Russell Brunson Boos

Copywriting Secrets Review: Should You Get A FREE Copy?

Eight out of 10 people only read headings.

Visitors to your site just checked out 20% of the content you write.

People just read the very first two words on a line– generally, they miss the third word.

It’s numbers like this that make you think you should work with a copywriter.

However then you discover the costs of hiring a copywriter to get more clicks:

Russell Brunson Boos

Summary: Copywriting Secrets is a essential and effective book that will teach you how to get more clicks, gain more exposure, draw in more leads, make more subscribers, and and land more sales online.

Good freelance copywriters charge up to $250 per hour

Scammy ones will tell you that “all you truly require to make sales is great sales copy” (lies).

75% of visitors to a website pay attention to the overall quality of the copy, however, and they’ll prevent doing business with a company that doesn’t have professional and clean copy.

Realities like these make you question if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about effective copywriting.

No newbie copywriter understands what works. They just find out what works after they go through some trial and error, acquire some genuine information around where consumers are leaving and where they’re investing the most time, and refine the copy based on the results.

If they don’t understand what works, how can they help you make more sales?

It’s “simple.”

All you need are:

Copy solutions that help you compose sales copy and then hook these transformative words into the larger structure of your sales page.

A precise understanding of who your perfect consumers are, what their greatest “discomforts” are, and where they presently live.

Particular, trusted, and constant “power” words that harness effective, psychological and psychological triggers that direct people to purchase your services and products.

And that’s precisely what Copywriting Secrets, a effective and essential book for anybody who wishes to make money utilizing ads, e-mails, sales letters, teaches you to do.

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What is Copywriting and Why Does it Matter?

When I state that everybody can utilize Copywriting Secrets, it’s not an exaggeration.

When it comes to encouraging people to purchase, it’s a testament to the power of words. When you require to offer anything online, it’s also a clear acknowledgement of simply how essential content marketing has actually become.

The majority of people hear “copywriting” and they think they’re talking to someone who practices copyright law.

Copywriting is no place as dry, arcane, or wordy as legalese. If you’re doing it right, you should be interacting info to your leads at a third-grade reading level.

That means you value your prospects’ time and you want to provide access to your deal as plainly and strategically as possible.

Now, the “method” part of copywriting tricks originates from knowing which buttons to press when you’re composing advertisement copy or how to inform a sales story that guides a client from being uninformed about how to resolve a problem to totally gung-ho about your service.

In my experience, copywriting is simpler: It’s like being someone’s best friend and their worst enemy all on one page.

Think of it this way:.

Whether it’s:

  • An e-mail,
  • A sales page,
  • A landing page,
  • A social networks advertisement, or
  • A websites,

… you start describing your reader’s deepest, darkest, most pervasive pain to them. You hold up a very unpleasant mirror.

Using words, you continue to poke them everywhere it hurts. Gradually, they remember why they require to change, do something about it, or merely make a various choice.

And then, you’re their friend. You use them a solution that actually works, without being pushy, scammy, or salesy.

Now, numerous entrepreneurs will tell you that what they desire is for quality causes open their wallets and purchase. But the reality is that copywriting is about trading something even more valuable.

Something that’s practically a scarce resource.

Which’s attention.

With many solutions, deals, services, chances, and products, the only possible method for your readers and prospects to trust you, purchase from you, and remain faithful to you is through keeping their attention.

And absolutely nothing grabs attention on the Internet like copy and material.

Plainly, everyone can use a reputable method to master high-converting copy.

Get a FREE copy of Copywriting Secrets.

What is Copywriting Secrets?

The Copywriting Secrets book is not written by Russell Brunson– even though it looks comparable to the DotCom Secrets book (a trilogy including Expert Secrets and the new edition of Traffic Secrets).

Instead, Copywriting Secrets is a book that utilizes the very solutions it’s trying to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.

Here’s an example of a sales letter, across a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, no one said that looking beautiful was part of copywriting secrets. Rather, the book shows you book how to utilize the power of words to:.

