Russell Brunson Books

Copywriting Secrets Review: Should You Get A FREE Copy?

Eight out of 10 people just check out headings.

Visitors to your site just read 20% of the content you write.

People only read the first two words on a line– typically, they miss the 3rd word.

It’s numbers like this that make you believe you must employ a copywriter.

Then you discover about the expenses of employing a copywriter to get more clicks:

Russell Brunson Books

Summary: Copywriting Secrets is a powerful and fundamental book that will teach you how to get more clicks, gain more exposure, draw in more leads, earn more subscribers, and and land more sales online.

Great freelance copywriters charge up to $250 per hour

Scammy ones will inform you that “all you actually need to make sales is fantastic sales copy” (lies).

75% of visitors to a site take note of the general quality of the copy, though, and they’ll avoid working with a company that doesn’t have tidy and professional copy.

Realities like these make you question if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about effective copywriting.

No novice copywriter knows what works. They only discover what works after they go through some trial and error, acquire some real data around where clients are leaving and where they’re investing the most time, and refine the copy based on the outcomes.

So if they don’t understand what works, how can they help you make more sales?

It’s “easy.”

All you need are:

Copy solutions that help you write sales copy and after that hook these transformative words into the larger structure of your sales page.

An exact understanding of who your perfect clients are, what their biggest “pains” are, and where they currently live.

Particular, trusted, and consistent “power” words that harness powerful, emotional and mental triggers that assist individuals to purchase your services and products.

And that’s precisely what Copywriting Secrets, a effective and fundamental book for anyone who wishes to earn money using ads, emails, sales letters, teaches you to do.

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What is Copywriting and Why Does it Matter?

When I say that everybody can utilize Copywriting Secrets, it’s not an exaggeration.

When it comes to encouraging individuals to purchase, it’s a testament to the power of words. When you need to offer anything online, it’s likewise a clear acknowledgement of just how essential content marketing has ended up being.

Most people hear “copywriting” and they believe they’re talking to someone who practices copyright law.

However copywriting is nowhere as dry, arcane, or verbose as legalese. If you’re doing it right, you must be interacting info to your leads at a third-grade reading level.

That indicates you worth your potential customers’ time and you want to provide access to your deal as plainly and strategically as possible.

Now, the “strategy” part of copywriting tricks originates from knowing which buttons to push when you’re composing ad copy or how to tell a sales story that guides a consumer from being uninformed about how to solve a problem to totally gung-ho about your solution.

But, in my experience, copywriting is simpler: It’s like being somebody’s buddy and their worst opponent all on one page.

Consider it this way:.

Whether it’s:

  • An e-mail,
  • A sales page,
  • A landing page,
  • A social networks ad, or
  • A web page,

… you start off explaining your reader’s deepest, darkest, most pervasive pain to them. You hold up a very unpleasant mirror.

Then, utilizing words, you continue to poke them all over it harms. Slowly, they remember why they need to change, do something about it, or simply make a various choice.

And after that, you’re their buddy. You use them a service that actually works, without being pushy, scammy, or salesy.

Now, lots of business owners will inform you that what they desire is for quality leads to open their wallets and purchase. However the reality is that copywriting is about trading something far more valuable.

Something that’s nearly a scarce resource.

And that’s attention.

With many options, offers, chances, products, and services, the only possible way for your readers and potential customers to trust you, buy from you, and remain loyal to you is through preserving their attention.

And absolutely nothing grabs attention on the Internet like copy and content.

Plainly, everyone can utilize a dependable method to master high-converting copy.

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What is Copywriting Secrets?

The Copywriting Secrets book is not composed by Russell Brunson– despite the fact that it looks similar to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the new edition of Traffic Secrets).

Instead, Copywriting Secrets is a book that uses the very solutions it’s trying to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.

Here’s an example of a sales letter, throughout a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, nobody stated that looking gorgeous belonged to copywriting secrets. Instead, the book reveals you book how to utilize the power of words to:.

