Russell Brunson 30 Day Summit

Copywriting Secrets Review: Should You Get A FREE Copy?

8 out of 10 individuals just read headlines.

Visitors to your website just read 20% of the material you write.

People only read the first 2 words on a line– usually, they miss the third word.

It’s numbers like this that make you think you should work with a copywriter.

However then you find out about the costs of working with a copywriter to get more clicks:

Russell Brunson 30 Day Summit

Summary: Copywriting Secrets is a powerful and essential book that will teach you how to get more clicks, gain more visibility, bring in more leads, earn more subscribers, and and land more sales online.

Excellent freelance copywriters charge up to $250 per hour

Scammy ones will inform you that “all you actually require to make sales is great sales copy” (lies).

75% of visitors to a website focus on the overall quality of the copy, though, and they’ll avoid working with a company that doesn’t have professional and clean copy.

Realities like these make you wonder if it’s all really worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about reliable copywriting.

No newbie copywriter understands what works. They only find out what works after they go through some trial and error, acquire some genuine information around where consumers are leaving and where they’re investing the most time, and refine the copy based on the outcomes.

If they do not understand what works, how can they help you make more sales?

It’s “easy.”

All you require are:

Copy formulas that help you write sales copy and then hook these transformative words into the larger structure of your sales page.

A precise understanding of who your perfect clients are, what their greatest “discomforts” are, and where they presently live.

Specific, trustworthy, and constant “power” words that harness powerful, psychological and emotional triggers that guide individuals to buy your services and products.

Which’s precisely what Copywriting Secrets, a basic and powerful book for anyone who wants to generate income using ads, e-mails, sales letters, teaches you to do.

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What is Copywriting and Why Does it Matter?

It’s not an exaggeration when I say that everyone can utilize Copywriting Secrets.

It’s a testimony to the power of words when it concerns motivating people to purchase. When you require to sell anything online, it’s likewise a clear recognition of just how essential content marketing has become.

Many people hear “copywriting” and they think they’re speaking with somebody who practices copyright law.

But copywriting is nowhere as dry, arcane, or long-winded as legalese. In fact, if you’re doing it right, you ought to be interacting information to your leads at a third-grade reading level.

That indicates you value your potential customers’ time and you want to give them access to your offer as clearly and tactically as possible.

Now, the “technique” part of copywriting secrets originates from understanding which buttons to push when you’re writing advertisement copy or how to inform a sales story that guides a client from being uninformed about how to fix a problem to totally gung-ho about your solution.

However, in my experience, copywriting is easier: It’s like being somebody’s friend and their worst enemy all on one page.

Consider it by doing this:.

Whether it’s:

  • An email,
  • A sales page,
  • A landing page,
  • A social media advertisement, or
  • A websites,

… you begin describing your reader’s inmost, darkest, most pervasive discomfort to them. You hold up a very unpleasant mirror.

Then, utilizing words, you continue to poke them everywhere it hurts. Gradually, they remember why they require to change, take action, or simply make a various decision.

And after that, you’re their buddy. You provide them a service that really works, without being pushy, scammy, or salesy.

Now, numerous business owners will tell you that what they want is for quality results in open their wallets and purchase. But the fact is that copywriting has to do with trading something much more valuable.

Something that’s almost a scarce resource.

And that’s attention.

With numerous options, offers, opportunities, services, and items, the only possible method for your readers and potential customers to trust you, buy from you, and stay devoted to you is through keeping their attention.

And absolutely nothing grabs attention on the Internet like copy and material.

Clearly, everyone can use a reliable method to master high-converting copy.

Get a FREE copy of Copywriting Secrets.

What is Copywriting Secrets?

The Copywriting Secrets book is not written by Russell Brunson– although it looks similar to the DotCom Secrets book (a trilogy including Expert Secrets and the brand-new edition of Traffic Secrets).

Rather, Copywriting Secrets is a book that uses the really solutions it’s trying to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.

Here’s an example of a sales letter, across a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, no one stated that looking gorgeous became part of copywriting secrets. Rather, the book shows you book how to use the power of words to:.

