Russell Brunson Businesses

Copywriting Secrets Review: Should You Get A FREE Copy?

8 out of 10 individuals only check out headlines.

Visitors to your website just read 20% of the content you write.

Individuals just read the very first two words on a line– typically, they miss the 3rd word.

It’s numbers like this that make you think you ought to hire a copywriter.

Then you find out about the costs of working with a copywriter to get more clicks:

Russell Brunson Businesses

Summary: Copywriting Secrets is a fundamental and effective book that will teach you how to get more clicks, acquire more presence, attract more leads, make more subscribers, and and land more sales online.

Good freelance copywriters charge up to $250 per hour

Scammy ones will tell you that “all you actually require to make sales is terrific sales copy” (lies).

75% of visitors to a website focus on the total quality of the copy, however, and they’ll avoid working with a business that does not have professional and tidy copy.

Facts like these make you question if it’s all really worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about effective copywriting.

No newbie copywriter knows what works. They just find out what works after they go through some experimentation, get some genuine information around where customers are leaving and where they’re investing the most time, and refine the copy based upon the outcomes.

So if they do not understand what works, how can they help you make more sales?

It’s “easy.”

All you require are:

Copy formulas that help you write sales copy and after that hook these transformative words into the larger structure of your sales page.

A specific understanding of who your perfect consumers are, what their greatest “discomforts” are, and where they presently live.

Specific, trusted, and constant “power” words that harness effective, psychological and mental triggers that guide people to purchase your services and products.

Which’s exactly what Copywriting Secrets, a effective and fundamental book for anybody who wishes to generate income using advertisements, emails, sales letters, teaches you to do.

Get a FREE copy of Copywriting Secrets.

What is Copywriting and Why Does it Matter?

It’s not an exaggeration when I state that everyone can use Copywriting Secrets.

It’s a testament to the power of words when it pertains to motivating people to purchase. It’s also a clear recognition of simply how essential content marketing has actually ended up being when you need to sell anything online.

The majority of people hear “copywriting” and they think they’re talking to someone who practices copyright law.

Copywriting is no place as dry, arcane, or wordy as legalese. In fact, if you’re doing it right, you must be communicating details to your leads at a third-grade reading level.

That suggests you value your potential customers’ time and you wish to provide access to your offer as plainly and tactically as possible.

Now, the “strategy” part of copywriting tricks originates from knowing which buttons to push when you’re writing advertisement copy or how to inform a sales story that guides a customer from being uninformed about how to solve an issue to totally gung-ho about your service.

In my experience, copywriting is simpler: It’s like being somebody’s best friend and their worst enemy all on one page.

Think about it this way:.

Whether it’s:

  • An email,
  • A sales page,
  • A landing page,
  • A social media advertisement, or
  • A web page,

… you begin explaining your reader’s inmost, darkest, most pervasive pain to them. You hold up an extremely unpleasant mirror.

Then, utilizing words, you continue to poke them all over it injures. Slowly, they keep in mind why they require to change, take action, or merely make a various choice.

And after that, you’re their friend. You offer them a service that actually works, without being aggressive, scammy, or salesy.

Now, numerous entrepreneurs will tell you that what they want is for quality leads to open their wallets and buy. The fact is that copywriting is about trading something far more important.

Something that’s almost a limited resource.

Which’s attention.

With numerous services, offers, services, items, and chances, the only possible way for your readers and potential customers to trust you, buy from you, and remain devoted to you is through maintaining their attention.

And nothing grabs attention on the Internet like copy and material.

Plainly, everyone can utilize a trustworthy method to master high-converting copy.

Get a FREE copy of Copywriting Secrets.

What is Copywriting Secrets?

The Copywriting Secrets book is not written by Russell Brunson– although it looks similar to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the brand-new edition of Traffic Secrets).

Instead, Copywriting Secrets is a book that utilizes the very solutions it’s attempting to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.

Here’s an example of a sales letter, across a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, nobody stated that looking beautiful belonged to copywriting secrets. Instead, the book shows you book how to utilize the power of words to:.

