Russell Brunson Book Cover

Copywriting Secrets Review: Should You Get A FREE Copy?

8 out of 10 people only check out headlines.

Visitors to your site just read 20% of the material you write.

Individuals only check out the first two words on a line– typically, they miss out on the 3rd word.

It’s numbers like this that make you think you need to hire a copywriter.

Then you learn about the expenses of hiring a copywriter to get more clicks:

Russell Brunson Book Cover

Summary: Copywriting Secrets is a powerful and fundamental book that will teach you how to get more clicks, gain more presence, attract more leads, earn more customers, and and land more sales online.

Excellent freelance copywriters charge up to $250 per hour

Scammy ones will inform you that “all you actually require to make sales is fantastic sales copy” (lies).

75% of visitors to a site take note of the general quality of the copy, however, and they’ll prevent doing business with a business that does not have tidy and expert copy.

Realities like these make you question if it’s all really worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about effective copywriting.

No novice copywriter understands what works. They just discover what works after they go through some experimentation, get some genuine information around where consumers are leaving and where they’re investing the most time, and improve the copy based upon the outcomes.

If they do not know what works, how can they help you make more sales?

It’s “simple.”

All you need are:

Copy formulas that assist you compose sales copy and after that hook these transformative words into the larger structure of your sales page.

A precise understanding of who your perfect consumers are, what their biggest “discomforts” are, and where they currently live.

Specific, trustworthy, and constant “power” words that harness effective, psychological and emotional triggers that assist individuals to buy your services and products.

And that’s exactly what Copywriting Secrets, a essential and powerful book for anybody who wishes to make money utilizing advertisements, e-mails, sales letters, teaches you to do.

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What is Copywriting and Why Does it Matter?

When I state that everyone can utilize Copywriting Secrets, it’s not an exaggeration.

When it comes to encouraging people to purchase, it’s a testament to the power of words. It’s likewise a clear recognition of simply how essential content marketing has actually become when you require to sell anything online.

Many people hear “copywriting” and they think they’re talking to someone who practices copyright law.

But copywriting is nowhere as dry, arcane, or wordy as legalese. If you’re doing it right, you need to be interacting details to your leads at a third-grade reading level.

That suggests you worth your potential customers’ time and you want to give them access to your deal as clearly and tactically as possible.

Now, the “method” part of copywriting secrets comes from understanding which buttons to press when you’re composing advertisement copy or how to tell a sales story that guides a consumer from being uninformed about how to resolve a problem to completely gung-ho about your solution.

However, in my experience, copywriting is simpler: It’s like being somebody’s friend and their worst opponent all on one page.

Think about it by doing this:.

Whether it’s:

  • An e-mail,
  • A sales page,
  • A landing page,
  • A social media ad, or
  • A websites,

… you start off describing your reader’s inmost, darkest, most prevalent pain to them. You hold up a very undesirable mirror.

Utilizing words, you continue to poke them everywhere it injures. Slowly, they remember why they require to alter, act, or merely make a various choice.

And after that, you’re their friend. You provide them a solution that in fact works, without being pushy, scammy, or salesy.

Now, numerous business owners will inform you that what they desire is for quality causes open their wallets and purchase. The truth is that copywriting is about trading something far more important.

Something that’s nearly a limited resource.

And that’s attention.

With many solutions, deals, services, products, and chances, the only possible way for your prospects and readers to trust you, purchase from you, and stay devoted to you is through maintaining their attention.

And nothing grabs attention on the Internet like copy and material.

Clearly, everybody can utilize a trusted way to master high-converting copy.

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What is Copywriting Secrets?

The Copywriting Secrets book is not written by Russell Brunson– despite the fact that it looks comparable to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the new edition of Traffic Secrets).

Rather, Copywriting Secrets is a book that utilizes the very formulas it’s trying to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.

Here’s an example of a sales letter, throughout a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, nobody said that looking lovely belonged to copywriting tricks. Rather, the book reveals you book how to use the power of words to:.

Get more clicks,.

Gain more exposure,.

Bring in more leads,.

Make more customers, and.

Land more sales online.

The majority of copywriting books attempt to teach you how to “compose great copy.”.

Other than that each time you try, your words fail to convince anybody to purchase– other than possibly your mother and a couple of devoted pals.

However the book shares with you the best secret about copywriting (and it doesn’t matter what you sell).

Focus:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You do not write copy– you assemble it.

According to the famous marketer, Eugene Schwartz, when you’re creating copy:.

” You are working with a series of building blocks, you are putting the structure blocks together, and then you are putting them in particular structures.

Does this sound familiar?

If not, checked out that quote again.

Think about another idea in marketing that counts on strategic positioning, building blocks, and the logical, stepwise journey that guides a prospect from start to finish.

The surface being a sale.

Sales funnels.

Which implies that sales funnels and sales copy skills go together. Discover one and you’ll boost the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 tested copywriting solutions to assist you become a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll discover to utilize the power of words to get individuals to act in such a smooth and natural way, your prospects will not even realize they’re being encouraged.

Tip: One of the primary copywriting secrets, states Jim Edwards, is to make sales copy “disappear.”.

As the Copywriting Secrets book tagline states,.

” … no matter what you offer or who you offer it to!”.

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Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.

Jim. Sales Copy.

Period.

You may have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software from the developers of ClickFunnels.

Russell is sensible– he knows his lane or area of expertise depends on helping entrepreneurs make benefit from funnel structure.

Russell Brunson Book Cover

Russel Brunson Copywriting Secrets Book.

But Jim Edwards is the self-taught, go-to master for success with sales copy. Simply have a look at his qualifications:.

He’s the founder and owner of a direct response marketing firm.

He commits hundreds of hours every year to training individually entrepreneur in the Funnel Scripts neighborhood.

