Russell Brunson Background

Copywriting Secrets Review: Should You Get A FREE Copy?

8 out of 10 individuals just read headlines.

Visitors to your site only read 20% of the material you compose.

People just check out the very first two words on a line– generally, they miss the 3rd word.

It’s numbers like this that make you believe you need to hire a copywriter.

Then you learn about the expenses of hiring a copywriter to get more clicks:

Russell Brunson Background

Summary: Copywriting Secrets is a powerful and essential book that will teach you how to get more clicks, gain more presence, bring in more leads, make more customers, and and land more sales online.

Great freelance copywriters charge up to $250 per hour

Scammy ones will tell you that “all you truly require to make sales is fantastic sales copy” (lies).

75% of visitors to a website take note of the general quality of the copy, though, and they’ll avoid working with a business that doesn’t have clean and professional copy.

Truths like these make you wonder if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about reliable copywriting.

No novice copywriter understands what works. They just learn what works after they go through some experimentation, acquire some real data around where consumers are leaving and where they’re investing the most time, and fine-tune the copy based upon the outcomes.

So if they do not understand what works, how can they help you make more sales?

It’s “simple.”

All you need are:

Copy solutions that assist you write sales copy and then hook these transformative words into the bigger structure of your sales page.

A precise understanding of who your ideal clients are, what their biggest “pains” are, and where they presently live.

Specific, reputable, and consistent “power” words that harness effective, mental and psychological triggers that assist people to purchase your services and items.

And that’s precisely what Copywriting Secrets, a essential and powerful book for anybody who wishes to earn money utilizing advertisements, e-mails, sales letters, teaches you to do.

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What is Copywriting and Why Does it Matter?

It’s not an exaggeration when I state that everyone can utilize Copywriting Secrets.

When it comes to encouraging individuals to buy, it’s a testimony to the power of words. It’s likewise a clear acknowledgement of simply how essential content marketing has become when you require to sell anything online.

Most people hear “copywriting” and they think they’re talking with somebody who practices copyright law.

Copywriting is no place as dry, arcane, or long-winded as legalese. If you’re doing it right, you need to be communicating info to your leads at a third-grade reading level.

That indicates you value your prospects’ time and you want to provide access to your offer as clearly and tactically as possible.

Now, the “method” part of copywriting secrets comes from understanding which buttons to push when you’re writing advertisement copy or how to inform a sales story that guides a client from being uninformed about how to resolve a problem to absolutely gung-ho about your service.

But, in my experience, copywriting is easier: It’s like being somebody’s buddy and their worst opponent all on one page.

Consider it in this manner:.

Whether it’s:

  • An email,
  • A sales page,
  • A landing page,
  • A social media advertisement, or
  • A web page,

… you start explaining your reader’s deepest, darkest, most prevalent discomfort to them. You hold up an extremely unpleasant mirror.

Then, using words, you continue to poke them all over it harms. Slowly, they remember why they require to change, act, or just make a various choice.

And after that, you’re their friend. You use them a service that really works, without being pushy, scammy, or salesy.

Now, numerous business owners will inform you that what they want is for quality results in open their wallets and buy. However the fact is that copywriting is about trading something even more valuable.

Something that’s nearly a scarce resource.

And that’s attention.

With a lot of solutions, deals, chances, items, and services, the only possible way for your readers and prospects to trust you, buy from you, and stay faithful to you is through keeping their attention.

And absolutely nothing grabs attention on the Internet like copy and material.

Clearly, everyone can utilize a reputable way to master high-converting copy.

Get a FREE copy of Copywriting Secrets.

What is Copywriting Secrets?

The Copywriting Secrets book is not composed by Russell Brunson– even though it looks similar to the DotCom Secrets book (a trilogy including Expert Secrets and the new edition of Traffic Secrets).

Instead, Copywriting Secrets is a book that uses the extremely solutions it’s trying to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.

