Russell Brunson Alison J. Prince

Copywriting Secrets Review: Should You Get A FREE Copy?

Eight out of 10 individuals only read headlines.

Visitors to your site just read 20% of the material you write.

Individuals just check out the very first 2 words on a line– typically, they miss out on the 3rd word.

It’s numbers like this that make you think you need to work with a copywriter.

Then you discover about the costs of hiring a copywriter to get more clicks:

Russell Brunson Alison J. Prince

Summary: Copywriting Secrets is a basic and powerful book that will teach you how to get more clicks, get more exposure, draw in more leads, make more customers, and and land more sales online.

Good freelance copywriters charge up to $250 per hour

Scammy ones will inform you that “all you truly need to make sales is excellent sales copy” (lies).

75% of visitors to a website pay attention to the general quality of the copy, however, and they’ll prevent doing business with a business that doesn’t have tidy and expert copy.

Truths like these make you question if it’s all truly worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about efficient copywriting.

No novice copywriter knows what works. They just discover what works after they go through some experimentation, gain some real information around where customers are leaving and where they’re investing the most time, and fine-tune the copy based on the results.

If they don’t understand what works, how can they help you make more sales?

It’s “easy.”

All you need are:

Copy formulas that assist you write sales copy and then hook these transformative words into the bigger structure of your sales page.

A specific understanding of who your ideal consumers are, what their greatest “pains” are, and where they currently live.

Particular, reliable, and constant “power” words that harness powerful, emotional and mental triggers that guide individuals to purchase your services and products.

Which’s precisely what Copywriting Secrets, a fundamental and effective book for anyone who wants to make money using advertisements, emails, sales letters, teaches you to do.

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What is Copywriting and Why Does it Matter?

When I state that everybody can utilize Copywriting Secrets, it’s not an exaggeration.

It’s a testament to the power of words when it pertains to motivating individuals to buy. It’s also a clear acknowledgement of simply how essential content marketing has become when you need to offer anything online.

The majority of people hear “copywriting” and they believe they’re talking with somebody who practices copyright law.

Copywriting is no place as dry, arcane, or verbose as legalese. In fact, if you’re doing it right, you must be interacting info to your leads at a third-grade reading level.

That means you worth your prospects’ time and you wish to give them access to your deal as plainly and tactically as possible.

Now, the “technique” part of copywriting tricks comes from understanding which buttons to push when you’re composing ad copy or how to inform a sales story that guides a customer from being uninformed about how to resolve an issue to completely gung-ho about your option.

In my experience, copywriting is simpler: It’s like being somebody’s finest buddy and their worst opponent all on one page.

Consider it this way:.

Whether it’s:

  • An e-mail,
  • A sales page,
  • A landing page,
  • A social media advertisement, or
  • A websites,

… you start off describing your reader’s deepest, darkest, most pervasive discomfort to them. You hold up an extremely undesirable mirror.

Utilizing words, you continue to poke them all over it hurts. Gradually, they keep in mind why they need to change, take action, or just make a various decision.

And after that, you’re their buddy. You use them a solution that really works, without being aggressive, scammy, or salesy.

Now, lots of business owners will tell you that what they want is for quality leads to open their wallets and buy. But the truth is that copywriting is about trading something even more important.

Something that’s nearly a limited resource.

And that’s attention.

With numerous services, offers, opportunities, items, and services, the only possible method for your readers and prospects to trust you, purchase from you, and remain devoted to you is through preserving their attention.

And nothing grabs attention on the Internet like copy and material.

Clearly, everybody can utilize a reliable method to master high-converting copy.

Get a FREE copy of Copywriting Secrets.

What is Copywriting Secrets?

The Copywriting Secrets book is not written by Russell Brunson– even though it looks comparable to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the brand-new edition of Traffic Secrets).

Rather, Copywriting Secrets is a book that utilizes the really solutions it’s attempting to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.

Here’s an example of a sales letter, throughout a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, nobody stated that looking lovely was part of copywriting secrets. Rather, the book reveals you book how to utilize the power of words to:.