Get more clicks,.

Gain more exposure,.

Bring in more leads,.

Make more customers, and.

Land more sales online.

Most copywriting books try to teach you how to “write fantastic copy.”.

Except that whenever you attempt, your words fail to persuade anyone to purchase– except perhaps your mom and a few loyal buddies.

The book shares with you the greatest secret about copywriting (and it doesn’t matter what you sell).

Focus:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You do not compose copy– you assemble it.

According to the famous advertiser, Eugene Schwartz, when you’re creating copy:.

” You are working with a series of foundation, you are putting the building blocks together, and then you are putting them in specific structures. [Your words are] building a little city of desire for your person to come and live in.”.

Does this noise familiar?

If not, checked out that quote again.

Think about another idea in marketing that depends on tactical placement, foundation, and the rational, step-by-step journey that guides a prospect from start to finish.

The surface being a sale.

Sales funnels.

Which indicates that sales funnels and sales copy abilities go hand-in-hand. Discover one and you’ll boost the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 proven copywriting formulas to assist you end up being a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll learn to utilize the power of words to get individuals to do something about it in such a smooth and natural way, your prospects will not even realize they’re being convinced.

Tip: One of the primary copywriting secrets, states Jim Edwards, is to make sales copy “vanish.”.

As the Copywriting Secrets book tagline states,.

” … no matter what you offer or who you offer it to!”.

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Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason that it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.

Jim. Sales Copy.

Duration.

You may have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software application from the developers of ClickFunnels.

Russell is sensible– he knows his lane or area of knowledge lies in helping entrepreneurs make benefit from funnel building.

Russell Brunson Boos

Russel Brunson Copywriting Secrets Book.

Jim Edwards is the self-taught, go-to guru for success with sales copy. Just have a look at his qualifications:.

He’s the creator and owner of a direct response marketing company.

He devotes numerous hours every year to training one-on-one company owner in the Funnel Scripts neighborhood.

He’s a very popular author who has been operating online considering that he first began offering e-books online in 1997! (does anybody even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up noises?).

He’s released several offers for his own items and those of others using sales letters that have actually created him $2.5 million and $3 million in revenue.

He’s been featured in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting proficiency.

Most importantly, he used his self-taught copywriting skills to earn millions– the kind of cash responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off home in 18 months.

Yes, you check out that right.

If this isn’t the best guy to give you thorough training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Before we enter into the complete review, I wish to let you know that the Copywriting Secrets book is not the same product as the Funnel Scripts software tool.

Funnel Scripts is a done-for-you copy generator that uses your understanding of your consumers and information of your deal to create high-converting copy for your funnels, advertisements, blog sites, e-mail newsletters, and more.

Which can save you a massive amount of time. It’s the ideal option to developing or keeping an in-house copywriter copy from scratch.

In fact, a great deal of the formulas that power Funnel Scripts are checked out further in the Sales Story Secrets upsell (I’ll inform you more about that later on in my evaluation).

Since Jim Edwards worked on both– but that should just demonstrate how powerful his capability as a copy developer truly is, they might seem comparable.

The Copywriting Secrets book, on the other hand, will provide you whatever you need to personalize, fine-tune, and best conversion copy.

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Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is all about persuasion with words?

Well, there are numerous “tricks” to persuading individuals– and, typically, you need to use a combination of sales letters and sales copy formulas.

Copywriting Secrets Book Review

Russell Brunson Boos

These secrets and insights work together so you can utilize the formulas to construct persuasion gradually. Some examples in the book consist of:.

The “Love me. Your words should elicit really strong feelings from individuals and require them to make a choice about you personally– it’s one of the most lucrative things your copy can do! (page 181).

Learn how to make more on each prospect, which is best for a sales funnel, utilizing the “provide a shovel … then offer them a bulldozer” method for make more on each (page 179).

