Russell Brunson Blue Ocean

Copywriting Secrets Review: Should You Get A FREE Copy?

Eight out of 10 individuals only check out headlines.

Visitors to your site only checked out 20% of the content you compose.

Individuals only check out the first two words on a line– generally, they miss the 3rd word.

It’s numbers like this that make you believe you ought to work with a copywriter.

However then you learn about the expenses of working with a copywriter to get more clicks:

Russell Brunson Blue Ocean

Summary: Copywriting Secrets is a basic and powerful book that will teach you how to get more clicks, get more visibility, draw in more leads, make more customers, and and land more sales online.

Great freelance copywriters charge up to $250 per hour

Scammy ones will inform you that “all you actually require to make sales is fantastic sales copy” (lies).

75% of visitors to a website take notice of the overall quality of the copy, however, and they’ll avoid doing business with a company that does not have clean and professional copy.

Facts like these make you wonder if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about efficient copywriting.

No beginner copywriter knows what works. They only find out what works after they go through some experimentation, acquire some real data around where clients are leaving and where they’re investing the most time, and improve the copy based on the results.

So if they don’t understand what works, how can they assist you make more sales?

It’s “easy.”

All you require are:

Copy formulas that help you compose sales copy and then hook these transformative words into the larger structure of your sales page.

An exact understanding of who your ideal clients are, what their biggest “discomforts” are, and where they currently live.

Specific, trusted, and consistent “power” words that harness powerful, mental and psychological triggers that direct people to buy your services and items.

Which’s exactly what Copywriting Secrets, a powerful and basic book for anybody who wants to earn money utilizing advertisements, emails, sales letters, teaches you to do.

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What is Copywriting and Why Does it Matter?

It’s not an exaggeration when I state that everybody can use Copywriting Secrets.

It’s a testament to the power of words when it concerns encouraging individuals to buy. When you need to offer anything online, it’s likewise a clear acknowledgement of simply how crucial material marketing has ended up being.

Most people hear “copywriting” and they think they’re talking with somebody who practices copyright law.

However copywriting is nowhere as dry, arcane, or long-winded as legalese. In fact, if you’re doing it right, you should be interacting info to your leads at a third-grade reading level.

That means you worth your potential customers’ time and you want to provide access to your offer as plainly and tactically as possible.

Now, the “strategy” part of copywriting secrets originates from understanding which buttons to press when you’re composing advertisement copy or how to tell a sales story that guides a client from being uninformed about how to solve a problem to absolutely gung-ho about your solution.

But, in my experience, copywriting is easier: It’s like being somebody’s buddy and their worst opponent all on one page.

Consider it in this manner:.

Whether it’s:

  • An e-mail,
  • A sales page,
  • A landing page,
  • A social networks ad, or
  • A web page,

… you begin explaining your reader’s inmost, darkest, most prevalent discomfort to them. You hold up a really undesirable mirror.

Then, using words, you continue to poke them all over it harms. Gradually, they keep in mind why they need to alter, take action, or merely make a different decision.

And then, you’re their friend. You offer them an option that in fact works, without being pushy, scammy, or salesy.

Now, lots of business owners will tell you that what they desire is for quality leads to open their wallets and buy. The reality is that copywriting is about trading something far more important.

Something that’s almost a scarce resource.

And that’s attention.

With a lot of options, deals, services, chances, and products, the only possible way for your prospects and readers to trust you, purchase from you, and remain loyal to you is through preserving their attention.

And absolutely nothing grabs attention on the Internet like copy and material.

Plainly, everyone can utilize a reputable way to master high-converting copy.

Get a FREE copy of Copywriting Secrets.

What is Copywriting Secrets?

The Copywriting Secrets book is not composed by Russell Brunson– although it looks comparable to the DotCom Secrets book (a trilogy including Expert Secrets and the new edition of Traffic Secrets).

Instead, Copywriting Secrets is a book that uses the really formulas it’s attempting to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.

