Copywriting Secrets Review: Should You Get A FREE Copy?
Eight out of 10 people only read headlines.
Visitors to your website only checked out 20% of the content you write.
People just check out the first 2 words on a line– usually, they miss the third word.
It’s numbers like this that make you believe you should employ a copywriter.
But then you learn more about the costs of working with a copywriter to get more clicks:
Summary: Copywriting Secrets is a essential and effective book that will teach you how to get more clicks, get more visibility, draw in more leads, make more customers, and and land more sales online.
Excellent freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you truly need to make sales is terrific sales copy” (lies).
75% of visitors to a site take notice of the overall quality of the copy, though, and they’ll avoid doing business with a company that does not have professional and clean copy.
Truths like these make you wonder if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about efficient copywriting.
No newbie copywriter understands what works. They just find out what works after they go through some trial and error, gain some real information around where consumers are leaving and where they’re spending the most time, and fine-tune the copy based on the results.
So if they do not know what works, how can they help you make more sales?
All you require are:
Copy formulas that assist you write sales copy and then hook these transformative words into the larger structure of your sales page.
A specific understanding of who your ideal clients are, what their biggest “discomforts” are, and where they presently live.
Specific, reputable, and constant “power” words that harness powerful, psychological and psychological triggers that assist people to purchase your services and items.
And that’s exactly what Copywriting Secrets, a fundamental and powerful book for anyone who wants to generate income utilizing advertisements, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I say that everyone can utilize Copywriting Secrets.
When it comes to motivating individuals to buy, it’s a testament to the power of words. When you need to offer anything online, it’s also a clear acknowledgement of just how important material marketing has actually ended up being.
The majority of people hear “copywriting” and they think they’re speaking to someone who practices copyright law.
However copywriting is no place as dry, arcane, or verbose as legalese. In fact, if you’re doing it right, you ought to be interacting details to your leads at a third-grade reading level.
That indicates you value your potential customers’ time and you wish to provide access to your offer as plainly and strategically as possible.
Now, the “method” part of copywriting tricks comes from understanding which buttons to push when you’re composing advertisement copy or how to tell a sales story that guides a consumer from being uninformed about how to fix a problem to absolutely gung-ho about your service.
In my experience, copywriting is simpler: It’s like being someone’s finest friend and their worst enemy all on one page.
Consider it in this manner:.
- An email,
- A sales page,
- A landing page,
- A social networks ad, or
- A web page,
… you start describing your reader’s deepest, darkest, most pervasive discomfort to them. You hold up a very unpleasant mirror.
Then, utilizing words, you continue to poke them all over it harms. Gradually, they remember why they need to alter, take action, or just make a various choice.
And after that, you’re their buddy. You offer them a solution that actually works, without being aggressive, scammy, or salesy.
Now, many entrepreneurs will tell you that what they desire is for quality leads to open their wallets and purchase. However the reality is that copywriting has to do with trading something even more valuable.
Something that’s almost a limited resource.
And that’s attention.
With so many options, deals, chances, items, and services, the only possible way for your prospects and readers to trust you, buy from you, and stay devoted to you is through preserving their attention.
And nothing grabs attention on the Internet like copy and content.
Plainly, everybody can utilize a trustworthy way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– although it looks comparable to the DotCom Secrets book (a trilogy including Expert Secrets and the brand-new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that uses the extremely formulas it’s attempting to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody said that looking beautiful was part of copywriting tricks. Instead, the book shows you book how to utilize the power of words to:.
Get more clicks,.
Gain more visibility,.
Draw in more leads,.
Make more subscribers, and.
Land more sales online.
Most copywriting books attempt to teach you how to “write terrific copy.”.
Except that whenever you try, your words fail to encourage anybody to buy– except maybe your mom and a couple of faithful buddies.
The book shares with you the biggest secret about copywriting (and it does not matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not write copy– you assemble it.
According to the legendary advertiser, Eugene Schwartz, when you’re developing copy:.
” You are working with a series of structure blocks, you are putting the building blocks together, and then you are putting them in particular structures.
Does this noise familiar?
If not, checked out that quote again.
Think about another concept in marketing that depends on strategic positioning, foundation, and the rational, stepwise journey that guides a possibility from start to finish.
The surface being a sale.
Which indicates that sales funnels and sales copy skills go together. Discover one and you’ll improve the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 tested copywriting formulas to help you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll find out to use the power of words to get people to take action in such a seamless and natural method, your potential customers won’t even recognize they’re being convinced.
Hint: One of the primary copywriting tricks, states Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you sell or who you sell it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason why it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.
Jim. Sales Copy.
You may have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software application from the creators of ClickFunnels.
Russell is sensible– he knows his lane or area of proficiency lies in assisting entrepreneurs make make money from funnel structure.
Russel Brunson Copywriting Secrets Book.
But Jim Edwards is the self-taught, go-to guru for success with sales copy. Just have a look at his qualifications:.
He’s the creator and owner of a direct action marketing company.
He commits numerous hours every year to coaching individually business owners in the Funnel Scripts neighborhood.
