Russell Brunson Chosen Entrepreneur Of The Year In 2018 American Business Awards®

Copywriting Secrets Review: Should You Get A FREE Copy?

8 out of 10 people just check out headlines.

Visitors to your site just checked out 20% of the material you write.

People just read the very first 2 words on a line– typically, they miss the 3rd word.

It’s numbers like this that make you believe you must employ a copywriter.

Then you learn about the costs of employing a copywriter to get more clicks:

Russell Brunson Chosen Entrepreneur Of The Year In 2018 American Business Awards®

Summary: Copywriting Secrets is a powerful and essential book that will teach you how to get more clicks, acquire more presence, bring in more leads, make more subscribers, and and land more sales online.

Great freelance copywriters charge up to $250 per hour

Scammy ones will inform you that “all you actually need to make sales is terrific sales copy” (lies).

75% of visitors to a website focus on the overall quality of the copy, however, and they’ll prevent doing business with a business that does not have professional and tidy copy.

Truths like these make you question if it’s all really worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about efficient copywriting.

No beginner copywriter understands what works. They only learn what works after they go through some experimentation, get some real information around where consumers are leaving and where they’re spending the most time, and improve the copy based on the outcomes.

If they don’t understand what works, how can they assist you make more sales?

It’s “simple.”

All you require are:

Copy solutions that assist you compose sales copy and then hook these transformative words into the bigger structure of your sales page.

An exact understanding of who your ideal customers are, what their greatest “discomforts” are, and where they presently live.

Specific, reliable, and constant “power” words that harness effective, psychological and mental triggers that guide people to purchase your product or services.

Which’s precisely what Copywriting Secrets, a fundamental and effective book for anybody who wishes to make money using ads, emails, sales letters, teaches you to do.

Get a FREE copy of Copywriting Secrets.

What is Copywriting and Why Does it Matter?

It’s not an exaggeration when I state that everyone can use Copywriting Secrets.

It’s a testament to the power of words when it comes to encouraging people to purchase. When you need to sell anything online, it’s likewise a clear acknowledgement of simply how crucial content marketing has become.

Most people hear “copywriting” and they think they’re talking with somebody who practices copyright law.

However copywriting is no place as dry, arcane, or wordy as legalese. In fact, if you’re doing it right, you must be communicating information to your leads at a third-grade reading level.

That means you value your potential customers’ time and you want to provide access to your offer as clearly and tactically as possible.

Now, the “technique” part of copywriting secrets originates from understanding which buttons to press when you’re composing ad copy or how to inform a sales story that guides a client from being unaware about how to fix a problem to completely gung-ho about your solution.

But, in my experience, copywriting is simpler: It’s like being someone’s best friend and their worst opponent all on one page.

Think about it in this manner:.

Whether it’s:

  • An e-mail,
  • A sales page,
  • A landing page,
  • A social media ad, or
  • A websites,

… you start off describing your reader’s deepest, darkest, most prevalent pain to them. You hold up an extremely unpleasant mirror.

Utilizing words, you continue to poke them all over it harms. Slowly, they remember why they require to alter, act, or simply make a various choice.

And then, you’re their friend. You use them a solution that really works, without being pushy, scammy, or salesy.

Now, numerous business owners will inform you that what they desire is for quality leads to open their wallets and buy. But the truth is that copywriting has to do with trading something far more valuable.

Something that’s practically a scarce resource.

And that’s attention.

With so many solutions, offers, services, chances, and products, the only possible method for your prospects and readers to trust you, buy from you, and stay devoted to you is through maintaining their attention.

And nothing grabs attention on the Internet like copy and material.

Plainly, everyone can utilize a trustworthy method to master high-converting copy.

Get a FREE copy of Copywriting Secrets.

What is Copywriting Secrets?

The Copywriting Secrets book is not composed by Russell Brunson– even though it looks similar to the DotCom Secrets book (a trilogy including Expert Secrets and the new edition of Traffic Secrets).

Instead, Copywriting Secrets is a book that utilizes the really formulas it’s trying to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.