Get more clicks,.

Gain more visibility,.

Draw in more leads,.

Make more subscribers, and.

Land more sales online.

A lot of copywriting books attempt to teach you how to “compose terrific copy.”.

Except that every time you try, your words fail to persuade anyone to purchase– other than maybe your mommy and a few loyal good friends.

The book shares with you the biggest secret about copywriting (and it does not matter what you offer).

Focus:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You don’t compose copy– you assemble it.

According to the famous marketer, Eugene Schwartz, when you’re creating copy:.

” You are working with a series of foundation, you are putting the building blocks together, and after that you are putting them in particular structures. [Your words are] building a little city of desire for your person to live and come in.”.

Does this noise familiar?

If not, read that quote once again.

Think about another principle in marketing that depends on strategic positioning, foundation, and the sensible, step-by-step journey that guides a prospect from start to finish.

The surface being a sale.

Sales funnels.

Which indicates that sales funnels and sales copy abilities go hand-in-hand. Find out one and you’ll improve the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 tested copywriting formulas to assist you end up being a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll discover to utilize the power of words to get people to act in such a smooth and natural method, your prospects will not even recognize they’re being encouraged.

Tip: One of the main copywriting tricks, says Jim Edwards, is to make sales copy “disappear.”.

As the Copywriting Secrets book tagline says,.

” … no matter what you offer or who you offer it to!”.

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Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason why it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.

Jim. Sales Copy.

Period.

You might have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software application from the developers of ClickFunnels.

Russell is smart– he understands his lane or location of proficiency lies in assisting entrepreneurs make make money from funnel building.

Russell Brunson Books

Russel Brunson Copywriting Secrets Book.

Jim Edwards is the self-taught, go-to master for success with sales copy. Just take a look at his qualifications:.

He’s the founder and owner of a direct reaction marketing firm.

He dedicates hundreds of hours every year to coaching one-on-one company owner in the Funnel Scripts community.

He’s a best-selling author who has been operating online since he first began selling e-books online in 1997! (does anybody even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up sounds?).

He’s released several offers for his own products and those of others using sales letters that have actually created him $2.5 million and $3 million in revenue.

He’s been included in the New York Times, Entrepreneur Magazine, and several other leading publications for his copywriting proficiency.

Best of all, he utilized his self-taught copywriting abilities to earn millions– the sort of cash responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off home in 18 months.

Yes, you read that.

So if this isn’t the best guy to give you in-depth training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Before we enter the full review, I wish to let you know that the Copywriting Secrets book is not the same item as the Funnel Scripts software application tool.

Funnel Scripts is a done-for-you copy generator that utilizes your knowledge of your clients and information of your offer to produce high-converting copy for your funnels, advertisements, blogs, e-mail newsletters, and more.

And that can conserve you a massive quantity of time. It’s the perfect alternative to keeping an internal copywriter or producing copy from scratch.

A lot of the solutions that power Funnel Scripts are checked out further in the Sales Story Secrets upsell (I’ll inform you more about that later on in my evaluation).

Since Jim Edwards worked on both– however that must just demonstrate how effective his capability as a copy creator genuinely is, they may appear comparable.

The Copywriting Secrets book, on the other hand, will offer you whatever you need to personalize, tweak, and perfect conversion copy.

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Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is everything about persuasion with words, right?

Well, there are many “secrets” to persuading people– and, typically, you have to employ a combination of sales letters and sales copy formulas.

Copywriting Secrets Book Review

Russell Brunson Books

These insights and tricks interact so you can use the formulas to construct persuasion gradually. Some examples in the book include:.

The “Love me. Your words need to elicit really strong emotions from people and force them to make a decision about you personally– it’s one of the most rewarding things your copy can do! (page 181).

Find out how to make more on each prospect, which is ideal for a sales funnel, using the “give them a shovel … then offer them a bulldozer” method for make more on each (page 179).

