Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 people just check out headings.
Visitors to your website just read 20% of the material you write.
Individuals only check out the very first 2 words on a line– normally, they miss the third word.
It’s numbers like this that make you think you need to hire a copywriter.
Then you learn about the expenses of hiring a copywriter to get more clicks:
Summary: Copywriting Secrets is a effective and essential book that will teach you how to get more clicks, get more presence, attract more leads, make more subscribers, and and land more sales online.
Good freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you actually need to make sales is great sales copy” (lies).
75% of visitors to a website focus on the overall quality of the copy, however, and they’ll prevent doing business with a company that doesn’t have clean and expert copy.
Realities like these make you question if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about efficient copywriting.
No newbie copywriter understands what works. They only discover what works after they go through some trial and error, acquire some real information around where consumers are leaving and where they’re spending the most time, and refine the copy based upon the results.
So if they don’t know what works, how can they help you make more sales?
All you require are:
Copy solutions that assist you compose sales copy and after that hook these transformative words into the larger structure of your sales page.
An exact understanding of who your ideal customers are, what their greatest “pains” are, and where they currently live.
Particular, reliable, and consistent “power” words that harness powerful, psychological and psychological triggers that direct people to purchase your services and products.
And that’s precisely what Copywriting Secrets, a fundamental and effective book for anybody who wishes to generate income utilizing advertisements, emails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I state that everyone can utilize Copywriting Secrets, it’s not an exaggeration.
It’s a testament to the power of words when it comes to encouraging people to buy. When you require to sell anything online, it’s likewise a clear recognition of simply how important content marketing has ended up being.
Most people hear “copywriting” and they believe they’re speaking with somebody who practices copyright law.
Copywriting is no place as dry, arcane, or wordy as legalese. If you’re doing it right, you must be interacting information to your leads at a third-grade reading level.
That indicates you worth your prospects’ time and you want to give them access to your deal as plainly and strategically as possible.
Now, the “technique” part of copywriting tricks comes from understanding which buttons to press when you’re writing ad copy or how to tell a sales story that guides a customer from being unaware about how to fix an issue to absolutely gung-ho about your service.
However, in my experience, copywriting is simpler: It’s like being someone’s friend and their worst enemy all on one page.
Think about it in this manner:.
- An email,
- A sales page,
- A landing page,
- A social media ad, or
- A web page,
… you begin explaining your reader’s deepest, darkest, most prevalent discomfort to them. You hold up a really undesirable mirror.
Then, using words, you continue to poke them all over it hurts. Slowly, they remember why they need to change, act, or just make a different decision.
And after that, you’re their buddy. You use them an option that in fact works, without being pushy, scammy, or salesy.
Now, numerous business owners will tell you that what they want is for quality results in open their wallets and buy. The reality is that copywriting is about trading something far more valuable.
Something that’s almost a limited resource.
With a lot of solutions, deals, products, services, and chances, the only possible way for your readers and potential customers to trust you, buy from you, and stay devoted to you is through keeping their attention.
And absolutely nothing grabs attention on the Internet like copy and material.
Plainly, everybody can use a trustworthy way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not composed by Russell Brunson– although it looks comparable to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the brand-new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that utilizes the very formulas it’s attempting to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody said that looking gorgeous belonged to copywriting secrets. Rather, the book shows you book how to use the power of words to:.
Get more clicks,.
Gain more exposure,.
Bring in more leads,.
Earn more customers, and.
Land more sales online.
The majority of copywriting books attempt to teach you how to “write fantastic copy.”.
Other than that every time you attempt, your words fail to persuade anyone to purchase– other than maybe your mommy and a few loyal good friends.
But the book shares with you the best secret about copywriting (and it doesn’t matter what you offer).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t write copy– you assemble it.
According to the famous advertiser, Eugene Schwartz, when you’re developing copy:.
” You are dealing with a series of foundation, you are putting the foundation together, and after that you are putting them in particular structures. [Your words are] developing a little city of desire for your individual to come and live in.”.
Does this sound familiar?
If not, read that quote once again.
Consider another idea in marketing that counts on tactical positioning, foundation, and the rational, step-by-step journey that guides a prospect from start to finish.
The surface being a sale.
Which implies that sales funnels and sales copy abilities go together. Find out one and you’ll improve the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 tested copywriting formulas to assist you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll discover to use the power of words to get individuals to do something about it in such a natural and seamless way, your potential customers will not even recognize they’re being encouraged.
Hint: One of the main copywriting secrets, says Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you sell or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason why it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You may have seen him collaborating with Russell Brunson on Funnel Scripts, the copywriting software from the developers of ClickFunnels.
Russell is smart– he understands his lane or area of expertise lies in helping business owners make benefit from funnel structure.
Russel Brunson Copywriting Secrets Book.
However Jim Edwards is the self-taught, go-to expert for success with sales copy. Simply have a look at his qualifications:.
He’s the creator and owner of a direct response marketing company.
He devotes hundreds of hours every year to training individually entrepreneur in the Funnel Scripts community.
He’s a very popular author who has been running online given that he first began offering e-books online in 1997! (does anyone even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s released several deals for his own products and those of others utilizing sales letters that have created him $2.5 million and $3 million in earnings.
He’s been included in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting know-how.