Here’s an example of a sales letter, throughout a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, no one said that looking stunning became part of copywriting secrets. Instead, the book reveals you book how to utilize the power of words to:.

Get more clicks,.

Gain more presence,.

Draw in more leads,.

Earn more customers, and.

Land more sales online.

The majority of copywriting books attempt to teach you how to “write terrific copy.”.

Except that every time you try, your words stop working to encourage anyone to buy– except maybe your mama and a few faithful pals.

But the book shares with you the greatest secret about copywriting (and it doesn’t matter what you offer).

Pay attention:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You don’t write copy– you assemble it.

According to the legendary marketer, Eugene Schwartz, when you’re producing copy:.

” You are dealing with a series of foundation, you are putting the building blocks together, and then you are putting them in specific structures. [Your words are] developing a little city of desire for your person to come and live in.”.

Does this sound familiar?

If not, checked out that quote once again.

Think of another idea in marketing that counts on strategic placement, foundation, and the logical, step-by-step journey that guides a possibility from start to finish.

The surface being a sale.

Sales funnels.

Which implies that sales funnels and sales copy skills go hand-in-hand. Find out one and you’ll improve the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 tested copywriting solutions to assist you end up being a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll learn to utilize the power of words to get individuals to act in such a natural and smooth way, your prospects will not even recognize they’re being encouraged.

Hint: One of the main copywriting tricks, says Jim Edwards, is to make sales copy “disappear.”.

As the Copywriting Secrets book tagline says,.

” … no matter what you offer or who you offer it to!”.

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Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason that it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.

Jim. Knows. Great. Sales Copy.

Period.

You may have seen him collaborating with Russell Brunson on Funnel Scripts, the copywriting software application from the developers of ClickFunnels.

Russell is wise– he understands his lane or area of competence depends on helping entrepreneurs make make money from funnel structure.

Russell Brunson Background

Russel Brunson Copywriting Secrets Book.

Jim Edwards is the self-taught, go-to guru for success with sales copy. Simply have a look at his credentials:.

He’s the creator and owner of a direct response marketing company.

He commits numerous hours every year to coaching individually business owners in the Funnel Scripts community.

He’s a best-selling author who has been operating online since he first started offering e-books online in 1997! (does anybody even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up noises?).

He’s launched numerous deals for his own items and those of others using sales letters that have produced him $2.5 million and $3 million in revenue.

He’s been featured in the New York Times, Entrepreneur Magazine, and several other leading publications for his copywriting competence.

Most importantly, he utilized his self-taught copywriting skills to earn millions– the type of money responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off house in 18 months.

Yes, you check out that right.

So if this isn’t the best man to give you thorough training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Prior to we enter the complete evaluation, I wish to let you understand that the Copywriting Secrets book is not the same item as the Funnel Scripts software tool.

Funnel Scripts is a done-for-you copy generator that uses your understanding of your clients and information of your deal to produce high-converting copy for your funnels, advertisements, blog sites, email newsletters, and more.

And that can conserve you a massive amount of time. It’s the best alternative to creating or keeping an in-house copywriter copy from scratch.

A lot of the solutions that power Funnel Scripts are explored further in the Sales Story Secrets upsell (I’ll inform you more about that later in my evaluation).

They might seem comparable due to the fact that Jim Edwards worked on both– however that need to simply demonstrate how powerful his capability as a copy creator truly is.

The Copywriting Secrets book, on the other hand, will offer you whatever you need to customize, modify, and perfect conversion copy.

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Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is everything about persuasion with words, right?

Well, there are lots of “secrets” to persuading individuals– and, often, you have to employ a mix of sales letters and sales copy formulas.

Copywriting Secrets Book Review

Russell Brunson Background

These insights and tricks interact so you can utilize the formulas to build persuasion in time. Some examples in the book consist of:.

The “Love me. Your words should generate really strong feelings from individuals and force them to make a decision about you personally– it’s one of the most lucrative things your copy can do! (page 181).

