Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 individuals only read headlines.
Visitors to your website only read 20% of the content you write.
People only check out the first 2 words on a line– generally, they miss out on the third word.
It’s numbers like this that make you believe you need to employ a copywriter.
But then you learn more about the costs of working with a copywriter to get more clicks:
Summary: Copywriting Secrets is a effective and fundamental book that will teach you how to get more clicks, get more visibility, attract more leads, earn more customers, and and land more sales online.
Great freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you actually need to make sales is great sales copy” (lies).
75% of visitors to a site focus on the overall quality of the copy, though, and they’ll avoid working with a business that does not have tidy and expert copy.
Facts like these make you wonder if it’s all truly worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about reliable copywriting.
No novice copywriter understands what works. They just learn what works after they go through some trial and error, acquire some real data around where consumers are leaving and where they’re spending the most time, and fine-tune the copy based on the results.
So if they do not know what works, how can they help you make more sales?
All you need are:
Copy formulas that assist you write sales copy and then hook these transformative words into the bigger structure of your sales page.
An exact understanding of who your perfect customers are, what their greatest “pains” are, and where they currently live.
Specific, reputable, and constant “power” words that harness effective, mental and emotional triggers that direct individuals to purchase your services and products.
And that’s precisely what Copywriting Secrets, a basic and effective book for anyone who wishes to generate income using advertisements, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I state that everyone can utilize Copywriting Secrets, it’s not an exaggeration.
It’s a testimony to the power of words when it comes to inspiring people to buy. When you need to offer anything online, it’s also a clear recognition of simply how essential material marketing has become.
Most people hear “copywriting” and they think they’re talking to someone who practices copyright law.
Copywriting is no place as dry, arcane, or wordy as legalese. If you’re doing it right, you ought to be communicating information to your leads at a third-grade reading level.
That indicates you value your prospects’ time and you wish to give them access to your offer as clearly and strategically as possible.
Now, the “method” part of copywriting secrets comes from understanding which buttons to push when you’re writing ad copy or how to tell a sales story that guides a consumer from being unaware about how to solve an issue to absolutely gung-ho about your service.
In my experience, copywriting is easier: It’s like being someone’s best good friend and their worst enemy all on one page.
Think of it this way:.
- An email,
- A sales page,
- A landing page,
- A social media ad, or
- A web page,
… you start off describing your reader’s inmost, darkest, most prevalent pain to them. You hold up an extremely unpleasant mirror.
Utilizing words, you continue to poke them everywhere it hurts. Gradually, they keep in mind why they require to alter, take action, or just make a different choice.
And then, you’re their buddy. You offer them an option that in fact works, without being pushy, scammy, or salesy.
Now, many business owners will tell you that what they want is for quality leads to open their wallets and purchase. However the reality is that copywriting is about trading something far more valuable.
Something that’s almost a limited resource.
And that’s attention.
With so many options, offers, services, items, and opportunities, the only possible way for your prospects and readers to trust you, buy from you, and stay faithful to you is through preserving their attention.
And absolutely nothing grabs attention on the Internet like copy and content.
Clearly, everybody can use a reputable way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not composed by Russell Brunson– despite the fact that it looks similar to the DotCom Secrets book (a trilogy including Expert Secrets and the brand-new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that uses the very formulas it’s attempting to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, across a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody stated that looking lovely became part of copywriting secrets. Rather, the book shows you book how to use the power of words to:.
Get more clicks,.
Gain more presence,.
Bring in more leads,.
Earn more customers, and.
Land more sales online.
Many copywriting books attempt to teach you how to “write great copy.”.
Except that every time you try, your words stop working to convince anybody to purchase– except possibly your mama and a couple of faithful buddies.
The book shares with you the greatest secret about copywriting (and it doesn’t matter what you offer).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not write copy– you assemble it.
According to the legendary marketer, Eugene Schwartz, when you’re developing copy:.
” You are working with a series of building blocks, you are putting the structure obstructs together, and then you are putting them in specific structures.
Does this noise familiar?
If not, checked out that quote once again.
Think of another concept in marketing that counts on tactical placement, building blocks, and the rational, step-by-step journey that guides a prospect from start to finish.
The surface being a sale.
Which suggests that sales funnels and sales copy skills go hand-in-hand. Discover one and you’ll boost the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 proven copywriting solutions to help you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll learn to use the power of words to get people to do something about it in such a seamless and natural method, your prospects won’t even recognize they’re being convinced.
Hint: One of the primary copywriting tricks, states Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you offer or who you sell it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason why it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You might have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software from the developers of ClickFunnels.
Russell is wise– he understands his lane or location of proficiency depends on assisting business owners make profits from funnel structure.
Russel Brunson Copywriting Secrets Book.
Jim Edwards is the self-taught, go-to guru for success with sales copy. Simply have a look at his qualifications:.
He’s the creator and owner of a direct response marketing firm.
He dedicates numerous hours every year to training one-on-one business owners in the Funnel Scripts neighborhood.
He’s a very popular author who has actually been operating online given that he initially started offering e-books online in 1997! (does anybody even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up noises?).
