Copywriting Secrets Review: Should You Get A FREE Copy?
Eight out of 10 individuals only check out headings.
Visitors to your website only read 20% of the material you write.
People just check out the first two words on a line– generally, they miss out on the third word.
It’s numbers like this that make you believe you must work with a copywriter.
Then you discover about the costs of employing a copywriter to get more clicks:
Summary: Copywriting Secrets is a effective and fundamental book that will teach you how to get more clicks, acquire more presence, bring in more leads, make more subscribers, and and land more sales online.
Great freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you really require to make sales is terrific sales copy” (lies).
75% of visitors to a site pay attention to the general quality of the copy, though, and they’ll prevent working with a business that does not have clean and professional copy.
Truths like these make you question if it’s all truly worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about reliable copywriting.
No novice copywriter understands what works. They just learn what works after they go through some experimentation, acquire some genuine information around where clients are leaving and where they’re spending the most time, and fine-tune the copy based upon the results.
If they don’t understand what works, how can they assist you make more sales?
All you need are:
Copy formulas that help you write sales copy and then hook these transformative words into the larger structure of your sales page.
An exact understanding of who your perfect consumers are, what their biggest “discomforts” are, and where they presently live.
Particular, trusted, and consistent “power” words that harness powerful, mental and emotional triggers that direct people to buy your services and products.
And that’s precisely what Copywriting Secrets, a basic and effective book for anyone who wants to earn money utilizing advertisements, emails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I state that everybody can utilize Copywriting Secrets.
It’s a testimony to the power of words when it pertains to motivating people to buy. It’s likewise a clear recognition of just how crucial content marketing has actually become when you need to offer anything online.
Most people hear “copywriting” and they think they’re speaking with somebody who practices copyright law.
Copywriting is no place as dry, arcane, or wordy as legalese. In fact, if you’re doing it right, you should be communicating details to your leads at a third-grade reading level.
That means you worth your potential customers’ time and you want to give them access to your deal as clearly and tactically as possible.
Now, the “method” part of copywriting tricks comes from understanding which buttons to push when you’re writing ad copy or how to inform a sales story that guides a client from being uninformed about how to solve a problem to completely gung-ho about your service.
However, in my experience, copywriting is easier: It’s like being somebody’s buddy and their worst opponent all on one page.
Consider it in this manner:.
- An e-mail,
- A sales page,
- A landing page,
- A social media advertisement, or
- A web page,
… you begin describing your reader’s deepest, darkest, most pervasive pain to them. You hold up a very undesirable mirror.
Then, utilizing words, you continue to poke them everywhere it injures. Slowly, they keep in mind why they require to change, do something about it, or simply make a different decision.
And then, you’re their buddy. You offer them a service that really works, without being aggressive, scammy, or salesy.
Now, numerous business owners will tell you that what they desire is for quality results in open their wallets and buy. The truth is that copywriting is about trading something far more valuable.
Something that’s almost a limited resource.
With numerous options, deals, opportunities, items, and services, the only possible method for your readers and prospects to trust you, purchase from you, and stay faithful to you is through maintaining their attention.
And nothing grabs attention on the Internet like copy and material.
Clearly, everybody can use a dependable method to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– even though it looks similar to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that utilizes the very solutions it’s trying to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, across a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody said that looking stunning belonged to copywriting tricks. Instead, the book shows you book how to use the power of words to:.
Get more clicks,.
Gain more visibility,.
Draw in more leads,.
Make more customers, and.
Land more sales online.
Many copywriting books attempt to teach you how to “write excellent copy.”.
Except that every time you try, your words stop working to persuade anyone to buy– except perhaps your mother and a couple of devoted buddies.
However the book shares with you the greatest secret about copywriting (and it doesn’t matter what you offer).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t write copy– you assemble it.
According to the legendary marketer, Eugene Schwartz, when you’re developing copy:.
” You are dealing with a series of foundation, you are putting the foundation together, and after that you are putting them in certain structures. [Your words are] building a little city of desire for your person to live and come in.”.
Does this sound familiar?
If not, checked out that quote again.
Consider another principle in marketing that counts on tactical placement, foundation, and the sensible, stepwise journey that guides a possibility from start to finish.
The finish being a sale.
Which means that sales funnels and sales copy abilities go hand-in-hand. Find out one and you’ll enhance the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 proven copywriting formulas to assist you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll discover to utilize the power of words to get individuals to take action in such a natural and smooth method, your prospects won’t even realize they’re being convinced.
Tip: One of the primary copywriting tricks, says Jim Edwards, is to make sales copy “vanish.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you offer or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Sales Copy.
You may have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software from the creators of ClickFunnels.
Russell is sensible– he understands his lane or area of know-how lies in helping entrepreneurs make profits from funnel structure.
Russel Brunson Copywriting Secrets Book.
Jim Edwards is the self-taught, go-to expert for success with sales copy. Just have a look at his credentials:.
He’s the founder and owner of a direct reaction marketing firm.
He devotes numerous hours every year to training individually business owners in the Funnel Scripts neighborhood.
He’s a best-selling author who has been running online considering that he first began offering e-books online in 1997! (does anyone even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up noises?).
He’s released multiple deals for his own products and those of others using sales letters that have produced him $2.5 million and $3 million in profits.
