Russell Brunson Bio

Copywriting Secrets Review: Should You Get A FREE Copy?

8 out of 10 people just read headlines.

Visitors to your website only read 20% of the material you write.

People only check out the very first 2 words on a line– normally, they miss the 3rd word.

It’s numbers like this that make you think you should employ a copywriter.

However then you discover the expenses of employing a copywriter to get more clicks:

Russell Brunson Bio

Summary: Copywriting Secrets is a basic and powerful book that will teach you how to get more clicks, acquire more presence, draw in more leads, earn more subscribers, and and land more sales online.

Great freelance copywriters charge up to $250 per hour

Scammy ones will inform you that “all you truly require to make sales is great sales copy” (lies).

75% of visitors to a site focus on the total quality of the copy, though, and they’ll avoid doing business with a business that does not have expert and tidy copy.

Realities like these make you wonder if it’s all really worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about efficient copywriting.

No newbie copywriter understands what works. They only find out what works after they go through some trial and error, gain some real data around where customers are leaving and where they’re investing the most time, and fine-tune the copy based on the results.

So if they do not understand what works, how can they assist you make more sales?

It’s “easy.”

All you require are:

Copy solutions that assist you write sales copy and then hook these transformative words into the larger structure of your sales page.

A precise understanding of who your perfect customers are, what their greatest “discomforts” are, and where they presently live.

Particular, trusted, and consistent “power” words that harness powerful, psychological and emotional triggers that direct individuals to buy your product or services.

Which’s exactly what Copywriting Secrets, a effective and essential book for anybody who wants to make money using advertisements, e-mails, sales letters, teaches you to do.

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What is Copywriting and Why Does it Matter?

It’s not an exaggeration when I say that everyone can use Copywriting Secrets.

It’s a testimony to the power of words when it pertains to motivating people to purchase. When you require to offer anything online, it’s likewise a clear acknowledgement of simply how essential content marketing has actually ended up being.

Most people hear “copywriting” and they believe they’re talking to someone who practices copyright law.

Copywriting is nowhere as dry, arcane, or wordy as legalese. In fact, if you’re doing it right, you need to be communicating details to your leads at a third-grade reading level.

That implies you value your prospects’ time and you want to give them access to your offer as plainly and tactically as possible.

Now, the “strategy” part of copywriting secrets originates from knowing which buttons to press when you’re writing advertisement copy or how to inform a sales story that guides a customer from being unaware about how to fix an issue to completely gung-ho about your service.

In my experience, copywriting is easier: It’s like being someone’s best buddy and their worst enemy all on one page.

Think about it in this manner:.

Whether it’s:

  • An e-mail,
  • A sales page,
  • A landing page,
  • A social media ad, or
  • A websites,

… you start off describing your reader’s deepest, darkest, most prevalent pain to them. You hold up a very undesirable mirror.

Then, utilizing words, you continue to poke them all over it harms. Gradually, they remember why they need to change, do something about it, or merely make a different choice.

And then, you’re their friend. You use them a solution that actually works, without being pushy, scammy, or salesy.

Now, many entrepreneurs will inform you that what they desire is for quality results in open their wallets and buy. However the truth is that copywriting has to do with trading something even more important.

Something that’s practically a scarce resource.

Which’s attention.

With numerous options, deals, services, chances, and items, the only possible method for your readers and prospects to trust you, purchase from you, and remain loyal to you is through maintaining their attention.

And absolutely nothing grabs attention on the Internet like copy and content.

Plainly, everybody can use a dependable method to master high-converting copy.

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What is Copywriting Secrets?

The Copywriting Secrets book is not composed by Russell Brunson– despite the fact that it looks similar to the DotCom Secrets book (a trilogy including Expert Secrets and the new edition of Traffic Secrets).

Instead, Copywriting Secrets is a book that uses the extremely formulas it’s trying to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.

Here’s an example of a sales letter, throughout a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, nobody said that looking beautiful belonged to copywriting tricks. Instead, the book shows you book how to use the power of words to:.

