Copywriting Secrets Review: Should You Get A FREE Copy?
Eight out of 10 people only check out headings.
Visitors to your site just checked out 20% of the material you write.
Individuals only check out the first two words on a line– typically, they miss out on the third word.
It’s numbers like this that make you think you should hire a copywriter.
But then you learn about the costs of working with a copywriter to get more clicks:
Summary: Copywriting Secrets is a essential and powerful book that will teach you how to get more clicks, get more visibility, draw in more leads, earn more subscribers, and and land more sales online.
Excellent freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you actually need to make sales is great sales copy” (lies).
75% of visitors to a site focus on the total quality of the copy, though, and they’ll avoid doing business with a company that doesn’t have tidy and expert copy.
Realities like these make you question if it’s all truly worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about effective copywriting.
No novice copywriter knows what works. They only learn what works after they go through some trial and error, acquire some real data around where customers are leaving and where they’re spending the most time, and improve the copy based on the outcomes.
If they do not understand what works, how can they help you make more sales?
All you require are:
Copy solutions that assist you compose sales copy and then hook these transformative words into the bigger structure of your sales page.
An exact understanding of who your ideal customers are, what their biggest “discomforts” are, and where they presently live.
Specific, reputable, and constant “power” words that harness effective, psychological and psychological triggers that assist individuals to buy your services and items.
And that’s precisely what Copywriting Secrets, a effective and basic book for anyone who wants to make money using ads, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I say that everyone can use Copywriting Secrets.
It’s a testament to the power of words when it comes to motivating individuals to purchase. When you require to offer anything online, it’s also a clear acknowledgement of simply how important content marketing has actually ended up being.
The majority of people hear “copywriting” and they believe they’re talking to somebody who practices copyright law.
Copywriting is nowhere as dry, arcane, or wordy as legalese. If you’re doing it right, you ought to be interacting information to your leads at a third-grade reading level.
That implies you value your potential customers’ time and you want to give them access to your offer as clearly and tactically as possible.
Now, the “strategy” part of copywriting secrets comes from understanding which buttons to press when you’re composing advertisement copy or how to inform a sales story that guides a client from being unaware about how to resolve a problem to absolutely gung-ho about your option.
In my experience, copywriting is simpler: It’s like being somebody’s best buddy and their worst enemy all on one page.
Consider it this way:.
- An e-mail,
- A sales page,
- A landing page,
- A social networks advertisement, or
- A websites,
… you start describing your reader’s deepest, darkest, most pervasive pain to them. You hold up an extremely undesirable mirror.
Using words, you continue to poke them all over it hurts. Slowly, they keep in mind why they need to change, do something about it, or merely make a various decision.
And after that, you’re their buddy. You use them an option that in fact works, without being pushy, scammy, or salesy.
Now, many entrepreneurs will inform you that what they want is for quality leads to open their wallets and purchase. But the reality is that copywriting has to do with trading something even more valuable.
Something that’s nearly a limited resource.
And that’s attention.
With numerous solutions, offers, products, opportunities, and services, the only possible method for your prospects and readers to trust you, purchase from you, and remain devoted to you is through preserving their attention.
And absolutely nothing grabs attention on the Internet like copy and content.
Plainly, everybody can use a trusted method to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– despite the fact that it looks comparable to the DotCom Secrets book (a trilogy including Expert Secrets and the brand-new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that uses the extremely formulas it’s attempting to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, across a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody said that looking stunning became part of copywriting tricks. Instead, the book reveals you book how to utilize the power of words to:.
Get more clicks,.
Gain more exposure,.
Bring in more leads,.
Make more subscribers, and.
Land more sales online.
The majority of copywriting books attempt to teach you how to “write great copy.”.
Other than that each time you try, your words stop working to convince anybody to purchase– except perhaps your mama and a few faithful buddies.
The book shares with you the greatest secret about copywriting (and it does not matter what you offer).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not compose copy– you assemble it.
According to the famous advertiser, Eugene Schwartz, when you’re developing copy:.
” You are working with a series of structure blocks, you are putting the building blocks together, and then you are putting them in certain structures.
Does this sound familiar?
If not, read that quote once again.
Consider another idea in marketing that depends on tactical placement, foundation, and the sensible, step-by-step journey that guides a prospect from start to finish.
The finish being a sale.
Which means that sales funnels and sales copy abilities go together. Learn one and you’ll boost the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 proven copywriting formulas to help you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll learn to utilize the power of words to get people to act in such a seamless and natural way, your potential customers will not even recognize they’re being encouraged.
Tip: One of the main copywriting tricks, states Jim Edwards, is to make sales copy “vanish.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you sell or who you sell it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason why it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Sales Copy.
You might have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software application from the developers of ClickFunnels.
Russell is wise– he knows his lane or location of knowledge depends on assisting business owners make profits from funnel structure.
Russel Brunson Copywriting Secrets Book.
Jim Edwards is the self-taught, go-to expert for success with sales copy. Just have a look at his qualifications:.
He’s the founder and owner of a direct reaction marketing firm.
He dedicates numerous hours every year to training one-on-one business owners in the Funnel Scripts neighborhood.
