Russell Brunson Clickfunnels Podcast

Copywriting Secrets Review: Should You Get A FREE Copy?

Eight out of 10 individuals only read headlines.

Visitors to your website just checked out 20% of the content you write.

Individuals only read the first 2 words on a line– typically, they miss out on the third word.

It’s numbers like this that make you believe you need to work with a copywriter.

Then you discover about the expenses of hiring a copywriter to get more clicks:

Russell Brunson Clickfunnels Podcast

Summary: Copywriting Secrets is a powerful and essential book that will teach you how to get more clicks, acquire more exposure, attract more leads, make more customers, and and land more sales online.

Great freelance copywriters charge up to $250 per hour

Scammy ones will inform you that “all you really need to make sales is great sales copy” (lies).

75% of visitors to a site pay attention to the overall quality of the copy, however, and they’ll prevent working with a business that does not have clean and expert copy.

Realities like these make you wonder if it’s all really worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about efficient copywriting.

No novice copywriter understands what works. They only find out what works after they go through some trial and error, acquire some real data around where clients are leaving and where they’re investing the most time, and fine-tune the copy based on the results.

If they don’t understand what works, how can they help you make more sales?

It’s “easy.”

All you require are:

Copy solutions that help you compose sales copy and after that hook these transformative words into the larger structure of your sales page.

A precise understanding of who your perfect consumers are, what their biggest “discomforts” are, and where they presently live.

Specific, dependable, and consistent “power” words that harness effective, psychological and mental triggers that direct individuals to purchase your services and items.

And that’s exactly what Copywriting Secrets, a powerful and fundamental book for anyone who wants to make money utilizing ads, e-mails, sales letters, teaches you to do.

Get a FREE copy of Copywriting Secrets.

What is Copywriting and Why Does it Matter?

It’s not an exaggeration when I state that everybody can utilize Copywriting Secrets.

It’s a testament to the power of words when it concerns motivating individuals to buy. It’s also a clear recognition of just how important content marketing has actually become when you require to sell anything online.

Most people hear “copywriting” and they think they’re talking to someone who practices copyright law.

However copywriting is nowhere as dry, arcane, or wordy as legalese. In fact, if you’re doing it right, you ought to be interacting details to your leads at a third-grade reading level.

That indicates you value your prospects’ time and you want to provide access to your deal as clearly and strategically as possible.

Now, the “method” part of copywriting secrets comes from knowing which buttons to press when you’re writing advertisement copy or how to inform a sales story that guides a consumer from being uninformed about how to solve an issue to absolutely gung-ho about your solution.

However, in my experience, copywriting is simpler: It’s like being someone’s friend and their worst opponent all on one page.

Think of it by doing this:.

Whether it’s:

  • An email,
  • A sales page,
  • A landing page,
  • A social networks advertisement, or
  • A websites,

… you start explaining your reader’s inmost, darkest, most prevalent discomfort to them. You hold up an extremely unpleasant mirror.

Using words, you continue to poke them everywhere it injures. Gradually, they remember why they need to alter, do something about it, or just make a various decision.

And after that, you’re their best friend. You use them an option that in fact works, without being pushy, scammy, or salesy.

Now, numerous business owners will tell you that what they want is for quality results in open their wallets and purchase. But the reality is that copywriting is about trading something far more valuable.

Something that’s practically a limited resource.

And that’s attention.

With many options, offers, services, chances, and products, the only possible method for your potential customers and readers to trust you, buy from you, and remain faithful to you is through keeping their attention.

And absolutely nothing grabs attention on the Internet like copy and material.

Clearly, everyone can use a reliable method to master high-converting copy.

Get a FREE copy of Copywriting Secrets.

What is Copywriting Secrets?

The Copywriting Secrets book is not composed by Russell Brunson– even though it looks comparable to the DotCom Secrets book (a trilogy including Expert Secrets and the new edition of Traffic Secrets).

Rather, Copywriting Secrets is a book that utilizes the extremely formulas it’s trying to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.

