Russell Brunson Amazon Book

Copywriting Secrets Review: Should You Get A FREE Copy?

8 out of 10 individuals only read headings.

Visitors to your site only read 20% of the material you compose.

Individuals just check out the very first 2 words on a line– typically, they miss out on the 3rd word.

It’s numbers like this that make you believe you must employ a copywriter.

But then you discover the expenses of hiring a copywriter to get more clicks:

Russell Brunson Amazon Book

Summary: Copywriting Secrets is a effective and basic book that will teach you how to get more clicks, get more exposure, bring in more leads, make more subscribers, and and land more sales online.

Good freelance copywriters charge up to $250 per hour

Scammy ones will tell you that “all you actually need to make sales is great sales copy” (lies).

75% of visitors to a website pay attention to the overall quality of the copy, though, and they’ll prevent doing business with a business that doesn’t have tidy and expert copy.

Truths like these make you question if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about effective copywriting.

No newbie copywriter understands what works. They only learn what works after they go through some trial and error, gain some real data around where clients are leaving and where they’re investing the most time, and refine the copy based on the results.

So if they don’t know what works, how can they assist you make more sales?

It’s “basic.”

All you require are:

Copy formulas that assist you write sales copy and after that hook these transformative words into the bigger structure of your sales page.

An exact understanding of who your perfect consumers are, what their greatest “discomforts” are, and where they presently live.

Specific, reliable, and constant “power” words that harness powerful, emotional and psychological triggers that direct individuals to buy your product or services.

And that’s precisely what Copywriting Secrets, a basic and powerful book for anybody who wishes to make money utilizing advertisements, e-mails, sales letters, teaches you to do.

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What is Copywriting and Why Does it Matter?

When I state that everybody can utilize Copywriting Secrets, it’s not an exaggeration.

It’s a testament to the power of words when it concerns encouraging individuals to purchase. It’s also a clear recognition of just how important content marketing has actually ended up being when you require to sell anything online.

Most people hear “copywriting” and they believe they’re speaking to somebody who practices copyright law.

However copywriting is no place as dry, arcane, or long-winded as legalese. If you’re doing it right, you ought to be communicating information to your leads at a third-grade reading level.

That implies you worth your potential customers’ time and you want to provide access to your deal as clearly and tactically as possible.

Now, the “strategy” part of copywriting secrets originates from understanding which buttons to press when you’re writing advertisement copy or how to tell a sales story that guides a client from being uninformed about how to fix a problem to completely gung-ho about your option.

In my experience, copywriting is easier: It’s like being somebody’s finest pal and their worst opponent all on one page.

Consider it this way:.

Whether it’s:

  • An e-mail,
  • A sales page,
  • A landing page,
  • A social media ad, or
  • A websites,

… you start describing your reader’s deepest, darkest, most pervasive discomfort to them. You hold up a really unpleasant mirror.

Then, using words, you continue to poke them everywhere it injures. Slowly, they remember why they require to change, act, or just make a various choice.

And after that, you’re their best friend. You offer them a service that really works, without being aggressive, scammy, or salesy.

Now, numerous entrepreneurs will inform you that what they desire is for quality causes open their wallets and buy. However the reality is that copywriting has to do with trading something even more valuable.

Something that’s nearly a limited resource.

Which’s attention.

With a lot of options, offers, opportunities, services, and items, the only possible method for your prospects and readers to trust you, purchase from you, and remain devoted to you is through preserving their attention.

And nothing grabs attention on the Internet like copy and content.

Clearly, everybody can use a dependable way to master high-converting copy.

Get a FREE copy of Copywriting Secrets.

What is Copywriting Secrets?

The Copywriting Secrets book is not composed by Russell Brunson– despite the fact that it looks similar to the DotCom Secrets book (a trilogy including Expert Secrets and the new edition of Traffic Secrets).

Rather, Copywriting Secrets is a book that uses the very formulas it’s trying to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.

Here’s an example of a sales letter, throughout a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, no one said that looking beautiful was part of copywriting tricks. Instead, the book shows you book how to utilize the power of words to:.

