Copywriting Secrets Review: Should You Get A FREE Copy?
Eight out of 10 individuals just check out headlines.
Visitors to your website only read 20% of the material you write.
People just check out the very first 2 words on a line– generally, they miss the 3rd word.
It’s numbers like this that make you believe you need to employ a copywriter.
However then you discover the costs of employing a copywriter to get more clicks:
Summary: Copywriting Secrets is a basic and effective book that will teach you how to get more clicks, acquire more presence, draw in more leads, earn more subscribers, and and land more sales online.
Great freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you truly need to make sales is excellent sales copy” (lies).
75% of visitors to a website focus on the overall quality of the copy, though, and they’ll prevent working with a company that doesn’t have clean and professional copy.
Facts like these make you wonder if it’s all really worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about efficient copywriting.
No newbie copywriter knows what works. They only learn what works after they go through some experimentation, get some genuine information around where customers are leaving and where they’re spending the most time, and refine the copy based on the results.
So if they don’t understand what works, how can they help you make more sales?
All you require are:
Copy formulas that assist you write sales copy and then hook these transformative words into the bigger structure of your sales page.
A specific understanding of who your perfect customers are, what their greatest “discomforts” are, and where they presently live.
Particular, dependable, and consistent “power” words that harness effective, psychological and mental triggers that guide people to purchase your services and items.
And that’s exactly what Copywriting Secrets, a fundamental and powerful book for anybody who wishes to earn money utilizing ads, emails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I state that everybody can utilize Copywriting Secrets, it’s not an exaggeration.
When it comes to inspiring people to buy, it’s a testament to the power of words. When you require to sell anything online, it’s likewise a clear recognition of just how essential material marketing has ended up being.
The majority of people hear “copywriting” and they believe they’re talking with someone who practices copyright law.
Copywriting is no place as dry, arcane, or wordy as legalese. If you’re doing it right, you should be interacting details to your leads at a third-grade reading level.
That indicates you worth your potential customers’ time and you want to provide access to your deal as clearly and strategically as possible.
Now, the “method” part of copywriting secrets originates from knowing which buttons to press when you’re writing advertisement copy or how to inform a sales story that guides a consumer from being unaware about how to solve a problem to totally gung-ho about your option.
But, in my experience, copywriting is simpler: It’s like being somebody’s buddy and their worst opponent all on one page.
Think about it by doing this:.
- An e-mail,
- A sales page,
- A landing page,
- A social networks ad, or
- A websites,
… you start off describing your reader’s deepest, darkest, most pervasive discomfort to them. You hold up an extremely undesirable mirror.
Then, using words, you continue to poke them everywhere it harms. Gradually, they keep in mind why they need to change, take action, or merely make a different choice.
And then, you’re their best friend. You offer them an option that really works, without being aggressive, scammy, or salesy.
Now, numerous entrepreneurs will inform you that what they desire is for quality causes open their wallets and buy. But the truth is that copywriting is about trading something far more valuable.
Something that’s practically a limited resource.
With many services, deals, services, chances, and products, the only possible method for your readers and potential customers to trust you, buy from you, and remain loyal to you is through maintaining their attention.
And nothing grabs attention on the Internet like copy and material.
Clearly, everyone can utilize a trusted way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– even though it looks similar to the DotCom Secrets book (a trilogy including Expert Secrets and the brand-new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that utilizes the very formulas it’s attempting to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one said that looking beautiful belonged to copywriting secrets. Rather, the book shows you book how to utilize the power of words to:.
Get more clicks,.
Gain more presence,.
Draw in more leads,.
Earn more customers, and.
Land more sales online.
Many copywriting books try to teach you how to “write fantastic copy.”.
Other than that every time you attempt, your words stop working to persuade anyone to buy– except perhaps your mother and a couple of devoted friends.
However the book shares with you the greatest secret about copywriting (and it doesn’t matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not compose copy– you assemble it.
According to the famous advertiser, Eugene Schwartz, when you’re creating copy:.
” You are working with a series of building blocks, you are putting the structure obstructs together, and then you are putting them in certain structures.
Does this sound familiar?
If not, checked out that quote again.
Consider another concept in marketing that counts on tactical placement, building blocks, and the sensible, step-by-step journey that guides a prospect from start to finish.
The surface being a sale.
Which means that sales funnels and sales copy skills go together. Find out one and you’ll improve the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 tested copywriting solutions to assist you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll learn to use the power of words to get people to take action in such a smooth and natural way, your prospects will not even realize they’re being encouraged.
Tip: One of the main copywriting secrets, says Jim Edwards, is to make sales copy “vanish.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you sell or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason that it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Sales Copy.
You might have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software from the creators of ClickFunnels.
Russell is wise– he understands his lane or location of know-how lies in assisting entrepreneurs make benefit from funnel structure.
Russel Brunson Copywriting Secrets Book.
Jim Edwards is the self-taught, go-to master for success with sales copy. Just have a look at his credentials:.
He’s the creator and owner of a direct reaction marketing company.
He commits hundreds of hours every year to coaching individually company owner in the Funnel Scripts community.
