Copywriting Secrets Review: Should You Get A FREE Copy?
Eight out of 10 individuals only read headings.
Visitors to your website only read 20% of the content you write.
Individuals only read the first two words on a line– typically, they miss the 3rd word.
It’s numbers like this that make you think you ought to work with a copywriter.
Then you find out about the costs of working with a copywriter to get more clicks:
Summary: Copywriting Secrets is a powerful and essential book that will teach you how to get more clicks, get more exposure, bring in more leads, make more subscribers, and and land more sales online.
Good freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you truly need to make sales is fantastic sales copy” (lies).
75% of visitors to a site take notice of the total quality of the copy, however, and they’ll avoid doing business with a business that doesn’t have professional and tidy copy.
Truths like these make you question if it’s all really worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about reliable copywriting.
No novice copywriter knows what works. They only learn what works after they go through some experimentation, acquire some real information around where clients are leaving and where they’re investing the most time, and refine the copy based on the results.
If they don’t know what works, how can they assist you make more sales?
All you require are:
Copy formulas that assist you write sales copy and after that hook these transformative words into the larger structure of your sales page.
A precise understanding of who your perfect clients are, what their greatest “discomforts” are, and where they presently live.
Particular, trustworthy, and constant “power” words that harness effective, psychological and emotional triggers that guide people to purchase your services and products.
And that’s precisely what Copywriting Secrets, a fundamental and powerful book for anybody who wishes to make money utilizing ads, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I state that everybody can use Copywriting Secrets, it’s not an exaggeration.
When it comes to motivating individuals to buy, it’s a testimony to the power of words. When you need to sell anything online, it’s likewise a clear acknowledgement of simply how important content marketing has ended up being.
Many people hear “copywriting” and they believe they’re speaking to someone who practices copyright law.
However copywriting is no place as dry, arcane, or wordy as legalese. In fact, if you’re doing it right, you should be communicating details to your leads at a third-grade reading level.
That indicates you worth your potential customers’ time and you wish to provide access to your offer as plainly and tactically as possible.
Now, the “strategy” part of copywriting secrets comes from knowing which buttons to press when you’re writing advertisement copy or how to tell a sales story that guides a client from being unaware about how to fix an issue to completely gung-ho about your option.
But, in my experience, copywriting is simpler: It’s like being somebody’s friend and their worst opponent all on one page.
Think of it this way:.
- An email,
- A sales page,
- A landing page,
- A social networks advertisement, or
- A web page,
… you start explaining your reader’s inmost, darkest, most prevalent pain to them. You hold up a really undesirable mirror.
Then, using words, you continue to poke them all over it hurts. Slowly, they keep in mind why they need to change, take action, or just make a various choice.
And then, you’re their buddy. You provide them an option that really works, without being aggressive, scammy, or salesy.
Now, lots of business owners will tell you that what they want is for quality leads to open their wallets and purchase. The fact is that copywriting is about trading something far more valuable.
Something that’s nearly a scarce resource.
With numerous services, offers, services, products, and opportunities, the only possible method for your readers and potential customers to trust you, buy from you, and remain faithful to you is through keeping their attention.
And nothing grabs attention on the Internet like copy and material.
Plainly, everybody can utilize a reliable way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– even though it looks comparable to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the brand-new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that uses the very formulas it’s attempting to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, across a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one stated that looking stunning became part of copywriting tricks. Instead, the book shows you book how to utilize the power of words to:.
Get more clicks,.
Gain more exposure,.
Attract more leads,.
Make more customers, and.
Land more sales online.
Many copywriting books try to teach you how to “write fantastic copy.”.
Other than that each time you attempt, your words stop working to encourage anyone to buy– other than possibly your mommy and a few loyal good friends.
The book shares with you the greatest secret about copywriting (and it does not matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t compose copy– you assemble it.
According to the famous marketer, Eugene Schwartz, when you’re producing copy:.
” You are working with a series of foundation, you are putting the foundation together, and after that you are putting them in specific structures. [Your words are] constructing a little city of desire for your individual to live and come in.”.
Does this sound familiar?
If not, checked out that quote again.
Think of another idea in marketing that relies on strategic placement, building blocks, and the sensible, step-by-step journey that guides a possibility from start to finish.
The surface being a sale.
Which indicates that sales funnels and sales copy abilities go together. Discover one and you’ll enhance the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 tested copywriting solutions to help you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll discover to use the power of words to get individuals to take action in such a natural and seamless method, your prospects will not even realize they’re being encouraged.
Hint: One of the primary copywriting secrets, says Jim Edwards, is to make sales copy “vanish.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you sell or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason why it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Sales Copy.
You may have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software from the creators of ClickFunnels.
Russell is sensible– he understands his lane or area of know-how depends on helping entrepreneurs make make money from funnel structure.
Russel Brunson Copywriting Secrets Book.
Jim Edwards is the self-taught, go-to expert for success with sales copy. Just take a look at his qualifications:.
He’s the creator and owner of a direct action marketing company.
He dedicates hundreds of hours every year to coaching one-on-one company owner in the Funnel Scripts neighborhood.
He’s a best-selling author who has actually been operating online considering that he first started selling e-books online in 1997! (does anyone even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up noises?).