Get more clicks,.

Gain more exposure,.

Bring in more leads,.

Earn more customers, and.

Land more sales online.

The majority of copywriting books try to teach you how to “write excellent copy.”.

Other than that whenever you try, your words stop working to convince anyone to buy– except perhaps your mama and a few faithful buddies.

The book shares with you the biggest secret about copywriting (and it doesn’t matter what you sell).

Take note:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You don’t compose copy– you assemble it.

According to the famous advertiser, Eugene Schwartz, when you’re developing copy:.

” You are dealing with a series of building blocks, you are putting the building blocks together, and then you are putting them in certain structures. [Your words are] developing a little city of desire for your individual to come and live in.”.

Does this noise familiar?

If not, checked out that quote again.

Consider another concept in marketing that depends on strategic placement, foundation, and the sensible, stepwise journey that guides a possibility from start to finish.

The surface being a sale.

Sales funnels.

Which implies that sales funnels and sales copy skills go together. Find out one and you’ll improve the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 tested copywriting formulas to help you become a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll discover to use the power of words to get people to take action in such a natural and seamless way, your prospects won’t even realize they’re being encouraged.

Tip: One of the primary copywriting secrets, says Jim Edwards, is to make sales copy “vanish.”.

As the Copywriting Secrets book tagline states,.

” … no matter what you offer or who you sell it to!”.

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Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason why it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.

Jim. Knows. Great. Sales Copy.

Duration.

You might have seen him collaborating with Russell Brunson on Funnel Scripts, the copywriting software application from the developers of ClickFunnels.

Russell is sensible– he understands his lane or location of proficiency depends on helping entrepreneurs make profits from funnel structure.

Russell Brunson Businesses

Russel Brunson Copywriting Secrets Book.

However Jim Edwards is the self-taught, go-to expert for success with sales copy. Simply take a look at his credentials:.

He’s the founder and owner of a direct reaction marketing firm.

He dedicates hundreds of hours every year to training individually company owner in the Funnel Scripts neighborhood.

He’s a best-selling author who has been operating online given that he initially began offering e-books online in 1997! (does anybody even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up sounds?).

He’s introduced numerous deals for his own items and those of others utilizing sales letters that have actually produced him $2.5 million and $3 million in income.

He’s been featured in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting know-how.

Most importantly, he utilized his self-taught copywriting skills to earn millions– the type of cash responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off house in 18 months.

Yes, you check out that.

If this isn’t the best man to offer you in-depth training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Before we get into the full evaluation, I want to let you know that the Copywriting Secrets book is not the exact same item as the Funnel Scripts software application tool.

Funnel Scripts is a done-for-you copy generator that utilizes your knowledge of your consumers and information of your offer to create high-converting copy for your funnels, advertisements, blog sites, e-mail newsletters, and more.

Which can save you a massive amount of time. It’s the best option to keeping an in-house copywriter or producing copy from scratch.

In fact, a great deal of the formulas that power Funnel Scripts are checked out even more in the Sales Story Secrets upsell (I’ll inform you more about that later in my review).

They may seem similar because Jim Edwards dealt with both– but that must just demonstrate how effective his ability as a copy developer really is.

The Copywriting Secrets book, on the other hand, will offer you whatever you require to personalize, fine-tune, and ideal conversion copy.

Get a FREE copy of Copywriting Secrets.

Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is all about persuasion with words?

Well, there are lots of “tricks” to convincing people– and, frequently, you have to use a combination of sales letters and sales copy formulas.

Copywriting Secrets Book Review

Russell Brunson Businesses

These insights and tricks collaborate so you can use the formulas to develop persuasion with time. Some examples in the book consist of:.

The “Love me. Your words must elicit really strong feelings from individuals and force them to make a decision about you personally– it’s one of the most rewarding things your copy can do! (page 181).

Find out how to make more on each possibility, which is best for a sales funnel, using the “provide a shovel … then sell them a bulldozer” technique for make more on each (page 179).

