Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 individuals just read headings.
Visitors to your website only read 20% of the material you compose.
People only check out the first two words on a line– usually, they miss the 3rd word.
It’s numbers like this that make you believe you need to work with a copywriter.
But then you find out about the costs of hiring a copywriter to get more clicks:
Summary: Copywriting Secrets is a basic and powerful book that will teach you how to get more clicks, get more presence, attract more leads, make more customers, and and land more sales online.
Great freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you truly require to make sales is fantastic sales copy” (lies).
75% of visitors to a site pay attention to the total quality of the copy, though, and they’ll prevent working with a company that doesn’t have clean and expert copy.
Truths like these make you question if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about efficient copywriting.
No beginner copywriter understands what works. They only find out what works after they go through some experimentation, get some real data around where customers are leaving and where they’re investing the most time, and improve the copy based on the outcomes.
So if they don’t understand what works, how can they help you make more sales?
All you require are:
Copy formulas that assist you compose sales copy and after that hook these transformative words into the bigger structure of your sales page.
A precise understanding of who your ideal consumers are, what their greatest “discomforts” are, and where they presently live.
Particular, trustworthy, and constant “power” words that harness powerful, mental and psychological triggers that guide individuals to buy your products and services.
Which’s precisely what Copywriting Secrets, a effective and fundamental book for anybody who wishes to earn money using ads, emails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I state that everyone can utilize Copywriting Secrets, it’s not an exaggeration.
When it comes to encouraging individuals to purchase, it’s a testimony to the power of words. It’s likewise a clear acknowledgement of just how crucial content marketing has actually ended up being when you require to offer anything online.
Many people hear “copywriting” and they believe they’re talking to somebody who practices copyright law.
However copywriting is no place as dry, arcane, or wordy as legalese. In fact, if you’re doing it right, you ought to be interacting info to your leads at a third-grade reading level.
That implies you value your prospects’ time and you want to give them access to your offer as clearly and tactically as possible.
Now, the “method” part of copywriting secrets originates from understanding which buttons to push when you’re composing ad copy or how to tell a sales story that guides a consumer from being uninformed about how to solve an issue to totally gung-ho about your service.
But, in my experience, copywriting is easier: It’s like being somebody’s best friend and their worst enemy all on one page.
Think of it this way:.
- An email,
- A sales page,
- A landing page,
- A social media ad, or
- A websites,
… you start explaining your reader’s deepest, darkest, most prevalent discomfort to them. You hold up a really unpleasant mirror.
Using words, you continue to poke them everywhere it injures. Slowly, they remember why they require to change, act, or simply make a various decision.
And then, you’re their friend. You use them a service that actually works, without being aggressive, scammy, or salesy.
Now, numerous entrepreneurs will tell you that what they want is for quality leads to open their wallets and purchase. The fact is that copywriting is about trading something far more valuable.
Something that’s practically a limited resource.
With so many services, deals, opportunities, services, and items, the only possible way for your prospects and readers to trust you, purchase from you, and remain faithful to you is through keeping their attention.
And absolutely nothing grabs attention on the Internet like copy and content.
Plainly, everybody can utilize a dependable method to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not composed by Russell Brunson– although it looks comparable to the DotCom Secrets book (a trilogy including Expert Secrets and the brand-new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that utilizes the very solutions it’s trying to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody stated that looking gorgeous belonged to copywriting tricks. Instead, the book reveals you book how to utilize the power of words to:.
Get more clicks,.
Gain more visibility,.
Attract more leads,.
Earn more subscribers, and.
Land more sales online.
A lot of copywriting books try to teach you how to “write terrific copy.”.
Other than that whenever you try, your words fail to persuade anybody to purchase– except maybe your mom and a couple of faithful good friends.
However the book shares with you the best secret about copywriting (and it doesn’t matter what you offer).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t compose copy– you assemble it.
According to the legendary marketer, Eugene Schwartz, when you’re creating copy:.
” You are working with a series of foundation, you are putting the foundation together, and after that you are putting them in certain structures. [Your words are] constructing a little city of desire for your individual to live and come in.”.
Does this sound familiar?
If not, read that quote again.
Think about another concept in marketing that counts on strategic positioning, building blocks, and the rational, stepwise journey that guides a prospect from start to finish.
The surface being a sale.
Which indicates that sales funnels and sales copy abilities go hand-in-hand. Find out one and you’ll improve the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 tested copywriting solutions to assist you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll discover to use the power of words to get people to act in such a seamless and natural way, your potential customers will not even realize they’re being encouraged.
Tip: One of the main copywriting tricks, says Jim Edwards, is to make sales copy “vanish.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you offer or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason why it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.
Jim. Sales Copy.
You may have seen him collaborating with Russell Brunson on Funnel Scripts, the copywriting software from the creators of ClickFunnels.
Russell is sensible– he understands his lane or area of know-how depends on assisting business owners make profits from funnel structure.
Russel Brunson Copywriting Secrets Book.
Jim Edwards is the self-taught, go-to master for success with sales copy. Just have a look at his credentials:.
He’s the creator and owner of a direct response marketing firm.
He devotes numerous hours every year to training one-on-one company owner in the Funnel Scripts neighborhood.
He’s a best-selling author who has been operating online considering that he first started offering e-books online in 1997! (does anyone even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up noises?).