He’s released multiple offers for his own products and those of others using sales letters that have produced him $2.5 million and $3 million in income.
He’s been included in the New York Times, Entrepreneur Magazine, and several other leading publications for his copywriting proficiency.
Best of all, he utilized his self-taught copywriting skills to earn millions– the sort of money responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off home in 18 months.
Yes, you read that.
If this isn’t the ideal person to give you thorough training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we get into the full review, I wish to let you know that the Copywriting Secrets book is not the same product as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that uses your knowledge of your consumers and details of your deal to develop high-converting copy for your funnels, ads, blogs, email newsletters, and more.
Which can save you a huge amount of time. It’s the perfect option to keeping an internal copywriter or developing copy from scratch.
A lot of the solutions that power Funnel Scripts are explored even more in the Sales Story Secrets upsell (I’ll inform you more about that later in my evaluation).
Since Jim Edwards worked on both– but that must just demonstrate how powerful his ability as a copy creator truly is, they might seem similar.
The Copywriting Secrets book, on the other hand, will offer you everything you require to customize, fine-tune, and perfect conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words, right?
Well, there are numerous “secrets” to persuading individuals– and, frequently, you need to utilize a mix of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These secrets and insights interact so you can use the formulas to construct persuasion over time. Some examples in the book consist of:.
The “Love me. Your words must elicit extremely strong emotions from people and require them to make a decision about you personally– it’s one of the most rewarding things your copy can do! (page 181).
Discover how to make more on each possibility, which is perfect for a sales funnel, using the “provide a shovel … then offer them a bulldozer” technique for make more on each (page 179).
How to take a blank screen and change that blinking cursor into a finished piece of sales copy FAST. It’s a technique so powerful, you can use it to break through author’s block (page 168).
A 13-step sales message formula that reveals you how to quickly persuade consumers to purchase choice, using deeply ingrained mental triggers (page 143-158).
Speak in the voice of your client and find the “magic” words consumers utilize to explain what they want to buy (page 104).
8 specific locations online that will show you the precise triggers motivating your potential customers and getting them to invest their cash. You can utilize this to position your own item, service, coaching, software application (page 69-71).
How to quickly put together the “foundation” of sales copy that develop a “little city of desire” for your prospects and customers (page 79).
The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads individuals on a journey towards ultimately buying from you (page 178).
When you have a look at the sales page for the Copywriting Secrets book, it gets sort of frustrating reading about the large amount of information Jim Edwards packs in a mere book.
I’ve broken down his deliverables into 5 basic areas. I’ll quickly summarize what you must expect in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this section revealing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a crash course on:.
All the hallmarks of high-performing copywriting.
How to develop the practice.
How to approach nearly every piece of material you see from now on utilizing a copywriter’s point of view on persuasion.
2. Sales Formula/Letter Secrets.
It’s not just that terrific copywriting leaves ideas. This area exposes solutions and templates for ads, sales, and emails letters which have never stopped working.
3. Make ‘Em Thirsty Secrets.
The secret to offering through ads, e-mails, and sales letters? As Jim Edwards states, “Make ’em thirsty!” In other words, you wish to tickle those levers so they’ll purchase much faster. And the best way to do that through copywriting is to utilize four basic sales stories.
The stories make your prospects “thirsty,” and your copywriting will assist people to the beverage. This is a tested pattern for success with copywriting.
4. Sell Without Selling Secrets.
Bear in mind that among the very best copywriting tricks is to make it appear you’re not costing all. This is the section that assists you master and embed those secret “stealth closes.”.
Keep in mind Columbo, popular for “playing dumb,” while secretly figuring out the truth? Well, Jim Edwards shows you how to use this section of the Copywriting Secrets book to offer your clients worth and close without pressure.
5. Copy Polishing Secrets.
Don’t be fooled by the name of this section in the Copywriting Secrets book. Copywriting is just as good as the quantity of tweaking and refining you do.
You can likewise use the feedback to plug into a couple of proven approaches for enhancing your ads, sales, and emails letters. That’s what this section of the Copywriting Secrets book is all about.
How to Get the Copywriting Secrets Book.
There are several methods to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the most inexpensive is to head straight to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book utilizing the tried-and-true Free plus Shipping Cost offer. This means that you’ll get the book for free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.
Jim also makes you a distinct pledge. If you don’t like it, you can ask for a refund and you don’t have to send the book back. You essentially get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook variation of the Copywriting Secrets book, all you need to do is get the original deal. The audio version will appear as a “Special Offer” before you complete your purchase of the Copywriting Secrets book.
The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you develop the right stories that will inspire your audience, no matter what you sell.
sales story secrets.
This is the book you desire in your corner when you’re ready to get even more thorough with finding out copywriting secrets for any industry.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a genuine kahuna of a book– and I’m not going to lie. I still haven’t used every strategy in Copywriting Secrets.
What I understand for sure, however, is that every time I take a seat to compose any of my marketing products, sales pages, ads, emails, and even social networks posts, I initially thumb through my Copywriting Secrets book.
And I anticipate I’ll be doing that until I become a master copywriter. What about you?