Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 individuals just read headlines.
Visitors to your site just read 20% of the material you write.
Individuals only check out the first 2 words on a line– typically, they miss out on the 3rd word.
It’s numbers like this that make you believe you need to employ a copywriter.
But then you discover the expenses of working with a copywriter to get more clicks:
Summary: Copywriting Secrets is a effective and basic book that will teach you how to get more clicks, acquire more visibility, draw in more leads, make more subscribers, and and land more sales online.
Great freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you really require to make sales is terrific sales copy” (lies).
75% of visitors to a site pay attention to the total quality of the copy, though, and they’ll avoid doing business with a business that doesn’t have professional and tidy copy.
Facts like these make you wonder if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about reliable copywriting.
No novice copywriter understands what works. They only find out what works after they go through some experimentation, get some genuine data around where clients are leaving and where they’re investing the most time, and fine-tune the copy based upon the outcomes.
If they do not understand what works, how can they assist you make more sales?
All you need are:
Copy solutions that assist you write sales copy and then hook these transformative words into the bigger structure of your sales page.
An exact understanding of who your ideal customers are, what their biggest “pains” are, and where they presently live.
Particular, dependable, and constant “power” words that harness effective, psychological and mental triggers that guide individuals to buy your services and products.
Which’s exactly what Copywriting Secrets, a effective and basic book for anyone who wants to generate income using advertisements, emails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I state that everyone can use Copywriting Secrets, it’s not an exaggeration.
It’s a testimony to the power of words when it comes to motivating individuals to buy. When you need to offer anything online, it’s also a clear recognition of simply how essential content marketing has actually ended up being.
The majority of people hear “copywriting” and they believe they’re talking with somebody who practices copyright law.
Copywriting is nowhere as dry, arcane, or verbose as legalese. In fact, if you’re doing it right, you must be communicating details to your leads at a third-grade reading level.
That indicates you worth your potential customers’ time and you wish to give them access to your offer as clearly and tactically as possible.
Now, the “technique” part of copywriting tricks originates from knowing which buttons to press when you’re writing ad copy or how to inform a sales story that guides a customer from being uninformed about how to fix an issue to completely gung-ho about your option.
However, in my experience, copywriting is easier: It’s like being somebody’s buddy and their worst enemy all on one page.
Think about it this way:.
- An e-mail,
- A sales page,
- A landing page,
- A social media ad, or
- A web page,
… you begin describing your reader’s inmost, darkest, most prevalent discomfort to them. You hold up a very unpleasant mirror.
Then, using words, you continue to poke them all over it hurts. Slowly, they remember why they require to alter, take action, or simply make a various choice.
And after that, you’re their best friend. You provide them a service that actually works, without being pushy, scammy, or salesy.
Now, numerous entrepreneurs will inform you that what they desire is for quality causes open their wallets and buy. The fact is that copywriting is about trading something far more important.
Something that’s almost a scarce resource.
And that’s attention.
With a lot of solutions, deals, products, services, and opportunities, the only possible method for your readers and prospects to trust you, purchase from you, and remain devoted to you is through maintaining their attention.
And absolutely nothing grabs attention on the Internet like copy and content.
Clearly, everybody can utilize a reliable method to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not composed by Russell Brunson– although it looks comparable to the DotCom Secrets book (a trilogy including Expert Secrets and the brand-new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that utilizes the really formulas it’s attempting to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, across a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody said that looking gorgeous became part of copywriting tricks. Instead, the book reveals you book how to utilize the power of words to:.
Get more clicks,.
Gain more visibility,.
Attract more leads,.
Make more subscribers, and.
Land more sales online.
A lot of copywriting books attempt to teach you how to “compose excellent copy.”.
Other than that each time you try, your words stop working to persuade anybody to purchase– other than maybe your mama and a couple of devoted pals.
But the book show you the best secret about copywriting (and it doesn’t matter what you offer).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not compose copy– you assemble it.
According to the legendary advertiser, Eugene Schwartz, when you’re producing copy:.
” You are working with a series of structure blocks, you are putting the structure blocks together, and then you are putting them in specific structures.
Does this noise familiar?
If not, checked out that quote once again.
Think of another idea in marketing that relies on tactical placement, building blocks, and the rational, step-by-step journey that guides a possibility from start to finish.
The surface being a sale.
Which implies that sales funnels and sales copy skills go together. Learn one and you’ll boost the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 proven copywriting solutions to assist you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll discover to utilize the power of words to get individuals to do something about it in such a smooth and natural way, your potential customers won’t even understand they’re being convinced.
Tip: One of the main copywriting tricks, says Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you sell or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You may have seen him collaborating with Russell Brunson on Funnel Scripts, the copywriting software from the creators of ClickFunnels.
Russell is smart– he understands his lane or area of proficiency lies in helping entrepreneurs make make money from funnel structure.
Russel Brunson Copywriting Secrets Book.
However Jim Edwards is the self-taught, go-to expert for success with sales copy. Simply take a look at his qualifications:.
He’s the founder and owner of a direct response marketing company.
He commits numerous hours every year to coaching one-on-one business owners in the Funnel Scripts neighborhood.
He’s a very popular author who has been running online given that he initially started offering e-books online in 1997! (does anyone even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up noises?).