Get more clicks,.

Gain more visibility,.

Attract more leads,.

Make more subscribers, and.

Land more sales online.

Most copywriting books try to teach you how to “compose great copy.”.

Other than that each time you try, your words stop working to encourage anyone to buy– except possibly your mother and a few loyal buddies.

However the book show you the greatest secret about copywriting (and it doesn’t matter what you offer).

Focus:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You don’t write copy– you assemble it.

According to the legendary advertiser, Eugene Schwartz, when you’re developing copy:.

” You are dealing with a series of building blocks, you are putting the foundation together, and then you are putting them in particular structures. [Your words are] developing a little city of desire for your person to come and live in.”.

Does this noise familiar?

If not, checked out that quote again.

Think about another concept in marketing that depends on strategic placement, building blocks, and the sensible, step-by-step journey that guides a possibility from start to finish.

The surface being a sale.

Sales funnels.

Which suggests that sales funnels and sales copy abilities go together. Find out one and you’ll improve the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 tested copywriting solutions to help you end up being a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll discover to use the power of words to get people to act in such a natural and smooth way, your potential customers will not even realize they’re being convinced.

Hint: One of the primary copywriting secrets, states Jim Edwards, is to make sales copy “disappear.”.

As the Copywriting Secrets book tagline states,.

” … no matter what you sell or who you sell it to!”.

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Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason that it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.

Jim. Knows. Great. Sales Copy.

Period.

You may have seen him collaborating with Russell Brunson on Funnel Scripts, the copywriting software application from the creators of ClickFunnels.

Russell is wise– he understands his lane or area of expertise lies in assisting entrepreneurs make profits from funnel building.

Russell Brunson 30 Day Summit

Russel Brunson Copywriting Secrets Book.

Jim Edwards is the self-taught, go-to master for success with sales copy. Simply have a look at his qualifications:.

He’s the founder and owner of a direct response marketing firm.

He commits numerous hours every year to coaching individually company owner in the Funnel Scripts community.

He’s a very popular author who has been running online given that he initially started selling e-books online in 1997! (does anybody even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up noises?).

He’s introduced multiple offers for his own items and those of others utilizing sales letters that have generated him $2.5 million and $3 million in profits.

He’s been featured in the New York Times, Entrepreneur Magazine, and several other leading publications for his copywriting knowledge.

Most importantly, he utilized his self-taught copywriting skills to make millions– the sort of money responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off home in 18 months.

Yes, you read that.

So if this isn’t the ideal guy to provide you in-depth training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Before we enter into the complete review, I wish to let you understand that the Copywriting Secrets book is not the very same item as the Funnel Scripts software application tool.

Funnel Scripts is a done-for-you copy generator that uses your knowledge of your customers and information of your offer to develop high-converting copy for your funnels, ads, blog sites, e-mail newsletters, and more.

And that can save you an enormous amount of time. It’s the ideal alternative to keeping an in-house copywriter or producing copy from scratch.

In fact, a great deal of the formulas that power Funnel Scripts are checked out even more in the Sales Story Secrets upsell (I’ll inform you more about that later on in my evaluation).

Since Jim Edwards worked on both– but that must simply show how effective his ability as a copy creator really is, they may appear comparable.

The Copywriting Secrets book, on the other hand, will provide you everything you require to tailor, tweak, and best conversion copy.

Get a FREE copy of Copywriting Secrets.

Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is all about persuasion with words?

Well, there are many “secrets” to persuading people– and, frequently, you need to employ a mix of sales letters and sales copy solutions.

Copywriting Secrets Book Review

Russell Brunson 30 Day Summit

These tricks and insights interact so you can utilize the formulas to develop persuasion over time. Some examples in the book consist of:.

The “Love me. Your words ought to generate really strong emotions from individuals and force them to make a choice about you personally– it’s one of the most profitable things your copy can do! (page 181).

Learn how to make more on each possibility, which is ideal for a sales funnel, utilizing the “give them a shovel … then offer them a bulldozer” approach for make more on each (page 179).