Get more clicks,.

Gain more exposure,.

Attract more leads,.

Earn more customers, and.

Land more sales online.

A lot of copywriting books attempt to teach you how to “compose terrific copy.”.

Except that every time you try, your words fail to persuade anybody to buy– other than maybe your mother and a couple of loyal buddies.

But the book show you the greatest secret about copywriting (and it doesn’t matter what you sell).

Focus:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You don’t compose copy– you assemble it.

According to the famous advertiser, Eugene Schwartz, when you’re developing copy:.

” You are dealing with a series of foundation, you are putting the building blocks together, and after that you are putting them in certain structures. [Your words are] developing a little city of desire for your person to live and come in.”.

Does this noise familiar?

If not, read that quote again.

Think about another idea in marketing that depends on strategic positioning, foundation, and the sensible, step-by-step journey that guides a prospect from start to finish.

The surface being a sale.

Sales funnels.

Which means that sales funnels and sales copy skills go together. Learn one and you’ll improve the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 proven copywriting formulas to help you become a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll find out to utilize the power of words to get people to act in such a natural and smooth method, your potential customers won’t even realize they’re being convinced.

Tip: One of the primary copywriting tricks, says Jim Edwards, is to make sales copy “vanish.”.

As the Copywriting Secrets book tagline says,.

” … no matter what you offer or who you offer it to!”.

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Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason that it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.

Jim. Sales Copy.

Duration.

You might have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software from the creators of ClickFunnels.

Russell is smart– he understands his lane or location of know-how depends on helping entrepreneurs make profits from funnel building.

Russell Brunson Amazon Book

Russel Brunson Copywriting Secrets Book.

Jim Edwards is the self-taught, go-to guru for success with sales copy. Just have a look at his credentials:.

He’s the creator and owner of a direct reaction marketing company.

He dedicates hundreds of hours every year to coaching individually business owners in the Funnel Scripts neighborhood.

He’s a very popular author who has been running online since he first started offering e-books online in 1997! (does anyone even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up sounds?).

He’s launched several deals for his own items and those of others using sales letters that have created him $2.5 million and $3 million in revenue.

He’s been included in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting know-how.

Most importantly, he utilized his self-taught copywriting abilities to earn millions– the sort of money responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off home in 18 months.

Yes, you check out that.

If this isn’t the best man to give you in-depth training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Before we enter into the full review, I want to let you understand that the Copywriting Secrets book is not the same product as the Funnel Scripts software tool.

Funnel Scripts is a done-for-you copy generator that utilizes your knowledge of your clients and details of your offer to create high-converting copy for your funnels, advertisements, blog sites, e-mail newsletters, and more.

Which can save you a massive amount of time. It’s the best option to keeping an internal copywriter or creating copy from scratch.

In fact, a great deal of the formulas that power Funnel Scripts are checked out further in the Sales Story Secrets upsell (I’ll inform you more about that later on in my review).

They may seem comparable because Jim Edwards dealt with both– but that must simply demonstrate how powerful his capability as a copy developer genuinely is.

The Copywriting Secrets book, on the other hand, will offer you whatever you require to personalize, fine-tune, and perfect conversion copy.

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Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is all about persuasion with words, right?

Well, there are numerous “tricks” to persuading individuals– and, often, you have to employ a mix of sales letters and sales copy formulas.

Copywriting Secrets Book Review

Russell Brunson Amazon Book

These insights and secrets interact so you can utilize the formulas to build persuasion over time. Some examples in the book consist of:.

The “Love me. Dislike me. There’s no money in the center!” technique. Your words ought to elicit extremely strong feelings from individuals and force them to make a decision about you personally– it’s one of the most profitable things your copy can do! (page 181).

Learn how to make more on each possibility, which is perfect for a sales funnel, using the “provide a shovel … then sell them a bulldozer” method for make more on each (page 179).

How to take a blank screen and transform that blinking cursor into an ended up piece of sales copy FAST. It’s a strategy so powerful, you can utilize it to break through author’s block (page 168).