He’s introduced numerous deals for his own products and those of others utilizing sales letters that have produced him $2.5 million and $3 million in revenue.
He’s been included in the New York Times, Entrepreneur Magazine, and several other leading publications for his copywriting competence.
Most importantly, he utilized his self-taught copywriting abilities to make millions– the type of cash responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off house in 18 months.
Yes, you check out that.
So if this isn’t the ideal person to give you in-depth training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we enter the complete review, I want to let you understand that the Copywriting Secrets book is not the exact same item as the Funnel Scripts software application tool.
Funnel Scripts is a done-for-you copy generator that utilizes your knowledge of your customers and details of your deal to create high-converting copy for your funnels, ads, blog sites, email newsletters, and more.
And that can conserve you an enormous amount of time. It’s the ideal alternative to keeping an in-house copywriter or creating copy from scratch.
In fact, a great deal of the formulas that power Funnel Scripts are checked out further in the Sales Story Secrets upsell (I’ll inform you more about that later on in my evaluation).
They might seem similar due to the fact that Jim Edwards worked on both– but that must simply demonstrate how powerful his capability as a copy developer really is.
The Copywriting Secrets book, on the other hand, will offer you everything you require to customize, modify, and ideal conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words?
Well, there are numerous “tricks” to persuading individuals– and, frequently, you have to use a combination of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These secrets and insights work together so you can utilize the formulas to build persuasion with time. Some examples in the book consist of:.
The “Love me. Your words should elicit extremely strong emotions from people and force them to make a decision about you personally– it’s one of the most rewarding things your copy can do! (page 181).
Discover how to make more on each prospect, which is ideal for a sales funnel, utilizing the “give them a shovel … then offer them a bulldozer” approach for make more on each (page 179).
How to take a blank screen and change that blinking cursor into a finished piece of sales copy FAST. It’s a technique so effective, you can use it to break through writer’s block (page 168).
A 13-step sales message formula that shows you how to immediately encourage clients to make a purchase choice, using deeply ingrained mental triggers (page 143-158).
Speak in the voice of your client and find the “magic” words consumers utilize to explain what they wish to buy (page 104).
8 particular places online that will show you the exact triggers encouraging your possible customers and getting them to spend their money. You can utilize this to place your own item, service, coaching, software (page 69-71).
How to rapidly put together the “foundation” of sales copy that produce a “little city of desire” for your consumers and prospects (page 79).
The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads individuals on a journey towards eventually buying from you (page 178).
It gets sort of overwhelming reading about the sheer quantity of information Jim Edwards loads in a mere book when you examine out the sales page for the Copywriting Secrets book.
I’ve broken down his deliverables into five basic sections. I’ll rapidly summarize what you need to expect in each area of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards starts this section showing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a crash course on:.
All the trademarks of high-performing copywriting.
How to establish the practice.
How to approach practically every piece of material you see from now on utilizing a copywriter’s viewpoint on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber satisfies the road. It’s not just that fantastic copywriting leaves ideas. It’s that terrific copy can always be plugged in and “constructed” using formulas– and these work no matter what you offer. This area exposes solutions and design templates for sales, emails, and advertisements letters which have actually never stopped working.
3. Make ‘Em Thirsty Secrets.
The trick to offering through advertisements, sales, and e-mails letters? And the best way to do that through copywriting is to utilize four standard sales stories.
The stories make your prospects “thirsty,” and your copywriting will guide individuals to the beverage. This is a proven pattern for success with copywriting.
4. Sell Without Selling Secrets.
Keep in mind that one of the very best copywriting secrets is to make it appear you’re not costing all. This is the section that helps you master and embed those secret “stealth closes.”.
Keep in mind Columbo, famous for “playing dumb,” while secretly figuring out the truth? Well, Jim Edwards reveals you how to use this section of the Copywriting Secrets book to give your customers worth and close without pressure.
5. Copy Polishing Secrets.
Do not be deceived by the name of this area in the Copywriting Secrets book. Copywriting is just as good as the quantity of tweaking and refining you do.
But you can likewise use the feedback to plug into a few proven approaches for enhancing your ads, e-mails, and sales letters. That’s what this section of the Copywriting Secrets book is all about.
How to Get the Copywriting Secrets Book.
There are a number of methods to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the cheapest is to head directly to the Copywriting Secrets book sales page.
Here, Jim offers the Copywriting Secrets book using the tried-and-true Free plus Shipping Cost offer. This suggests that you’ll get the book totally free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.
Nevertheless, Jim also makes you a distinct promise. If you do not like it, you can ask for a refund and you do not have to send the book back. You essentially get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you require to do is grab the original offer. The audio version will pop up as a “Special Offer” before you finish your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you create the best stories that will encourage your audience, no matter what you offer.
sales story tricks.
This is the book you desire on your side when you’re prepared to get back at more extensive with finding out copywriting tricks for any market.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still have not utilized each and every single method in Copywriting Secrets.
What I understand for sure, though, is that each time I take a seat to write any of my marketing products, sales pages, advertisements, emails, and even social networks posts, I first thumb through my Copywriting Secrets book.
And I expect I’ll be doing that until I end up being a master copywriter. What about you?