Get more clicks,.

Gain more visibility,.

Bring in more leads,.

Earn more subscribers, and.

Land more sales online.

Most copywriting books try to teach you how to “write terrific copy.”.

Except that every time you try, your words stop working to convince anybody to buy– other than maybe your mother and a few faithful good friends.

But the book show you the best secret about copywriting (and it doesn’t matter what you sell).

Focus:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You do not write copy– you assemble it.

According to the legendary marketer, Eugene Schwartz, when you’re developing copy:.

” You are working with a series of foundation, you are putting the foundation together, and after that you are putting them in particular structures. [Your words are] developing a little city of desire for your individual to come and live in.”.

Does this noise familiar?

If not, checked out that quote once again.

Think about another principle in marketing that depends on tactical placement, building blocks, and the sensible, stepwise journey that guides a prospect from start to finish.

The surface being a sale.

Sales funnels.

Which indicates that sales funnels and sales copy abilities go hand-in-hand. Learn one and you’ll boost the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 proven copywriting solutions to help you become a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll find out to use the power of words to get individuals to take action in such a natural and smooth method, your prospects will not even understand they’re being convinced.

Hint: One of the primary copywriting secrets, states Jim Edwards, is to make sales copy “disappear.”.

As the Copywriting Secrets book tagline states,.

” … no matter what you offer or who you offer it to!”.

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Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason why it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.

Jim. Sales Copy.

Period.

You might have seen him collaborating with Russell Brunson on Funnel Scripts, the copywriting software application from the creators of ClickFunnels.

Russell is wise– he understands his lane or location of knowledge depends on helping entrepreneurs make make money from funnel structure.

Russell Brunson Bio

Russel Brunson Copywriting Secrets Book.

However Jim Edwards is the self-taught, go-to guru for success with sales copy. Just have a look at his credentials:.

He’s the founder and owner of a direct reaction marketing company.

He commits hundreds of hours every year to training one-on-one business owners in the Funnel Scripts community.

He’s a best-selling author who has been running online because he first began offering e-books online in 1997! (does anyone even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up sounds?).

He’s introduced several deals for his own products and those of others utilizing sales letters that have actually produced him $2.5 million and $3 million in profits.

He’s been included in the New York Times, Entrepreneur Magazine, and several other leading publications for his copywriting knowledge.

Most importantly, he used his self-taught copywriting abilities to earn millions– the sort of cash responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off home in 18 months.

Yes, you check out that.

If this isn’t the best man to offer you extensive training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Prior to we enter the full review, I wish to let you know that the Copywriting Secrets book is not the exact same item as the Funnel Scripts software application tool.

Funnel Scripts is a done-for-you copy generator that utilizes your understanding of your consumers and information of your offer to create high-converting copy for your funnels, ads, blog sites, email newsletters, and more.

And that can save you a massive amount of time. It’s the best alternative to creating or keeping an in-house copywriter copy from scratch.

In fact, a lot of the formulas that power Funnel Scripts are explored even more in the Sales Story Secrets upsell (I’ll tell you more about that later in my review).

They may seem comparable because Jim Edwards dealt with both– but that ought to just demonstrate how powerful his ability as a copy creator truly is.

The Copywriting Secrets book, on the other hand, will provide you everything you need to customize, fine-tune, and ideal conversion copy.

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Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is everything about persuasion with words, right?

Well, there are many “secrets” to convincing people– and, typically, you have to employ a combination of sales letters and sales copy solutions.

Copywriting Secrets Book Review

Russell Brunson Bio

These secrets and insights interact so you can use the formulas to develop persuasion in time. Some examples in the book include:.

The “Love me. Your words need to elicit extremely strong feelings from people and force them to make a decision about you personally– it’s one of the most successful things your copy can do! (page 181).

Discover how to make more on each possibility, which is perfect for a sales funnel, utilizing the “give them a shovel … then offer them a bulldozer” approach for make more on each (page 179).