He’s a very popular author who has actually been running online because he initially began offering e-books online in 1997! (does anyone even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up noises?).
He’s released multiple offers for his own items and those of others utilizing sales letters that have generated him $2.5 million and $3 million in revenue.
He’s been featured in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting competence.
Best of all, he utilized his self-taught copywriting abilities to earn millions– the sort of money responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off house in 18 months.
Yes, you check out that.
So if this isn’t the right person to give you in-depth training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we enter into the full evaluation, I want to let you know that the Copywriting Secrets book is not the same item as the Funnel Scripts software application tool.
Funnel Scripts is a done-for-you copy generator that uses your knowledge of your customers and details of your offer to produce high-converting copy for your funnels, ads, blog sites, e-mail newsletters, and more.
And that can save you an enormous amount of time. It’s the perfect alternative to creating or keeping an in-house copywriter copy from scratch.
In fact, a great deal of the formulas that power Funnel Scripts are checked out further in the Sales Story Secrets upsell (I’ll tell you more about that later on in my review).
They may appear comparable due to the fact that Jim Edwards worked on both– but that ought to just demonstrate how effective his ability as a copy creator really is.
The Copywriting Secrets book, on the other hand, will give you everything you require to tailor, modify, and perfect conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is everything about persuasion with words, right?
Well, there are many “tricks” to convincing people– and, often, you have to employ a combination of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These tricks and insights work together so you can use the formulas to develop persuasion with time. Some examples in the book include:.
The “Love me. Dislike me. There’s no cash in the middle!” technique. Your words should elicit very strong feelings from individuals and require them to decide about you personally– it’s one of the most profitable things your copy can do! (page 181).
Find out how to make more on each prospect, which is best for a sales funnel, utilizing the “give them a shovel … then sell them a bulldozer” method for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into an ended up piece of sales copy FAST. It’s a technique so effective, you can use it to break through author’s block (page 168).
A 13-step sales message formula that reveals you how to quickly convince customers to purchase decision, using deeply deep-rooted psychological triggers (page 143-158).
Speak in the voice of your consumer and find the “magic” words customers use to explain what they want to purchase (page 104).
8 specific locations online that will show you the specific triggers motivating your prospective customers and getting them to spend their cash. You can use this to position your own product, service, coaching, software application (page 69-71).
How to quickly put together the “building blocks” of sales copy that create a “little city of desire” for your prospects and clients (page 79).
The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads individuals on a journey towards eventually purchasing from you (page 178).
It gets sort of overwhelming reading about the sheer amount of info Jim Edwards loads in a mere book when you check out the sales page for the Copywriting Secrets book.
So I’ve broken down his deliverables into five basic areas. I’ll quickly summarize what you must anticipate in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards starts this area showing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a crash course on:.
All the trademarks of high-performing copywriting.
How to establish the practice.
How to approach nearly every piece of content you see from now on utilizing a copywriter’s point of view on persuasion.
2. Sales Formula/Letter Secrets.
It’s not just that excellent copywriting leaves hints. This section reveals formulas and design templates for ads, sales, and emails letters which have never stopped working.
3. Make ‘Em Thirsty Secrets.
The secret to offering through sales, ads, and emails letters? As Jim Edwards states, “Make ’em thirsty!” Simply put, you want to tickle those levers so they’ll purchase faster. And the best method to do that through copywriting is to use four basic sales stories.
The stories make your potential customers “thirsty,” and your copywriting will assist people to the drink. This is a proven pattern for success with copywriting.
4. Offer Without Selling Secrets.
Bear in mind that one of the best copywriting tricks is to make it appear you’re not costing all. This is the section that assists you master and embed those secret “stealth closes.”.
Keep in mind Columbo, popular for “playing dumb,” while covertly figuring out the truth? Well, Jim Edwards shows you how to utilize this section of the Copywriting Secrets book to give your customers worth and close without pressure.
5. Copy Polishing Secrets.
Do not be fooled by the name of this area in the Copywriting Secrets book. It’s not optional. Copywriting is only as good as the amount of tweaking and refining you do. Frequently, you can use data to direct your decisions.
But you can also utilize the feedback to plug into a few proven approaches for enhancing your advertisements, sales, and emails letters. That’s what this area of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are several ways to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the most inexpensive is to head straight to the Copywriting Secrets book sales page.
Here, Jim offers the Copywriting Secrets book using the reliable Free plus Shipping Cost offer. This implies that you’ll get the book totally free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.
Jim also makes you an unique guarantee. You can ask for a refund and you don’t have to send out the book back if you do not like it. You basically secure free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you require to do is get the initial offer. The audio version will pop up as a “Special Offer” before you finish your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you create the best stories that will motivate your audience, no matter what you offer.
sales story tricks.
This is the book you desire in your corner when you’re all set to get even more thorough with finding out copywriting tricks for any market.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still have not utilized each and every single technique in Copywriting Secrets.
What I know for sure, though, is that every time I sit down to write any of my marketing materials, sales pages, advertisements, emails, and even social media posts, I initially thumb through my Copywriting Secrets book.
And I expect I’ll be doing that up until I become a master copywriter. What about you?