Get more clicks,.

Gain more visibility,.

Attract more leads,.

Make more subscribers, and.

Land more sales online.

The majority of copywriting books attempt to teach you how to “compose great copy.”.

Except that whenever you try, your words stop working to convince anyone to purchase– other than possibly your mommy and a couple of devoted friends.

But the book shares with you the best secret about copywriting (and it doesn’t matter what you sell).

Pay attention:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You do not compose copy– you assemble it.

According to the legendary advertiser, Eugene Schwartz, when you’re producing copy:.

” You are working with a series of building blocks, you are putting the foundation together, and after that you are putting them in specific structures. [Your words are] developing a little city of desire for your person to live and come in.”.

Does this noise familiar?

If not, checked out that quote once again.

Think about another concept in marketing that depends on tactical positioning, building blocks, and the rational, step-by-step journey that guides a possibility from start to finish.

The finish being a sale.

Sales funnels.

Which indicates that sales funnels and sales copy abilities go hand-in-hand. Find out one and you’ll enhance the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 proven copywriting formulas to assist you become a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll learn to use the power of words to get individuals to do something about it in such a natural and seamless method, your potential customers will not even realize they’re being convinced.

Tip: One of the primary copywriting tricks, states Jim Edwards, is to make sales copy “disappear.”.

As the Copywriting Secrets book tagline states,.

” … no matter what you offer or who you sell it to!”.

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Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason why it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.

Jim. Sales Copy.

Period.

You may have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software application from the developers of ClickFunnels.

Russell is smart– he understands his lane or area of know-how lies in helping business owners make benefit from funnel building.

Russell Brunson Alison J. Prince

Russel Brunson Copywriting Secrets Book.

Jim Edwards is the self-taught, go-to guru for success with sales copy. Just have a look at his credentials:.

He’s the creator and owner of a direct response marketing firm.

He commits numerous hours every year to training one-on-one business owners in the Funnel Scripts community.

He’s a best-selling author who has been running online since he first began offering e-books online in 1997! (does anyone even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up noises?).

He’s launched multiple offers for his own products and those of others utilizing sales letters that have produced him $2.5 million and $3 million in revenue.

He’s been included in the New York Times, Entrepreneur Magazine, and several other leading publications for his copywriting competence.

Best of all, he utilized his self-taught copywriting abilities to make millions– the sort of cash responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off home in 18 months.

Yes, you read that right.

If this isn’t the ideal person to give you thorough training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Before we get into the full evaluation, I wish to let you know that the Copywriting Secrets book is not the exact same item as the Funnel Scripts software tool.

Funnel Scripts is a done-for-you copy generator that uses your knowledge of your customers and information of your deal to create high-converting copy for your funnels, ads, blogs, email newsletters, and more.

And that can save you an enormous quantity of time. It’s the perfect option to creating or keeping an in-house copywriter copy from scratch.

In fact, a lot of the formulas that power Funnel Scripts are explored further in the Sales Story Secrets upsell (I’ll tell you more about that later on in my evaluation).

They may seem similar because Jim Edwards worked on both– however that ought to simply show how powerful his ability as a copy creator truly is.

The Copywriting Secrets book, on the other hand, will provide you everything you need to tailor, fine-tune, and perfect conversion copy.

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Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is all about persuasion with words, right?

Well, there are numerous “secrets” to persuading individuals– and, typically, you have to use a combination of sales letters and sales copy formulas.

Copywriting Secrets Book Review

Russell Brunson Alison J. Prince

These insights and tricks interact so you can utilize the formulas to build persuasion in time. Some examples in the book include:.

The “Love me. Your words should elicit very strong emotions from people and force them to make a decision about you personally– it’s one of the most rewarding things your copy can do! (page 181).

Find out how to make more on each prospect, which is best for a sales funnel, utilizing the “provide a shovel … then sell them a bulldozer” technique for make more on each (page 179).