How to take a blank screen and transform that blinking cursor into an ended up piece of sales copy FAST. It’s a strategy so effective, you can utilize it to break through writer’s block (page 168).

A 13-step sales message formula that reveals you how to instantly encourage clients to buy decision, using deeply deep-rooted mental triggers (page 143-158).

Speak in the voice of your consumer and discover the “magic” words clients utilize to explain what they want to buy (page 104).

8 specific places online that will reveal you the exact triggers motivating your possible clients and getting them to invest their money. You can utilize this to place your own item, service, training, software application (page 69-71).

How to quickly put together the “foundation” of sales copy that produce a “little city of desire” for your potential customers and consumers (page 79).

The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads people on a journey towards ultimately purchasing from you (page 178).

When you have a look at the sales page for the Copywriting Secrets book, it gets sort of overwhelming reading about the large quantity of information Jim Edwards crams in a simple book.

So I’ve broken down his deliverables into 5 fundamental areas. I’ll quickly summarize what you must anticipate in each area of the Copywriting Secrets book.

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1. Copywriting Mindset Secrets.

Jim Edwards begins this area revealing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a refresher course on:.

All the hallmarks of high-performing copywriting.

How to develop the practice.

How to approach nearly every piece of content you see from now on utilizing a copywriter’s point of view on persuasion.

2. Sales Formula/Letter Secrets.

It’s not just that excellent copywriting leaves ideas. This section reveals formulas and templates for emails, sales, and ads letters which have never stopped working.

3. Make ‘Em Thirsty Secrets.

The secret to offering through ads, sales, and emails letters? As Jim Edwards states, “Make ’em thirsty!” To put it simply, you wish to tickle those levers so they’ll purchase much faster. And the best way to do that through copywriting is to use four standard sales stories.

The stories make your potential customers “thirsty,” and your copywriting will guide individuals to the beverage. This is a tested pattern for success with copywriting.

4. Sell Without Selling Secrets.

Keep in mind that one of the best copywriting tricks is to make it appear you’re not selling at all. This is the area that helps you master and embed those secret “stealth closes.”.

Remember Columbo, popular for “playing dumb,” while secretly figuring out the fact? Well, Jim Edwards shows you how to utilize this section of the Copywriting Secrets book to give your consumers worth and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Don’t be tricked by the name of this section in the Copywriting Secrets book. It’s not optional. Copywriting is only as good as the amount of tweaking and refining you do. Frequently, you can use information to assist your choices.

You can likewise utilize the feedback to plug into a few proven techniques for improving your sales, e-mails, and ads letters. That’s what this area of the Copywriting Secrets book is everything about.

How to Get the Copywriting Secrets Book.

There are numerous methods to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the least expensive is to head straight to the Copywriting Secrets book sales page.

Here, Jim offers the Copywriting Secrets book utilizing the reliable Free plus Shipping Cost deal. This implies that you’ll get the book totally free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.

Nevertheless, Jim likewise makes you an unique guarantee. If you do not like it, you can ask for a refund and you don’t need to send out the book back. You essentially get free shipping for the Copywriting Secrets book.

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Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook version of the Copywriting Secrets book, all you require to do is get the initial deal. The audio variation will turn up as a “Special Offer” prior to you finish your purchase of the Copywriting Secrets book.

The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you develop the ideal stories that will inspire your audience, no matter what you offer.

sales story tricks.

When you’re ready to get even more thorough with discovering copywriting secrets for any market, this is the book you want on your side.

Get a FREE copy of Copywriting Secrets.

Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a genuine kahuna of a book– and I’m not going to lie. I still haven’t utilized every single strategy in Copywriting Secrets.

What I understand for sure, though, is that whenever I sit down to write any of my marketing materials, sales pages, ads, emails, and even social networks posts, I initially thumb through my Copywriting Secrets book.

And I anticipate I’ll be doing that until I become a master copywriter. What about you?

Get a FREE copy of Copywriting Secrets.