He’s a best-selling author who has actually been running online considering that he first started selling e-books online in 1997! (does anyone even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up noises?).
He’s released numerous offers for his own items and those of others using sales letters that have actually generated him $2.5 million and $3 million in earnings.
He’s been included in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting expertise.
Best of all, he used his self-taught copywriting abilities to earn millions– the type of money responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off house in 18 months.
Yes, you read that right.
So if this isn’t the ideal person to provide you thorough training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we enter into the full review, I wish to let you know that the Copywriting Secrets book is not the exact same product as the Funnel Scripts software application tool.
Funnel Scripts is a done-for-you copy generator that uses your understanding of your consumers and details of your deal to create high-converting copy for your funnels, ads, blog sites, email newsletters, and more.
Which can save you a huge quantity of time. It’s the perfect alternative to creating or keeping an internal copywriter copy from scratch.
In fact, a great deal of the formulas that power Funnel Scripts are explored even more in the Sales Story Secrets upsell (I’ll tell you more about that later on in my review).
They may seem similar because Jim Edwards dealt with both– but that ought to just demonstrate how effective his capability as a copy developer truly is.
The Copywriting Secrets book, on the other hand, will provide you whatever you need to tailor, modify, and ideal conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words?
Well, there are numerous “secrets” to persuading people– and, often, you need to use a mix of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These secrets and insights collaborate so you can utilize the formulas to develop persuasion gradually. Some examples in the book consist of:.
The “Love me. Your words ought to generate very strong emotions from individuals and force them to make a decision about you personally– it’s one of the most lucrative things your copy can do! (page 181).
Discover how to make more on each prospect, which is ideal for a sales funnel, utilizing the “provide a shovel … then sell them a bulldozer” approach for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into a finished piece of sales copy FAST. It’s a strategy so effective, you can use it to break through writer’s block (page 168).
A 13-step sales message formula that shows you how to immediately convince customers to make a purchase decision, utilizing deeply ingrained mental triggers (page 143-158).
Speak in the voice of your consumer and find the “magic” words customers utilize to explain what they want to purchase (page 104).
8 specific locations online that will reveal you the precise triggers motivating your potential customers and getting them to spend their money. You can use this to position your own product, service, coaching, software (page 69-71).
How to quickly assemble the “building blocks” of sales copy that produce a “little city of desire” for your consumers and prospects (page 79).
The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads people on a journey towards eventually purchasing from you (page 178).
It gets sort of overwhelming reading about the large quantity of information Jim Edwards loads in a mere book when you examine out the sales page for the Copywriting Secrets book.
I’ve broken down his deliverables into five basic sections. I’ll quickly summarize what you must anticipate in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this section revealing you how to cultivate the copywriting mindset, as he calls it. You’ll get a refresher course on:.
All the hallmarks of high-performing copywriting.
How to develop the practice.
How to approach practically every piece of material you see from now on using a copywriter’s viewpoint on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber meets the roadway. It’s not just that fantastic copywriting leaves clues. It’s that excellent copy can always be plugged in and “constructed” using formulas– and these work no matter what you offer. This area exposes solutions and templates for advertisements, sales, and e-mails letters which have never ever stopped working.
3. Make ‘Em Thirsty Secrets.
The secret to selling through e-mails, ads, and sales letters? And the best way to do that through copywriting is to use four standard sales stories.
The stories make your potential customers “thirsty,” and your copywriting will guide individuals to the drink. This is a proven pattern for success with copywriting.
4. Sell Without Selling Secrets.
Keep in mind that among the very best copywriting tricks is to make it appear you’re not selling at all. This is the section that helps you master and embed those secret “stealth closes.”.
Keep in mind Columbo, famous for “playing dumb,” while privately determining the truth? Well, Jim Edwards reveals you how to use this section of the Copywriting Secrets book to offer your consumers worth and close without pressure.
5. Copy Polishing Secrets.
Don’t be deceived by the name of this section in the Copywriting Secrets book. Copywriting is only as great as the amount of tweaking and refining you do.
You can also utilize the feedback to plug into a few proven techniques for improving your e-mails, sales, and advertisements letters. That’s what this section of the Copywriting Secrets book is all about.
How to Get the Copywriting Secrets Book.
There are numerous methods to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the most inexpensive is to head straight to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book using the reliable Free plus Shipping Cost deal. This means that you’ll get the book for free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.
However, Jim likewise makes you a special guarantee. If you do not like it, you can request a refund and you do not have to send the book back. You basically secure free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you need to do is get the initial offer. The audio version will turn up as a “Special Offer” prior to you complete your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you create the right stories that will encourage your audience, no matter what you sell.
sales story secrets.
When you’re prepared to get even more extensive with discovering copywriting tricks for any industry, this is the book you want on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a genuine kahuna of a book– and I’m not going to lie. I still have not utilized every single strategy in Copywriting Secrets.
What I know for sure, however, is that whenever I sit down to compose any of my marketing products, sales pages, advertisements, e-mails, and even social media posts, I first thumb through my Copywriting Secrets book.
And I expect I’ll be doing that till I become a master copywriter. What about you?