Russell Brunson – 24Hr Expert Review

Copywriting Secrets Review: Should You Get A FREE Copy?

8 out of 10 individuals just check out headlines.

Visitors to your site just read 20% of the content you write.

Individuals only check out the first two words on a line– usually, they miss out on the third word.

It’s numbers like this that make you believe you must hire a copywriter.

However then you find out about the costs of employing a copywriter to get more clicks:

Russell Brunson - 24Hr Expert Review

Summary: Copywriting Secrets is a fundamental and effective book that will teach you how to get more clicks, gain more presence, draw in more leads, make more subscribers, and and land more sales online.

Good freelance copywriters charge up to $250 per hour

Scammy ones will tell you that “all you truly need to make sales is terrific sales copy” (lies).

75% of visitors to a website take note of the general quality of the copy, though, and they’ll prevent doing business with a business that does not have clean and professional copy.

Facts like these make you wonder if it’s all really worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about reliable copywriting.

No beginner copywriter knows what works. They just discover what works after they go through some trial and error, acquire some real data around where customers are leaving and where they’re spending the most time, and fine-tune the copy based upon the outcomes.

So if they don’t understand what works, how can they help you make more sales?

It’s “easy.”

All you need are:

Copy formulas that assist you write sales copy and after that hook these transformative words into the larger structure of your sales page.

An exact understanding of who your perfect clients are, what their biggest “pains” are, and where they currently live.

Specific, reputable, and consistent “power” words that harness effective, psychological and psychological triggers that guide people to purchase your services and products.

Which’s precisely what Copywriting Secrets, a powerful and fundamental book for anybody who wishes to make money using ads, e-mails, sales letters, teaches you to do.

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What is Copywriting and Why Does it Matter?

When I say that everybody can use Copywriting Secrets, it’s not an exaggeration.

When it comes to encouraging individuals to purchase, it’s a testament to the power of words. It’s likewise a clear acknowledgement of simply how important content marketing has become when you need to offer anything online.

Many people hear “copywriting” and they believe they’re talking with someone who practices copyright law.

However copywriting is nowhere as dry, arcane, or long-winded as legalese. In fact, if you’re doing it right, you need to be communicating details to your leads at a third-grade reading level.

That means you worth your prospects’ time and you want to provide access to your offer as plainly and strategically as possible.

Now, the “method” part of copywriting secrets comes from knowing which buttons to push when you’re composing ad copy or how to tell a sales story that guides a client from being uninformed about how to fix a problem to totally gung-ho about your service.

But, in my experience, copywriting is simpler: It’s like being somebody’s buddy and their worst enemy all on one page.

Think of it in this manner:.

Whether it’s:

  • An email,
  • A sales page,
  • A landing page,
  • A social networks advertisement, or
  • A web page,

… you start describing your reader’s deepest, darkest, most pervasive discomfort to them. You hold up a very unpleasant mirror.

Utilizing words, you continue to poke them everywhere it harms. Gradually, they remember why they require to change, act, or simply make a various decision.

And then, you’re their buddy. You use them an option that really works, without being pushy, scammy, or salesy.

Now, lots of entrepreneurs will tell you that what they desire is for quality results in open their wallets and buy. But the reality is that copywriting has to do with trading something far more important.

Something that’s almost a scarce resource.

Which’s attention.

With numerous solutions, deals, products, opportunities, and services, the only possible method for your readers and prospects to trust you, buy from you, and stay faithful to you is through keeping their attention.

And absolutely nothing grabs attention on the Internet like copy and material.

Clearly, everyone can use a reputable method to master high-converting copy.

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What is Copywriting Secrets?

The Copywriting Secrets book is not written by Russell Brunson– even though it looks similar to the DotCom Secrets book (a trilogy including Expert Secrets and the brand-new edition of Traffic Secrets).

Rather, Copywriting Secrets is a book that uses the really formulas it’s attempting to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.