How to take a blank screen and transform that blinking cursor into a finished piece of sales copy FAST. It’s a method so effective, you can use it to break through author’s block (page 168).

A 13-step sales message formula that reveals you how to instantly convince customers to make a purchase decision, utilizing deeply deep-rooted mental triggers (page 143-158).

Speak in the voice of your customer and find the “magic” words clients utilize to explain what they want to purchase (page 104).

8 specific locations online that will reveal you the precise triggers encouraging your prospective clients and getting them to invest their money. You can utilize this to place your own item, service, coaching, software application (page 69-71).

How to rapidly assemble the “building blocks” of sales copy that develop a “little city of desire” for your prospects and customers (page 79).

The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads people on a journey towards ultimately buying from you (page 178).

It gets sort of frustrating reading about the large quantity of info Jim Edwards loads in a simple book when you check out the sales page for the Copywriting Secrets book.

I’ve broken down his deliverables into 5 fundamental areas. I’ll rapidly summarize what you must anticipate in each section of the Copywriting Secrets book.

Get a FREE copy of Copywriting Secrets.

1. Copywriting Mindset Secrets.

Jim Edwards begins this area showing you how to cultivate the copywriting mindset, as he calls it. You’ll get a refresher course on:.

All the trademarks of high-performing copywriting.

How to develop the practice.

How to approach nearly every piece of content you see from now on utilizing a copywriter’s perspective on persuasion.

2. Sales Formula/Letter Secrets.

This is where the rubber meets the road. It’s not just that fantastic copywriting leaves clues. It’s that great copy can always be plugged in and “constructed” using formulas– and these work no matter what you offer. This area reveals formulas and design templates for e-mails, ads, and sales letters which have never stopped working.

3. Make ‘Em Thirsty Secrets.

The secret to offering through sales, ads, and e-mails letters? And the best method to do that through copywriting is to utilize 4 fundamental sales stories.

The stories make your potential customers “thirsty,” and your copywriting will guide individuals to the beverage. This is a proven pattern for success with copywriting.

4. Sell Without Selling Secrets.

Keep in mind that among the very best copywriting tricks is to make it appear you’re not costing all. This is the section that helps you master and embed those secret “stealth closes.”.

Remember Columbo, famous for “playing dumb,” while secretly finding out the reality? Well, Jim Edwards shows you how to use this area of the Copywriting Secrets book to provide your clients worth and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Do not be fooled by the name of this area in the Copywriting Secrets book. Copywriting is only as excellent as the quantity of tweaking and refining you do.

However you can likewise utilize the feedback to plug into a few tested techniques for improving your advertisements, emails, and sales letters. That’s what this section of the Copywriting Secrets book is all about.

How to Get the Copywriting Secrets Book.

There are numerous ways to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the cheapest is to head directly to the Copywriting Secrets book sales page.

Here, Jim sells the Copywriting Secrets book utilizing the tried-and-true Free plus Shipping Cost offer. This suggests that you’ll get the book totally free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.

However, Jim also makes you a special guarantee. You can ask for a refund and you do not have to send the book back if you do not like it. You essentially get free shipping for the Copywriting Secrets book.

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Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook version of the Copywriting Secrets book, all you need to do is grab the initial deal. The audio variation will pop up as a “Special Offer” before you complete your purchase of the Copywriting Secrets book.

The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you produce the right stories that will encourage your audience, no matter what you sell.

sales story tricks.

This is the book you desire in your corner when you’re prepared to get back at more thorough with discovering copywriting tricks for any industry.

Get a FREE copy of Copywriting Secrets.

Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a real kahuna of a book– and I’m not going to lie. I still have not used every single technique in Copywriting Secrets.

What I know for sure, though, is that every time I sit down to compose any of my marketing materials, sales pages, ads, e-mails, and even social media posts, I initially thumb through my Copywriting Secrets book.

And I anticipate I’ll be doing that till I end up being a master copywriter. What about you?

Get a FREE copy of Copywriting Secrets.