaction marketing company.

He devotes hundreds of hours every year to training individually business owners in the Funnel Scripts community.

He’s a very popular author who has been running online since he initially started selling e-books online in 1997! (does anyone even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up sounds?).

He’s launched several deals for his own products and those of others utilizing sales letters that have created him $2.5 million and $3 million in profits.

He’s been featured in the New York Times, Entrepreneur Magazine, and several other leading publications for his copywriting know-how.

Best of all, he utilized his self-taught copywriting skills to earn millions– the sort of money responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off house in 18 months.

Yes, you read that.

If this isn’t the ideal person to offer you extensive training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Before we get into the complete review, I want to let you understand that the Copywriting Secrets book is not the very same item as the Funnel Scripts software tool.

Funnel Scripts is a done-for-you copy generator that uses your knowledge of your customers and information of your offer to develop high-converting copy for your funnels, advertisements, blogs, e-mail newsletters, and more.

And that can save you a massive quantity of time. It’s the ideal alternative to keeping an internal copywriter or developing copy from scratch.

A lot of the solutions that power Funnel Scripts are explored further in the Sales Story Secrets upsell (I’ll tell you more about that later on in my review).

Because Jim Edwards worked on both– but that must just demonstrate how effective his ability as a copy creator genuinely is, they may seem similar.

The Copywriting Secrets book, on the other hand, will give you everything you need to tailor, modify, and ideal conversion copy.

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Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is all about persuasion with words?

Well, there are lots of “tricks” to persuading individuals– and, often, you have to employ a mix of sales letters and sales copy solutions.

Copywriting Secrets Book Review

Russell Brunson Collette Brunson

These secrets and insights interact so you can use the formulas to construct persuasion with time. Some examples in the book include:.

The “Love me. Your words need to elicit extremely strong emotions from people and force them to make a decision about you personally– it’s one of the most rewarding things your copy can do! (page 181).

Discover how to make more on each prospect, which is ideal for a sales funnel, utilizing the “provide a shovel … then offer them a bulldozer” method for make more on each (page 179).

How to take a blank screen and change that blinking cursor into a completed piece of sales copy FAST. It’s a method so effective, you can utilize it to break through author’s block (page 168).

A 13-step sales message formula that reveals you how to immediately convince customers to buy decision, utilizing deeply ingrained psychological triggers (page 143-158).

Speak in the voice of your client and find the “magic” words customers use to explain what they want to buy (page 104).

8 particular places online that will reveal you the specific triggers encouraging your possible consumers and getting them to spend their cash. You can use this to place your own product, service, training, software (page 69-71).

How to rapidly put together the “foundation” of sales copy that create a “little city of desire” for your customers and potential customers (page 79).

The “Yellow Brick Road” Formula, another best formula for funnels, that leads individuals on a journey towards ultimately buying from you (page 178).

It gets sort of overwhelming reading about the large quantity of information Jim Edwards packs in a simple book when you examine out the sales page for the Copywriting Secrets book.

I’ve broken down his deliverables into 5 basic areas. I’ll rapidly summarize what you ought to expect in each area of the Copywriting Secrets book.

Get a FREE copy of Copywriting Secrets.

1. Copywriting Mindset Secrets.

Jim Edwards begins this section revealing you how to cultivate the copywriting mindset, as he calls it. You’ll get a refresher course on:.

All the hallmarks of high-performing copywriting.

How to develop the practice.

How to approach practically every piece of content you see from now on using a copywriter’s viewpoint on persuasion.

2. Sales Formula/Letter Secrets.

It’s not simply that excellent copywriting leaves ideas. This area reveals solutions and design templates for sales, e-mails, and advertisements letters which have actually never ever stopped working.

3. Make ‘Em Thirsty Secrets.

The trick to selling through advertisements, sales, and emails letters? And the finest way to do that through copywriting is to utilize 4 standard sales stories.

The stories make your prospects “thirsty,” and your copywriting will assist individuals to the drink. This is a tested pattern for success with copywriting.

4. Offer Without Selling Secrets.

Remember that one of the best copywriting tricks is to make it appear you’re not selling at all. This is the area that assists you master and embed those secret “stealth closes.”.

Keep in mind Columbo, popular for “playing dumb,” while secretly finding out the fact? Well, Jim Edwards shows you how to utilize this area of the Copywriting Secrets book to provide your consumers worth and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Don’t be tricked by the name of this section in the Copywriting Secrets book. It’s not optional. Copywriting is just as good as the amount of tweaking and refining you do. Typically, you can utilize data to assist your decisions.

But you can also use the feedback to plug into a couple of tested approaches for improving your advertisements, emails, and sales letters. That’s what this area of the Copywriting Secrets book is all about.

How to Get the Copywriting Secrets Book.

There are numerous ways to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the cheapest is to head directly to the Copywriting Secrets book sales page.

Here, Jim offers the Copywriting Secrets book using the reliable Free plus Shipping Cost offer. This suggests that you’ll get the book for free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.

Nevertheless, Jim likewise makes you a distinct guarantee. If you don’t like it, you can request a refund and you don’t need to send the book back. You essentially secure free shipping for the Copywriting Secrets book.

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Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook variation of the Copywriting Secrets book, all you require to do is grab the initial offer. The audio version will turn up as a “Special Offer” prior to you finish your purchase of the Copywriting Secrets book.

The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you develop the best stories that will motivate your audience, no matter what you sell.

sales story secrets.

When you’re all set to get even more extensive with learning copywriting tricks for any industry, this is the book you desire on your side.

Get a FREE copy of Copywriting Secrets.

Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a real kahuna of a book– and I’m not going to lie. I still have not utilized each and every single strategy in Copywriting Secrets.

What I understand for sure, though, is that whenever I sit down to compose any of my marketing products, sales pages, ads, e-mails, and even social media posts, I first thumb through my Copywriting Secrets book.

And I anticipate I’ll be doing that till I end up being a master copywriter. What about you?

Get a FREE copy of Copywriting Secrets.