He’s introduced multiple deals for his own items and those of others utilizing sales letters that have actually created him $2.5 million and $3 million in profits.
He’s been included in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting expertise.
Most importantly, he utilized his self-taught copywriting abilities to earn millions– the sort of cash responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off home in 18 months.
Yes, you read that.
So if this isn’t the ideal man to provide you in-depth training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we enter into the complete evaluation, I want to let you know that the Copywriting Secrets book is not the exact same item as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that uses your understanding of your consumers and details of your offer to develop high-converting copy for your funnels, advertisements, blogs, e-mail newsletters, and more.
And that can save you a massive quantity of time. It’s the best option to producing or keeping an internal copywriter copy from scratch.
A lot of the formulas that power Funnel Scripts are explored even more in the Sales Story Secrets upsell (I’ll inform you more about that later on in my review).
They might seem similar due to the fact that Jim Edwards worked on both– but that need to simply demonstrate how effective his ability as a copy creator genuinely is.
The Copywriting Secrets book, on the other hand, will give you whatever you require to tailor, modify, and best conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words?
Well, there are lots of “tricks” to persuading individuals– and, often, you have to use a combination of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These tricks and insights interact so you can use the formulas to construct persuasion gradually. Some examples in the book consist of:.
The “Love me. Your words must generate very strong emotions from people and require them to make a choice about you personally– it’s one of the most profitable things your copy can do! (page 181).
Find out how to make more on each possibility, which is ideal for a sales funnel, utilizing the “provide a shovel … then offer them a bulldozer” technique for make more on each (page 179).
How to take a blank screen and change that blinking cursor into an ended up piece of sales copy FAST. It’s a strategy so effective, you can use it to break through writer’s block (page 168).
A 13-step sales message formula that shows you how to quickly persuade customers to make a purchase choice, utilizing deeply ingrained mental triggers (page 143-158).
Speak in the voice of your client and discover the “magic” words customers utilize to describe what they want to purchase (page 104).
8 specific locations online that will reveal you the specific triggers inspiring your possible clients and getting them to spend their cash. You can utilize this to position your own product, service, coaching, software application (page 69-71).
How to quickly put together the “building blocks” of sales copy that create a “little city of desire” for your clients and potential customers (page 79).
The “Yellow Brick Road” Formula, another best formula for funnels, that leads individuals on a journey towards ultimately purchasing from you (page 178).
When you take a look at the sales page for the Copywriting Secrets book, it gets sort of overwhelming reading about the sheer amount of information Jim Edwards packs in a simple book.
I’ve broken down his deliverables into five basic areas. I’ll quickly summarize what you ought to anticipate in each area of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this section revealing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a crash course on:.
All the trademarks of high-performing copywriting.
How to establish the practice.
How to approach almost every piece of content you see from now on using a copywriter’s viewpoint on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber satisfies the road. It’s not simply that excellent copywriting leaves hints. It’s that excellent copy can constantly be plugged in and “constructed” utilizing solutions– and these work no matter what you sell. This area reveals formulas and templates for advertisements, e-mails, and sales letters which have never ever stopped working.
3. Make ‘Em Thirsty Secrets.
The secret to offering through emails, advertisements, and sales letters? As Jim Edwards says, “Make ’em thirsty!” In other words, you wish to tickle those levers so they’ll purchase much faster. And the best method to do that through copywriting is to use four fundamental sales stories.
The stories make your prospects “thirsty,” and your copywriting will assist individuals to the beverage. This is a tested pattern for success with copywriting.
4. Offer Without Selling Secrets.
Bear in mind that one of the best copywriting tricks is to make it appear you’re not costing all. This is the area that assists you master and embed those secret “stealth closes.”.
Remember Columbo, well-known for “playing dumb,” while secretly finding out the truth? Well, Jim Edwards reveals you how to use this section of the Copywriting Secrets book to give your customers value and close without pressure.
5. Copy Polishing Secrets.
Don’t be tricked by the name of this section in the Copywriting Secrets book. It’s not optional. Copywriting is just as good as the amount of tweaking and refining you do. Frequently, you can use information to assist your choices.
However you can also use the feedback to plug into a few tested techniques for improving your sales, emails, and advertisements letters. That’s what this area of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are several ways to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the cheapest is to head straight to the Copywriting Secrets book sales page.
Here, Jim offers the Copywriting Secrets book using the tried-and-true Free plus Shipping Cost deal. This indicates that you’ll get the book totally free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.
Jim also makes you a distinct guarantee. You can ask for a refund and you do not have to send out the book back if you don’t like it. You basically get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you need to do is get the initial deal. The audio version will pop up as a “Special Offer” prior to you complete your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you produce the best stories that will inspire your audience, no matter what you offer.
sales story tricks.
This is the book you desire on your side when you’re prepared to get even more in-depth with finding out copywriting tricks for any industry.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a genuine kahuna of a book– and I’m not going to lie. I still have not used every single technique in Copywriting Secrets.
What I know for sure, though, is that every time I take a seat to write any of my marketing products, sales pages, ads, e-mails, and even social networks posts, I initially thumb through my Copywriting Secrets book.
And I anticipate I’ll be doing that until I end up being a master copywriter. What about you?