How to take a blank screen and change that blinking cursor into an ended up piece of sales copy FAST. It’s a strategy so powerful, you can use it to break through author’s block (page 168).

A 13-step sales message formula that shows you how to immediately convince clients to purchase choice, utilizing deeply ingrained mental triggers (page 143-158).

Speak in the voice of your consumer and discover the “magic” words consumers use to describe what they want to purchase (page 104).

8 specific locations online that will show you the exact triggers motivating your potential consumers and getting them to invest their money. You can utilize this to position your own product, service, training, software (page 69-71).

How to quickly put together the “foundation” of sales copy that produce a “little city of desire” for your clients and prospects (page 79).

The “Yellow Brick Road” Formula, another best formula for funnels, that leads people on a journey towards ultimately buying from you (page 178).

When you have a look at the sales page for the Copywriting Secrets book, it gets sort of overwhelming reading about the sheer quantity of information Jim Edwards packs in a simple book.

I’ve broken down his deliverables into 5 fundamental sections. I’ll rapidly summarize what you need to expect in each section of the Copywriting Secrets book.

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1. Copywriting Mindset Secrets.

Jim Edwards starts this section revealing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a crash course on:.

All the trademarks of high-performing copywriting.

How to establish the practice.

How to approach practically every piece of content you see from now on utilizing a copywriter’s viewpoint on persuasion.

2. Sales Formula/Letter Secrets.

This is where the rubber satisfies the road. It’s not simply that terrific copywriting leaves hints. It’s that excellent copy can constantly be plugged in and “developed” using formulas– and these work no matter what you offer. This section exposes solutions and design templates for ads, e-mails, and sales letters which have actually never stopped working.

3. Make ‘Em Thirsty Secrets.

The secret to offering through sales, advertisements, and e-mails letters? As Jim Edwards states, “Make ’em thirsty!” Simply put, you wish to tickle those levers so they’ll buy faster. And the best method to do that through copywriting is to use 4 standard sales stories.

The stories make your potential customers “thirsty,” and your copywriting will direct individuals to the beverage. This is a proven pattern for success with copywriting.

4. Offer Without Selling Secrets.

Bear in mind that among the very best copywriting secrets is to make it appear you’re not costing all. This is the area that assists you master and embed those secret “stealth closes.”.

Remember Columbo, well-known for “playing dumb,” while privately figuring out the truth? Well, Jim Edwards reveals you how to utilize this area of the Copywriting Secrets book to give your customers value and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Don’t be fooled by the name of this section in the Copywriting Secrets book. Copywriting is just as great as the quantity of tweaking and refining you do.

You can also use the feedback to plug into a few proven methods for improving your advertisements, e-mails, and sales letters. That’s what this area of the Copywriting Secrets book is everything about.

How to Get the Copywriting Secrets Book.

There are several ways to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the most inexpensive is to head directly to the Copywriting Secrets book sales page.

Here, Jim sells the Copywriting Secrets book utilizing the tried-and-true Free plus Shipping Cost offer. This means that you’ll get the book for free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.

Nevertheless, Jim also makes you a distinct promise. You can ask for a refund and you do not have to send out the book back if you don’t like it. You basically secure free shipping for the Copywriting Secrets book.

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Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook version of the Copywriting Secrets book, all you require to do is grab the initial deal. The audio variation will turn up as a “Special Offer” before you complete your purchase of the Copywriting Secrets book.

The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you develop the right stories that will motivate your audience, no matter what you offer.

sales story secrets.

When you’re prepared to get even more extensive with finding out copywriting tricks for any market, this is the book you want on your side.

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Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a genuine kahuna of a book– and I’m not going to lie. I still haven’t utilized every single technique in Copywriting Secrets.

What I know for sure, though, is that whenever I take a seat to compose any of my marketing products, sales pages, advertisements, emails, and even social networks posts, I initially thumb through my Copywriting Secrets book.

And I expect I’ll be doing that till I become a master copywriter. What about you?

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