How to take a blank screen and transform that blinking cursor into a completed piece of sales copy FAST. It’s a strategy so effective, you can use it to break through author’s block (page 168).

A 13-step sales message formula that reveals you how to quickly encourage customers to make a purchase decision, utilizing deeply ingrained mental triggers (page 143-158).

Speak in the voice of your consumer and discover the “magic” words consumers utilize to describe what they want to purchase (page 104).

8 particular locations online that will reveal you the specific triggers inspiring your potential consumers and getting them to invest their cash. You can use this to place your own item, service, coaching, software application (page 69-71).

How to rapidly put together the “building blocks” of sales copy that produce a “little city of desire” for your prospects and consumers (page 79).

The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads individuals on a journey towards eventually buying from you (page 178).

When you have a look at the sales page for the Copywriting Secrets book, it gets sort of frustrating reading about the sheer quantity of details Jim Edwards crams in a mere book.

I’ve broken down his deliverables into 5 fundamental sections. I’ll rapidly summarize what you must anticipate in each section of the Copywriting Secrets book.

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1. Copywriting Mindset Secrets.

Jim Edwards starts this area revealing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a refresher course on:.

All the trademarks of high-performing copywriting.

How to develop the practice.

How to approach nearly every piece of content you see from now on utilizing a copywriter’s perspective on persuasion.

2. Sales Formula/Letter Secrets.

It’s not just that great copywriting leaves clues. This area exposes solutions and templates for sales, ads, and emails letters which have never ever stopped working.

3. Make ‘Em Thirsty Secrets.

The trick to offering through sales, advertisements, and e-mails letters? As Jim Edwards states, “Make ’em thirsty!” In other words, you want to tickle those levers so they’ll purchase much faster. And the best method to do that through copywriting is to utilize 4 basic sales stories.

The stories make your prospects “thirsty,” and your copywriting will guide people to the drink. This is a proven pattern for success with copywriting.

4. Sell Without Selling Secrets.

Keep in mind that one of the best copywriting secrets is to make it appear you’re not selling at all. This is the area that assists you master and embed those secret “stealth closes.”.

Keep in mind Columbo, well-known for “playing dumb,” while privately finding out the fact? Well, Jim Edwards reveals you how to use this section of the Copywriting Secrets book to provide your customers value and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Don’t be tricked by the name of this area in the Copywriting Secrets book. It’s not optional. Copywriting is only as good as the amount of tweaking and refining you do. Typically, you can utilize data to guide your decisions.

But you can likewise use the feedback to plug into a couple of tested approaches for improving your emails, advertisements, and sales letters. That’s what this section of the Copywriting Secrets book is all about.

How to Get the Copywriting Secrets Book.

There are several ways to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the most inexpensive is to head straight to the Copywriting Secrets book sales page.

Here, Jim offers the Copywriting Secrets book using the reliable Free plus Shipping Cost offer. This means that you’ll get the book free of charge as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.

Jim likewise makes you a distinct promise. You can ask for a refund and you don’t have to send out the book back if you do not like it. You basically secure free shipping for the Copywriting Secrets book.

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Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook variation of the Copywriting Secrets book, all you need to do is grab the initial offer. The audio version will pop up as a “Special Offer” before you finish your purchase of the Copywriting Secrets book.

The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you produce the right stories that will motivate your audience, no matter what you sell.

sales story secrets.

When you’re all set to get even more in-depth with discovering copywriting secrets for any industry, this is the book you want on your side.

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Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a genuine kahuna of a book– and I’m not going to lie. I still haven’t utilized every technique in Copywriting Secrets.

What I know for sure, though, is that whenever I sit down to compose any of my marketing products, sales pages, advertisements, e-mails, and even social media posts, I first thumb through my Copywriting Secrets book.

And I expect I’ll be doing that up until I become a master copywriter. What about you?

Get a FREE copy of Copywriting Secrets.