Here’s an example of a sales letter, across a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, no one stated that looking beautiful became part of copywriting tricks. Rather, the book reveals you book how to utilize the power of words to:.

Get more clicks,.

Gain more presence,.

Draw in more leads,.

Make more subscribers, and.

Land more sales online.

A lot of copywriting books try to teach you how to “compose great copy.”.

Other than that whenever you attempt, your words stop working to convince anyone to purchase– except maybe your mother and a few loyal friends.

But the book show you the best secret about copywriting (and it doesn’t matter what you sell).

Focus:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You do not compose copy– you assemble it.

According to the famous marketer, Eugene Schwartz, when you’re producing copy:.

” You are working with a series of building blocks, you are putting the structure obstructs together, and then you are putting them in specific structures.

Does this noise familiar?

If not, read that quote once again.

Consider another concept in marketing that relies on tactical positioning, building blocks, and the sensible, step-by-step journey that guides a possibility from start to finish.

The surface being a sale.

Sales funnels.

Which indicates that sales funnels and sales copy abilities go together. Find out one and you’ll improve the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 proven copywriting solutions to help you become a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll find out to utilize the power of words to get people to do something about it in such a smooth and natural method, your prospects won’t even realize they’re being convinced.

Hint: One of the main copywriting secrets, states Jim Edwards, is to make sales copy “disappear.”.

As the Copywriting Secrets book tagline states,.

” … no matter what you sell or who you offer it to!”.

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Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason that it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.

Jim. Sales Copy.

Period.

You might have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software from the creators of ClickFunnels.

Russell is sensible– he knows his lane or area of competence depends on helping business owners make make money from funnel building.

Russell Brunson Blue Ocean

Russel Brunson Copywriting Secrets Book.

However Jim Edwards is the self-taught, go-to expert for success with sales copy. Simply have a look at his credentials:.

He’s the founder and owner of a direct response marketing company.

He dedicates numerous hours every year to coaching individually business owners in the Funnel Scripts neighborhood.

He’s a very popular author who has been running online given that he first began selling e-books online in 1997! (does anyone even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up noises?).

He’s launched numerous offers for his own items and those of others using sales letters that have generated him $2.5 million and $3 million in earnings.

He’s been included in the New York Times, Entrepreneur Magazine, and several other leading publications for his copywriting proficiency.

Most importantly, he utilized his self-taught copywriting abilities to make millions– the kind of money responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off house in 18 months.

Yes, you check out that.

If this isn’t the right man to offer you in-depth training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Prior to we get into the complete review, I want to let you understand that the Copywriting Secrets book is not the exact same product as the Funnel Scripts software tool.

Funnel Scripts is a done-for-you copy generator that utilizes your understanding of your clients and details of your offer to create high-converting copy for your funnels, advertisements, blog sites, email newsletters, and more.

Which can save you an enormous amount of time. It’s the ideal alternative to keeping an in-house copywriter or producing copy from scratch.

In fact, a lot of the formulas that power Funnel Scripts are checked out further in the Sales Story Secrets upsell (I’ll tell you more about that later in my review).

Due to the fact that Jim Edwards worked on both– however that ought to simply demonstrate how effective his ability as a copy creator genuinely is, they may seem comparable.

The Copywriting Secrets book, on the other hand, will provide you whatever you require to customize, modify, and best conversion copy.

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Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is all about persuasion with words?

Well, there are numerous “tricks” to persuading individuals– and, frequently, you need to employ a combination of sales letters and sales copy solutions.

Copywriting Secrets Book Review

Russell Brunson Blue Ocean

These insights and tricks work together so you can utilize the formulas to develop persuasion in time. Some examples in the book include:.

The “Love me. Your words should elicit really strong emotions from people and require them to make a decision about you personally– it’s one of the most rewarding things your copy can do! (page 181).

Find out how to make more on each possibility, which is best for a sales funnel, utilizing the “give them a shovel … then offer them a bulldozer” approach for make more on each (page 179).

How to take a blank screen and change that blinking cursor into a finished piece of sales copy FAST. It’s a technique so effective, you can use it to break through writer’s block (page 168).

