Russell Brunson – 108 Proven Split Test Winners

Copywriting Secrets Review: Should You Get A FREE Copy?

Eight out of 10 people just read headlines.

Visitors to your site just read 20% of the material you write.

Individuals only read the first 2 words on a line– typically, they miss out on the 3rd word.

It’s numbers like this that make you believe you need to hire a copywriter.

However then you find out about the costs of working with a copywriter to get more clicks:

Russell Brunson - 108 Proven Split Test Winners

Summary: Copywriting Secrets is a effective and fundamental book that will teach you how to get more clicks, acquire more presence, bring in more leads, earn more subscribers, and and land more sales online.

Excellent freelance copywriters charge up to $250 per hour

Scammy ones will inform you that “all you actually need to make sales is great sales copy” (lies).

75% of visitors to a site take note of the overall quality of the copy, though, and they’ll avoid working with a business that does not have tidy and expert copy.

Realities like these make you wonder if it’s all really worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about effective copywriting.

No beginner copywriter knows what works. They only find out what works after they go through some trial and error, acquire some genuine data around where customers are leaving and where they’re spending the most time, and improve the copy based upon the outcomes.

So if they do not understand what works, how can they help you make more sales?

It’s “simple.”

All you require are:

Copy solutions that help you compose sales copy and after that hook these transformative words into the larger structure of your sales page.

A specific understanding of who your perfect customers are, what their biggest “pains” are, and where they presently live.

Specific, reliable, and constant “power” words that harness powerful, emotional and mental triggers that direct people to purchase your services and products.

And that’s precisely what Copywriting Secrets, a essential and powerful book for anyone who wishes to generate income utilizing advertisements, emails, sales letters, teaches you to do.

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What is Copywriting and Why Does it Matter?

When I state that everyone can utilize Copywriting Secrets, it’s not an exaggeration.

It’s a testimony to the power of words when it concerns inspiring people to buy. It’s also a clear acknowledgement of simply how important material marketing has actually become when you require to offer anything online.

Most people hear “copywriting” and they believe they’re speaking to someone who practices copyright law.

However copywriting is no place as dry, arcane, or long-winded as legalese. In fact, if you’re doing it right, you ought to be communicating information to your leads at a third-grade reading level.

That implies you worth your prospects’ time and you wish to give them access to your offer as plainly and tactically as possible.

Now, the “method” part of copywriting tricks originates from knowing which buttons to press when you’re composing ad copy or how to tell a sales story that guides a customer from being uninformed about how to resolve an issue to totally gung-ho about your service.

In my experience, copywriting is easier: It’s like being somebody’s best pal and their worst opponent all on one page.

Think about it this way:.

Whether it’s:

  • An e-mail,
  • A sales page,
  • A landing page,
  • A social media advertisement, or
  • A web page,

… you begin describing your reader’s inmost, darkest, most prevalent pain to them. You hold up a very unpleasant mirror.

Then, utilizing words, you continue to poke them all over it injures. Gradually, they keep in mind why they require to alter, do something about it, or just make a different decision.

And then, you’re their buddy. You offer them a service that really works, without being aggressive, scammy, or salesy.

Now, lots of entrepreneurs will inform you that what they desire is for quality causes open their wallets and purchase. The truth is that copywriting is about trading something far more valuable.

Something that’s almost a limited resource.

Which’s attention.

With a lot of options, deals, items, services, and chances, the only possible method for your readers and prospects to trust you, buy from you, and stay devoted to you is through keeping their attention.

And nothing grabs attention on the Internet like copy and material.

Clearly, everybody can use a trusted method to master high-converting copy.

Get a FREE copy of Copywriting Secrets.

What is Copywriting Secrets?

The Copywriting Secrets book is not written by Russell Brunson– even though it looks comparable to the DotCom Secrets book (a trilogy including Expert Secrets and the brand-new edition of Traffic Secrets).