How to take a blank screen and transform that blinking cursor into a finished piece of sales copy FAST. It’s a method so effective, you can utilize it to break through writer’s block (page 168).

A 13-step sales message formula that shows you how to quickly persuade clients to purchase choice, utilizing deeply ingrained mental triggers (page 143-158).

Speak in the voice of your customer and discover the “magic” words clients utilize to explain what they wish to buy (page 104).

8 specific locations online that will show you the precise triggers motivating your potential clients and getting them to spend their money. You can use this to place your own product, service, coaching, software (page 69-71).

How to rapidly assemble the “foundation” of sales copy that create a “little city of desire” for your prospects and consumers (page 79).

The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads individuals on a journey towards ultimately purchasing from you (page 178).

It gets sort of overwhelming reading about the sheer amount of info Jim Edwards loads in a simple book when you check out the sales page for the Copywriting Secrets book.

So I’ve broken down his deliverables into 5 basic areas. I’ll quickly summarize what you ought to anticipate in each section of the Copywriting Secrets book.

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1. Copywriting Mindset Secrets.

Jim Edwards starts this area revealing you how to cultivate the copywriting mindset, as he calls it. You’ll get a crash course on:.

All the trademarks of high-performing copywriting.

How to establish the practice.

How to approach almost every piece of content you see from now on utilizing a copywriter’s viewpoint on persuasion.

2. Sales Formula/Letter Secrets.

It’s not simply that fantastic copywriting leaves clues. This section exposes solutions and templates for advertisements, e-mails, and sales letters which have actually never ever failed.

3. Make ‘Em Thirsty Secrets.

The trick to offering through sales, advertisements, and emails letters? As Jim Edwards states, “Make ’em thirsty!” Simply put, you want to tickle those levers so they’ll buy faster. And the best way to do that through copywriting is to utilize four fundamental sales stories.

The stories make your prospects “thirsty,” and your copywriting will assist people to the drink. This is a proven pattern for success with copywriting.

4. Sell Without Selling Secrets.

Keep in mind that among the very best copywriting tricks is to make it appear you’re not costing all. This is the section that assists you master and embed those secret “stealth closes.”.

Remember Columbo, popular for “playing dumb,” while secretly determining the fact? Well, Jim Edwards shows you how to utilize this section of the Copywriting Secrets book to give your customers value and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Don’t be deceived by the name of this section in the Copywriting Secrets book. Copywriting is only as excellent as the quantity of tweaking and refining you do.

But you can likewise use the feedback to plug into a couple of tested techniques for enhancing your advertisements, emails, and sales letters. That’s what this section of the Copywriting Secrets book is all about.

How to Get the Copywriting Secrets Book.

There are several methods to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the most inexpensive is to head straight to the Copywriting Secrets book sales page.

Here, Jim offers the Copywriting Secrets book using the reliable Free plus Shipping Cost offer. This indicates that you’ll get the book for free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.

Nevertheless, Jim likewise makes you a special promise. You can ask for a refund and you don’t have to send out the book back if you don’t like it. You essentially secure free shipping for the Copywriting Secrets book.

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Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook version of the Copywriting Secrets book, all you need to do is get the original deal. The audio version will pop up as a “Special Offer” prior to you complete your purchase of the Copywriting Secrets book.

The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you produce the best stories that will motivate your audience, no matter what you sell.

sales story secrets.

When you’re ready to get even more extensive with discovering copywriting tricks for any industry, this is the book you want on your side.

Get a FREE copy of Copywriting Secrets.

Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a genuine kahuna of a book– and I’m not going to lie. I still have not used each and every single technique in Copywriting Secrets.

What I understand for sure, though, is that whenever I sit down to compose any of my marketing materials, sales pages, advertisements, e-mails, and even social networks posts, I first thumb through my Copywriting Secrets book.

And I anticipate I’ll be doing that up until I end up being a master copywriter. What about you?

Get a FREE copy of Copywriting Secrets.