He’s a very popular author who has been running online considering that he initially began offering e-books online in 1997! (does anyone even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up noises?).
He’s launched numerous offers for his own items and those of others using sales letters that have actually generated him $2.5 million and $3 million in earnings.
He’s been included in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting proficiency.
Most importantly, he used his self-taught copywriting skills to make millions– the sort of cash responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off home in 18 months.
Yes, you read that.
So if this isn’t the right man to give you in-depth training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we get into the full review, I wish to let you understand that the Copywriting Secrets book is not the same item as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that uses your understanding of your clients and details of your deal to produce high-converting copy for your funnels, advertisements, blog sites, e-mail newsletters, and more.
Which can save you a huge amount of time. It’s the best option to developing or keeping an in-house copywriter copy from scratch.
A lot of the solutions that power Funnel Scripts are checked out further in the Sales Story Secrets upsell (I’ll inform you more about that later on in my review).
They might seem comparable due to the fact that Jim Edwards worked on both– however that must just show how powerful his capability as a copy developer genuinely is.
The Copywriting Secrets book, on the other hand, will offer you everything you need to customize, fine-tune, and ideal conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words, right?
Well, there are many “secrets” to persuading people– and, typically, you have to utilize a combination of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These insights and secrets collaborate so you can utilize the formulas to build persuasion in time. Some examples in the book include:.
The “Love me. Hate me. There’s no money in the middle!” strategy. Your words should generate extremely strong feelings from individuals and require them to make a decision about you personally– it’s one of the most profitable things your copy can do! (page 181).
Discover how to make more on each possibility, which is best for a sales funnel, using the “give them a shovel … then sell them a bulldozer” approach for make more on each (page 179).
How to take a blank screen and change that blinking cursor into a finished piece of sales copy FAST. It’s a technique so powerful, you can use it to break through writer’s block (page 168).
A 13-step sales message formula that shows you how to quickly persuade clients to make a purchase choice, using deeply ingrained psychological triggers (page 143-158).
Speak in the voice of your consumer and find the “magic” words clients use to describe what they wish to buy (page 104).
8 specific places online that will show you the precise triggers motivating your possible customers and getting them to invest their money. You can use this to position your own item, service, coaching, software application (page 69-71).
How to rapidly put together the “foundation” of sales copy that create a “little city of desire” for your potential customers and consumers (page 79).
The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads individuals on a journey towards eventually purchasing from you (page 178).
It gets sort of overwhelming reading about the large quantity of details Jim Edwards packs in a mere book when you inspect out the sales page for the Copywriting Secrets book.
I’ve broken down his deliverables into 5 basic areas. I’ll rapidly summarize what you must expect in each area of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this section showing you how to cultivate the copywriting mindset, as he calls it. You’ll get a refresher course on:.
All the trademarks of high-performing copywriting.
How to develop the practice.
How to approach nearly every piece of material you see from now on utilizing a copywriter’s point of view on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber satisfies the roadway. It’s not simply that excellent copywriting leaves hints. It’s that terrific copy can constantly be plugged in and “constructed” utilizing formulas– and these work no matter what you sell. This area exposes formulas and templates for e-mails, advertisements, and sales letters which have never ever stopped working.
3. Make ‘Em Thirsty Secrets.
The secret to offering through sales, advertisements, and e-mails letters? And the best method to do that through copywriting is to use four fundamental sales stories.
The stories make your potential customers “thirsty,” and your copywriting will guide individuals to the drink. This is a proven pattern for success with copywriting.
4. Sell Without Selling Secrets.
Keep in mind that one of the very best copywriting secrets is to make it appear you’re not costing all. This is the section that helps you master and embed those secret “stealth closes.”.
Keep in mind Columbo, well-known for “playing dumb,” while secretly figuring out the fact? Well, Jim Edwards reveals you how to use this section of the Copywriting Secrets book to provide your consumers value and close without pressure.
5. Copy Polishing Secrets.
Do not be tricked by the name of this area in the Copywriting Secrets book. Copywriting is only as excellent as the amount of tweaking and refining you do.
But you can also utilize the feedback to plug into a few proven methods for enhancing your e-mails, ads, and sales letters. That’s what this section of the Copywriting Secrets book is all about.
How to Get the Copywriting Secrets Book.
There are several methods to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the cheapest is to head directly to the Copywriting Secrets book sales page.
Here, Jim offers the Copywriting Secrets book utilizing the tried-and-true Free plus Shipping Cost deal. This means that you’ll get the book free of charge as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.
Jim likewise makes you an unique promise. You can ask for a refund and you don’t have to send out the book back if you don’t like it. You essentially get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you need to do is grab the original offer. The audio version will turn up as a “Special Offer” before you finish your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you develop the best stories that will encourage your audience, no matter what you offer.
sales story secrets.
When you’re all set to get even more in-depth with discovering copywriting tricks for any industry, this is the book you want on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still have not used each and every single method in Copywriting Secrets.
What I understand for sure, though, is that each time I take a seat to compose any of my marketing products, sales pages, advertisements, emails, and even social networks posts, I first thumb through my Copywriting Secrets book.
And I expect I’ll be doing that up until I end up being a master copywriter. What about you?