Here’s an example of a sales letter, across a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, no one said that looking gorgeous belonged to copywriting tricks. Instead, the book reveals you book how to use the power of words to:.

Get more clicks,.

Gain more presence,.

Bring in more leads,.

Earn more subscribers, and.

Land more sales online.

The majority of copywriting books attempt to teach you how to “compose fantastic copy.”.

Except that each time you try, your words fail to persuade anyone to buy– except perhaps your mother and a couple of loyal buddies.

However the book shares with you the greatest secret about copywriting (and it doesn’t matter what you offer).

Pay attention:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You do not write copy– you assemble it.

According to the famous marketer, Eugene Schwartz, when you’re producing copy:.

” You are working with a series of building blocks, you are putting the building obstructs together, and then you are putting them in particular structures.

Does this sound familiar?

If not, checked out that quote once again.

Consider another concept in marketing that counts on strategic placement, building blocks, and the rational, stepwise journey that guides a possibility from start to finish.

The surface being a sale.

Sales funnels.

Which suggests that sales funnels and sales copy skills go hand-in-hand. Discover one and you’ll boost the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 tested copywriting formulas to assist you become a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll learn to use the power of words to get individuals to take action in such a natural and smooth way, your prospects will not even realize they’re being convinced.

Hint: One of the primary copywriting tricks, says Jim Edwards, is to make sales copy “vanish.”.

As the Copywriting Secrets book tagline states,.

” … no matter what you sell or who you sell it to!”.

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Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason that it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.

Jim. Sales Copy.

Period.

You may have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software application from the creators of ClickFunnels.

Russell is sensible– he knows his lane or area of expertise depends on assisting entrepreneurs make make money from funnel building.

Russell Brunson Chosen Entrepreneur Of The Year In 2018 American Business Awards®

Russel Brunson Copywriting Secrets Book.

However Jim Edwards is the self-taught, go-to guru for success with sales copy. Just have a look at his credentials:.

He’s the creator and owner of a direct reaction marketing firm.

He devotes numerous hours every year to coaching individually business owners in the Funnel Scripts community.

He’s a very popular author who has been operating online given that he initially began selling e-books online in 1997! (does anyone even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up noises?).

He’s launched several offers for his own items and those of others using sales letters that have actually generated him $2.5 million and $3 million in revenue.

He’s been included in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting competence.

Best of all, he used his self-taught copywriting abilities to make millions– the type of cash responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off house in 18 months.

Yes, you check out that.

So if this isn’t the ideal person to offer you thorough training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Prior to we get into the full evaluation, I want to let you understand that the Copywriting Secrets book is not the same product as the Funnel Scripts software application tool.

Funnel Scripts is a done-for-you copy generator that uses your understanding of your consumers and information of your deal to develop high-converting copy for your funnels, ads, blogs, e-mail newsletters, and more.

Which can conserve you an enormous quantity of time. It’s the ideal alternative to developing or keeping an in-house copywriter copy from scratch.

A lot of the formulas that power Funnel Scripts are explored further in the Sales Story Secrets upsell (I’ll tell you more about that later in my review).

Due to the fact that Jim Edwards worked on both– however that should simply show how effective his capability as a copy developer truly is, they might appear similar.

The Copywriting Secrets book, on the other hand, will provide you everything you require to personalize, modify, and perfect conversion copy.

Get a FREE copy of Copywriting Secrets.

Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is all about persuasion with words?

Well, there are lots of “tricks” to persuading people– and, typically, you need to use a mix of sales letters and sales copy solutions.

Copywriting Secrets Book Review

Russell Brunson Chosen Entrepreneur Of The Year In 2018 American Business Awards®

These insights and secrets collaborate so you can use the formulas to develop persuasion with time. Some examples in the book include:.

The “Love me. Hate me. There’s no money in the middle!” technique. Your words should elicit extremely strong emotions from people and require them to decide about you personally– it’s one of the most rewarding things your copy can do! (page 181).

Find out how to make more on each possibility, which is best for a sales funnel, utilizing the “give them a shovel … then offer them a bulldozer” approach for make more on each (page 179).