How to take a blank screen and change that blinking cursor into a completed piece of sales copy FAST. It’s a strategy so effective, you can utilize it to break through author’s block (page 168).

A 13-step sales message formula that reveals you how to quickly persuade consumers to purchase decision, using deeply ingrained psychological triggers (page 143-158).

Speak in the voice of your client and discover the “magic” words customers utilize to explain what they wish to purchase (page 104).

8 specific locations online that will show you the exact triggers motivating your possible consumers and getting them to invest their cash. You can use this to place your own product, service, training, software application (page 69-71).

How to quickly put together the “foundation” of sales copy that develop a “little city of desire” for your consumers and prospects (page 79).

The “Yellow Brick Road” Formula, another best formula for funnels, that leads individuals on a journey towards ultimately purchasing from you (page 178).

It gets sort of frustrating reading about the large quantity of details Jim Edwards loads in a simple book when you examine out the sales page for the Copywriting Secrets book.

So I’ve broken down his deliverables into 5 standard areas. I’ll rapidly summarize what you need to expect in each section of the Copywriting Secrets book.

Get a FREE copy of Copywriting Secrets.

1. Copywriting Mindset Secrets.

Jim Edwards begins this area revealing you how to cultivate the copywriting mindset, as he calls it. You’ll get a refresher course on:.

All the trademarks of high-performing copywriting.

How to develop the practice.

How to approach practically every piece of material you see from now on using a copywriter’s perspective on persuasion.

2. Sales Formula/Letter Secrets.

It’s not just that terrific copywriting leaves hints. This section reveals solutions and templates for sales, advertisements, and emails letters which have never ever stopped working.

3. Make ‘Em Thirsty Secrets.

The trick to selling through ads, emails, and sales letters? As Jim Edwards states, “Make ’em thirsty!” In other words, you want to tickle those levers so they’ll purchase faster. And the very best way to do that through copywriting is to utilize four basic sales stories.

The stories make your potential customers “thirsty,” and your copywriting will assist individuals to the beverage. This is a tested pattern for success with copywriting.

4. Sell Without Selling Secrets.

Bear in mind that one of the very best copywriting secrets is to make it appear you’re not selling at all. This is the section that helps you master and embed those secret “stealth closes.”.

Keep in mind Columbo, popular for “playing dumb,” while covertly finding out the reality? Well, Jim Edwards shows you how to utilize this section of the Copywriting Secrets book to provide your consumers value and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Do not be deceived by the name of this area in the Copywriting Secrets book. Copywriting is just as excellent as the quantity of tweaking and refining you do.

You can also utilize the feedback to plug into a few proven approaches for improving your emails, sales, and ads letters. That’s what this area of the Copywriting Secrets book is all about.

How to Get the Copywriting Secrets Book.

There are a number of ways to get Jim Edwards’ Copywriting Secrets book in your hands. Maybe the most affordable is to head straight to the Copywriting Secrets book sales page.

Here, Jim offers the Copywriting Secrets book utilizing the reliable Free plus Shipping Cost deal. This indicates that you’ll get the book for free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.

Jim also makes you an unique pledge. If you do not like it, you can request for a refund and you do not need to send out the book back. You basically secure free shipping for the Copywriting Secrets book.

Get a FREE copy of Copywriting Secrets.

Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook version of the Copywriting Secrets book, all you require to do is get the initial deal. The audio version will turn up as a “Special Offer” before you complete your purchase of the Copywriting Secrets book.

The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you develop the ideal stories that will motivate your audience, no matter what you offer.

sales story tricks.

This is the book you desire on your side when you’re ready to get even more in-depth with finding out copywriting secrets for any market.

Get a FREE copy of Copywriting Secrets.

Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a real kahuna of a book– and I’m not going to lie. I still have not used each and every single method in Copywriting Secrets.

What I know for sure, however, is that whenever I take a seat to compose any of my marketing materials, sales pages, advertisements, emails, and even social networks posts, I first thumb through my Copywriting Secrets book.

And I anticipate I’ll be doing that until I become a master copywriter. What about you?

Get a FREE copy of Copywriting Secrets.