Here’s an example of a sales letter, throughout a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, no one stated that looking stunning belonged to copywriting secrets. Instead, the book shows you book how to use the power of words to:.

Get more clicks,.

Gain more presence,.

Bring in more leads,.

Make more subscribers, and.

Land more sales online.

The majority of copywriting books attempt to teach you how to “compose excellent copy.”.

Other than that every time you try, your words fail to encourage anybody to purchase– except perhaps your mom and a couple of devoted friends.

The book shares with you the biggest secret about copywriting (and it doesn’t matter what you offer).

Take note:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You don’t write copy– you assemble it.

According to the famous advertiser, Eugene Schwartz, when you’re creating copy:.

” You are working with a series of building blocks, you are putting the structure blocks together, and then you are putting them in particular structures.

Does this noise familiar?

If not, read that quote again.

Think about another concept in marketing that relies on strategic placement, building blocks, and the logical, step-by-step journey that guides a possibility from start to finish.

The finish being a sale.

Sales funnels.

Which means that sales funnels and sales copy abilities go together. Learn one and you’ll enhance the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 tested copywriting formulas to assist you become a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll discover to utilize the power of words to get individuals to do something about it in such a natural and seamless method, your potential customers won’t even recognize they’re being encouraged.

Tip: One of the main copywriting tricks, says Jim Edwards, is to make sales copy “vanish.”.

As the Copywriting Secrets book tagline says,.

” … no matter what you sell or who you offer it to!”.

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Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason why it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.

Jim. Sales Copy.

Period.

You might have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software application from the creators of ClickFunnels.

Russell is wise– he knows his lane or location of expertise depends on helping business owners make benefit from funnel structure.

Russell Brunson - 24Hr Expert Review

Russel Brunson Copywriting Secrets Book.

But Jim Edwards is the self-taught, go-to expert for success with sales copy. Simply have a look at his qualifications:.

He’s the founder and owner of a direct action marketing company.

He dedicates numerous hours every year to training one-on-one business owners in the Funnel Scripts community.

He’s a best-selling author who has actually been running online since he initially began selling e-books online in 1997! (does anyone even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up sounds?).

He’s launched numerous offers for his own products and those of others using sales letters that have produced him $2.5 million and $3 million in profits.

He’s been featured in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting competence.

Best of all, he utilized his self-taught copywriting skills to earn millions– the kind of cash responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off home in 18 months.

Yes, you check out that.

So if this isn’t the ideal person to provide you extensive training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Prior to we get into the complete evaluation, I wish to let you know that the Copywriting Secrets book is not the very same item as the Funnel Scripts software application tool.

Funnel Scripts is a done-for-you copy generator that uses your knowledge of your clients and details of your offer to create high-converting copy for your funnels, advertisements, blog sites, e-mail newsletters, and more.

Which can conserve you a massive quantity of time. It’s the best alternative to developing or keeping an internal copywriter copy from scratch.

In fact, a great deal of the formulas that power Funnel Scripts are explored even more in the Sales Story Secrets upsell (I’ll tell you more about that later in my evaluation).

They may appear similar because Jim Edwards worked on both– but that must simply demonstrate how effective his ability as a copy developer truly is.

The Copywriting Secrets book, on the other hand, will provide you whatever you need to tailor, modify, and best conversion copy.

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Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is all about persuasion with words, right?

Well, there are numerous “secrets” to convincing individuals– and, often, you need to employ a combination of sales letters and sales copy formulas.

Copywriting Secrets Book Review

Russell Brunson - 24Hr Expert Review

These tricks and insights collaborate so you can utilize the formulas to build persuasion over time. Some examples in the book include:.

The “Love me. Hate me. There’s no money in the middle!” strategy. Your words ought to elicit really strong emotions from individuals and force them to make a decision about you personally– it’s one of the most profitable things your copy can do! (page 181).