Here’s an example of a sales letter, across a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, nobody said that looking gorgeous was part of copywriting secrets. Rather, the book shows you book how to utilize the power of words to:.

Get more clicks,.

Gain more presence,.

Draw in more leads,.

Make more subscribers, and.

Land more sales online.

Most copywriting books attempt to teach you how to “write excellent copy.”.

Other than that every time you attempt, your words fail to convince anyone to buy– except possibly your mother and a few devoted friends.

However the book show you the best secret about copywriting (and it doesn’t matter what you offer).

Focus:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You do not write copy– you assemble it.

According to the famous advertiser, Eugene Schwartz, when you’re creating copy:.

” You are dealing with a series of building blocks, you are putting the foundation together, and after that you are putting them in particular structures. [Your words are] developing a little city of desire for your person to come and live in.”.

Does this noise familiar?

If not, checked out that quote again.

Consider another concept in marketing that counts on strategic placement, building blocks, and the logical, stepwise journey that guides a prospect from start to finish.

The surface being a sale.

Sales funnels.

Which suggests that sales funnels and sales copy skills go together. Find out one and you’ll improve the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 tested copywriting formulas to assist you end up being a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll find out to use the power of words to get people to act in such a smooth and natural way, your prospects won’t even understand they’re being persuaded.

Tip: One of the primary copywriting tricks, states Jim Edwards, is to make sales copy “vanish.”.

As the Copywriting Secrets book tagline says,.

” … no matter what you offer or who you offer it to!”.

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Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.

Jim. Sales Copy.

Period.

You may have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software application from the developers of ClickFunnels.

Russell is wise– he knows his lane or area of know-how lies in helping business owners make make money from funnel structure.

Russell Brunson Clickfunnels Podcast

Russel Brunson Copywriting Secrets Book.

However Jim Edwards is the self-taught, go-to expert for success with sales copy. Just take a look at his qualifications:.

He’s the founder and owner of a direct response marketing company.

He devotes numerous hours every year to training individually entrepreneur in the Funnel Scripts community.

He’s a very popular author who has been operating online given that he initially started offering e-books online in 1997! (does anyone even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up noises?).

He’s introduced numerous offers for his own products and those of others utilizing sales letters that have produced him $2.5 million and $3 million in profits.

He’s been featured in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting proficiency.

Most importantly, he used his self-taught copywriting skills to earn millions– the type of money responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off home in 18 months.

Yes, you read that.

If this isn’t the ideal person to offer you in-depth training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Before we get into the complete evaluation, I wish to let you know that the Copywriting Secrets book is not the exact same item as the Funnel Scripts software application tool.

Funnel Scripts is a done-for-you copy generator that uses your understanding of your consumers and information of your deal to develop high-converting copy for your funnels, advertisements, blog sites, email newsletters, and more.

And that can save you a huge quantity of time. It’s the ideal alternative to keeping an internal copywriter or developing copy from scratch.

In fact, a great deal of the formulas that power Funnel Scripts are checked out even more in the Sales Story Secrets upsell (I’ll inform you more about that later on in my evaluation).

Due to the fact that Jim Edwards worked on both– however that need to just show how powerful his ability as a copy developer truly is, they may appear comparable.

The Copywriting Secrets book, on the other hand, will offer you whatever you need to customize, tweak, and perfect conversion copy.

Get a FREE copy of Copywriting Secrets.

Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is all about persuasion with words?

Well, there are many “secrets” to persuading people– and, often, you need to employ a mix of sales letters and sales copy formulas.

Copywriting Secrets Book Review

Russell Brunson Clickfunnels Podcast

These insights and secrets work together so you can utilize the formulas to construct persuasion gradually. Some examples in the book include:.

The “Love me. Dislike me. There’s no money in the middle!” technique. Your words should elicit extremely strong emotions from individuals and require them to decide about you personally– it’s one of the most successful things your copy can do! (page 181).

Find out how to make more on each prospect, which is ideal for a sales funnel, utilizing the “provide a shovel … then offer them a bulldozer” approach for make more on each (page 179).