How to take a blank screen and transform that blinking cursor into a completed piece of sales copy FAST. It’s a technique so effective, you can utilize it to break through author’s block (page 168).

A 13-step sales message formula that reveals you how to immediately convince clients to make a purchase choice, utilizing deeply deep-rooted mental triggers (page 143-158).

Speak in the voice of your consumer and discover the “magic” words consumers use to describe what they want to purchase (page 104).

8 particular places online that will show you the exact triggers encouraging your prospective clients and getting them to invest their money. You can utilize this to position your own item, service, training, software (page 69-71).

How to rapidly assemble the “foundation” of sales copy that produce a “little city of desire” for your potential customers and customers (page 79).

The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads individuals on a journey towards ultimately buying from you (page 178).

When you take a look at the sales page for the Copywriting Secrets book, it gets sort of frustrating reading about the sheer amount of details Jim Edwards packs in a mere book.

So I’ve broken down his deliverables into 5 basic areas. I’ll quickly summarize what you ought to anticipate in each area of the Copywriting Secrets book.

Get a FREE copy of Copywriting Secrets.

1. Copywriting Mindset Secrets.

Jim Edwards starts this area revealing you how to cultivate the copywriting mindset, as he calls it. You’ll get a crash course on:.

All the trademarks of high-performing copywriting.

How to develop the practice.

How to approach almost every piece of material you see from now on using a copywriter’s point of view on persuasion.

2. Sales Formula/Letter Secrets.

It’s not simply that terrific copywriting leaves clues. This section reveals solutions and templates for e-mails, sales, and advertisements letters which have never ever failed.

3. Make ‘Em Thirsty Secrets.

The trick to selling through advertisements, sales, and e-mails letters? As Jim Edwards states, “Make ’em thirsty!” In other words, you wish to tickle those levers so they’ll buy quicker. And the best method to do that through copywriting is to use four basic sales stories.

The stories make your prospects “thirsty,” and your copywriting will direct individuals to the drink. This is a proven pattern for success with copywriting.

4. Offer Without Selling Secrets.

Bear in mind that among the very best copywriting tricks is to make it appear you’re not selling at all. This is the section that helps you master and embed those secret “stealth closes.”.

Keep in mind Columbo, well-known for “playing dumb,” while privately determining the fact? Well, Jim Edwards shows you how to utilize this area of the Copywriting Secrets book to provide your customers worth and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Do not be tricked by the name of this area in the Copywriting Secrets book. It’s not optional. Copywriting is just as good as the amount of tweaking and refining you do. Frequently, you can use information to direct your choices.

You can likewise use the feedback to plug into a few tested techniques for improving your sales, ads, and emails letters. That’s what this area of the Copywriting Secrets book is everything about.

How to Get the Copywriting Secrets Book.

There are a number of ways to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the cheapest is to head straight to the Copywriting Secrets book sales page.

Here, Jim offers the Copywriting Secrets book utilizing the tried-and-true Free plus Shipping Cost offer. This indicates that you’ll get the book totally free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.

However, Jim also makes you a special promise. You can ask for a refund and you don’t have to send out the book back if you do not like it. You basically secure free shipping for the Copywriting Secrets book.

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Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook version of the Copywriting Secrets book, all you require to do is grab the initial deal. The audio variation will pop up as a “Special Offer” prior to you finish your purchase of the Copywriting Secrets book.

The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you develop the best stories that will motivate your audience, no matter what you offer.

sales story tricks.

When you’re all set to get even more extensive with learning copywriting secrets for any industry, this is the book you want on your side.

Get a FREE copy of Copywriting Secrets.

Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a real kahuna of a book– and I’m not going to lie. I still haven’t utilized each and every single method in Copywriting Secrets.

What I know for sure, however, is that whenever I take a seat to compose any of my marketing materials, sales pages, advertisements, e-mails, and even social media posts, I initially thumb through my Copywriting Secrets book.

And I anticipate I’ll be doing that until I become a master copywriter. What about you?

Get a FREE copy of Copywriting Secrets.