Discover how to make more on each possibility, which is perfect for a sales funnel, utilizing the “give them a shovel … then sell them a bulldozer” approach for make more on each (page 179).

How to take a blank screen and change that blinking cursor into an ended up piece of sales copy FAST. It’s a strategy so powerful, you can utilize it to break through writer’s block (page 168).

A 13-step sales message formula that reveals you how to quickly persuade consumers to buy choice, utilizing deeply ingrained psychological triggers (page 143-158).

Speak in the voice of your customer and discover the “magic” words customers use to explain what they wish to buy (page 104).

8 specific locations online that will reveal you the exact triggers motivating your prospective customers and getting them to invest their cash. You can utilize this to position your own item, service, coaching, software (page 69-71).

How to rapidly assemble the “foundation” of sales copy that develop a “little city of desire” for your potential customers and customers (page 79).

The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads individuals on a journey towards eventually purchasing from you (page 178).

When you take a look at the sales page for the Copywriting Secrets book, it gets sort of overwhelming reading about the sheer quantity of information Jim Edwards packs in a mere book.

So I’ve broken down his deliverables into 5 basic areas. I’ll quickly summarize what you should expect in each section of the Copywriting Secrets book.

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1. Copywriting Mindset Secrets.

Jim Edwards starts this area showing you how to cultivate the copywriting mindset, as he calls it. You’ll get a refresher course on:.

All the trademarks of high-performing copywriting.

How to develop the practice.

How to approach nearly every piece of material you see from now on using a copywriter’s viewpoint on persuasion.

2. Sales Formula/Letter Secrets.

It’s not just that fantastic copywriting leaves clues. This section reveals solutions and design templates for sales, advertisements, and emails letters which have never failed.

3. Make ‘Em Thirsty Secrets.

The secret to offering through sales, ads, and emails letters? And the best way to do that through copywriting is to use four standard sales stories.

The stories make your potential customers “thirsty,” and your copywriting will guide individuals to the beverage. This is a proven pattern for success with copywriting.

4. Offer Without Selling Secrets.

Keep in mind that among the very best copywriting secrets is to make it appear you’re not selling at all. This is the area that helps you master and embed those secret “stealth closes.”.

Remember Columbo, well-known for “playing dumb,” while covertly figuring out the reality? Well, Jim Edwards shows you how to utilize this section of the Copywriting Secrets book to offer your clients value and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Do not be tricked by the name of this area in the Copywriting Secrets book. It’s not optional. Copywriting is only as good as the quantity of tweaking and refining you do. Often, you can utilize data to assist your choices.

You can likewise utilize the feedback to plug into a few tested methods for improving your e-mails, sales, and advertisements letters. That’s what this area of the Copywriting Secrets book is everything about.

How to Get the Copywriting Secrets Book.

There are numerous methods to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the most inexpensive is to head straight to the Copywriting Secrets book sales page.

Here, Jim sells the Copywriting Secrets book utilizing the tried-and-true Free plus Shipping Cost offer. This means that you’ll get the book free of charge as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.

However, Jim likewise makes you a distinct guarantee. If you do not like it, you can ask for a refund and you do not have to send the book back. You basically get free shipping for the Copywriting Secrets book.

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Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook version of the Copywriting Secrets book, all you need to do is grab the initial deal. The audio variation will pop up as a “Special Offer” prior to you finish your purchase of the Copywriting Secrets book.

The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you produce the right stories that will inspire your audience, no matter what you sell.

sales story tricks.

When you’re ready to get even more thorough with discovering copywriting secrets for any market, this is the book you want on your side.

Get a FREE copy of Copywriting Secrets.

Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a real kahuna of a book– and I’m not going to lie. I still have not used every method in Copywriting Secrets.

What I know for sure, however, is that every time I sit down to compose any of my marketing products, sales pages, ads, e-mails, and even social networks posts, I initially thumb through my Copywriting Secrets book.

And I anticipate I’ll be doing that until I become a master copywriter. What about you?

Get a FREE copy of Copywriting Secrets.