Find out how to make more on each prospect, which is best for a sales funnel, using the “provide a shovel … then sell them a bulldozer” method for make more on each (page 179).

How to take a blank screen and transform that blinking cursor into an ended up piece of sales copy FAST. It’s a strategy so effective, you can utilize it to break through writer’s block (page 168).

A 13-step sales message formula that reveals you how to immediately encourage customers to buy decision, using deeply deep-rooted psychological triggers (page 143-158).

Speak in the voice of your consumer and find the “magic” words clients use to describe what they wish to buy (page 104).

8 particular places online that will show you the exact triggers motivating your potential customers and getting them to spend their money. You can utilize this to position your own product, service, coaching, software application (page 69-71).

How to rapidly put together the “foundation” of sales copy that create a “little city of desire” for your clients and prospects (page 79).

The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads people on a journey towards ultimately purchasing from you (page 178).

When you have a look at the sales page for the Copywriting Secrets book, it gets sort of frustrating reading about the sheer quantity of information Jim Edwards packs in a mere book.

So I’ve broken down his deliverables into five basic sections. I’ll rapidly summarize what you ought to anticipate in each area of the Copywriting Secrets book.

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1. Copywriting Mindset Secrets.

Jim Edwards begins this section revealing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a refresher course on:.

All the hallmarks of high-performing copywriting.

How to establish the practice.

How to approach practically every piece of content you see from now on utilizing a copywriter’s perspective on persuasion.

2. Sales Formula/Letter Secrets.

It’s not just that terrific copywriting leaves ideas. This section reveals solutions and design templates for sales, emails, and ads letters which have never ever failed.

3. Make ‘Em Thirsty Secrets.

The secret to offering through advertisements, sales, and emails letters? As Jim Edwards says, “Make ’em thirsty!” In other words, you wish to tickle those levers so they’ll buy quicker. And the very best method to do that through copywriting is to utilize four basic sales stories.

The stories make your prospects “thirsty,” and your copywriting will direct individuals to the beverage. This is a tested pattern for success with copywriting.

4. Sell Without Selling Secrets.

Bear in mind that among the very best copywriting secrets is to make it appear you’re not costing all. This is the area that assists you master and embed those secret “stealth closes.”.

Remember Columbo, well-known for “playing dumb,” while covertly determining the reality? Well, Jim Edwards shows you how to utilize this section of the Copywriting Secrets book to offer your clients worth and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Don’t be fooled by the name of this section in the Copywriting Secrets book. Copywriting is only as good as the amount of tweaking and refining you do.

However you can likewise utilize the feedback to plug into a few proven techniques for improving your e-mails, sales, and ads letters. That’s what this area of the Copywriting Secrets book is everything about.

How to Get the Copywriting Secrets Book.

There are numerous methods to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the most inexpensive is to head directly to the Copywriting Secrets book sales page.

Here, Jim offers the Copywriting Secrets book utilizing the reliable Free plus Shipping Cost offer. This indicates that you’ll get the book free of charge as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.

Jim likewise makes you a special promise. You can ask for a refund and you do not have to send out the book back if you don’t like it. You basically secure free shipping for the Copywriting Secrets book.

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Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook variation of the Copywriting Secrets book, all you require to do is grab the initial deal. The audio variation will pop up as a “Special Offer” before you complete your purchase of the Copywriting Secrets book.

The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you develop the right stories that will inspire your audience, no matter what you offer.

sales story tricks.

This is the book you desire on your side when you’re all set to get even more in-depth with discovering copywriting secrets for any market.

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Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a genuine kahuna of a book– and I’m not going to lie. I still have not utilized each and every single strategy in Copywriting Secrets.

What I know for sure, though, is that whenever I take a seat to write any of my marketing materials, sales pages, ads, emails, and even social media posts, I initially thumb through my Copywriting Secrets book.

And I anticipate I’ll be doing that till I end up being a master copywriter. What about you?

Get a FREE copy of Copywriting Secrets.