He’s a best-selling author who has actually been operating online considering that he initially started offering e-books online in 1997! (does anyone even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up noises?).

He’s introduced multiple offers for his own products and those of others utilizing sales letters that have actually created him $2.5 million and $3 million in revenue.

He’s been included in the New York Times, Entrepreneur Magazine, and several other leading publications for his copywriting proficiency.

Most importantly, he utilized his self-taught copywriting abilities to make millions– the type of cash responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off home in 18 months.

Yes, you read that.

If this isn’t the right person to offer you extensive training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Prior to we enter into the full review, I wish to let you understand that the Copywriting Secrets book is not the very same item as the Funnel Scripts software tool.

Funnel Scripts is a done-for-you copy generator that utilizes your knowledge of your customers and information of your offer to produce high-converting copy for your funnels, ads, blogs, email newsletters, and more.

And that can conserve you a huge amount of time. It’s the best alternative to keeping an internal copywriter or developing copy from scratch.

In fact, a lot of the formulas that power Funnel Scripts are checked out further in the Sales Story Secrets upsell (I’ll tell you more about that later on in my review).

Since Jim Edwards worked on both– however that should simply demonstrate how effective his ability as a copy creator genuinely is, they may seem comparable.

The Copywriting Secrets book, on the other hand, will offer you whatever you require to personalize, fine-tune, and ideal conversion copy.

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Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is all about persuasion with words?

Well, there are lots of “tricks” to persuading individuals– and, frequently, you need to utilize a mix of sales letters and sales copy solutions.

Copywriting Secrets Book Review

Russell Brunson Book Cover

These tricks and insights collaborate so you can utilize the formulas to build persuasion with time. Some examples in the book consist of:.

The “Love me. Hate me. There’s no cash in the center!” strategy. Your words ought to generate very strong feelings from people and force them to make a decision about you personally– it’s one of the most lucrative things your copy can do! (page 181).

Find out how to make more on each prospect, which is perfect for a sales funnel, using the “give them a shovel … then offer them a bulldozer” method for make more on each (page 179).

How to take a blank screen and transform that blinking cursor into a finished piece of sales copy FAST. It’s a technique so powerful, you can use it to break through author’s block (page 168).

A 13-step sales message formula that shows you how to instantly convince clients to buy choice, using deeply deep-rooted psychological triggers (page 143-158).

Speak in the voice of your client and discover the “magic” words clients utilize to describe what they wish to purchase (page 104).

8 particular locations online that will reveal you the precise triggers encouraging your potential customers and getting them to invest their money. You can utilize this to position your own item, service, training, software (page 69-71).

How to quickly put together the “foundation” of sales copy that create a “little city of desire” for your customers and potential customers (page 79).

The “Yellow Brick Road” Formula, another best formula for funnels, that leads people on a journey towards eventually purchasing from you (page 178).

When you take a look at the sales page for the Copywriting Secrets book, it gets sort of overwhelming reading about the large quantity of info Jim Edwards packs in a simple book.

So I’ve broken down his deliverables into 5 basic sections. I’ll rapidly summarize what you ought to expect in each area of the Copywriting Secrets book.

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1. Copywriting Mindset Secrets.

Jim Edwards starts this area showing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a refresher course on:.

All the hallmarks of high-performing copywriting.

How to establish the practice.

How to approach practically every piece of material you see from now on using a copywriter’s perspective on persuasion.

2. Sales Formula/Letter Secrets.

It’s not simply that fantastic copywriting leaves clues. This area reveals formulas and design templates for sales, e-mails, and ads letters which have actually never ever stopped working.

3. Make ‘Em Thirsty Secrets.

The secret to selling through sales, emails, and advertisements letters? And the finest method to do that through copywriting is to utilize four fundamental sales stories.

The stories make your prospects “thirsty,” and your copywriting will guide individuals to the drink. This is a tested pattern for success with copywriting.

4. Offer Without Selling Secrets.

Remember that one of the very best copywriting tricks is to make it appear you’re not selling at all. This is the area that helps you master and embed those secret “stealth closes.”.

Keep in mind Columbo, well-known for “playing dumb,” while privately finding out the reality? Well, Jim Edwards shows you how to use this section of the Copywriting Secrets book to offer your consumers value and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Don’t be fooled by the name of this area in the Copywriting Secrets book. Copywriting is just as good as the quantity of tweaking and refining you do.

You can likewise utilize the feedback to plug into a couple of tested methods for improving your emails, sales, and advertisements letters. That’s what this area of the Copywriting Secrets book is all about.

How to Get the Copywriting Secrets Book.

There are a number of methods to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the cheapest is to head straight to the Copywriting Secrets book sales page.

Here, Jim sells the Copywriting Secrets book utilizing the tried-and-true Free plus Shipping Cost deal. This indicates that you’ll get the book for free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.

Jim likewise makes you an unique pledge. You can ask for a refund and you don’t have to send out the book back if you do not like it. You basically get free shipping for the Copywriting Secrets book.

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Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook variation of the Copywriting Secrets book, all you require to do is grab the initial deal. The audio version will pop up as a “Special Offer” before you finish your purchase of the Copywriting Secrets book.

The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you create the best stories that will inspire your audience, no matter what you sell.

sales story tricks.

When you’re all set to get even more in-depth with learning copywriting tricks for any market, this is the book you want on your side.

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Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a genuine kahuna of a book– and I’m not going to lie. I still have not used each and every single method in Copywriting Secrets.

What I know for sure, though, is that every time I take a seat to compose any of my marketing products, sales pages, ads, emails, and even social networks posts, I first thumb through my Copywriting Secrets book.

And I expect I’ll be doing that until I end up being a master copywriter. What about you?

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