Rather, Copywriting Secrets is a book that utilizes the really formulas it’s attempting to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.

Here’s an example of a sales letter, throughout a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, no one stated that looking lovely was part of copywriting tricks. Rather, the book shows you book how to utilize the power of words to:.

Get more clicks,.

Gain more visibility,.

Draw in more leads,.

Earn more customers, and.

Land more sales online.

A lot of copywriting books attempt to teach you how to “compose great copy.”.

Except that each time you attempt, your words stop working to convince anyone to buy– except maybe your mama and a few faithful friends.

The book shares with you the biggest secret about copywriting (and it doesn’t matter what you sell).

Take note:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You don’t write copy– you assemble it.

According to the famous marketer, Eugene Schwartz, when you’re creating copy:.

” You are working with a series of structure blocks, you are putting the structure obstructs together, and then you are putting them in certain structures.

Does this sound familiar?

If not, checked out that quote once again.

Think of another idea in marketing that depends on strategic positioning, foundation, and the logical, step-by-step journey that guides a possibility from start to finish.

The finish being a sale.

Sales funnels.

Which indicates that sales funnels and sales copy skills go hand-in-hand. Find out one and you’ll boost the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 proven copywriting formulas to help you become a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll find out to use the power of words to get people to take action in such a seamless and natural method, your prospects won’t even realize they’re being persuaded.

Tip: One of the primary copywriting tricks, states Jim Edwards, is to make sales copy “vanish.”.

As the Copywriting Secrets book tagline says,.

” … no matter what you offer or who you offer it to!”.

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Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.

Jim. Knows. Great. Sales Copy.

Period.

You might have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software application from the developers of ClickFunnels.

Russell is wise– he understands his lane or location of expertise depends on assisting business owners make profits from funnel structure.

Russell Brunson - 108 Proven Split Test Winners

Russel Brunson Copywriting Secrets Book.

Jim Edwards is the self-taught, go-to guru for success with sales copy. Just take a look at his qualifications:.

He’s the founder and owner of a direct action marketing company.

He devotes hundreds of hours every year to training one-on-one business owners in the Funnel Scripts community.

He’s a very popular author who has been operating online since he initially began selling e-books online in 1997! (does anybody even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up noises?).

He’s introduced numerous deals for his own products and those of others using sales letters that have actually created him $2.5 million and $3 million in revenue.

He’s been featured in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting expertise.

Most importantly, he used his self-taught copywriting skills to earn millions– the sort of money responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off home in 18 months.

Yes, you check out that right.

So if this isn’t the right man to give you extensive training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Before we enter into the complete evaluation, I want to let you understand that the Copywriting Secrets book is not the exact same product as the Funnel Scripts software tool.

Funnel Scripts is a done-for-you copy generator that uses your understanding of your customers and information of your deal to create high-converting copy for your funnels, advertisements, blogs, email newsletters, and more.

And that can save you a massive quantity of time. It’s the best option to keeping an in-house copywriter or developing copy from scratch.

A lot of the formulas that power Funnel Scripts are checked out even more in the Sales Story Secrets upsell (I’ll tell you more about that later on in my review).

Since Jim Edwards worked on both– but that should just demonstrate how powerful his ability as a copy creator really is, they might appear similar.

The Copywriting Secrets book, on the other hand, will provide you whatever you need to tailor, modify, and ideal conversion copy.

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Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is all about persuasion with words, right?

Well, there are many “secrets” to convincing individuals– and, frequently, you have to use a combination of sales letters and sales copy formulas.

Copywriting Secrets Book Review

Russell Brunson - 108 Proven Split Test Winners

These insights and secrets work together so you can use the formulas to construct persuasion with time. Some examples in the book include:.

The “Love me. Your words should elicit really strong feelings from individuals and force them to make a choice about you personally– it’s one of the most successful things your copy can do! (page 181).

Discover how to make more on each prospect, which is best for a sales funnel, using the “provide a shovel … then sell them a bulldozer” approach for make more on each (page 179).