He’s been featured in the New York Times, Entrepreneur Magazine, and several other leading publications for his copywriting knowledge.
Best of all, he used his self-taught copywriting skills to make millions– the type of money responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off house in 18 months.
Yes, you check out that.
If this isn’t the ideal person to provide you in-depth training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we enter into the full review, I wish to let you know that the Copywriting Secrets book is not the very same product as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that uses your understanding of your clients and information of your offer to produce high-converting copy for your funnels, advertisements, blogs, e-mail newsletters, and more.
Which can conserve you a massive amount of time. It’s the ideal option to developing or keeping an in-house copywriter copy from scratch.
A lot of the formulas that power Funnel Scripts are explored further in the Sales Story Secrets upsell (I’ll inform you more about that later on in my evaluation).
Due to the fact that Jim Edwards worked on both– however that ought to simply show how effective his ability as a copy creator truly is, they might appear comparable.
The Copywriting Secrets book, on the other hand, will provide you everything you require to customize, fine-tune, and perfect conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words?
Well, there are lots of “tricks” to convincing people– and, often, you need to use a mix of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These insights and secrets collaborate so you can utilize the formulas to develop persuasion over time. Some examples in the book consist of:.
The “Love me. Hate me. There’s no money in the middle!” technique. Your words need to generate extremely strong emotions from individuals and require them to decide about you personally– it’s one of the most rewarding things your copy can do! (page 181).
Find out how to make more on each prospect, which is ideal for a sales funnel, using the “provide a shovel … then offer them a bulldozer” method for make more on each (page 179).
How to take a blank screen and change that blinking cursor into a completed piece of sales copy FAST. It’s a method so powerful, you can use it to break through author’s block (page 168).
A 13-step sales message formula that reveals you how to instantly convince clients to buy decision, using deeply deep-rooted psychological triggers (page 143-158).
Speak in the voice of your customer and discover the “magic” words customers use to explain what they want to purchase (page 104).
8 particular locations online that will reveal you the specific triggers inspiring your prospective clients and getting them to spend their money. You can utilize this to position your own item, service, training, software application (page 69-71).
How to rapidly assemble the “building blocks” of sales copy that create a “little city of desire” for your prospects and clients (page 79).
The “Yellow Brick Road” Formula, another best formula for funnels, that leads individuals on a journey towards ultimately buying from you (page 178).
When you check out the sales page for the Copywriting Secrets book, it gets sort of frustrating reading about the sheer quantity of details Jim Edwards packs in a simple book.
So I’ve broken down his deliverables into 5 fundamental areas. I’ll rapidly summarize what you should expect in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this section showing you how to cultivate the copywriting mindset, as he calls it. You’ll get a refresher course on:.
All the hallmarks of high-performing copywriting.
How to develop the practice.
How to approach practically every piece of content you see from now on using a copywriter’s perspective on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber meets the road. It’s not just that fantastic copywriting leaves ideas. It’s that terrific copy can constantly be plugged in and “developed” using formulas– and these work no matter what you sell. This section reveals solutions and design templates for sales, ads, and e-mails letters which have never failed.
3. Make ‘Em Thirsty Secrets.
The trick to offering through ads, sales, and e-mails letters? As Jim Edwards says, “Make ’em thirsty!” In other words, you wish to tickle those levers so they’ll purchase much faster. And the best way to do that through copywriting is to utilize four basic sales stories.
The stories make your prospects “thirsty,” and your copywriting will guide people to the drink. This is a tested pattern for success with copywriting.
4. Sell Without Selling Secrets.
Remember that one of the very best copywriting tricks is to make it appear you’re not costing all. This is the section that assists you master and embed those secret “stealth closes.”.
Keep in mind Columbo, popular for “playing dumb,” while privately figuring out the fact? Well, Jim Edwards shows you how to utilize this section of the Copywriting Secrets book to give your clients value and close without pressure.
5. Copy Polishing Secrets.
Do not be fooled by the name of this section in the Copywriting Secrets book. It’s not optional. Copywriting is just as good as the quantity of tweaking and refining you do. Frequently, you can utilize information to guide your choices.
But you can also use the feedback to plug into a few tested techniques for enhancing your sales, advertisements, and e-mails letters. That’s what this section of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are numerous methods to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the cheapest is to head directly to the Copywriting Secrets book sales page.
Here, Jim offers the Copywriting Secrets book utilizing the reliable Free plus Shipping Cost offer. This suggests that you’ll get the book free of charge as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.
However, Jim likewise makes you an unique pledge. You can ask for a refund and you do not have to send out the book back if you do not like it. You basically secure free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook variation of the Copywriting Secrets book, all you require to do is get the original deal. The audio variation will pop up as a “Special Offer” before you finish your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you develop the right stories that will inspire your audience, no matter what you sell.
sales story secrets.
When you’re prepared to get even more in-depth with finding out copywriting tricks for any industry, this is the book you desire on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still have not utilized every technique in Copywriting Secrets.
What I know for sure, though, is that whenever I sit down to write any of my marketing products, sales pages, advertisements, emails, and even social networks posts, I first thumb through my Copywriting Secrets book.
And I anticipate I’ll be doing that up until I become a master copywriter. What about you?