How to take a blank screen and change that blinking cursor into a finished piece of sales copy FAST. It’s a strategy so powerful, you can use it to break through writer’s block (page 168).

A 13-step sales message formula that shows you how to immediately persuade consumers to make a purchase decision, utilizing deeply ingrained psychological triggers (page 143-158).

Speak in the voice of your customer and discover the “magic” words clients utilize to explain what they want to purchase (page 104).

8 specific locations online that will show you the precise triggers inspiring your potential customers and getting them to spend their cash. You can utilize this to place your own product, service, coaching, software (page 69-71).

How to rapidly assemble the “building blocks” of sales copy that develop a “little city of desire” for your consumers and prospects (page 79).

The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads individuals on a journey towards eventually buying from you (page 178).

When you check out the sales page for the Copywriting Secrets book, it gets sort of frustrating reading about the large quantity of information Jim Edwards crams in a mere book.

So I’ve broken down his deliverables into 5 fundamental areas. I’ll rapidly summarize what you must anticipate in each section of the Copywriting Secrets book.

Get a FREE copy of Copywriting Secrets.

1. Copywriting Mindset Secrets.

Jim Edwards starts this section showing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a refresher course on:.

All the trademarks of high-performing copywriting.

How to establish the practice.

How to approach almost every piece of material you see from now on using a copywriter’s point of view on persuasion.

2. Sales Formula/Letter Secrets.

It’s not simply that great copywriting leaves hints. This section exposes solutions and design templates for emails, sales, and ads letters which have actually never stopped working.

3. Make ‘Em Thirsty Secrets.

The secret to offering through e-mails, advertisements, and sales letters? As Jim Edwards says, “Make ’em thirsty!” In other words, you want to tickle those levers so they’ll buy much faster. And the best method to do that through copywriting is to utilize four fundamental sales stories.

The stories make your potential customers “thirsty,” and your copywriting will direct people to the drink. This is a tested pattern for success with copywriting.

4. Sell Without Selling Secrets.

Remember that among the very best copywriting tricks is to make it appear you’re not costing all. This is the section that helps you master and embed those secret “stealth closes.”.

Keep in mind Columbo, well-known for “playing dumb,” while secretly finding out the truth? Well, Jim Edwards shows you how to use this section of the Copywriting Secrets book to offer your customers worth and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Don’t be tricked by the name of this section in the Copywriting Secrets book. It’s not optional. Copywriting is only as good as the quantity of tweaking and refining you do. Often, you can utilize data to assist your choices.

You can also use the feedback to plug into a couple of tested approaches for improving your e-mails, sales, and advertisements letters. That’s what this area of the Copywriting Secrets book is everything about.

How to Get the Copywriting Secrets Book.

There are numerous methods to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the least expensive is to head directly to the Copywriting Secrets book sales page.

Here, Jim offers the Copywriting Secrets book utilizing the reliable Free plus Shipping Cost deal. This indicates that you’ll get the book for free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.

However, Jim also makes you a distinct promise. You can ask for a refund and you do not have to send the book back if you don’t like it. You basically get free shipping for the Copywriting Secrets book.

Get a FREE copy of Copywriting Secrets.

Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook version of the Copywriting Secrets book, all you need to do is grab the original offer. The audio version will pop up as a “Special Offer” before you finish your purchase of the Copywriting Secrets book.

The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you develop the ideal stories that will inspire your audience, no matter what you sell.

sales story secrets.

This is the book you desire in your corner when you’re prepared to get back at more in-depth with discovering copywriting secrets for any market.

Get a FREE copy of Copywriting Secrets.

Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a genuine kahuna of a book– and I’m not going to lie. I still have not utilized every single technique in Copywriting Secrets.

What I understand for sure, though, is that every time I take a seat to write any of my marketing materials, sales pages, advertisements, e-mails, and even social media posts, I first thumb through my Copywriting Secrets book.

And I anticipate I’ll be doing that until I end up being a master copywriter. What about you?

Get a FREE copy of Copywriting Secrets.