A 13-step sales message formula that reveals you how to instantly persuade clients to make a purchase choice, utilizing deeply deep-rooted mental triggers (page 143-158).

Speak in the voice of your customer and find the “magic” words clients use to describe what they wish to buy (page 104).

8 specific places online that will show you the precise triggers encouraging your possible consumers and getting them to invest their money. You can use this to place your own item, service, coaching, software (page 69-71).

How to rapidly assemble the “building blocks” of sales copy that produce a “little city of desire” for your clients and potential customers (page 79).

The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads people on a journey towards ultimately purchasing from you (page 178).

It gets sort of overwhelming reading about the sheer amount of info Jim Edwards packs in a simple book when you check out the sales page for the Copywriting Secrets book.

I’ve broken down his deliverables into 5 basic areas. I’ll quickly summarize what you must anticipate in each area of the Copywriting Secrets book.

Get a FREE copy of Copywriting Secrets.

1. Copywriting Mindset Secrets.

Jim Edwards begins this area revealing you how to cultivate the copywriting mindset, as he calls it. You’ll get a crash course on:.

All the trademarks of high-performing copywriting.

How to establish the practice.

How to approach practically every piece of material you see from now on using a copywriter’s perspective on persuasion.

2. Sales Formula/Letter Secrets.

This is where the rubber satisfies the road. It’s not just that excellent copywriting leaves clues. It’s that excellent copy can always be plugged in and “built” utilizing solutions– and these work no matter what you offer. This section reveals solutions and templates for ads, sales, and e-mails letters which have never ever failed.

3. Make ‘Em Thirsty Secrets.

The secret to offering through emails, sales, and ads letters? As Jim Edwards states, “Make ’em thirsty!” To put it simply, you wish to tickle those levers so they’ll purchase much faster. And the very best way to do that through copywriting is to use 4 standard sales stories.

The stories make your potential customers “thirsty,” and your copywriting will assist people to the drink. This is a proven pattern for success with copywriting.

4. Offer Without Selling Secrets.

Keep in mind that among the best copywriting tricks is to make it appear you’re not costing all. This is the area that assists you master and embed those secret “stealth closes.”.

Keep in mind Columbo, popular for “playing dumb,” while privately finding out the truth? Well, Jim Edwards shows you how to use this section of the Copywriting Secrets book to offer your customers worth and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Do not be fooled by the name of this area in the Copywriting Secrets book. It’s not optional. Copywriting is only as good as the amount of tweaking and refining you do. Often, you can utilize data to direct your decisions.

You can also use the feedback to plug into a few proven techniques for improving your e-mails, sales, and ads letters. That’s what this area of the Copywriting Secrets book is everything about.

How to Get the Copywriting Secrets Book.

There are a number of methods to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the least expensive is to head directly to the Copywriting Secrets book sales page.

Here, Jim sells the Copywriting Secrets book utilizing the reliable Free plus Shipping Cost deal. This indicates that you’ll get the book totally free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.

Jim likewise makes you a distinct guarantee. If you don’t like it, you can request a refund and you do not need to send the book back. You basically get free shipping for the Copywriting Secrets book.

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Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook variation of the Copywriting Secrets book, all you need to do is get the original deal. The audio version will pop up as a “Special Offer” prior to you complete your purchase of the Copywriting Secrets book.

The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you create the right stories that will motivate your audience, no matter what you sell.

sales story tricks.

When you’re all set to get even more thorough with finding out copywriting tricks for any industry, this is the book you desire on your side.

Get a FREE copy of Copywriting Secrets.

Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a real kahuna of a book– and I’m not going to lie. I still haven’t utilized every single strategy in Copywriting Secrets.

What I understand for sure, however, is that every time I sit down to write any of my marketing products, sales pages, ads, e-mails, and even social networks posts, I first thumb through my Copywriting Secrets book.

And I anticipate I’ll be doing that till I end up being a master copywriter. What about you?

Get a FREE copy of Copywriting Secrets.