A 13-step sales message formula that shows you how to immediately persuade consumers to make a purchase choice, using deeply ingrained mental triggers (page 143-158).

Speak in the voice of your consumer and discover the “magic” words clients utilize to explain what they want to purchase (page 104).

8 particular places online that will reveal you the exact triggers inspiring your possible customers and getting them to spend their cash. You can utilize this to position your own item, service, coaching, software application (page 69-71).

How to rapidly put together the “foundation” of sales copy that produce a “little city of desire” for your prospects and clients (page 79).

The “Yellow Brick Road” Formula, another best formula for funnels, that leads individuals on a journey towards eventually buying from you (page 178).

When you have a look at the sales page for the Copywriting Secrets book, it gets sort of frustrating reading about the sheer quantity of details Jim Edwards crams in a simple book.

I’ve broken down his deliverables into five fundamental areas. I’ll rapidly summarize what you must anticipate in each section of the Copywriting Secrets book.

Get a FREE copy of Copywriting Secrets.

1. Copywriting Mindset Secrets.

Jim Edwards starts this section revealing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a crash course on:.

All the hallmarks of high-performing copywriting.

How to develop the practice.

How to approach nearly every piece of content you see from now on utilizing a copywriter’s point of view on persuasion.

2. Sales Formula/Letter Secrets.

This is where the rubber meets the roadway. It’s not simply that fantastic copywriting leaves ideas. It’s that excellent copy can always be plugged in and “constructed” using formulas– and these work no matter what you offer. This area exposes solutions and templates for emails, ads, and sales letters which have actually never stopped working.

3. Make ‘Em Thirsty Secrets.

The trick to offering through sales, advertisements, and emails letters? As Jim Edwards states, “Make ’em thirsty!” Simply put, you want to tickle those levers so they’ll purchase quicker. And the very best way to do that through copywriting is to utilize 4 standard sales stories.

The stories make your potential customers “thirsty,” and your copywriting will direct individuals to the drink. This is a tested pattern for success with copywriting.

4. Offer Without Selling Secrets.

Keep in mind that among the very best copywriting tricks is to make it appear you’re not costing all. This is the area that helps you master and embed those secret “stealth closes.”.

Remember Columbo, famous for “playing dumb,” while covertly determining the fact? Well, Jim Edwards shows you how to utilize this area of the Copywriting Secrets book to give your consumers worth and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Don’t be deceived by the name of this section in the Copywriting Secrets book. Copywriting is only as good as the amount of tweaking and refining you do.

However you can also utilize the feedback to plug into a couple of tested approaches for enhancing your ads, sales, and e-mails letters. That’s what this area of the Copywriting Secrets book is all about.

How to Get the Copywriting Secrets Book.

There are several methods to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the least expensive is to head straight to the Copywriting Secrets book sales page.

Here, Jim sells the Copywriting Secrets book utilizing the tried-and-true Free plus Shipping Cost deal. This implies that you’ll get the book for free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.

However, Jim likewise makes you a special pledge. You can ask for a refund and you do not have to send the book back if you don’t like it. You basically get free shipping for the Copywriting Secrets book.

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Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook variation of the Copywriting Secrets book, all you need to do is get the original offer. The audio version will pop up as a “Special Offer” prior to you complete your purchase of the Copywriting Secrets book.

The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you develop the best stories that will inspire your audience, no matter what you offer.

sales story secrets.

When you’re all set to get even more in-depth with discovering copywriting tricks for any market, this is the book you desire on your side.

Get a FREE copy of Copywriting Secrets.

Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a real kahuna of a book– and I’m not going to lie. I still have not used every method in Copywriting Secrets.

What I understand for sure, though, is that each time I take a seat to compose any of my marketing materials, sales pages, advertisements, emails, and even social media posts, I initially thumb through my Copywriting Secrets book.

And I anticipate I’ll be doing that until I end up being a master copywriter. What about you?

Get a FREE copy of Copywriting Secrets.