How to take a blank screen and transform that blinking cursor into a completed piece of sales copy FAST. It’s a method so powerful, you can utilize it to break through writer’s block (page 168).

A 13-step sales message formula that reveals you how to instantly encourage clients to make a purchase choice, utilizing deeply ingrained mental triggers (page 143-158).

Speak in the voice of your client and discover the “magic” words customers utilize to explain what they want to buy (page 104).

8 particular locations online that will reveal you the precise triggers inspiring your possible consumers and getting them to invest their money. You can utilize this to place your own product, service, training, software application (page 69-71).

How to quickly assemble the “foundation” of sales copy that produce a “little city of desire” for your customers and potential customers (page 79).

The “Yellow Brick Road” Formula, another best formula for funnels, that leads people on a journey towards eventually buying from you (page 178).

It gets sort of overwhelming reading about the large amount of information Jim Edwards packs in a simple book when you examine out the sales page for the Copywriting Secrets book.

I’ve broken down his deliverables into five basic sections. I’ll quickly summarize what you need to anticipate in each area of the Copywriting Secrets book.

Get a FREE copy of Copywriting Secrets.

1. Copywriting Mindset Secrets.

Jim Edwards begins this area revealing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a crash course on:.

All the trademarks of high-performing copywriting.

How to develop the practice.

How to approach practically every piece of content you see from now on using a copywriter’s perspective on persuasion.

2. Sales Formula/Letter Secrets.

It’s not just that terrific copywriting leaves clues. This area reveals solutions and design templates for e-mails, sales, and ads letters which have never failed.

3. Make ‘Em Thirsty Secrets.

The secret to offering through sales, advertisements, and emails letters? As Jim Edwards says, “Make ’em thirsty!” In other words, you wish to tickle those levers so they’ll buy quicker. And the best way to do that through copywriting is to utilize 4 fundamental sales stories.

The stories make your prospects “thirsty,” and your copywriting will direct people to the drink. This is a tested pattern for success with copywriting.

4. Offer Without Selling Secrets.

Bear in mind that among the best copywriting tricks is to make it appear you’re not costing all. This is the area that helps you master and embed those secret “stealth closes.”.

Keep in mind Columbo, well-known for “playing dumb,” while covertly finding out the fact? Well, Jim Edwards reveals you how to use this area of the Copywriting Secrets book to give your consumers worth and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Do not be tricked by the name of this section in the Copywriting Secrets book. Copywriting is only as excellent as the quantity of tweaking and refining you do.

You can likewise utilize the feedback to plug into a couple of tested methods for improving your emails, sales, and advertisements letters. That’s what this section of the Copywriting Secrets book is all about.

How to Get the Copywriting Secrets Book.

There are a number of ways to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the most inexpensive is to head directly to the Copywriting Secrets book sales page.

Here, Jim sells the Copywriting Secrets book using the tried-and-true Free plus Shipping Cost deal. This suggests that you’ll get the book for free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.

However, Jim also makes you a distinct pledge. You can ask for a refund and you don’t have to send the book back if you don’t like it. You essentially secure free shipping for the Copywriting Secrets book.

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Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook version of the Copywriting Secrets book, all you require to do is get the initial offer. The audio variation will turn up as a “Special Offer” before you finish your purchase of the Copywriting Secrets book.

The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you produce the best stories that will motivate your audience, no matter what you sell.

sales story tricks.

This is the book you want on your side when you’re ready to get even more in-depth with discovering copywriting tricks for any industry.

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Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a genuine kahuna of a book– and I’m not going to lie. I still have not utilized every single method in Copywriting Secrets.

What I know for sure, though, is that each time I take a seat to write any of my marketing products, sales pages, ads, e-mails, and even social networks posts, I initially thumb through my Copywriting Secrets book.

And I expect I’ll be doing that up until I end up being a master copywriter. What about you?

Get a FREE copy of Copywriting Secrets.