He’s launched multiple offers for his own items and those of others using sales letters that have actually created him $2.5 million and $3 million in profits.
He’s been featured in the New York Times, Entrepreneur Magazine, and several other leading publications for his copywriting proficiency.
Best of all, he used his self-taught copywriting skills to make millions– the kind of money responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off house in 18 months.
Yes, you check out that.
So if this isn’t the best guy to provide you extensive training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we enter into the complete review, I wish to let you know that the Copywriting Secrets book is not the exact same item as the Funnel Scripts software application tool.
Funnel Scripts is a done-for-you copy generator that utilizes your knowledge of your customers and information of your deal to create high-converting copy for your funnels, ads, blog sites, e-mail newsletters, and more.
Which can conserve you an enormous quantity of time. It’s the best option to keeping an internal copywriter or developing copy from scratch.
In fact, a great deal of the formulas that power Funnel Scripts are explored further in the Sales Story Secrets upsell (I’ll tell you more about that later in my review).
Due to the fact that Jim Edwards worked on both– however that must simply show how powerful his ability as a copy developer genuinely is, they may seem similar.
The Copywriting Secrets book, on the other hand, will give you everything you need to tailor, tweak, and ideal conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words?
Well, there are numerous “secrets” to persuading people– and, typically, you need to utilize a mix of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These insights and tricks work together so you can utilize the formulas to build persuasion with time. Some examples in the book include:.
The “Love me. Your words must generate very strong feelings from people and force them to make a choice about you personally– it’s one of the most rewarding things your copy can do! (page 181).
Find out how to make more on each prospect, which is best for a sales funnel, utilizing the “provide a shovel … then sell them a bulldozer” method for make more on each (page 179).
How to take a blank screen and change that blinking cursor into an ended up piece of sales copy FAST. It’s a method so effective, you can utilize it to break through writer’s block (page 168).
A 13-step sales message formula that reveals you how to quickly convince customers to make a purchase choice, utilizing deeply ingrained psychological triggers (page 143-158).
Speak in the voice of your customer and find the “magic” words customers use to describe what they want to purchase (page 104).
8 specific places online that will reveal you the specific triggers inspiring your prospective customers and getting them to spend their money. You can use this to position your own item, service, training, software (page 69-71).
How to rapidly assemble the “foundation” of sales copy that create a “little city of desire” for your consumers and potential customers (page 79).
The “Yellow Brick Road” Formula, another best formula for funnels, that leads individuals on a journey towards eventually purchasing from you (page 178).
It gets sort of overwhelming reading about the sheer quantity of details Jim Edwards packs in a mere book when you examine out the sales page for the Copywriting Secrets book.
I’ve broken down his deliverables into five basic sections. I’ll rapidly summarize what you ought to expect in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards starts this area showing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a refresher course on:.
All the trademarks of high-performing copywriting.
How to develop the practice.
How to approach nearly every piece of content you see from now on using a copywriter’s perspective on persuasion.
2. Sales Formula/Letter Secrets.
It’s not simply that great copywriting leaves clues. This area reveals solutions and templates for sales, emails, and ads letters which have actually never ever failed.
3. Make ‘Em Thirsty Secrets.
The secret to selling through ads, emails, and sales letters? And the finest method to do that through copywriting is to utilize 4 standard sales stories.
The stories make your potential customers “thirsty,” and your copywriting will guide individuals to the drink. This is a proven pattern for success with copywriting.
4. Offer Without Selling Secrets.
Keep in mind that among the very best copywriting secrets is to make it appear you’re not selling at all. This is the area that assists you master and embed those secret “stealth closes.”.
Remember Columbo, famous for “playing dumb,” while covertly determining the fact? Well, Jim Edwards shows you how to use this section of the Copywriting Secrets book to provide your customers value and close without pressure.
5. Copy Polishing Secrets.
Do not be fooled by the name of this area in the Copywriting Secrets book. Copywriting is only as excellent as the quantity of tweaking and refining you do.
You can also utilize the feedback to plug into a few proven techniques for enhancing your advertisements, emails, and sales letters. That’s what this section of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are numerous methods to get Jim Edwards’ Copywriting Secrets book in your hands. Maybe the least expensive is to head straight to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book using the reliable Free plus Shipping Cost offer. This suggests that you’ll get the book for free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.
However, Jim likewise makes you a special guarantee. You can ask for a refund and you don’t have to send the book back if you don’t like it. You basically secure free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook variation of the Copywriting Secrets book, all you require to do is get the initial deal. The audio variation will turn up as a “Special Offer” prior to you finish your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you develop the ideal stories that will encourage your audience, no matter what you offer.
sales story secrets.
This is the book you desire on your side when you’re ready to get even more extensive with discovering copywriting secrets for any industry.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a genuine kahuna of a book– and I’m not going to lie. I still haven’t used each and every single method in Copywriting Secrets.
What I know for sure, however, is that every time I sit down to write any of my marketing materials, sales pages, ads, e-mails, and even social networks posts, I initially thumb through my Copywriting Secrets book.
And I anticipate I’ll be doing that until I become a master copywriter. What about you?