Most importantly, he utilized his self-taught copywriting skills to earn millions– the kind of money responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off home in 18 months.
Yes, you read that right.
So if this isn’t the ideal person to provide you extensive training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we enter the full review, I wish to let you understand that the Copywriting Secrets book is not the same product as the Funnel Scripts software application tool.
Funnel Scripts is a done-for-you copy generator that utilizes your knowledge of your customers and details of your offer to create high-converting copy for your funnels, advertisements, blogs, email newsletters, and more.
And that can save you an enormous quantity of time. It’s the best option to creating or keeping an internal copywriter copy from scratch.
A lot of the formulas that power Funnel Scripts are explored even more in the Sales Story Secrets upsell (I’ll tell you more about that later on in my review).
Because Jim Edwards worked on both– however that need to simply show how effective his ability as a copy creator genuinely is, they might appear comparable.
The Copywriting Secrets book, on the other hand, will provide you whatever you require to customize, fine-tune, and best conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words, right?
Well, there are numerous “secrets” to persuading people– and, frequently, you have to use a combination of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These secrets and insights collaborate so you can use the formulas to construct persuasion in time. Some examples in the book include:.
The “Love me. Hate me. There’s no money in the center!” technique. Your words should generate really strong emotions from people and force them to make a decision about you personally– it’s one of the most successful things your copy can do! (page 181).
Find out how to make more on each possibility, which is ideal for a sales funnel, using the “provide a shovel … then offer them a bulldozer” method for make more on each (page 179).
How to take a blank screen and change that blinking cursor into a completed piece of sales copy FAST. It’s a method so effective, you can utilize it to break through author’s block (page 168).
A 13-step sales message formula that reveals you how to quickly convince clients to buy decision, using deeply deep-rooted psychological triggers (page 143-158).
Speak in the voice of your customer and find the “magic” words consumers use to explain what they want to purchase (page 104).
8 specific locations online that will reveal you the exact triggers motivating your prospective customers and getting them to spend their money. You can use this to place your own product, service, training, software application (page 69-71).
How to rapidly assemble the “foundation” of sales copy that create a “little city of desire” for your potential customers and customers (page 79).
The “Yellow Brick Road” Formula, another best formula for funnels, that leads individuals on a journey towards eventually purchasing from you (page 178).
It gets sort of frustrating reading about the large quantity of info Jim Edwards loads in a simple book when you inspect out the sales page for the Copywriting Secrets book.
I’ve broken down his deliverables into 5 standard sections. I’ll quickly summarize what you should expect in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this section showing you how to cultivate the copywriting mindset, as he calls it. You’ll get a crash course on:.
All the trademarks of high-performing copywriting.
How to establish the practice.
How to approach nearly every piece of material you see from now on using a copywriter’s point of view on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber meets the roadway. It’s not simply that great copywriting leaves clues. It’s that fantastic copy can always be plugged in and “built” using formulas– and these work no matter what you offer. This area reveals solutions and design templates for e-mails, sales, and advertisements letters which have actually never ever failed.
3. Make ‘Em Thirsty Secrets.
The secret to offering through e-mails, advertisements, and sales letters? As Jim Edwards states, “Make ’em thirsty!” Simply put, you want to tickle those levers so they’ll buy quicker. And the very best way to do that through copywriting is to use 4 fundamental sales stories.
The stories make your prospects “thirsty,” and your copywriting will guide individuals to the beverage. This is a tested pattern for success with copywriting.
4. Offer Without Selling Secrets.
Bear in mind that one of the best copywriting secrets is to make it appear you’re not selling at all. This is the area that helps you master and embed those secret “stealth closes.”.
Keep in mind Columbo, popular for “playing dumb,” while secretly determining the fact? Well, Jim Edwards reveals you how to utilize this area of the Copywriting Secrets book to provide your customers worth and close without pressure.
5. Copy Polishing Secrets.
Don’t be tricked by the name of this section in the Copywriting Secrets book. It’s not optional. Copywriting is only as good as the quantity of tweaking and refining you do. Typically, you can utilize information to assist your choices.
You can likewise use the feedback to plug into a couple of tested methods for improving your sales, ads, and e-mails letters. That’s what this area of the Copywriting Secrets book is all about.
How to Get the Copywriting Secrets Book.
There are several ways to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the cheapest is to head straight to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book using the reliable Free plus Shipping Cost offer. This indicates that you’ll get the book for free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.
Jim also makes you a distinct guarantee. You can ask for a refund and you do not have to send the book back if you do not like it. You essentially secure free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook variation of the Copywriting Secrets book, all you need to do is grab the initial offer. The audio version will turn up as a “Special Offer” prior to you complete your purchase of the Copywriting Secrets book.
The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you develop the best stories that will motivate your audience, no matter what you offer.
sales story secrets.
This is the book you want on your side when you’re all set to get even more extensive with finding out copywriting tricks for any market.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a genuine kahuna of a book– and I’m not going to lie. I still haven’t used each and every single technique in Copywriting Secrets.
What I know for sure, though, is that each time I take a seat to write any of my marketing materials, sales pages, ads, emails, and even social networks posts, I initially thumb through my Copywriting Secrets book.
And I expect I’ll be doing that up until I become a master copywriter. What about you?